01/06/21 SEO # , ,

5 Tips on How to Optimize Your SEO Strategy to Get More Leads

seo strategy concept spelled on black background

Search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search results. It is also helpful to drive traffic related to relevant searches. A whopping 93% of all online experiences begin with an online search. Therefore, the right SEO strategy can help you reach more prospective customers and generate more leads for your business. SEO ranking factors are constantly changing and evolving. Therefore, if you aren’t optimizing your SEO strategy to keep up with these changes, your ranking, traffic, and leads will all suffer. Do you want your business to grow and succeed online? Then you need to stay up-to-date on which SEO tools will get you the best results. Here is how:

SEO for Marketing Tips

If you want to drive traffic to your website and grow your business, lead generation and SEO should be two of the chief components of your business marketing plan. In marketing, lead generation is the process of generating interest in the products or services your business offers. Likewise, lead generation has the purpose of converting prospects into customers. To accomplish this, you need to implement a solid SEO plan aimed at improving your website’s ranking and visibility. This will help ensure that your web pages are displayed to users searching for relevant keywords. By following these five SEO lead generation tips, you can make your business more visible to prospects online, drive organic traffic to your website, and convert more leads into sales.

1. Up Your Content Game

Keywords are still an important part of SEO for marketing, but you can forget about stuffing keywords as a means of boosting your search engine ranking. Uploading natural, user-friendly content to your website is a far more effective SEO strategy. One of the best ways to achieve this is to create an optimized blog. Regularly posting fresh, SEO-optimized content to your website via a blog is a great way to hit those target keywords. Plus, you’ll be providing a quality user experience.

2. Conduct Keyword Research

If you’re going to publish SEO-optimized content to your blog, you’ll need to know what words and phrases your target audience is typing into search engines when looking for information, services, or products that you offer. By conducting keyword research, you can nail down the keywords that will lead prospective customers to your website. Eventually, this practice will increase your sales.

3. Keep Up With Social Media Channels

Maintaining a presence on social media can be time-consuming and frustrating for some business owners, but it can pay off in spades in terms of getting more leads. Even if having active social media channels doesn’t directly factor into SEO ranking, the more of a presence your business has across social media platforms, the better your brand exposure will be.

4. Tap Into the Potential of Video Content Marketing

More and more online users are skipping over written content in favor of videos. In terms of content marketing, videos demand more consumer attention than other mediums and users are nearly ten times more likely to interact with a video than they are with text. If you want to get more leads, consider incorporating videos into your website content. Make your videos relevant and memorable, include a call to action, and optimize for SEO to get them in front of your target audience and maximize user engagement.

5. Build Links

There are two kinds of link building that you should incorporate into your SEO strategy: internal and backlinks. Internal links that bring users to other areas of your website are valuable because they increase engagement and keep users on your site longer. Backlinks, or links from other sites that link back to your site, are also important. Not only can these links drive new traffic to your website and generate leads, but they can also build trust in your brand and enhance your business’s authority and credibility.

Optimize Your SEO Strategy with Best Dallas SEO

Optimizing your SEO strategy is the key to ensuring that your website ranks well with Google and other search engines. To learn more about how to improve your search engine ranking and drive quality organic traffic to your business’ website, contact Best Dallas SEO today, the best SEO consulting company in Dallas.

no responses
04/05/21 SEO # , ,

2021 SEO Trends Every Company Should Know

wood spheres spelling SEO, SEO concept, keyboard

If you oversee your company’s website, you already know how much of an asset Search Engine Optimization (SEO) can be. It helps to attract your target audience to your website and social media accounts, but only if used correctly. The trick to SEO is understanding how it is constantly evolving. To do so, it is crucial to keep up with the latest SEO trends.

At Best Dallas SEO, we know what it takes to increase traffic and social shares for your company’s page. Therefore, we have put together a list of the top trends in SEO for marketing that all companies should know about.

The Role of Artificial Intelligence in SEO

Artificial Intelligence is changing the way that consumers interact with online content from their favorite brands. The current AI algorithm from Google, known as RankBrain, plays a significant role in how the search engine ranks factors for its SERPs results. That has left many company owners wondering how they can optimize their website’s content to meet RankBrain’s standards. Paying attention to user experience signals is one of the best ways to do so. That can include knowing what your click-through rate is or the average time visitors spend on your page.

Improvements with Predictive Search

Google released a brand-new type of user search in 2017 known as Google Discover. This predictive search doesn’t require a user query to work. It is another AI tool from Google that identifies a user’s behavioral patterns over time and learns their habits. With more than 800 million active users already on board with Google Discover, it is safe to say that predictive search will continue to play a huge role in search engine optimization.

Content & Google’s EAT Principle

Generating long-term content is no longer the only way to ensure your website ranks high with Google. Featured snippets, which were initially introduced in 2017, provide a shorter and easier way for businesses to be recognized by the search engine giant. When you type a search query into Google, you may notice a box at the top of all the search engine results. That’s an example of a featured snippet. They contain a small amount of valuable information that can help a consumer want to learn more. To create these useful snippets, all you must do is focus on question-based queries your customers would use the most while searching for your products or services.

How Image Optimization Will Play a Role in Search

Visual image search has evolved over the years. This tool allows people who are browsing a website to make a purchase just by viewing an image. Google has always backed the importance of marking and optimization of images. Therefore if your website’s images are not optimized, you should label the files so they are relevant to your page’s content for the best overall results.

Contact Best Dallas SEO for Assistance with Improving Your Company’s Website

At BDSEO, we specialize in providing all types of businesses with the tools they need for a successful website and marketing strategy. Reach out to us today to learn more about how Best Dallas SEO, can improve your site’s SEO strategy! 

no responses
16/04/21 SEO

SEO For Your Dallas Plastic Surgery Practice: 5 Ways SEO Can Help You Grow

Plastic surgeon talking with a female patient about plastic surgery options.

Plastic surgeons in Dallas have to reach a steady number of new patients each month. That is the primary way to grow their practices. Obviously, you know this already. But do you also know how to meet your target using SEO?

In this digital age, growing your business is mostly about becoming easier to find online. Reports show that 77% of patients use Google before booking an appointment.

Potential cosmetic surgery patients are actively searching the internet for answers to their questions. Most of them will choose the plastic surgeon to work with based on what they find online. Positioning yourself to take advantage of this will give you an edge over your competitors.

To boost your online presence and take full advantage of the internet, search engine optimization (SEO) is essential. But what exactly does plastic surgery SEO entail, and why do you need it for your medical practice? Let’s dive in. We’ll briefly discuss the most important things you need to know below.

What is SEO for Plastic Surgeons?

This is an aspect of Medical SEO that caters to the digital marketing needs of plastic surgeons. Medical SEO encompasses the latest strategies aimed at making a plastic surgery website rank high in search engine results.

Google and other major search engines rank websites according to relevance. The implication is that the most relevant plastic surgery websites will show at the top of search results, meaning that users will see them first.

But how do Google and other search engines determine relevance? They use what is generally called a search algorithm. While Google keeps the specifics of its algorithm secret, good SEO practices entice the algorithm. The same is also true for the other internet search engines.

5 Ways SEO Can Benefit Your Dallas Plastic Surgery Practice

Primarily, SEO makes your website rank high in organic search engine results. This means that when internet users search the web for information related to plastic surgery, your website will be among the first ones that will come up. The benefits of good SEO include the following:

1. SEO Boosts Your Online Visibility

One of the key benefits of SEO for Dallas plastic surgeons is that it significantly improves online visibility. Besides securing higher placement for your website in search engine result pages (SERPs), SEO expands your reach through link sharing, backlinks, and content sharing through social media.

Overall improvement in online visibility allows your practice to take advantage of plastic surgery internet searches. Higher visibility also boosts your popularity, improving your chances of attracting more clients from your locality and beyond.

2. SEO Increases Traffic to Your Plastic Surgery Website

Seventy to 80% of search engine users focus on organic results. The implication is that most users will shun ads in search engine results and visit websites that have earned their high placement organically.

Also, many users don’t bother to scroll past the first page of search engine results. When your website earns higher placement, it will rapidly generate more traffic.

More traffic to your websites brings several benefits. First, it will significantly increase the number of qualified leads you get. SEO also yields quality traffic, which is what you really need. Improved traffic will also help to make your website rank better. The benefits of increased website traffic are enormous and interdependent.

3. SEO Attracts Qualified New Clients

Another significant benefit SEO brings to your plastic surgery practice is that it attracts clients who want what you have to offer.

Since most of the traffic you’ll get from SEO come from users who are searching the internet for information about plastic surgery, chances are they’ll need your services either right away or in the near future.

Local SEO also means that those within your locality will most likely find your practice at the very top of their search results, especially when their search queries have location parameters (like plastic surgeons near me). They’ll hopefully choose to give you a call or walk through your doors to obtain the services they’re looking for.

4. SEO Improves Website Conversion

Website traffic and other improvements will make more sense when there is an accompanying increase in website conversion. Website conversion is all about turning your website visitors into paying clients. This is the real essence of SEO and digital marketing.

Conversation rate optimization is part of SEO best practices and often yields enormous benefits; it will help you make the most of your online presence and every contact form filled out. The potential to test and improve is always there, no matter how well your marketing strategy works.

5. SEO Enhances Your Credibility

As a plastic surgeon, you know the importance of your credibility. Plastic surgery patients want to be sure they’re in the best hands, whether they need a job done on the breast, face, hand, trunk, or even genitalia.

When your website ranks high on the SERPs, most users will see it as an authority website. Plus, if the quality of your content meets or exceeds visitor’s expectations, they can easily regard you as an authority in your field. Enhanced credibility will bring you many new and returning patients.

Let the Experts Handle Your Plastic Surgery SEO

Like other practitioners in the Dallas medical field, plastic surgeons need SEO. The market is becoming more competitive than ever, and only those that take digital marketing seriously can survive.

SEO remains the best way to boost your online presence. However, it can be a daunting task for a busy plastic surgeon. Even if you have a decent digital marketing team, outsourcing to a company specializing in Medical SEO is a smarter choice.

At Best Dallas SEO, we start with a free SEO audit of your website. And based on our findings, we will follow up with a unique strategy that will improve your online visibility and get the results you need.

To get started, contact us to book a free no-obligation audit.

no responses
03/03/21 SEO

Why Dallas Neurosurgeons Need to Implement SEO

Neurosurgeons looking over brain scans

When seeking healthcare information, most patients head to the internet to search for answers to their questions or find a Dallas medical office. It can be easy for your neurosurgical practice to get lost in the endless results Google pulls up when people conduct a search. 

There is a way for Dallas neurosurgeons to boost their presence on the internet and increase the likelihood that their website will be one of the first results in an internet query: search engine optimization (SEO). 

You want the content featured on your website to match what potential patients are typing into their search bar. Whether a patient is searching to have a question answered, purchase something, or find a physician in their area, your site needs to be optimized for what they’re looking for. 

By implementing SEO on your website and all the content it features, you will gain more eyes on your site and increase your digital presence. It will result in more patients discovering your medical practice and booking appointments. 

What is SEO for Neurosurgeons?

The goal of neurosurgery SEO is to use organic search results to increase the quality and quantity of traffic on your website: 

Google and other search engines will look at what a person is searching for and best match them with the proper content. Your site needs to be established on key topics that are related to your services. Tailoring the information you provide will ensure that people typing in certain keywords into their search bar will be taken to your website. SEO will boost your website, ranking it high in search engine results. 

How Will SEO Help My Dallas Practice?

Ranking high in search engine results will help your practice in many ways:

Establishes Credibility and Increases Visibility

The higher your website ranks on search result pages, the more credibility you will have. With over 25% of people clicking on the first search result, your goal is to be in that number one spot. Having a high ranking will give potential patients the sense your practice is legitimate since it is one of the first results they see. Ranking high will also raise the visibility of your neurosurgery practice. It will increase the traffic on your website, converting site visitors into patients. 

You will need to have a well-designed website that is also user-friendly. If your website is properly optimized but people are taken to a site that is difficult to navigate and full of hard-to-understand language, they may exit instead of booking an appointment. Your website should give people a sense of trust in your practice and valuable information before they come into your office.

Attracts New Patients

Investing in SEO can help neurologists increase their website’s ranking, thereby boosting their traffic. That leads to more potential new patients coming to your site and looking at your content. If your website copy is optimized with relevant keywords and easy for people to understand, they will stay longer on the site—and hopefully, book an appointment. 

Google’s algorithms look at individual pages to rank them for certain searches, not the entire site. You should create microsites or landing pages for different procedures or services that you offer. With SEO-optimized web pages, search engines have more than one option to show patients when they conduct searches. This will result in your website ranking individually for each topic and boost your presence in internet searches. Specific content pages are also very user-friendly as it gives people exactly what they’re looking for.

Ways to Evaluate Your Current Neurosurgery SEO

Review your website for the current state of your SEO. There are ways to easily implement SEO practices into your website:

Read Through Your Web Pages

Have multiple web pages on your site, each tailored for a specific service. Check to see if they are easy to read and if the average person visiting the page will understand the content on there. Pepper graphics and videos throughout the text so visitors don’t see an entire wall of words to read through. All your content should have relevant keywords that potential patients will be searching for. 

For medical practices, long-tail keywords can be more useful than short ones. People could start their searches by typing in “neurosurgeon” or “neurosurgery,” but they will likely get more specific and look for “neurosurgeons in Dallas.” It will help patients that are looking for specific services in a particular area find your website. 

If you have a blog page, refresh previous articles and blogs with updated research and more eye-catching images. Optimizing old blog posts can increase the amount of monthly organic views by 106%.

Post New Content

One of the best ways for physicians to boost their SEO is to add more content to their websites. You want to be viewed as an authority in the neurosurgery field and developing high-quality articles will help you with that. You can also use this to work on your backlinks by linking to other sites within your articles. Having a high number of backlinks will increase the authority of your website and boost your search engine rankings. Tailor your content around specific keywords that your audience is searching for so it will show up in their searches.

Leave SEO to the Experts in Dallas

Figuring out the best ways to implement SEO into your medical website can be an intimidating task. There are so many things to consider, full of unfamiliar terms. Best Dallas SEO will conduct a free SEO audit on your website, developing a strategy to get your website ranking high on search engines. Our team of marketers will help you with SEO, link building, website design, and more. 

Contact us to book a free audit of your website.

no responses
08/02/21 SEO

Why Your Stem Cell Practice Needs SEO

Stem cells help repair or initiate normal function by redeveloping or replacing tissue, cells, and organs. Stem cell therapy can assist with a myriad of health problems and can be an effective and beneficial procedure for patients. 

While many questions surround this regenerative medicine, its application is on the rise with more than 700 practicing clinics nationwide. This growth and a lack of public understanding about stem cell therapy make it challenging for clinics to gain a foothold in the industry. 

For a medical practice to succeed in today’s market, it must have a strong online presence. When people are looking for businesses like a stem cell therapy clinic, 81% of consumers begin on the internet. 

By developing a strong search engine optimization (SEO) strategy, stem cell practices can raise awareness about their services, give people the opportunity to decide if that doctor is right for them, and ultimately convert visitors to patients.

What is SEO For The Medical Industry?

A doctor removing a stem cell tube

Medical SEO is the practice of enticing search engines to identify your medical business as the most relevant solution to their users’ problems and recommend you to their visitors.

By earning high rankings in search result listings, you position your business for success. Ways to optimize your website include:

 

  • Improving user experience: Quick load times and simple appointment scheduling provide a smooth customer experience, which is rewarded with higher search engine rankings.
  • Developing meaningful content: The more opportunities you create for content to align with keywords people are entering into web browsers, the more information search engines can scan for rankings. 
  • Backlinking to useful sources: Linking to valuable resources and vice versa helps to expand your reach, build credibility, and improve the customer experience.

Including photos and videos: Images can increase viewer engagement by 80%, which helps boost rankings.

By implementing a well-developed SEO strategy, businesses can build a following and carve out a place for themselves in a competitive market.

4 Reasons Your Stem Cell Practice Should Use SEO

SEO is important for helping a business stand out from the competition.  There is a crowded global market in the stem cell industry. And, you’ll need search engine optimization to compete. If you don’t do SEO, your competition surely will.

Here are four main reasons doctors and medical professionals in the stem cell market should emphasize SEO in their medical marketing strategy:

A doctor administers a stem cell injection on a patient

1. Increases Your Practice’s Visibility 

Because SEO enables you to optimize content with effective keywords and meaningful information, you’re more likely to secure a higher placement in search results listings. This is important because 75% of people don’t scroll past the first page of search engine results. By appearing high on the list, more people will see your practice and feel compelled to visit your site.

SEO’s link sharing also expands your reach by enabling you to appear on other websites with a like-minded viewership. When those readers come to your page, you’re attracting a new audience already showing an interest in your business.

Part of SEO is sharing content on social media platforms. Not only does this help you reach more people, but content is extremely shareable. People who are already following you will share their experience or your information with their own contacts, broadening your audience exponentially.

SEO provides numerous ways to expand your visibility. Whether it’s through ranking placement or shared content, the more people who see your information, the higher your chances of conversion. 

2. Helps to Generate Leads 

One of the best things SEO can do for a business is generate leads. After all, what good is a website if nobody is seeing it? When you improve visibility, you immediately increase the likelihood people will be driven to your site. But gaining an audience takes more than simply appearing as an option on a list of potential businesses. Publishing content that resonates, distributing useful resources, and developing a relationship of trust are all important factors in lead generation.

To really drive quality leads to your business, you must understand your audience. Determine who they are demographically. Identify what messaging they want to hear. Develop a marketing strategy that meets their needs and distributes information to them at the right time through the right channel. If your target audience is on social media, create a social network strategy. If prospects prefer email communication, write personalized messaging that speaks to them and addresses their specific needs.

3. Assists in Establishing Credibility 

Successful SEO requires you to keep online business information current and accurate. From hours of operation and address to physician biographies and insurance acceptance, quality information doesn’t just help with search engine rankings. It builds trust among your audience. When people know they can rely on you for correct information, they’re more likely to become a patient and bring you repeat business. They’re also more likely to leave positive reviews on your website.

People tend to trust the experiences and recommendations of others. In 2020, 87% of consumers were influenced by online reviews for local businesses. Positive mentions can gain viewers’ confidence and help to establish the credibility of your practice. This can drive traffic to your site and generate revenue for your business.

4. Empowers You to Position Yourself as an Authority 

The cell therapy market still poses many questions for people. From safety and effectiveness of treatments to which medical staff is most experienced in performing the necessary procedures, prospects need a leader in the industry to answer questions and appease concerns. 

SEO allows you the opportunity to provide articles and research findings to support the work you’re doing. Not only does this contribute to more content for search engines to scan. It provides invaluable resources for the public and confirms for them your knowledge, expertise, and ability.

Through SEO link exchange, you’re also able to provide other relevant websites with articles you’ve written or studies you’ve conducted. That helps more people view you as an authority and can assist in building your practice. 

Hire an SEO Expert

Establishing a niche in the stem cell therapy market has its challenges. However, with the help of a trusted expert like Best Dallas SEO, stem cell practices can benefit from an effective digital marketing strategy. Best Dallas SEO is a digital marketing and SEO consulting firm that can help you implement an effective SEO strategy that will boost your rankings, gain awareness, and direct traffic to your stem cell practice.

To discuss how to improve your search rankings and to obtain a free evaluation, contact us today.

no responses

Contact Us Now

Best Dallas SEO
100 Crescent Ct. #700
Dallas, TX 75201
214-681-3018
info@bestdallasseo.com

1 2 3 4 5 17