25/11/20 SEO

4 Tips for SEO in the Construction Industry

Word of mouth has traditionally been a successful marketing tool in the construction business. However, in this digital age where information is at our fingertips, consumers can make informed purchase decisions with very little effort. While it’s true that 92% of shoppers trust their friends’ recommendations, 81% conduct online research before making a purchase.

There are more than 2.2 million searches conducted on Google every day. For your company to stand out among the 1.8 billion websites in the world, you must have a strong online presence and achieve a high search ranking. Every company wants to increase the quantity and quality of website traffic through unpaid (organic) search results. This is called search engine optimization (SEO). 

SEO is achieved by recognizing what services and information people are seeking online and the phrases they search for to locate those things. With that data, you can develop content for your website that search engines will identify. When this is consistently done, your company will rise to the top of online search results, allowing you to reach a wider target audience. This increases views, generates leads, and drives revenue.

The objective of any business website is to draw visitors and convert their views into sales. The construction industry is no different. There are currently more than 700,000 construction companies in operation in the United States alone. To stand out in a crowded market, you must have a strong online presence that focuses on SEO to generate leads and gain clients. 

4 Tips for Construction SEO

The construction business is booming. Global construction is expected to become an $11 billion industry in the next four years. To set your company apart from the competition now is the time to strategize your online presence. Follow these four best practices for SEO to increase your reach, drive traffic, and generate sales.

1. Develop Meaningful Content

People turn to the internet for solutions to problems and answers to questions. Your page should provide meaningful content that resonates with your readers and provides value. This is not only important in attracting an audience and building customer loyalty, but search engines also use content in determining online rankings.

Search engines scan, review, and process the content of your website. Once this search engine crawling is complete, your web pages are indexed into categories. Their relevancy then helps to rank them in order. Websites that most effectively meet the needs of their viewers are considered a reliable resource and earn higher rankings.

Meaningful content could be as simple as listing your company’s contact information. Display clear, high-quality photos of some of the work you’ve done. Post reviews from satisfied customers. Provide useful information that builds readers’ confidence and earns their trust. This can increase your audience (and your sales) exponentially.

2. Use Strategic Keywords 

It’s important to identify what phrases people are using to search for your services and, hopefully, discover your business. When search engines are crawling your website, they’re identifying keywords on your pages that match what people are browsing. By strategically placing valuable keywords throughout your web pages, you’re increasing the likelihood of reaching your target audience.

When determining which terms to include in your content, consider using long-tail keywords. With a click-through rate 3%-5% higher than basic searches, long-tail keywords help narrow the focus and boost your ranking. A common keyword like “building” or “construction” would require enormous amounts of content to achieve a solid ranking. However, using a more descriptive keyword like “construction Dallas Texas” would result in a higher ranking position.

With keyword placement, it’s important to avoid stuffing your page with meaningless words. While it’s true that incorporating lots of keywords gives search engines more material to determine rankings, these aren’t meaningful to your content. Readers won’t come back for information that lacks quality. Even worse, they could leave you a bad review. Like any other content on your page, keywords should bring value to your users.

3. Include Quality Backlinks  

Links are an easy way for people to navigate among different pages on the internet. They’re also an invaluable element of SEO. They increase your reach, promote content sharing, and build consumer trust. When your site links to relevant external pages, these backlinks ensure visitors will find your information when accessed from outside sources. 

Links affect how search engines determine credibility and relevance to searchers. They’re one of the top two criteria used by Google’s ranking system. Backlinks are like external endorsements. The more quality websites that link to you, the higher your perceived value. This results in a better chance for high search rankings.

Quality links drive traffic to your site and can be the determining factor when search engines decide your ranking. For ultimate construction SEO success, direct your viewers to credible sources, like building reports or expert interviews, who provide meaningful information that resonates with your audience. Your readers will value the information and remember you as a helpful resource. All of this leads to customer loyalty, which equates to revenue.

4. Maintain a Smooth-Running Site 

The average amount of time a visitor remains on a website is less than 15 seconds. If they leave before then, chances are they had a negative user experience. With only 15 seconds to make a good impression, it’s imperative that your website runs smoothly and provides a positive encounter.

There are several contributors to high bounce rates. Remember those high-quality photos we talked about incorporating into your content? Consider embedding them so they don’t bog down your site’s load time. The credible backlinks we mentioned? Double-check that they’re functioning correctly. Nothing will instill doubt in a customer’s mind like a website that isn’t working properly.

Ensuring your website is running smoothly is important to your SEO. Search engines track things like how many pages people visit on your site, how long they stay, and whether they return. If people aren’t engaging with your site, you’re less likely to achieve desirable search rankings. 

Alternatively, a site that is easy to navigate and provides valuable information will keep readers coming back to interact with your pages. This helps instill customer trust, brand loyalty, and higher search engine rankings.

Builders Trust Best Dallas SEO

Successful SEO relies on several factors, and search engine algorithms are ever-evolving. Hire Best Dallas SEO as your digital marketing and SEO consultants. We’ll help determine and manage everything you need to develop an effective online presence. Let us help you gain higher search engine rankings, increase awareness, and drive qualified traffic to your construction company’s website.

Contact us today for a free evaluation and proposal. We look forward to bringing you quality organic traffic and propelling your website up the search rankings.

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10/11/20 SEO

Why Medical SEO Matters and How to Start Applying it to Your Practice

Medical tech banner

The internet is becoming an increasingly popular source of information for medical queries. 

Over 80% of internet users have searched for a health-related topic at one point or another. In fact, Google gets 70,000 health-related searches per minute. 

With all of these inquiries, you need your website to stand out. Every minute, you have the potential for thousands of searchers to come across your business during their searches. However, your page can also get lost among the thousands of medical results that pop up. 

Why is Medical SEO Important? 

To attract more visitors (and, as a result, more potential patients), you need to make sure that your website lands higher in the search result rankings. To do that, you need SEO. 

Companies in all industries are turning to SEO to boost traffic to their sites and increase conversion rates (turning viewers into buyers). Rather than paying to target potential patients with advertising, you can use SEO to bring the patients to you. 

Search engines prioritize pages that seem most helpful to searchers. The software analyzes keywords, click rates, how much time people spend on the webpage, and more to determine which pages are the most helpful for any given search. Those pages are then ranked highest. 

Using medical SEO on your website will increase your visibility and attract more patients to your business. 

4 Tips for Getting Started on SEO for Medical Marketing 

When implementing SEO for your medical website, these are four of the most important things you need to keep in mind: 

1. Address a Specific Problem or Need 

Everyone who initiates a Google search is looking for a solution to a specific problem. Whether there is a piece of information they need or a service that could help them with an issue, your website could be the place they go to find it. 

Providing quality content that internet users find helpful is the first step to having good medical SEO. 

Based on your area of expertise and the types of services you provide, identify what problems and needs your potential patients may have, and create content that addresses it well. 

People who find helpful information on your website are more likely to click on other pages and use your services. 

Offer Helpful Information 

Provide internet users with information that can help them solve a problem. Create blogs that talk about topics on which you are an expert (for example, how to treat a specific health condition), or on issues

related to your service (such as medical insurance questions). Offer your services in a way that clearly acknowledges the issues that potential patients are dealing with and shows how you can help them. 

Use Strong Keywords

Think about what kinds of questions your patients might have or words that they might search if looking for your specific services. Identify (using a program such as Google Keyword Planner) and include a few of these in your web pages to help readers and search engines understand what each specific page is about. But, if you overuse keywords, your content will become awkward and unreadable. 

Create content that is trustworthy and beneficial for readers to establish a greater authority for your website. 

Bonus: Consider accessibility for users with different disabilities or assistive technologies. For example, you can improve usability for patients with visual impairments by using proper formatting for all of your text and including descriptions for images. This allows their screen readers to properly read and navigate your page. 

2. Make the Page User Friendly 

When exploring SEO for your medical website, remember that user experience trumps everything else. If people do not stay on your page, your ranking will drop. 

In addition to providing useful information or services, your website should be easy for visitors to read and use. 

Your page is more likely to rank well if: 

  • The content is well written: no spelling mistakes, grammatical errors, or awkward phrases
  • The format makes for easy reading: use lots of space and break up text into headed sections
  • Your website is simple to navigate: you have an easy-to-use menu, clear contact buttons, etc. On the other hand, searchers may become easily frustrated and leave your page if:
    • ◦  The page loads too slowly 
    • ◦  There are a lot of pop-ups
    • ◦  The website is poorly designed (visually cluttered, difficult to navigate, etc.) 3. Optimize All Features for Machine Reading 

Make sure that search engines understand what your web pages are all about. While search engines can often read and interpret the information on their own, there are a few ways that you can help them. 

First, use the proper headings and list formats for content so that the search engines read and interpret the text more easily (like with the screen readers). 

Secondly, include meta data. Meta title tags and descriptions are included in the text that internet users see on a search results page. Using meta data guarantees that searchers readily see what your page is about instead of trusting the search engine to generate the information automatically. 

You can also include medical schema to help search engines get a better idea of the content on your web page.

4. Focus on Local Search Results 

Since your medical practice will most likely be serving patients within a certain geographical area, focus your SEO efforts on local search results. 

Consider optimizing certain pages with local keywords (i.e., “family doctor in New York City”). Narrow your search results to better target internet users who are looking for your specific service in your area. 

Completing the Google My Business page is also important. This feature allows your practice to show up in “near me” searches. By filling out all of your business information in Google My Business, you increase your chance of appearing in a Local Map Pack. 

Google Search screenshot of local doctors in Dallas

Start Using SEO for Your Medical Website 

In a sea of web searches, medical SEO can help you stand out and get the right people to your website. 

Using the four tips above, you can start to apply SEO to your site and begin to draw more traffic to your business. 

But these tips are just the beginning. If you want to take full advantage of the benefits of SEO, you should consider hiring an internet marketing director.

Ready to take your website to the next level with expert SEO? Contact Best Dallas SEO for a free needs evaluation and proposal.

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28/09/20 SEO

8 SEO Tips for Nonprofit Organizations

Non Profit illustration

The search engine optimization (SEO) landscape is constantly evolving, and everyone has an opinion on how you can keep up. For nonprofit organizations, the endless SEO advice can be overwhelming when you are trying to juggle fundraising and advocacy. 

While fundamentals like targeting keywords and user experience remain a focal point in search tactics, it is more important than ever to build an SEO strategy for your nonprofit to stand out on the internet. After all, 68% of all online experiences begin with a search engine. 

How can you drive more traffic and engagement to your nonprofit website with SEO services? Let’s take a look at a few key SEO tactics that will help you increase donors and spread awareness around your organization. 

Why Is SEO So Important for Nonprofits?

SEO is the process of earning organic traffic from search engine result pages (SERP)—meaning, you aren’t paying for every ad or sponsored content click. 

Through improving and promoting your website with SEO, you’re able to increase your search visitors and drive valuable conversions to your organization. The higher you rank in the SERP, the more likely your website will be clicked on. In fact, only 0.78% of searchers click on results from the second page or further.

With a comprehensive nonprofit SEO strategy, you can:

  • ◘ Compete with bigger nonprofits without needing a large budget
  • ◘ Build your brand reputation through valuable thought leadership
  • ◘ Help guide potential donors to your website and build brand advocates
  • ◘ Draw attention in your local community
  • ◘ Drive further engagement to your other digital marketing channels

8 SEO Tips to Help Your Nonprofit Rank #1

While optimizing an SEO strategy takes time, patience, and effort, your nonprofit will experience a boost in overall engagement and ROI. Get started with the following tips: 

Use the Right Target Keywords

Optimizing your website with keywords means using specific words and phrases throughout your content that are valuable to your target audience. Search engines will crawl your website for those particular keywords and determine if they are relevant to rank for a user query. 

Discover the keywords that users are already searching for in your site through popular tools like Google Analytics and Google Search Console. For example, if you own a dog rescue nonprofit, common keywords may include ‘dog rescues near me’ or ‘dogs for adoption.’ Those terms will not only help guide your content and overall strategy but also give you a deeper understanding of your potential donors. 

Develop Valuable Content

Once you’ve compiled a list of high-value keywords, you can develop thought-leadership content around those phrases. Search engines want to see that you’re providing users with valuable content that’s relevant to what they’re looking for. However, it’s important to remember that you’re writing for your target audience — not the search engine, so you’ll want to avoid keyword stuffing your content. 

Whether you develop blog posts, videos, infographics, etc., authoritative content includes the following features:

  • ◘ Digestible with simple language
  • ◘ On-topic and organized
  • ◘ Targeted towards a specific audience and intention
  • ◘ Contributes to a larger conversation in your industry

Implement On-Page SEO Best Practices

On-page SEO tactics occur directly on your webpages and help Google crawl your website to find valuable content. It also influences how both search engines and users interpret and navigate through your website, which relates to your rankability. Some on-page SEO elements you need to adopt:

  • ◘ Headings
  • ◘ Meta descriptions
  • ◘ Title tags
  • ◘ Anchor text
  • ◘ ALT text

Establish Off-Page SEO Tactics

Off-page SEO refers to the ranking signals that occur outside of your website. One of the most important elements of off-page SEO includes backlinks, which is when another website links to one of your webpages. When reputable websites link to your pages, you send trust signals back to the search engine that your website is credible.

As a nonprofit, you can earn links by reaching out to news and publications when you host events or launch new donor campaigns. Ask to be included on calendars or earn a write-up on the work you’re doing for the community. 

Provide a Memorable User Experience

Providing website visitors with exceptional user experience (UX) is an essential part of SEO ranking. Search engines prefer organizations that give searchers the best experience, so they don’t get frustrated and bounce off your website or search result page. Beyond search engines, you also want users to enjoy your website and feel an emotional connection to your brand. With a positive experience, you’re more likely to earn donors and brand advocates.

User experience best practices include:

  • Fast page speed and response time
  • Intuitive navigation
  • Discoverable content
  • Mobile-responsive 

Leverage Local Opportunities

Whether you’re a local or national nonprofit organization, leveraging local SEO opportunities is a crucial part of your overall strategy. This includes creating and claiming a Google My Business profile to ensure your organization ranks for branded keywords and localized qualifiers associated with your nonprofit. 

In your Google My Business listing, including the accurate location, contact information, photos, reviews, and more to optimize your profile for potential donors. For example, when a user searches ‘local dog rescue,’ your listing will potentially drive direct traffic to your website.

Optimize for Featured Snippets

A featured snippet, also known as an answer box, is a brief answer to the user’s search query. These show up after the ads, but before ranked results, and include a title and URL back to the web page at the top of Google search results.

If you’re looking to rank for keywords like ‘how can I adopt a dog’ and drive more awareness around your nonprofit, consider the following elements in your content:

  • Clear and concise language
  • Targeted keywords 
  • Headers for easy scanning

Focus on Mobile Indexing

With over 3.5 billion smartphone users worldwide and 52.6% of all web traffic coming from a mobile device, your nonprofit needs to focus on the mobile experience. Mobile-first indexing refers to Google considering the mobile version of your website as the primary view. While many nonprofits won’t have a mobile site, it’s essential to make sure your website is mobile responsive, so your rankings don’t take a hit.

Discover Nonprofit SEO Services

With ever-evolving search engine algorithms, you must stay on top of your nonprofit SEO strategy so you can take your nonprofit organization to the next level. The right optimizations in place can drive traffic to your website, increase your online reputation, and help you earn valuable donors to propel your mission further.

Ready to get started? Schedule a free SEO audit with Best Dallas SEO today.

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26/08/20 SEO

The Biggest SEO Pitfalls of Redesigning a Website

Redesigning your website is an essential part of today’s marketing landscape. With an array of digital trends, technology, and user expectations that continue to evolve, it’s more important than ever that your website stays competitive. 

However, redesigning a website is a massive project that includes hundreds of financial, creative, strategic, and technical decisions that you need to think through before launch day. The most common redesign issue is improving one site aspect, such as developing stronger brand messaging but weakening your actual site traffic.

With over 1.7 billion websites on the internet today, implementing search engine optimization (SEO) into your redesign strategy is crucial if you want to keep your website performing well in organic search rankings. 

How can you make sure the SEO equity you’ve built on the old website transfers and enhances your new one? Let’s take a look at five common SEO mistakes you’ll want to avoid during the redesign process.

Avoid These 6 SEO Mistakes When Redesigning Your Website

When planning your website redesign, you must keep SEO as a focal point of your strategy. Otherwise, you run the risk of losing your hard-earned optimization, search rankings, and overall traffic. Here are six pitfalls you’ll want to avoid:

1) Deleting Pages Instead of Using Redirects

If you plan on changing any URLs, you’ll need to use the correct redirects to tell both search engines and users that there has been a change. Even if you’re deleting pages, you’ll need to redirect the old page to a newer version with similar keywords. Otherwise, you run the risk of a user stumbling upon a 404 page, which creates a negative user experience.

For example, if you’re a plumbing company deleting a particular service page, it needs to be redirected to either the main plumbing service page or another similar page. This provides users more value than sending them directly back to the homepage.

One of the most common mistakes with redirects is not doing it at all or using them incorrectly. There are five different types of redirects:

    • ◘ 301 permanent redirect
    • ◘ 302 found (previously temporary redirect)
    • ◘ 303 see other
    • ◘ 307 temporary redirect
    • ◘ 308 permanent redirect (experimental)

However, when redesigning your website and updating URLs, you need to focus on 301 redirects for any necessary updates. 301 redirects are the best way to transfer 90-99% site equity from the old page to the new one and ensure you can still earn high traffic levels. It’s also important to note that if you’re redirecting old pages, you will need to submit a sitemap to Google, Bing, and Yahoo. 

2) Leaving the Development Environment Indexable

Website designers can handle the development environment in a few different ways.  Most either set up a subfolder under the domain or create a new development domain to work from. However, search engines are going to follow any link and index whatever content they can crawl. Leaving the development area indexable means that the search engine will recognize two versions of the website with the same links and content. 

Duplicate content is a huge red flag for search engines and typically results in a traffic dive. When designing, set roadblocks against search engines who are trying to access your development area, such as:

    • ◘ Use a URL that has never been used on a live site so there are no links directed to it
    • ◘ Prohibit all bots using robots.txt
    • ◘ Establish an empty index page without any visible folders
    • ◘ Set up password protection for an extra level of security

3) Changing Your URL and Folder Structure

You need to be cognizant of the URLs, folders, and sub-folders you’re moving around in a redesign. For example, simply changing the name of a subfolder from http:///www.example.com/subfolder/page to http://www.example.com/new-subfolder-name/new-page-name  can have a large impact on how your page is crawled and ranked. 

A few best practices to consider when changing URLs include:

    • ◘ Avoid changing your URL structure unless you need to
    • ◘ Identify pages with link equity and use a 301 redirect to pages instead of changing the URL
    • ◘ Use subfolders instead of subdomains
    • ◘ Develop a 404 page with links to additional website pages

Overall, be very careful when moving your URL structure to avoid any SEO repercussions. 

4) Poor Keyword Optimization

You’ve most likely spent hours optimizing your old website with the right on- and off-page SEO best practices to rank in local search results. Whether your website’s original goals have changed or you have a full rebrand, putting the same time and care into your keyword optimization is essential before launch day. 

Conducting the right keyword research on your buy personas, pain points, and non-branded searches will help you optimize your new website. Using your keyword list, optimize the following areas on your redesigned website:

    • ◘ Title
    • ◘ Meta description
    • ◘ H1 header tag
    • ◘ Body copy
    • ◘ Links
    • ◘ Image alt-text
    • ◘ Video captions

In addition to the quality of your keyword optimization, you’ll also want to verify that your new website is performing well. If it’s taking too long to load or doesn’t appear correctly on mobile devices, search engines could use it as a page ranking factor. 

5) Forgetting about the Knowledge Panel or Schema Markups

Did you know that more than 50% of Google searches don’t result in a click? With Google’s Knowledge Panel, users receive information — like businesses, plants, food, etc.—that are hyper-relevant to their search query. With users having endless information at their fingertips, Google’s Knowledge Panel provides additional value to your business to get noticed by potential customers. 

When redesigning your website, use Google’s data highlighter tool to learn how to structure your data to rank within these snippets. Beyond the data highlighter tool, you can utilize rich schema markups that tell search engines which piece of your HTML should communicate to your website visitors.

6) Failing to Complete a Function Check

Once your newly designed website is migrated to the live server, it’s essential to run a full function check. Instead of briefly reviewing a few pages, you need to physically test all site elements to ensure that it looks and functions properly.

Before hitting publish on your website, test the following elements:

    • ◘ Contact forms
    • ◘ Multimedia players
    • ◘ Analytics
    • ◘ Tracking pixels
    • ◘ Google Search Console / Bing Webmaster Tools
    • ◘ Interactive tools

Prioritize SEO on Your Website Redesign

Redesigning your website is both an exciting and stressful experience. While the redesign will help improve your website’s functionality or appearance in some form, it’s essential to understand what changes could affect your ability to rank well in search results. When developing your redesign strategy, implement safeguards against SEO risks to ensure your launch goes successfully.

To boost your website’s organic traffic, schedule a free SEO audit today with Best Dallas SEO.


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16/07/20 SEO

Why Hire an SEO Agency?

marketing infographicIt’s every small and local business owner’s plight: what can you do yourself versus what should you hire out?

Every business relies on marketing, sales, operations, accounting, human resources, and other functions.. 

And now, especially for small and local businesses, you have to add SEO/internet marketing to the mix. 

So, you have to decide which hats you can and can’t wear. 

Here’s why you should hire someone else to do your SEO: 

Done Correctly by an Experienced Firm, SEO Cost-Effectively Grows Your Business

Plenty of data shows the cost efficiency of SEO. Data at Moz shows SEO spend runs about 1/8th of what gets spent on paid search ads. 

And they also add that for every 1 click you get with PPC, you get about 8.5 for SEO. 

Part of the reason the cost of PPC runs so much higher is that it’s much easier for such agencies to prove their value. 

You can see the exact path one visitor took, how much it cost you to attract them, and the ROI they added to your business. 

With SEO, a visitor might read a blog post one month, or engage with your social media account. 

Then they actually purchase several months later when they have the need for your services. Or, they share your content with friends, who end up buying from you. 

You can track some of SEO’s ROI. But it’s truly impossible to track it all. 

So even though SEO works well, it can be difficult to convince all businesses it does. That’s why the above Moz post points out that paid search agencies make 45x what SEOs do even though they offer the same value.

On the other hand, you can also reason that SEO agencies charge much less for the same value. 

 Just read that above post from Moz for further detail. 

You Don’t Want to Cost Yourself Customers and Money 

Sure. Anyone can turn on a computer, fire up a website, slam some keywords on a few pages, possibly rank, and draw in some customers. 

…But compare that to someone who’s done SEO for years and maybe a couple decades. 

You know the value of a specialist. 

You have unique skills that only you can use that make your business absolutely rock. 

It’s no different with SEO. You can easily make all sorts of tiny mistakes that cost you rankings, customers, and money. 

For example, how fast your website loads is one of Google’s primary ranking factors. Consumers want what they want and they want it now. 

So Google rewards websites that offer the fastest load times. 

According to Google’s 2018 research, 53% of mobile users leave a website that takes longer than 3 seconds to load. 

Do you know all the little coding details behind optimizing your website’s load time? 

SEOs do. 

…And that’s just one tiny aspect of SEO! 

It Takes Too Much Time to Learn 

Yes. There was a time, more than a decade ago, where you could just splatter keywords all over your web pages and outrank your competition. 

That time’s long gone, my friend! 

You already learned about optimizing your website’s load time. Here’s what else you have to master to make Google and your users happy: 

  • Optimize your website’s usability for mobile users
  • Write long and quality web pages that attract, engage, and convert visitors into paying customers
  • Build out social media profiles and earning shares
  • Create a quality backlinking strategy so you regularly win more links from other websites
  • Understand which keywords to target and optimize your website for
  • Optimize small technical details other website owners overlook, like schema markup

Now each one of those is its own discipline and takes years to master. 

It’s not feasible or realistic to think you can do it yourself or get by with a cheap SEO who may make killer mistakes that trash your rankings for years. 

When you go with an experienced, credible SEO agency, you get someone who’s mastered all those SEO disciplines and can keep up with Google as it changes. 

Avoid Big Mistakes That Cost Time and Money by Borrowing from Someone Else’s Experience

How did you get to where you are in business today? 

You made a lot of mistakes over the years and learned from them. You know precisely what works and what doesn’t. 

Is it worth your own time and effort to begin that process from scratch all over again? 

Remember, other small businesses already have their own SEOs who have already walked the path you’re about to embark on. 

So basically, you’ll lose ground every day because they already know what to do and where to go while you just try to figure it out. 

But if you hire an SEO with demonstrated results and verifiable experience, you get all the benefits of that right now. 

They know exactly what your particular website does and does not need to do to rank well. 

By the way, some mistakes can put a permanent end to your website’s ability to rank. One way this happens is with cheap back-linking strategies. 

Some unscrupulous SEOs promise big results for low costs. One tactic they use is to get links from websites Google doesn’t know well. 

They’re not good websites. 

So, those SEOs get you links from those sites and temporarily drive up your rankings. 

Everything looks good until Google gets to know those sites better. And then your rankings tank because you have links from all these sites with poor reputations. 

While Google has a Disavow tool that lets you tell it to ignore links from certain sites, it doesn’t work as advertised. And you have a chance that Google never ignores those bad links. 

That means you may have to permanently scrap your website, create a new one, and begin your SEO process from scratch. 

Keep Up with Google’s Rapid Changes

Google updates its algorithm 500-600 times per year, according to Search Engine Land

Honestly, most of those are so small that they don’t make a huge difference to your rankings (although they can in some cases). 

But usually a few times per year, Google releases major updates. 

On May 4th of 2020, Google released a “core update.”

Here’s the thing: Google didn’t bother to notify anyone until 3:50 Eastern Time the day of the update. They made no announcement as to what the update even does. 

And frequently, their lead engineer and spokespeople only know from a high level what their updates even do. 

So, you have to engage with online SEO communities and monitor your own rankings to see what happens. 

If your rankings fall noticeably, then you have to figure out what Google might have changed that caused your website harm. 

And it’s also possible, according to Google, that a negative rankings change could mean you didn’t even do anything wrong. 

In fact, their advice in 2020 remains the almost the same as it did in 2011

“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

SEOs can tell you at a more detailed level exactly what to do, rather than playing  guessing games and hoping for the best. 

Managing Your Rankings is Stressful, Hard Work

You already have plenty of stress and hard work on your plate, don’t you? 

Would you like even more? 

To stay on top of your search rankings, you need to have the systems and monitoring tools in place to do so. 

And even then, as you just learned, it can still take some time to understand what to really do. 

After all, Google has indicated a negative rankings change may even mean you haven’t done anything wrong. 

So say a major update happens. Your rankings fall. You lose a bunch of website inquiries. 

How do you know whether to panic about that or just rest easy, ride it out, and wait for your rankings to naturally come back up (which they might do)? 

That’s another pile of stress and decision-making on your plate. 

And, because you have so much experience in your own line of work, you know how you learn to make decisions over time. 

So, your SEO agency can provide a lot of peace and comfort by helping you to understand exactly how to react to any major Google updates. 

You’re Simply Making a Smart Business Decision

It’s important to understand SEO isn’t fast. It’s not like PPC where you can create an ad, run it, optimize it, and watch customers roll in. 

It takes months to identify the changes, implement them, have Google find them, and then update your search rankings. 

And some things, like content, link-building, and winning social media shares takes time to percolate in people’s minds and spur action. 

But you pile up results over time. It’s like a snowball running downhill. It’s slow at first but picks up a lot of momentum and becomes almost unstoppable later on. 

And we can do SEO well. Just read this testimonial for proof: 

“Just wanted to praise you some more. I have just looked at my last 2 reports and did an investigative search of my rankings by searching my own key words. I am back on the first page again for the top terms. Thank you, thank you, thank you. Appreciate your work.”

– “RH” Dallas, TX

Talk to you soon! 


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Best Dallas SEO
100 Crescent Ct. #700
Dallas, TX 75201

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