22/11/21 SEO # , , ,

The Complete Guide to SEO Writing

Guide to SEO Writing

One of the most important things you can do to improve the online presence and visibility of your business is to incorporate quality SEO writing into your website.

Without good content writing, your website won’t rank well in online search queries. Most searchers don’t click past the first page or two of search results. If your business isn’t listed there, your site click-through rate (CTR) drops dramatically.

This step-by-step beginner’s guide will help you understand what SEO content writing is, why it’s so important, and how to effectively add it to your site.

What Is SEO Content Writing?

SEO, which stands for search engine optimization, is crucial in making sure your business stands out online. Whether you’re a business owner or a blogger, you want to have the best content possible in order for people to find you. An optimized site delivers a great user experience (UX) by being simple to use, easy to understand, and obvious for search engines like Google to find.

SEO writing is a type of writing that focuses on key SEO principles to help your website stand out. It concentrates on some of the over 200 factors that Google uses in its search algorithm. With the right kind of SEO strategy, your website can climb the search results (or SERPs) and earn that coveted first-page spot.

According to Neil Patel, the SEO copywriting on your site needs to solve a problem and appeal to your users, whether they are clients, prospective customers, or simply searchers looking for valuable information on your site.

Important SEO Terms

Like any industry, the SEO world has its own jargon. Here are some of the most common SEO terms and what they mean:

•Anchor text: The word or phrase that is hyperlinked to another webpage.

•Click-through rate: The ratio of clicks to impressions on any given search result.

•Conversion rate: The percentage of visitors to a webpage that completed a specific action (making a purchase, filling out a contact form, etc.).

•Dwell time: The amount of time a user spends on a clicked search result before returning to the original search engine results page.

•Long-tail keyword: This is a string of keywords, often 3-6 words, to create a more specific targeted keyword.

•Off-page SEO: Tactics relating to search engine optimization performed outside of your own website. Examples include backlinking, social media, and guest blogging content.

•On-page SEO: Also known as on-site SEO, this practice refers to the optimization of web page content for specific keywords to increase traffic. This includes internal links and SEO-optimized types of content, title tags, headings, and subheadings.

•Organic traffic: The number of searchers who found your site on their own and not through a paid ad or link from another site.

•Page ranking factors: The criteria a search engine considers in its algorithm when determining page rank results.

•SERPs: This stands for search engine results pages. 

•SERP position: The ranking on a search engine results page for a specific keyword search.

•Technical SEO: The optimization of websites and servers to help search engine spiders effectively crawl and index your site, improving your site’s organic ranking.

5 Key Benefits to SEO Copywriting

Optimized SEO writing should be a core component of any digital marketing strategy. In fact, adding high-quality content writing to your site is one of the most important things you can do to improve your SEO performance. Any SEO agency worth your time will make quality content creation a top priority.

Here are five crucial benefits that SEO content writing adds to your website.

1. Gives Google Something to Rank

If you don’t have any optimized content on your site, there is nothing for Google to rank. The more quality content you have, the better your rankings will be. This is why SEO copywriting is so crucial to your overall digital marketing strategy.

2. Adds Strategic Keywords to Your Content

One of the most important considerations for search engine results is the keywords on a webpage. You want to use keywords and phrases that relate to your business and content. Think of keywords as search terms someone would enter to find your business. For example, if someone searches for “places to buy a boat in Dallas,” the returned results will be web pages that include that phrase or something related to it.

If you’re a boat dealer in Dallas, you want to be at or near the top of the results for this search. The best way to achieve that is through strategic content writing that uses strategic keywords. Many businesses rely on blogs to continually add fresh, keyword-relevant content to their sites.

SEO copywriting is the primary way to add relevant keywords to your site. Without optimized keyword content, it will be difficult for your business to get the attention it deserves.

3. Boosts Your Social Validation

Another consideration that Google and other search engines use for search rankings is social validation. Links that are widely shared on social media outlets add social validation to your site.

If you don’t want to spend a lot of money to get social validation, you need impressive content that stands out on its own. When your site or blog offers valuable new ideas and engaging material, your readers and customers are more likely to share that content with their friends and associates, giving you the boost your business needs.

4. Encourages Backlinks

A backlink is a link from another site to your content. It can also be called an inbound link or external link. Backlinks are a form of social validation that does not require social media sites. To encourage backlinking, you need authoritative, engaging content. 

The more backlinks your site has, the more this improves your Google ranking. Backlinks give your content authority and validation. Here are a few strategies on how to acquire more backlinks:

•Quality Content: High-quality content such as how-to articles, list posts, and guides can be great formats that encourage backlinking.

•Skyscraper Content: Skyscraper content is an exhaustive article with extensive details on one subject. These super-detailed posts can be more than 10,000 words and are a popular generator for backlinks.

•Infographics: Infographics are a visual representation of your content in an easy-to-understand format. They usually include facts, charts, graphs, and images and are frequently shared and linked to.

5. Contributes to Your Search Task Accomplishment

In recent years, Google search results are focusing more on something called “search task accomplishment.” This is the idea that the top-ranked results will help the searcher solve the problem they searched for in quick, simple steps.

For example, if you searched for “largest industries in the U.S.,” you’re probably looking for the largest economic drivers in the country. The top results should give you a simple numbered list of the biggest industries in the United States. Further down the results, you might see variations based on GDP, revenue, or even lists broken down by state. The results are solving your “problem” with easy-to-understand information.

With SEO content, it’s important to focus on content that solves problems and understands the user’s intent. Be sure to include content on your site that covers a broad range of search intents. Typically, there are four key intentions for any online search:

•Navigational: A navigational search is when a user is looking for a particular website.

•Informational: This type of search tries to get the answer to a question.

•Investigational: An investigational search helps a user research information before deciding on or purchasing something. 

•Transactional: This type of search is when someone is trying to purchase something.

Ideally, your site will contain content that covers each of these search categories.

Best Practices for SEO Content Writing

Before getting started with content writing (or hiring someone to write your piece of content), you need to create your SEO content marketing strategy. Here are some best practices for you to consider:

infographic of content writing best practices

1. Create a List of Relevant Content Ideas

You want content that will draw people in. You also want to attract searchers who will convert into customers. To reach your target audience, it’s vital to create content that they care about. 

It’s good to brainstorm ideas within your company. However, a more effective method is to use online resources to discover what questions people are asking related to your business.

•Q&A sites: Search through question-and-answer sites like Reddit and Quora to discover business-related queries.

•Answer The Public: A free, idea-generating site is Answer The Public. Type in one or two words related to your business and you’ll get a web visualization with questions people have asked about that topic.

•Wikipedia. Wikipedia can be a goldmine for content ideas. Search for the main topic you want to focus on. Then, look through the table of contents on that page for subtopics.

With the ideas you found, you can create a list of relevant blog topics, FAQ pages, and other types of content that will answer questions and offer engaging thoughts. Be sure to update your list regularly so you do not run out of ideas.

2. Do Keyword Research

Once you have your topics selected, you can start your keyword research. This is one of the most important steps in the SEO writing process. Choosing the right keyword can mean the difference between great content that gets thousands of views a month and content that gets none.

Use these keyword research tools to help you narrow down the best-performing keywords for your business:

•Ahrefs: An SEO copywriting goldmine providing a copywriter with an entire suite of tools including site audits, rank tracking, keyword explorer, site explorer, competitor analysis, and more. The keyword explorer tool allows you to enter a target keyword and view top organic search results, backlinking, search volume, keyword difficulty, and domain rating. 

•Infinite Suggest: This free tool can help generate hundreds of relevant keyword suggestions including long-tail keywords. Just type in your starting keyword to get started. The downside to this tool is that it doesn’t show you search volume. 

•SEORCH: To capture some clicks from the competition, try using the SEO Check feature on SEORCH. To use this tool, enter a URL from a competitor’s website or blog. In the report, find the “Text & Phrases” section near the bottom. Focus on the portion that includes “Frequencies of phrases with 3 words” and “Frequencies of phrases with 4 words.” This section will give you long-tail keywords that have much less competition.

•Moz: The Keyword Explorer from Moz gives you a comprehensive keyword analysis along with keyword suggestions. Enter your starting keyword or URL and sign up for an account to get started.

•Yoast: A WordPress plugin that helps you optimize your content by providing you with key SEO benchmarks and suggestions for improving your ranking.

There are numerous other SEO tools available to help you analyze and refine your keyword selection. You can also hire SEO experts to do this keyword research for you.

3. Use Keywords Wisely

When you know which keywords you expect to perform well, it can be tempting to use them as much as possible. This is called keyword stuffing and likely won’t serve you well. Google is now smart enough to recognize this. The best practice for keyword use is to make sure your focus keyword appears in the following places:

•Title tag

•URL

•First 100 words

•An H1 tag

•An H2 tag

Beyond that, you can sprinkle your keywords naturally throughout your content. You can also use your keyword in an alt image tag if you have any relevant images in your content.

4. Create Comprehensive SEO Content

Multiple studies have shown that longer content performs better in search results than shorter content and usually generates more backlinks. After analyzing 912 million blog posts, Backlinko found the average word count for first-page search results was 1,447.

With a comprehensive page between 1,000 and 2,000 words, you can thoroughly cover a topic without losing the interest of your readers.

5. Craft Attention-Grabbing Titles

When scanning search results, most people quickly check the titles and move on. If something grabs their attention, they might go on to read the brief meta description or click through to the site. This is why creating an optimized title that encourages people to keep reading is crucial. Here are a few suggestions to get you started:

•Use numbers: List articles that include numbers are easy to understand and work well in drawing in readers. Titles like “Top 10 Tips for Baking Bread at Home” will usually bring in more clicks than “Bread Baking Tips.”

•Use emotional words: Use strong emotional words to capture the attention of your readers, for example, “Five Amazing Ways to Impress Your Boss” is more alluring than “How to Be a Good Worker.”

The Headline Studio from CoSchedule can help you create optimized headlines. Type in your headline idea and it will score your headline and offer suggestions on how to make it more effective.

6. Compose Impactful Meta Descriptions

A key component of search engine optimization lies in creating meta descriptions that capture the attention of searchers and improve your click-through rate.

7. Utilize HTML Meta Tags

Meta tags appear in a page’s source code as snippets of text, not on the actual webpage itself. These pieces of information inform search engines about the information contained within a given page.

Unlock Your Potential with Search Engine Optimization from Best Dallas SEO

Image of how to improve online business ranking using SEO strategies

Now that you better understand how important SEO writing is to your business, it’s time for an SEO upgrade. If you’re feeling overwhelmed about your SEO needs, Best Dallas SEO is here to help. 

To demonstrate what we can do for you, we offer free, no-obligation SEO audits. We can perform a quick evaluation of your SEO needs and tell you how we can help. We provide a full suite of SEO services including content writing, link building, landing pages, and web design.

Ready to unlock your SEO potential? Contact us today to get started.

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15/10/21 SEO

Marketing Online? Try SEO for a Long-Term Approach for Generating Leads

Are you ready to boost your search traffic? Understanding Search Engine Optimization, commonly known as SEO, is best for you. Considering Google controls more than 90% of the web searches, it’s safe to say that your ranking depends on how you incorporate SEO. 

You probably know that SEO exists in the marketing world. But do you know how important it is to your marketing strategies? Without SEO, it’s challenging to make it in today’s business realm. A recent study revealed that SEO is the leading technique in lead generation in 2021. 

However, you don’t need to worry about what SEO and lead generation are. Before we focus on how they complement each other, we’ll first hint at their definitions.

What is SEO and What Does it Accomplish?

SEO is a process in which you increase the visibility of your website via free search results on search engines. The ultimate goal is to ensure your website ranking remains at the top. Also, SEO increases the traffic to your website and makes your products more trustworthy.

What is Lead Generation in SEO?

Lead generation is the process of capturing the consumers’ interest to make them long-term buyers. Lead generation is vital for B2C and B2B firms. Some advantages include:

Supporting the firms’ growth

Attracting more sales

Offering consumer transitions

Now that you have an idea about SEO and lead generation let’s see how to leverage SEO to generate more leads.

How Can SEO Help You Generate Leads?

By following these steps, you may improve your chance of getting more leads. You may be familiar with some steps, but revisiting them can help you find areas you need to improve on.

Infographic of how SEO improves long-term lead generation

1. Optimize Your Website Content

As a marketer, you should have a website that speaks for you. It’s best to build your homepage so that clients don’t struggle to get information when they visit your site.

Find the right keywords: You will only improve your rating if you fill your website with keywords. However, never use too many keywords as it lowers your search volume.

Use long-tail keywords: Your homepage should be brand-specific. The best way to do this is to use three or four words that best describe your products.

Make your website responsive: You should continuously optimize your website to work on different devices. It’s more important that you check your website’s design and usability.

2. Use Smart Email Marketing

Email marketing has always been a lucrative way of getting more leads. Being able to send your email directly to customers will surely be a plus to you. Email marketing allows you to be creative while adopting new approaches to different groups. The following are ways you can attract more leads using email marketing:

Incorporate email forms: With the current technology, you can make it easier for your users. Whether you’re new or just improving your business, placing email forms on your site can make your work easier.

Design newsletters: You can also make informative or eye-catching newsletters that inform your visitors about your products, sales, and company updates.

Automate your marketing tools: It’s important to ensure that your marketing tools are automated. When you have thousands of emails, you can’t read all of them. So, you need to automate the tools.

3. Use Local SEO Strategies

Whether you’re providing international or local services, it’s essential to use local SEO strategies. Here are ways you can use these strategies.

Claim listing: The fact that you have a well-designed website won’t help you. You’ll have to build yourself using online directories. Most of the searches will end up in these directories. Thus, it not only drives your traffic but also helps you rank better.

Use local keyword data: Always be free to tell your clients your location. Tell them exactly where you are, and the search engine will listen. If you operate a coffee shop in Texas, use “Texas Coffee Shop.” By this, your keyword will flow naturally.

Generate positive reviews: As a marketer, your goal is to leave a positive impression on your customers. The more positive reviews you get, the more SEO leads you will have.

4. Build and Update Your Blog Consistently

If you don’t have a blog section on your website, now’s the time to get one started. Regularly updating your blog with fresh content and keywords will significantly help your ranking. The following tips can help you optimize your blog.

Update your blogs with fresh and timely content

Publish easy-to-read articles

Use strategically-chosen keywords

Add relevant backlinks

5. Attend Networking Events

The best way to attract more prospects is to make yourself known to them. If you want to attract more leads, step into the real world and start marketing yourself. There’s no shortcut for this. Focus on being a presenter wherever you are, and the results will amaze you.

Image of how SEO improves long-term lead generation

6. Play an Active Role in Social Media

If you’re serious about getting SEO leads, focus on social media. The more active you are, the more likely you’ll appear in search engines.

Online marketing on Facebook, Twitter, Instagram, and other platforms continues to grow. With the current pandemic, the surge in online marketing has been significant, so be active in social media by:

Adding social media sharing buttons to your website

Use relevant hashtags to increase your discoverability

Post frequently and use attention-grabbing captions

Document behind-the-scenes moments in stories

Build trust by showing the people behind your brand

7. Use Google Ads

Since Google controls much of your traffic, why not use their ads? Google Ads is currently the largest and most widely used online advertising network. 

When a customer searches your keyword using Google Search, your ad will appear at the top. Google Ads is a perfect place to attract more leads.

We’re here to help! Contact Best Dallas SEO for free advice on how to attract more leads using SEO.

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05/10/21 SEO # , ,

3 Best Channels to Promote Your Online Business in 2021

Image showing how to improve your business

The pandemic has changed the way businesses operate. Most businesses now offer their services online. With so many companies competing with each other, how can you make your brand stand out? How can you most effectively promote your business online?

In 2020, over 1.79 billion people bought at least one item online. This figure will rapidly multiply in the coming years. 

These online audiences are often fickle and impatient. According to research data, 75% of clients expect a response within five minutes of submitting a request. 

If you’re serious about growing your business, it’s vital to create a solid online presence and catch your target audience’s attention quickly and effectively.

In this article, we’ll tell you about some great, cost-effective channels you can use to promote your business, generate leads, and increase sales.

How to Promote Your Business Online: 3 Cost-Free Channels

There are over 4.6 billion internet users across the globe. If you want to reach more customers, widely and actively promoting your business is key. 

Fortunately, the internet offers you several free and low-cost options to grow your commercial venture.  

These options include: 

•Google and other online directories

•Social media 

•Local communities

Let’s examine each of these sources.

Promoting Your Business on Google and Online Directories

Capturing over 90% of the global market share, Google is the undisputed directory leader today. Also, Bing, Yahoo, Yelp, and YellowPages are other popular directories with high domain authority. 

Smaller directories often create listings using information from larger ones. If your business is displayed prominently on the bigger sites, you’ll most likely show up on the smaller ones as well. 

Here’s what you can do to appear on the initial listings of top directories:

1. Develop a Business Website

Statistics reveal that about 64% of small businesses have a website. A well-designed website can tell visitors about your brand, your business, and your products. 

For example, you can use websites to:

•Provide contact information

•Post promotional material

•Use analytics to assess the reach of your business

Consider investing in a professional website. Not only will it look appealing, but it will also allow you to scale up and add more features when required.

2. Implement SEO Strategies

SEO or search engine optimization is a way to generate organic, free traffic to your website. 

When utilized effectively, SEO will automatically help you rank higher in Google’s eyes. It will also display your business more prominently in SERPs. 

Basic SEO strategies include:

•Using relevant keywords 

•Producing and updating high-quality content 

•Maintaining high page load speeds

•Offering a user-friendly website interface

•Giving customers a great user experience

3. Create a Business Blog

According to Learn Hub, brands with websites or blogs can generate about 67% more leads than those who don’t. 

Update your blog regularly with relevant, useful, and timely content

You can either maintain your own blog or hire experts to write for you.

Promoting Your Business on Social Media

Social media is one of the best free tools for promoting your business online.  

Here are some of the ways you can use these platforms to reach your target audience:

1. Connect with Users

Facebook, Instagram, YouTube, Twitter, and LinkedIn are some of the most popular websites today. Here’s how you can use these social media giants to your advantage:

•Create a business page and a shopping channel for both Facebook and Instagram

•Add your contact information and a CTA for visitors

•Regularly post promotions, deals, and events

•Conduct live sessions to engage your audience 

•Network with LinkedIn users and explore possibilities for partnership

•Use Twitter to share your social media posts 

•Use hashtags to create social campaigns

•Ask customers to share your social media posts and updates

2. Get Active on YouTube and TikTok

YouTube, TikTok, and Instagram Reels enable you to create, upload, and share video content online. 

Some ways you can use these platforms to gain more exposure include: 

•Creating useful video clips like demo tutorials that can resolve user queries

•Sharing clips on your blog and website

Going live on YouTube to engage with users

3. Interact with Users

Most importantly, always look for opportunities to interact with your users online. To do so, you may want to:

•Create a community page on channels like Facebook

•Monitor and reply to reviews and queries 

•Reply to negative feedback and resolve users’ issues 

•Host quizzes, events, and giveaways

Request that your customers share reviews online

Promoting Your Business Locally

Recent consumer statistics from Shopify indicate that over half of North American consumers support independently-owned businesses. 

The reasons for this may include a desire to back entrepreneurs and local businesses in their community, shop for unique products, experience better customer service, and save on shipping costs. 

Here’s how you can use this trend to your advantage and promote your business locally:

1. Build a Google Business Profile

Your Google Business Profile (GBP) profile will display your company details in the Google Maps search results. 

To optimize your listing, do the following:

•Verify business ownership through your Google Business Profile account

•Publish posts directly to your listing

•Update your contact information 

•Add high-quality photos and videos to attract your audience

•Share user reviews

Image of woman successfully promoting her business

2. Join or Sponsor Local Events

Local events invariably attract local audiences and help businesses connect with them.

Make an effort to participate in local trade shows, craft fairs, and artisan markets. You can even sponsor these events if your budget permits it.

3. Offer Free Local Delivery

Data from Shopify reveals that shoppers order 25% more commodities from vendors that offer free local delivery. By following suit, you can easily increase your sales and generate more profit.

4. Involve Local Media

Seek out opportunities for media and press coverage for your business. An appearance in the local news can help drive scores of potential customers to your business. Focus on talking about your products and emphasizing what makes your brand unique.

Make an effort to help your community in some way. That way, you can offer your services without making a sales pitch.

Let Best Dallas SEO Help You Grow Your Business Online

Today’s market requires business owners to think out of the box. They must develop novel, low-cost marketing tactics that raise brand awareness, drive traffic to their website, and reach more customers online. 

To really improve your business prospects and meet your goals, start applying the techniques above. They are sure to make a measurable impact.

Do you wish to grow your business online? Contact Best Dallas SEO to help you succeed in your business.

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29/09/21 SEO

Why UX is the Most Important Thing You Can Do for SEO

Best Dallas SEO photo of User Experience/UX displaying the importance of optimized experience.

If you’ve been following the latest trends in SEO, then you’ve probably already noticed that user experience (or UX for short) has made tremendous gains as a Google ranking factor. That’s right; Google is paying attention to more than just keywords and the structure of your content. As the online market becomes increasingly competitive, Google algorithms are responding by becoming more refined. What do you need to know to keep up with it all? Read on and find out! 

 

 

What is UX for SEO?

User experience for search engine optimization (SEO) sounds complicated, but really it’s only a picture of how a user experiences your website. Their experience generally has two main components: 

  1. Your website visitors’ perception of the quality of your content 
  2. How fast and easy it is to find what they are looking for 

SEO can become an essential tool in the online marketing toolkit when used correctly. It can lead to increased exposure for your products and business and ensure that visitors find you when they search for products like yours on their search engine results pages (or SERPs). Most importantly, a positive user experience gains the lasting trust of your visitor.




There are various stages of prioritizing UX for SEO, including:

 

Analyzing keywords and their usage in web content 

 

Conducting keyword research

 

Deciding on which keywords you want to rank for

 

Writing web copy that is optimized for these keywords

 

On-page SEO tweaks that help get your site ranked better 

 

Different companies employ varying SEO strategies; however, they all include thoughtful analysis of information gathered about users to improve their experience as much as possible.

Best Dallas SEO infographic on how to improve website user experience or UX

How to Optimize UX for Your Website

User experience is one of the most important factors to consider when designing a website. It’s crucial to make sure that your site is usable and easy to understand. If you’re unsure how to start, this article will give you some ideas for UX design tips that will leave users satisfied with the result.

 

1. Map out your website user's journey

Successful websites have a clear goal behind them. They understand exactly where their target audience is coming from and what they want to achieve on the website. This understanding leads to the design of a user-friendly website that helps visitors achieve their goals in a streamlined fashion. 

A significant part of the UX design journey is understanding user needs and wants. That’s why it’s essential to map out the different steps of your user’s journey. It’s important to ask, “What does my visitor need, and what do they want from this page?” When you can discover the answer to that question, you have your mission. User experience will drive both your site design and the direction of your SEO content creation.




2. Understand user search intent

Understanding the intent of a user is an integral part of any content marketing strategy. An excellent way to understand intent is to find out what people are searching for when they come to your website and provide quality content that answers those questions. 

For example, if you’re a restaurant, you might have keywords like “restaurant near me” or “best food in town.” Searchers will potentially be looking for specific answers before they even land on your site. In this case, it’s important to answer their question quickly and efficiently with relevant content before they click away to another site in search of their answer. 

As previously mentioned, Google is no longer crawling for keywords alone. Google wants to know, is the user’s query being satisfied? If so, then the user’s search will stop with your content. With their questions answered, there’s no need to continue browsing other websites or entering a new query into the search engine. 

When you’re able to answer the “why” behind a user search, you’ve both solved their problem and figured out search intent. The more ways you can do that (custom images, professional videos, interactive graphics, etc.), the higher your site will rank in the SERPs.




3. Use interactive call-to-action buttons

Interactive call-to-action (CTA) buttons have a big impact on the conversion rates of landing pages. The longer the visitor stays on the page, the higher conversion rates increase. Many different types of interactive call-to-action buttons can capture leads and push visitors to take action.

One type is a button that pops up with a question and then prompts for an answer. For example: “What will your second choice be?” Another is a button with an arrow that encourages visitors to click for more information or download content. This type of button positively affects visitor engagement when done correctly. 

Call-to-action buttons provide an interactive element on a web page. The CTA button is the final step in a user’s conversion process and should capture the attention of potential customers. A conversion button should have a clear, concise message that encourages users to take the desired action.



4. Optimize web pages for speed

Users are more likely to leave your website if they have to wait for the page to load. To keep their attention, it’s important to make sure that your website loads quickly. 

One way you can make sure your site loads quickly is by compressing the graphics. Graphics can take a long time to load on certain devices, so you should reduce their size before uploading them to the site. You could also use a CDN that will serve those images from their servers instead of yours, making your page load faster. 

Pages with long load or scroll times will frustrate visitors and lead to less time on site. To optimize for speed, minimize the number of plugins and scripts used on the site by turning off unnecessary ones, and reducing the size of your images will help improve page load times. The loading speed can also be increased by limiting HTTP requests, compressing images, and using image sprites. 

The goal is to keep your web pages fast and straightforward, which keeps your visitor engaged with your content rather than losing them to another Google search.




5. Build a mobile-first user experience

Mobile-first design is an approach to web design that emphasizes the importance of the mobile user experience. It starts with designing a site for smaller screens but quickly adapts to larger ones as well. 

One of the most important benefits of mobile-first design is that it lowers bounce rates; because people can find what they’re looking for and have a better experience on mobile devices, they will be less likely to leave your website. Mobile-first design also helps you save time and resources – you can write less content because it’s tailored more specifically for mobile users. 

Lastly, mobile-first design also improves SEO performance: Google often overlooks sites that aren’t optimized for mobile devices, so this approach will set your site apart and help your rankings.




The Bottom Line: It's Time to Invest in User Experience Design

It’s never been a more critical time to invest in UX design for your business to thrive and compete in the modern world. It is imperative to stay on top of new trends, updates, and innovations that come out so that you’re always prepared when they enter the market. 

User experience design is a vital aspect of any business that wants to grow and keep up with modern trends. It’s essential to evaluate new updates to provide the best quality product for your customers. 

If you’re looking to build a lasting relationship with your customers, Best Dallas SEO is here to support you in achieving your goals. Allow us to keep up with Google’s ever-changing algorithms, so you don’t have to. Together, we’ll deliver a top-notch experience for your website visitors that will make your investment in UX design a worthwhile one. 

Let’s get the conversation started. Give the experts at Best Dallas SEO a call today at (214) 681-3018.

 

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20/09/21 SEO # , ,

Google’s New AI SEO Algorithms Continue to Push SEOs into New Ground

Search engine optimization (SEO) is essential for business success. To ensure you’re attracting the right audience, driving traffic to your site, and enticing prospects to convert, you have to pay close attention to the content and user experience your site provides. Google has recently upped its SEO game by incorporating artificial intelligence (AI) into its algorithms. AI SEO is changing the face of optimization.

What is AI SEO?

Best Dallas SEO services use AI SEO to better user experience

Artificial intelligence is essentially teaching machines to predict (on their own) what human users want. AI allows computers to gather data to learn patterns and trends.

Then, they make adjustments to interpret human directives and provide the desired action or response. 

As a society, we’re already using this technology in other aspects of our lives. Maybe you’ve asked Alexa to play your favorite song. Or you’ve relied on Siri to provide directions to a restaurant. Both of these are everyday examples of AI. Now, Google has applied this same technological concept to SEO.

The more helpful your website is, the higher Google will rank it in its search listings. This gets you more visibility and increases brand awareness, both of which help boost conversion rates. In the past, SEO was all about making sure your website was easily navigable, page load times were brief, and quality content resonated with target audiences. With AI SEO, the user experience is more custom than ever before. 

Through machine learning, search engines track user behaviors, search habits, locations, devices, and more. This information allows them to gain a better understanding of what users want from their online experience. As a result, AI SEO can develop highly tailored optimization strategies. This is critical because consumers are putting more emphasis on page one search results. In fact, 75% of people don’t look past the first page of Google’s listings. 

To set yourself apart from the competition and gain more visibility, you have to earn higher SERPs. AI SEO can get you there.

How AI is Specifically Used for SEO

There are numerous ways in which Google uses AI in its SEO algorithms. Some of these applications include:

Voice search: More than 4.2 billion people use voice search globally. When a user asks a question into a device, results are typically read back as a rich snippet. AI is scanning web content and predicting which answer is most relevant to the question being asked. This shows just how important content is in your marketing strategy and how AI affects your content development.

Topic identification: AI can hone in on search traffic volume to help identify potential topics for content development. Discussion trends, keyword clusters, and gaps among your competition all present opportunities for you to create highly targeted killer content that converts.

Content optimization: Not only can AI help identify what to write about, but it can also help optimize what you’re writing. AI can identify existing content on your site that could improve for better results. Rewording phrases to better fit search terms and refreshing old links can be a tremendous asset when trying to earn higher SERPs.

Local search results: 58% of people using voice search are seeking nearby businesses. That means they’re ready to purchase and are on the hunt for the item that solves their problems. Your online business information (address, hours, phone number, hours of operation) must be current to capture local searchers. AI can identify areas on the web where these details are posted and ensure they’re up to date.

Creating pillar pages: Pillar content is high-quality long-form content that supports various subtopic articles. It confirms your position as a thought leader and provides effective material for search engines to scan for higher SERPs. AI gains an understanding of what topics search engines categorize your material. Then it suggests ways to create pillar pages that attract search traffic.

For marketers to excel in SEO strategy development and surpass the competition, they must embrace AI SEO and maximize the opportunities provided by Google’s new algorithms.

Ways to Capitalize on AI SEO

The main goal for website SEO is to drive traffic and generate revenue. While there are several ways to achieve this, AI SEO can help your site outrank the competition. Understanding Google’s algorithms can help you capitalize on the benefits of AI SEO and bring ultimate success. Take advantage of AI SEO by:

Pinpointing a particular niche: AI shows us that niche sites deliver more relevant content than those with a more general voice. The ability of machine learning to detect keywords and identify an ideal audience can help you pinpoint a particular niche for your site. Honing in on a specific topic that targets a specific group of people ensures people will find your information more useful and earn you higher search engine rankings.

Knowing where to insert keywords: We already know that AI helps to determine keyword trends. It can also recommend the best placement for those keywords for premium optimization. Keywords should appear in the body text and page titles, headings, ALT tags, and meta descriptions. 

Building an effective permalink:  Your site’s permalink, or URL, is another important place to incorporate keywords. AI reveals that the ideal permalink also avoids underscores and is relatively brief. (It maxes out at 2,083 characters, but the shorter, the better.) Using the right permalink structure enables search engines to crawl your page for SERPs effectively.

Keeping an eye on website performance: Google’s algorithms make data easy to track. Google offers a Webmaster tool that enables you to keep a close eye on your site’s performance. You can find room for improvement with HTML, see whether your sitemaps are effective, and identify any crawl errors.

AI SEO is extremely useful in helping you build a website that’s optimized for user experience and earns higher search engine rankings. Knowing how to capitalize on its benefits can help you create a site that converts.

4 Ways AI is Changing the Future of SEO

Google’s algorithms help the search engine process data and applications and make decisions based on user behavior, patterns, and trends. Machine learning is changing the future of SEO. Here are four changes we’ll continue to see with the widespread use of AI SEO.

1. Optimized Visual Content 

Thanks to AI SEO, search engines can now differentiate between image, audio, and video content. Video is among the most preferred content online. It’s engaging, informative, and helps a brand tell a story and increase awareness. Since AI can analyze this kind of visual content, developers can optimize video content for better SERPs. 

When marketers include valuable keywords in video descriptions and headings, AI can help the video reach the right target audiences. This optimization enables companies to provide relevant information to specific people and delivers a better user experience. All of this helps increase search ranking placement.

2. Mobile Search Optimization 

Last year, 211 million Americans conducted searches on mobile devices. Since many of these are voice searches, AI SEO is critical in helping marketers make their website and content user-friendly. With Google’s mobile algorithms, marketers are incorporating voice search into their website strategy. 

SEO-driven copywriters will write more content in conversational phrasing so that voice searches on mobile devices can find the most relevant matches. We’ll see more casual keyword applications with AI SEO to align with how people enter their queries in search engines.

3. Search Intent 

Understanding users’ search intent provides a significant advantage. It helps set yourself apart from the competition, strengthens your position, and boosts click-through rates. Google’s AI SEO works to understand a user’s search intent, guiding content creation to ensure the material provides the correct answers to the questions searchers ask. 

Without AI, marketers have to guess at user search intent. If someone types “women’s coat” into a search engine, do they want to know where to buy one? How much does it cost? A photo of an example? Search engines could only guess at an interpretation. With AI SEO, search results are much closer to the specific answer users are seeking.

4. Virtual Reality Applications 

Let’s face it. Today’s consumers want to try before they buy. This can be difficult for e-commerce shoppers, but AI makes it possible. More industries are incorporating virtual reality applications into their user interactions. From superimposing paint colors on bedroom walls to placing furniture in a living room, users can see firsthand what products are like before committing to a purchase.

With AI SEO, marketers can deliver the experience users want, no matter the industry. We’ll see more virtual reality applications as AI continues to develop. Marketers who can incorporate these applications into their website optimization are likely to be rewarded with higher search listing placements.

Rely on an SEO Expert

Google’s algorithms are constantly changing; so is AI development. Understanding how the two work together to boost SEO is critical to your business’s success. Best Dallas SEO provides expert digital marketing and SEO consulting to help you create an effective strategy that capitalizes on AI SEO. SEO optimization is key if you’re looking to deliver a superior user experience, drive traffic, and generate sales.  

For a free SEO audit, contact us today.

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