January 18, 2019

Why You Need Google My Business for Your SEO

Over 50% of online users rely on Google when it comes to finding answers, especially for those pressing questions. For instance, an online user has locked himself or herself out of their home, business or car. And now, one needs the help of a locksmith in their area.

The first step a person probably take is to search on Google via their smartphone or tablet. To find what one is looking for, he or she will probably use a keyword like a locksmith New York or automotive locksmith Montreal. By using such keywords, online users can narrow down their search and find establishments within their area much faster.

But how is Google able to index ls of local business including their URL, telephone contacts and even the physical location. Well, the answer is Google My Business.

What is Google My Business?

This is a free and easy to use online tool designed for organizations and businesses to help them improve their online visibility. Basically, the service provides tools for businesses to organize and promote their brands and locations on Google Maps and search engine. By enhancing your brand’s online visibility, you get to:

  • Attract customers from your local area
  • Retain the customers
  • Create lasting relationships
  • Promote your brand at an affordable rate
  • Increase your revenue
  • Provide valuable insights to your customers

So, do you need Google My Business for SEO?

Yes, you do and here are the reasons why.

#1.Great first impression

What would you like prospects to see online about your business? Would you like them to be greeted by no information whatsoever about your products and services? Or would you like your prospects to have a great first impression thanks to the many photos and videos about your products and services?

We bet its the latter. With Google My Business, you can offer online users the best side of your business. For starters, the tool allows you to display images of your storefront, and products. All you have to do is upload the images. By doing this, you create a great first impression.

#2.Rank higher on Google search engine

It has been said over and over again that content is king. This will always remain true as long as online users are looking for information and the internet is available. As a business, you can convert prospects into paying customers. All you have to do is provide information about your brand, products, and services.

That is not all. You can provide content about limited offers, discounts, and promotions in order to drive sales and increase your revenue. To do so, create content with the following attributes:

  • Keyword rich
  • Relevant
  • Informative
  • Engaging
  • Entertaining
  • Searchable
  • Evergreen

With your content ready, upload it on your website/blog and Google My Business should do the rest. Remember, this is a free advertising opportunity for your brand and it helps you rank higher on Google search engine.

#3. Attract your target audience

When it comes to SEO, finding your target audience is the main goal. How do you go about this? Apart from creating keyword rich, informative and engaging content, including geo-targeted keywords.

You can integrate the geo-targeted keywords with your social media business pages on platforms like Yelp, Facebook or Instagram. By optimizing your online process via Google My Business, it is easy for prospects and your target audience to find your brand online.

#4. Increase your local visibility

When creating your Google My Business profile, there are a few details you must fill in. They include:

  • Business name
  • Address
  • Phone number
  • Website
  • Description
  • Category
  • Attributes

This information is indexed by Google that is Search and Maps. As such, it helps to create a foundation for your local SEO. Apart from the information above, you can provide your business physical location, opening hours, social media business page links and map.

This makes it easier for online users to find your business when searching using keyword phrases incorporated into your content. Since over 90% of search is made via smartphones, prospects have access to information they need.

When you incorporate this in your SEO strategy, not only do you get to promote your brand but improve your local visibility.

#5. Better review management

Today, business reviews are an important part of SEO. They can make or break your business. With your Google My Business account, you can convert reviews into a two-way conversation. Here is how to go about it.

When you log into your Google My Business account, you have a view of all reviews left by customers. Take your time to read the reviews and understand what they are trying to communicate. Are there claims true or not?

If you want to fix a bad situation, this is an opportunity for you. All you have to do is reply positively to the reviews. Even when the customer has left a bad review, reply positively. You don’t want to damage the reputation of your business.

Final Thoughts

If you are in search of a cost-effective solution that will help to improve your business online presence, the Google My Business is the right choice. For starters, it comes with a variety of tools that can be used to integrate into your SEO strategy. This helps to enhance your online visibility and helps you attract your target audience. Furthermore, it’s free.

Get started with Google My Business today!

References

https://www.forbes.com/sites/jaysondemers/2018/05/25/is-google-my-business-worth-the-effort-for-local-seo/#68dbff023d1a
https://www.impactbnd.com/blog/google-my-business-tips
https://neilpatel.com/blog/optimize-google-my-business/
http://blog.cmglocalsolutions.com/why-google-my-business-matters-to-your-seo-strategy

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