Why is link building still important?
Many have claimed that link building is done, just like they have claimed SEO is done, but billions of dollars later SEO and link building are more profitable for business owners than they were ever. But, why is it still billing used as a ranking signal?
Links Endorse Your Website and Boost Rankings
A search engine needs to measure the quality of a website in some way. One major way is by scanning important elements inside of a website, but the other, more difficult way is to measure the outside elements that endorse that website. A search engine bot can measure this by social shares and textual mentions of the brand, but the most powerful way is through links.
Someone who links to your website from there own is endorsing your content as both relevant and qualitative.
You can have the most optimized website in the world, but if no one is linking to it, then the lesser optimized competitor sites with backlinks will win every time.
Links Communicate Relevance
Not only are links ranking signals, but they are also communication signals to search engines. Relevant backlinks give a broader context to what your site is about and where to categorize your site within a competitive industry.
A website’s content and metadata can only define itself, but a third party website that links to your site can both confirm your website information and expand upon it. This is because the content where the link is embedded in can provide a greater context of information than your website can provide.
Search engines need a lot of data, and contextual links provide the extra data you need to give the competitive edge you need.
What Makes a Great Backlink?
There are a number of factors that make up a great set of quality links. Here are some of the many factors involved:
- Trusted sources – The history and traffic of the link
- Relevance – Where you find out what websites link to other websites
- Diversity – Different sources of sites and content
- Outbound links – Links on sites with a low amount of other links
- Industry level – With competitive research, you need to determine the average amount of links in the industry
- Quality content – Content that is readable and interesting
Link Baiting Strategy
As an add-on, we offer inbound marketing as a strategy that involves creating useful, quality content to a target market in order to promote a brand, attract new customers and drive profits. It is a great way to get links because people often link to great content.
Unlike outbound marketing which focuses on bringing customers to the company, inbound marketing aims to earn the interest and attention of desired customers to a specific business. Its focus is to promote in a direct market and to make that business easy to identify.
The power behind inbound marketing lies in its ability to give a target market the exact answers at the right time. This builds a solid reputation, dependency, and trust.
It also brands a business as an authority in its niche, shapes its position in the marketplace, increases awareness and customer engagement, and ultimately influences future purchases.