24/08/21 SEO # , ,

Marketing Trends: What Works and What Doesn’t? 

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Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

Marketing trends fluctuate based on popular culture and technology, among other factors. Creating a marketing strategy that works involves incorporating trends that have proven success and excluding trends that aren’t fruitful. Here are some marketing trends to consider using and others that you can probably leave behind. 

3 Marketing Trends That Work

Many interesting trends develop in marketing. Some short-term trends increase website traffic and sales conversions over a weekend or season, whereas others produce results for a much more extended period. With the advent of smartphones, social media, and different perspectives on design, three marketing trends are here to stay. 

1) Video Marketing

Camera lenses on smartphones make video marketing more accessible at a lower price point. In previous years, high quality camera equipment was expensive and out of reach for many smaller businesses. Now, all it takes is a high quality camera on a smartphone to produce high quality video marketing content. Video marketing often showcases a product, giving an overview of its capabilities and highlighting how it can improve consumers’ lives. As a result of this brief overview, businesses capture the attention of audiences and persuades consumers that they need the product, with 78% of marketers reporting that videos increase their sales

2) Social Equality Marketing

Everyone likes to see themselves represented in marketing campaigns. Diverse social media marketing answers this demand through more inclusive marketing content. This trend recruits actors of all races, genders, religions, nationalities, and more to provide equal representation of consumers across marketing campaigns. Being inclusive makes products more appealing to a broader audience while also promoting social equality. 

3) Native Ads

Native ads are a design-centric approach to marketing that leads to higher engagement. Whereas traditional marketing is loud and interrupts the flow of a website, native ads blend in with web pages and social media platforms. This approach leads to consumers viewing these ads “53% more frequently.”

3 Marketing Trends That Don’t Work

Some businesses attempt marketing trends that are ineffective because they’re more simple or worked for them in the past. Taking the easy or comfortable way out doesn’t always lead to a successful marketing campaign. In fact, it leads to lackluster results if you’re attempting to use any of the following trends. 

1) Optimizing for Desktop Only

When the internet and websites were first introduced, the only way to access them was through a desktop computer. As a result, websites optimized for desktops were standard because smartphones didn’t exist. Some companies failed to make updates to their websites after the introduction of smartphones. Others forgot to optimize their content for smartphones when they first launched. Either way, hosting a website for your business that’s only optimized for desktops makes your business miss out on the 54.8% of website traffic from consumers using smartphones. 

2) Distracting Pop-up Ads

Pop-up ads provide an intrusive advertising experience that provides some sales conversions, but that’s far outnumbered by the consumers who hate this approach to marketing. A whopping 73% of consumers dislike pop-up ads because they interrupt their web-surfing experience and are often unrelated to what they’re doing. Businesses that use pop-ups can also lose legitimacy as they develop a reputation for spam. 

3) Automated Social Media Responses

Social media has allowed most businesses to provide a more personalized customer experience. In fact, the majority of companies answer customer queries on platforms like Facebook, Instagram, and Twitter. Some businesses take the easy way out and automate their social media responses. Autoresponders create an impersonal experience that’s less likely to lead to sales conversions or recommendations. 

SEO Marketing with Real Results

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

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17/08/21 SEO # , ,

5 Marketing KPIs that Every Business Should Track in 2021 

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Key Performance Indicators (KPIs) help businesses determine how effective their marketing strategies are. As marketing has shifted with new technologies and trends, the way companies measure the effectiveness of their marketing efforts has had to adjust as well. Therefore, here are five marketing metrics that every business should be keeping track of in 2021. 

1) Website Traffic

Measuring website traffic provides a good idea of how well marketing efforts inspire people to visit your website. Most businesses rely on these visits to convert into sales for their company, but website traffic metrics measure so much more. For example, you can learn which visits originated on social media, how long visitors stay on your website, which pages are getting the most traffic, and more! To get the most from tracking this valuable KPI, use it to identify which marketing strategies are causing customers to spend the most time on the various pages of your website. 

2) Link Building

A major component of a successful SEO strategy is off-page SEO, which primarily consists of link building. Furthermore, having a robust network of links on other trustworthy websites inbounds consumers to your website. Tracking your link-building metrics helps you identify where inbounding links originate from. This allows you to adjust your SEO strategy to target relationships with similar websites to post your backlinks.

3) Social Media Engagement

Interacting with consumers on social media is an excellent way to expand your brand awareness. Sometimes, consumers reach out to companies over social media for customer service. Other times, they follow their favorite brands to learn about sales and specials in real-time. Social media has become a place for people to be entertained. As a result, the content a company posts on social media can take on a more playful personality, especially when interacting with funny content from everyday users. This often leads to viral content that raises brand awareness and drives up website traffic.

Brands that measure social media engagement as a KPI can analyze which social media posts reached the most people. Thus, increasing the likelihood that repurposing or imitating the content can drive up engagement again.

4) Effectiveness Of Email Marketing

The main goal of email marketing is to increase website traffic and sales conversions, but you can gather so much more information from these metrics. Successful email marketing campaigns have few requests to unsubscribe, a decent sales conversion rate, high click-throughs, and more. Therefore, analyzing these metrics across different marketing campaigns can help you identify which approaches are boosting your business. It will also show you which email marketing methods aren’t generating business for you. With this information, you can duplicate the format of the campaigns that are fruitful to replace those that are not. 

5) Sales Growth

Measuring sales growth throughout a marketing campaign gives you an overall picture of how well the campaign performed. This includes social media content, email marketing, and other facets of your marketing plans. If a more playful tone across your marketing materials leads to more sales growth than a more serious tone, that would indicate that your campaigns should follow suit.

Allow the Experts to Analyze Your Marketing KPIs

Analyzing the marketing KPIs that put your business to work may be time-, but it’s an effective way to improve your marketing efforts. Best Dallas SEO can help you track these marketing KPIs and more. Inquire about our comprehensive SEO services on our website today. You won’t regret it!

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10/08/21 SEO # , ,

White-Label Copywriting: A Beginners Guide 

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Anyone can decide to start a blog or strive to become an author, and most soon discover that creating quality content is a time-consuming task. In today’s age, regularly posting content on your website offers your business legitimacy, a way to connect with clients, and it’s a key component of any high-quality SEO strategy. Marketing agencies and freelancers often provide content-writing services to their clients who don’t have a full-time writer on staff. Instead, businesses contract with them to produce white-label copywriting.

What is white-label copywriting?

White-label copywriting is essentially outsourcing SEO content to marketing agencies. Marketing agencies focus on developing and analyzing marketing strategies for their clients. These marketing connoisseurs produce content for their clients, usually as part of an overarching marketing and SEO strategy. White-label copywriting is often completed by freelancers.

Freelance writers are individuals who contract with marketing and content-writing agencies to write pieces for their clients. Sometimes freelance writers have full-time jobs or other responsibilities, while others freelance full- or part-time without other income streams. Either way, freelancers don’t work as employees with regular office hours. Agencies and various individual clients provide them with an assignment, a deadline, and pay them on a per-project basis most of the time. The agency or client is then able to take the content and post it as their own. 

So, in the most simple terms, white-label copywriting is the process of marketing firms and freelancers providing ghostwritten material for their clients.

Why do businesses choose white-label copywriting practices?

There are many reasons why businesses choose white-label copywriting. Posting consistent, relevant content to your website can establish you as an authority in your field. And when this content is sufficiently optimized for search engines, it can increase visibility for your business.

Another reason businesses choose white label copywriting is that hiring full-time employees is expensive! On top of a salary, onboarding employees and providing benefits takes a big chunk of change. On the other hand, working with an agency that will write content for you costs significantly less. 

Marketing agencies also hire white-label copywriters because they have more work than they can handle. Keeping up with the daily demands of running a marketing agency is challenging enough, especially for those that specialize in this work. They often keep track of client orders while neglecting their content strategy. Remembering to post SEO content on your website regularly is just as critical for marketing and advertising agencies as it is for other business models.

Where can I find white-label copywriting services?

Marketing, content, and SEO agencies often provide white labeling as part of their services. Businesses can buy content as a standalone product or as part of a more comprehensive business strategy. Freelancers also produce white-label copywriting services, but they don’t often provide the complete strategy packages and analysis that agencies do. 

Whether you’re a well-established business or just starting out, white labeling can be a great way to boost your SEO strategy and drive traffic to your website. To chat with Best Dallas SEO for consistent, high-quality white-label copywriting services, give us a call today!

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03/08/21 SEO # , ,

3 Must-Avoid Mistakes When Creating a SEO Strategy

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A SEO strategy is crucial component of any marketing campaign. The COVID-19 pandemic has provided a big boost to the online market, resulting in website traffic that drives more sales conversions than ever. With SEO playing a significant role in directing sales, SEO strategists must avoid the following mistakes.

1) Ignoring Mobile Optimization

Website traffic has been evolving for several years, since the introduction of smartphones with internet capabilities. Now, consumers access websites and other media on their smartphones more often than computers. In the first quarter of 2021, a staggering 54.8% of website traffic originated on smartphones, a marked increase from the 31.16% of mobile website traffic in the first quarter of 2015. 

Furthermore, 76% of consumers report that they use their mobile devices for online shopping, with 90% confirming that they have made purchases this way. As a result, mobile optimization is a key SEO strategy for every company conducting business online. Ignoring mobile optimization is one of the worst mistakes you can make while creating an SEO strategy. 

When you prioritize mobile optimization for your website, you’ll find yourself focusing on how quickly your website loads, shortening the length of written content, and optimizing videos for mobile viewing. Using these principles in tandem with mobile-friendly website designs and reliable web hosting will help boost your mobile website traffic. Your reward will be increased sales conversions from mobile-surfing consumers.

2) Overlooking Metadata

Marketers use meta tags to describe the content of a website. The most important of these descriptions is the title of each webpage. This metadata helps improve your SERP rankings based on the keywords used. Title tags are the words that show up as the hyperlink on search engine results. Using appropriate keywords in a title tag can do wonders for your SEO strategy. 

Other metadata that’s equally important include the description tags that show up beneath the title tag, headings, and descriptive image tags. These should be unique on each page of your website to be best received by Google and other search engines. Repetitive titles, headings, and image tags may get flagged. Failing to prioritize metadata in an SEO strategy can undercut your efforts and prevent you from increasing traffic to your website. 

3) Failing To Optimize For Local Searches

One of the main things that can help you improve your SERPs rank is optimizing your website for local search results. Your local market is much smaller than a statewide or nationwide market, making it easier to get noticed. Consumers often search for museums, restaurants, parks, and other recreational activities when making plans. Mobile searches for products and services “near me” tripled between 2016 and 2018. These search engine queries aid consumers both at home and when they are on vacation. 

Businesses that fail to optimize their website for local search terms are missing out on website traffic from consumers who live in their local market and any visitors from out of town. Lower website traffic translates to fewer sales conversions, meaning you’re losing out on revenue.

Trust the Experts at Best Dallas SEO

Developing an SEO strategy is challenging. Many mistakes can hamper efforts to improve SERPs rankings organically. The experts at Best Dallas SEO have many years of experience creating SEO strategies. If you’d like a consultation for a five-star SEO game plan, visit our website today!

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27/07/21 SEO # , , ,

SEO for Beginners: What is Link Building?

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Website rankings play a key role in website traffic. Some companies opt to pay for primary placement in search engine results. Others use search engine optimization (SEO) strategies to improve their rankings. 

Great marketing strategies utilize keywords, backlinks, and website efficiency to improve a website’s ranking in search engine results. It roots in several components: on-page, off-page, and technical SEO. 

On-Page SEO

On-page SEO describes the content and keywords included on a webpage. Keywords that are searched often are the key to improving a website’s search engine results pages (SERPs) ranking. Embedding keywords into titles, headings, and subheadings help Google to index a website as more organically relevant. 

Duplicate content, another type of on-page SEO, has a negative effect on website rankings. Failing to create your own content has a negative impact on rankings. While some businesses simply don’t duplicate content from other websites, others have their website code written so that search engines crawl the pages of their website with duplicate content. Either way, it is important to address any issues of duplicate content so as not to harm your website rankings. 

While on-page SEO is discussed most often, it is neither the only, nor the most important part of an SEO strategy. 

Off-Page SEO

Backlinks are the primary source for off-page SEO. A backlink is a hyperlink to a page of your website that consumers click from a different website. You may or may not have a relationship with the company or person who runs that website.  

Businesses who wish to increase their backlink impressions engage in a practice called link building, wherein businesses actively pursue the placement of their backlinks on other websites. This practice is supported through networking with people who own websites, whether it be for their business or a blog. You can send emails to bloggers and business owners to share the latest information or blog from your website. If they like it and it’s relevant to their website, they may choose to share it. These actions can lead to increased website traffic  for all parties involved. 

Link building strategies can be difficult to develop and time consuming to execute, but the rewards are well worth the effort. 

Technical SEO

The performance of your website matters just as much, if not more than the content you post about. Technical search engine optimization measures how quickly your website loads, as well as how the code is written. Any competent SEO consultant will insist on a technical component to your SEO strategy. 

If you need help with link building, or any other facets of a SEO strategy, Best Dallas SEO can be of service. In addition to creating strategies for our clients, we also put in the work to measure their success. We provide website maintenance and coding repair, as well as a host of other services. To inquire about how we can help your business, visit our website today. We look forward to working with you!

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