Your website is arguably the most important part of your business. It’s the ‘face’ that potential clients first see, and the tone of what they read makes them form their opinions on how you would deal with their legal family issues.
User experience, quick loading pages, tags, headers, and content optimized for search are elements you’ll want to consider if you want to show up well in Google search.
Your family law firm website will need to look and feel updated, trusted, authoritative, and known well by others in your industry.
But putting in the time to write your best content and designing your most epic website will not help you instantly succeed in search engine optimization and search visibility.
Search Engine Optimization (SEO) is critical to the success of any business with an online presence. This is most pertinent for legal firms, as their online information is the primary source of new clients confidence in engaging with your practice.
Even if there is good word-of-mouth reference, they would have to look up your family law firm first. Discovering your website, your brand, reviews from past clients, and how clean and organized your website is will help that potential client make a decision to call you.
SEO, however, isn’t just about adjusting things on your site. SEO is both an on-site and off-site process because search engines want a site with activity and authority that is most relevant to the search terms that users type into their search bars. It is a deep and skillfully involved process.
It can involve improving your site performance on the technology level, which would be considered “technical SEO.” Or optimizing the content and user experience, which is known as On-page SEO.
It’s about acquiring mentions and content authority among similar sites. It can involve rewriting your existing content. It’s a lot of work. But it’s worth it. Everyone from banks to media to businesses, schools, and government offices use SEO to keep themselves the most relevant returns.
Think holistically. Giving no thought to SEO is like going to battle without any weapons nor a plan on how to win. We can guarantee you that your competitors showing up on Google have some type of SEO monthly budget.
By necessity, Google, Bing, and other search engines keep their algorithms to rank pages in their search results a secret. But we can make strong predictions based on observable competitor research and mining data through SEO SAAS tools, Google, and Google Trends.
Law firm SEO is a need for just about any attorney that is serious about growing their online presence.
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Law firms can’t just rely on Ads or social media and hope someone notices them. Ads are a “push them in” type of visibility. While organic SEO is a “pull them in” approach. They both have their value, but when you’re offering services for lawyers, you’ll want to show up at the right time.
A lawyer will need SEO services for law because when people are in a family matter of divorce, child support, and so forth, they will go straight to Google to find you.
Here’s a quick digital marketing tip for your law firm. LOOK AT YOUR COMPETITORS! We can stress this enough. We have had many conversations with attorneys who thought they could win rankings over their competitors with a 5-page website. But their competition had over 50 pages indexed. You can’t expect to win rankings without adjusting the law firm’s marketing plan with a holistic SEO approach.
Some attorneys and even law firm SEO agencies will straight out lie and say that you don’t need authoritative content to rank your pages on search results. This is not true. You will need to have an integrated content marketing plan into your SEO strategy. SEO services for law firms should always include content marketing and publishing as part of their holistic approach.
If your goal is ranking #1 for personal injury lawyer or divorce lawyer, you’ll need a team that knows how to acquire quality links. How do we know this? We’ve looked at your competitors. And knowing how to acquire links without being flagged by Google’s spam team is something we take very seriously. Our link-building outreach team is confident in safe link building because we have over 15 years of experience in the SEO industry.
At BDSEO, we’ve worked with many lawyers and helped many of them win multiple #1 rankings in Dallas, Texas, and worldwide. The strategy and implementation of our SEO services make us the best law firm SEO company available.