February 22, 2019

Real Estate SEO: How to Rank in a Volatile Industry

A lot of industries over the past years used to operate on print adverts, radio, and TV broadcast to market their businesses. However, industries are now shifting to internet marketing. One of these entities is real estate business and real estate marketing. Of late, people use the internet to source for information before making any investment. This fact places any investor doing internet marketing for a company at the most convenient position to meet customers. If you are a real estate investor, you can take advantage of this fact to increase traffic towards your business.

Online marketing is not that easy as people perceive it to be. You need to come up with tricks and plans on how to keep SEO for your business ranked high always. As a real estate investor or agent, it may be quite a challenge to know where to start. This article is going to give you essential tips that will see your real estate business ranked the best in search engines.

1. Use direct, clear, high-quality relevant information on your web

You need to create a website for your real estate investment and equip it with pertinent information. Your web information should be clear and on point. Clearly outline what you do and the solutions you give to people seeking the service of real estate.

Detained information attracts visitors to any web and increases the amount of time they spend on the website. Such customer helps the ranking of your SEO raise tremendously. Additionally, quality good web content makes people bookmark your information on Chrome browsers that boosts your SEO with Google.

2. Have nice looking images on your website

People tend to be more attracted to pictures than writing. Use color images with an eye-catching indent of your estate. Take photos of your apartment and its environment. You can do Photoshop if possible. Post them on your website.

Put eye-catching information on photos to attract the attention of visitors to read along as they through your images. That way your SOE will increase in ranking every day.

3. Use different communication media

People are attracted to different multimedia. Some likes images, others audio, while others get drawn to videos. Your website must have all this variety. As you take photographs of your real estate also recorded videos. A video should expose the best of your business creating a real picture in the mind of website visitors. A website that uses videos in marketing, its ranking is always double that which do not apply.

4. Let your web content have readability

Your aim is not to impress clients how educated you are. You are doing business, and your target audience level of education is different. You need therefore use content that everyone can read and interpret quickly.

5. Loading speed of pages

You must remember visitors do not have a whole day to stay on your websites. They come seeking what they want and utilize it. Visitors can leave your site to another even if there are to wait for an extra second.

Have small sized images on your website. Reduce the number of plug-ins. Use code that is clean and well streamlined. Finally, reduce the number of redirects. All this will increase your speed and rank your search engine high.

6. Have a contact us page

Google advises the website owner to ensure their web has a contact us page since it improves customers trust toward their business. In real estates, indicate the location apartments and help visitors find them by use of Google map. Put your office contact and emails for any client who feels the need to contact you.

7. Have easy website navigation to use

Display data and information in simple ways. Use key which directs customers what to access in every area. You can section your website in subheading each carrying its independent information.

Website with ease of access to its information always makes a client come to seek information now and then.

8. Have an option to share on your website

With increased social media platforms that continue to experience substantial human traffic, you cannot fail to have a sharing button on your site. When people share your content, it reaches new people that in turn bring more customers into your business. Sharing is as a means of raising search engine for any company.

9. Have a mobile optimized website

As a real estate investor, you must be inclusive your site must be accessible to everyone either through a mobile phone or computer PC. Google decided in 2015 to be penalizing companies whose websites are not mobile optimized.

Bearing in mind that over 80% of internet users use mobile phones to access online information should make you optimize your real estate website immediately. Doing this is for your benefit. It ensures customers can log in at any time without necessarily visiting a cyber.

10. Have header tags on your website

Format your web content well to guide your visitor. Reading extensive information is sometimes tiresome. Have a little definite information. Doing that makes customers spend more time on your site. That forms a plus for you since it improves your ranking.

Real Estate SEO is NOT Easy

Working to improve your real estate SEO is not easy as may sound. You need to commit yourself to work hard and compete with others for you to remain relevant in business. No one wants to venture in business and end up being disappointed. It is therefore essential to look for a mechanism to keep your real business going among your competitors.

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