15/04/19 SEO

How Should Dentists Market Their Business

For those of you who are looking to expand your dental practice or struggling to maintain your present clients, there are some great marketing opportunities available today. One of the most important is understanding the mechanics of running a good effective marketing plan. Particularly, those marketing ads and campaigns that will consist of using Dentistry SEO marketing.

Having said this, if you are interested in a successful online marketing solution, here are 3 things you need to know about Dentistry SEO.

How should dentists market their business?

In order to thrive well in any dental practice, the practice must be able to bring in new patients as well as design a marketing strategy that will strengthen its ties with their existing patients. Each practice will also need to define their distinct specialties in order to target the right audience in their local areas. This is especially the case for those of you who are factoring in all of the different marketing strategies that can be used. For instance, many successful marketers tend to use multiple strategies simultaneously by developing plans that reach out to the community to attract more patients while also launching a Dentistry SEO online marketing plan.

Why is it important to be found by customers in your local area?

Attracting new patients and keeping existing patients do not have to be difficult if you know how to keep in touch with your local community and its surrounding areas. Because the physical diameter of your dental practice is within a certain range for the people that you want to treat, you should focus your efforts on developing dentistry SEO marketing ads that courts your area’s mobile phone and laptop users. For example, many of today dentists and other local business owners are signing up for Google’s online business directories so that they can be easily be found, especially when people are searching for products and services near them.

How can a local SEO office help a dentist grow their customer base?

A Local SEO office marketing company can make a significant difference in the growth of virtually any dental practice. With some of the best marketing tactics that can be used to market different types of dental treatment plans and their respective dental firms’, these types of online marketing campaigns are completely transforming how target audiences are reached. For instance, dental firms can easily communicate to large local communities at one time when they are found on the top page of Google. Here are 3 great tools that many of these marketing companies are presently using effectively to grow their numbers.

Create Awareness with Facebook Ads

More than likely, the dental marketer is not concerned about displaying ads to a target audience outside of a 50-mile radius so the ads must be location specific. In order to accomplish their objectives, they can increase local Awareness via Facebook ads that give the prospective patient a link to relevant information like the address and the associated directions.

Provide Marketing Strategies for the Locals — Mobile Call-Only Ads

Based on the information that is provided by Google, the majority of healthcare-associated searches are made on an individual’s smartphone. With today’s dental marketers and the practices that they use should not cause them to miss out on these awesome opportunities. Particularly, since their ads can be created with an exclusive audience in mind that reaches out to mobile users online with their Google Ads.

Boost Page Rankings

Getting to the top of the search engine to achieve your goals and objectives is also one of the best ways to increase the numbers of patients for a dental practice. To be successful in this area, a dentistry SEO strategy must be devised using the latest search engine optimization requirements from Google. Here’s what you need to know.

  • Google has tools that give marketing specialists the ability to perform technical SEO Audits based on the current algorithm. These audits are designed to identify specific issues that need to be fixed to boost the sites ranking. Using these tools are very effective for beating out other local competition.
  • Google gives site owners the tools that they need to beat the mobile competition too. This is usually done by encouraging developers to devise campaigns that are considered to be mobile friendly.
  • Marketers can also boost the page rankings of their site by using the right keyword and keyword phrases for their dental business. For instance, local businesses should use long tail keywords so that they can be found much easier (i.e. dental practices phoenix or dental practices in Chicago).
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22/02/19 SEO

Real Estate SEO: How to Rank in a Volatile Industry

A lot of industries over the past years used to operate on print adverts, radio, and TV broadcast to market their businesses. However, industries are now shifting to internet marketing. One of these entities is real estate business and real estate marketing. Of late, people use the internet to source for information before making any investment. This fact places any investor doing internet marketing for a company at the most convenient position to meet customers. If you are a real estate investor, you can take advantage of this fact to increase traffic towards your business.

Online marketing is not that easy as people perceive it to be. You need to come up with tricks and plans on how to keep SEO for your business ranked high always. As a real estate investor or agent, it may be quite a challenge to know where to start. This article is going to give you essential tips that will see your real estate business ranked the best in search engines.

1. Use direct, clear, high-quality relevant information on your web

You need to create a website for your real estate investment and equip it with pertinent information. Your web information should be clear and on point. Clearly outline what you do and the solutions you give to people seeking the service of real estate.

Detained information attracts visitors to any web and increases the amount of time they spend on the website. Such customer helps the ranking of your SEO raise tremendously. Additionally, quality good web content makes people bookmark your information on Chrome browsers that boosts your SEO with Google.

2. Have nice looking images on your website

People tend to be more attracted to pictures than writing. Use color images with an eye-catching indent of your estate. Take photos of your apartment and its environment. You can do Photoshop if possible. Post them on your website.

Put eye-catching information on photos to attract the attention of visitors to read along as they through your images. That way your SOE will increase in ranking every day.

3. Use different communication media

People are attracted to different multimedia. Some likes images, others audio, while others get drawn to videos. Your website must have all this variety. As you take photographs of your real estate also recorded videos. A video should expose the best of your business creating a real picture in the mind of website visitors. A website that uses videos in marketing, its ranking is always double that which do not apply.

4. Let your web content have readability

Your aim is not to impress clients how educated you are. You are doing business, and your target audience level of education is different. You need therefore use content that everyone can read and interpret quickly.

5. Loading speed of pages

You must remember visitors do not have a whole day to stay on your websites. They come seeking what they want and utilize it. Visitors can leave your site to another even if there are to wait for an extra second.

Have small sized images on your website. Reduce the number of plug-ins. Use code that is clean and well streamlined. Finally, reduce the number of redirects. All this will increase your speed and rank your search engine high.

6. Have a contact us page

Google advises the website owner to ensure their web has a contact us page since it improves customers trust toward their business. In real estates, indicate the location apartments and help visitors find them by use of Google map. Put your office contact and emails for any client who feels the need to contact you.

7. Have easy website navigation to use

Display data and information in simple ways. Use key which directs customers what to access in every area. You can section your website in subheading each carrying its independent information.

Website with ease of access to its information always makes a client come to seek information now and then.

8. Have an option to share on your website

With increased social media platforms that continue to experience substantial human traffic, you cannot fail to have a sharing button on your site. When people share your content, it reaches new people that in turn bring more customers into your business. Sharing is as a means of raising search engine for any company.

9. Have a mobile optimized website

As a real estate investor, you must be inclusive your site must be accessible to everyone either through a mobile phone or computer PC. Google decided in 2015 to be penalizing companies whose websites are not mobile optimized.

Bearing in mind that over 80% of internet users use mobile phones to access online information should make you optimize your real estate website immediately. Doing this is for your benefit. It ensures customers can log in at any time without necessarily visiting a cyber.

10. Have header tags on your website

Format your web content well to guide your visitor. Reading extensive information is sometimes tiresome. Have a little definite information. Doing that makes customers spend more time on your site. That forms a plus for you since it improves your ranking.

Real Estate SEO is NOT Easy

Working to improve your real estate SEO is not easy as may sound. You need to commit yourself to work hard and compete with others for you to remain relevant in business. No one wants to venture in business and end up being disappointed. It is therefore essential to look for a mechanism to keep your real business going among your competitors.

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22/02/19 SEO

Optimizing Legal Sites: What You Need to Know

Most law firms are investing heavily on their website and SEO. They are already aware that the majority of people search for law firms’ services sites from the internet. According to research, about ninety-six percent of clients seeking legal services use a search engine. Out of this percentage, seventy-four percent of consumers go to a legal site to take action. This has resulted in the legal space being among the most competitive vertical in search engine optimization. Attorneys are increasingly grappling with the changing consumer preferences, technical online marketing barriers, and online competition through optimizing their law firm websites. This blog exclusively goes through what you need to know about optimizing legal sites.

Search engine optimization involves the configuration of off-site and on-site elements of a site for it to rank higher for keyword terms in the search engine results page. With about sixty to eighty percent of the total search engine market share is dominated by Google. Although most of the website optimizing tactics can be applied across many industries, they require to be personalized in the legal sector for them to be sufficient enough. The regulations and rules that have been put in place by state bar associations make legal vertical marketing to be different from other industries. As an attorney, you need to be cautious about how you represent your firms online.

Keyword Research Specifically For The Legal Industry

The first step in optimizing legal sites is keyword research. The right keyword will get your website to appear on the first page of the search results. Lawyers need to pay more attention to keywords with a purchase intent indicating the client is ready to sign up and receive legal services. More so, the keyword terms should have a large search volume to generate massive traffic for the legal site. You want to establish what people are inputting in search engines and the legal services they are looking for in terms of those searches. You can check out the keyword phrases in which your legal firms’ competitors are ranking for and make your content more valuable an relevant.

On-Page SEO

Titles tell a lot about a company. Similarly, Google uses the website’s title to judge them on their ranking position. You need to have a good title for your law firm that can explain what you deal with in a few words. You can use the title tag to give some details about who you are. Additionally, you should include google map on your website at the ‘contact us’ or ‘about us’ page. This will make it easier for your clients to know your location. Fill in your address by adding a Google+ local page. The law firm name and address should be consistent. These on-page SEO strategies will reward you by giving you more clients.

Calls To Action

Calls to action are essential in ensuring site visitors take action. For maximum optimization, legal sites need to have attorney-specific calls to action. Lawyer CTAs are different as well as requires an additional strategy concerning SEO. The lawyers call to action should be above the website page otherwise known as the fold. This is above the point at which visitors have to scroll down to view more information. More so, the phone number contacts should be indicated on each website page in a prominent location such as the site header. You need to show multiple ways in which site visitors can get to your law firm other than contact form and phone number.

Content

Website content is one of the significant factors for search engine optimization. You need to upload valuable and relevant content blogs related to legal information. For lawyer SEO, the website content should be written by legal professions such as JDs, lawyers or paralegals. It should be content written by lawyers for lawyers. Various states have established rigid rules about online publishing of legal advice. Attorneys should write their legal firm’s site content in house, outsource the job to an agency with appropriate resources or hire a lawyer or a JD. You want your site visitors to see your legal professions through your site content.

Conclusion

In conclusion, lawyers no longer have an option other than market their legal sites online. They cannot afford to stay behind their competitors who are already optimizing their law websites. Many people are looking for legal services information online. Optimizing your legal sites for search engines will ensure that you appear on the first page of the search engine results page. Always remember that a well-optimized SEO is like a good wine, it will take time to achieve the results that you desire, but they will surely come.

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21/01/19 SEO

Website Migration: 5 Important Things You Need To Do

Websites migration can be very risky if not done well, but that doesn’t have to be the case. Proper website migration should be done to make sure everything is kept in place for the smooth website migration process. You need to be careful to stay on top of things you should and those that you should not do which do not affect the performance of your SEO campaign. It is always vital to ensure the user experience is not interfered with and offer a seamless transition. To help you migrate to your new website smoothly, here are five essential things you need to do.

1. Develop a plan

It is very critical to develop a plan for everything that you wish to do in life. That is not different with website migration process; you need to build a very detailed plan so as to avoid some downfalls that are commonly experienced. It is essential at the beginning to know exactly what you need to do and what you need to change for the migration to take place. The best way to ensure that everything is done as intended is to develop a checklist that will guide you well to ensure you do everything at the required time without skipping any. If your brand or company has already established a good reputation with clients, then you will have to break down the migration process into phases. This will help your customers to adapt slowly to the changes you are making to your site, unlike implementing a lot of changes at once.

2. Take an inventory of inbound links

The next thing you need to ask yourself is what the pages contain most inbound page views or links. If you don’t know then you are supposed to perform an inbound link analysis. This will help you to identify all the links that are coming to your site from different external websites. If you notice that an external site is linking to your website then you should not change the incoming URL of that page, or create a 301 redirect to the new URL page. If you decide to change the URL, then it is essential to redirect those pages to your new website. This will prevent your visitors from getting a 404 error when they try o visit your old site.

3. Create 301 redirect

You must have noticed sometimes when you click a link and a 404 error pops up, this error happens most of the time especially when the original page has changed its URL. This is a common mistake that can have a long term adverse effect to your website if the error keeps on happening to your visitors.

You can prevent this from happening to your newly developed website by creating 301 redirects before you initiate a website migration process. With the help of 301, you will be communicating to your visitors that you’ve migrated to a newer domain or a new server through search engines.

4. Don’t redirect all pages to your home page

By redirecting all your old pages to your new website is not only time consuming and tedious but can do more harm to your website than you can imagine. By redirecting all the pages will ensure all of your old visitors get to your new website, but they will not know where to go at the end.
By redirecting all the old pages to your new website doesn’t create a good user experience. The user will spend a lot of time trying to search what they were looking for from your website. It is not worthwhile to lose your longtime clients due to the short cut that you took when migrating.

5. Continue to keep possession of the old domain

It is essential that you follow the old domain for at least six months after you’ve migrated to your new website. If you are changing the domain of your website, it is vital to forward the old domain to the new website. This will enable the visitors to familiarize themselves and adjust to the new change appropriately. When you are about to delete the old domain, it is important to notify your users and visitors by informing them by email or advertising the change in the social media platforms

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18/01/19 SEO

Why You Need Google My Business for Your SEO

Over 50% of online users rely on Google when it comes to finding answers, especially for those pressing questions. For instance, an online user has locked himself or herself out of their home, business or car. And now, one needs the help of a locksmith in their area.

The first step a person probably take is to search on Google via their smartphone or tablet. To find what one is looking for, he or she will probably use a keyword like a locksmith New York or automotive locksmith Montreal. By using such keywords, online users can narrow down their search and find establishments within their area much faster.

But how is Google able to index ls of local business including their URL, telephone contacts and even the physical location. Well, the answer is Google My Business.

What is Google My Business?

This is a free and easy to use online tool designed for organizations and businesses to help them improve their online visibility. Basically, the service provides tools for businesses to organize and promote their brands and locations on Google Maps and search engine. By enhancing your brand’s online visibility, you get to:

  • Attract customers from your local area
  • Retain the customers
  • Create lasting relationships
  • Promote your brand at an affordable rate
  • Increase your revenue
  • Provide valuable insights to your customers

So, do you need Google My Business for SEO?

Yes, you do and here are the reasons why.

#1.Great first impression

What would you like prospects to see online about your business? Would you like them to be greeted by no information whatsoever about your products and services? Or would you like your prospects to have a great first impression thanks to the many photos and videos about your products and services?

We bet its the latter. With Google My Business, you can offer online users the best side of your business. For starters, the tool allows you to display images of your storefront, and products. All you have to do is upload the images. By doing this, you create a great first impression.

#2.Rank higher on Google search engine

It has been said over and over again that content is king. This will always remain true as long as online users are looking for information and the internet is available. As a business, you can convert prospects into paying customers. All you have to do is provide information about your brand, products, and services.

That is not all. You can provide content about limited offers, discounts, and promotions in order to drive sales and increase your revenue. To do so, create content with the following attributes:

  • Keyword rich
  • Relevant
  • Informative
  • Engaging
  • Entertaining
  • Searchable
  • Evergreen

With your content ready, upload it on your website/blog and Google My Business should do the rest. Remember, this is a free advertising opportunity for your brand and it helps you rank higher on Google search engine.

#3. Attract your target audience

When it comes to SEO, finding your target audience is the main goal. How do you go about this? Apart from creating keyword rich, informative and engaging content, including geo-targeted keywords.

You can integrate the geo-targeted keywords with your social media business pages on platforms like Yelp, Facebook or Instagram. By optimizing your online process via Google My Business, it is easy for prospects and your target audience to find your brand online.

#4. Increase your local visibility

When creating your Google My Business profile, there are a few details you must fill in. They include:

  • Business name
  • Address
  • Phone number
  • Website
  • Description
  • Category
  • Attributes

This information is indexed by Google that is Search and Maps. As such, it helps to create a foundation for your local SEO. Apart from the information above, you can provide your business physical location, opening hours, social media business page links and map.

This makes it easier for online users to find your business when searching using keyword phrases incorporated into your content. Since over 90% of search is made via smartphones, prospects have access to information they need.

When you incorporate this in your SEO strategy, not only do you get to promote your brand but improve your local visibility.

#5. Better review management

Today, business reviews are an important part of SEO. They can make or break your business. With your Google My Business account, you can convert reviews into a two-way conversation. Here is how to go about it.

When you log into your Google My Business account, you have a view of all reviews left by customers. Take your time to read the reviews and understand what they are trying to communicate. Are there claims true or not?

If you want to fix a bad situation, this is an opportunity for you. All you have to do is reply positively to the reviews. Even when the customer has left a bad review, reply positively. You don’t want to damage the reputation of your business.

Final Thoughts

If you are in search of a cost-effective solution that will help to improve your business online presence, the Google My Business is the right choice. For starters, it comes with a variety of tools that can be used to integrate into your SEO strategy. This helps to enhance your online visibility and helps you attract your target audience. Furthermore, it’s free.

Get started with Google My Business today!

References

https://www.forbes.com/sites/jaysondemers/2018/05/25/is-google-my-business-worth-the-effort-for-local-seo/#68dbff023d1a
https://www.impactbnd.com/blog/google-my-business-tips
https://neilpatel.com/blog/optimize-google-my-business/
http://blog.cmglocalsolutions.com/why-google-my-business-matters-to-your-seo-strategy

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07/12/18 SEO

Why Get SSL for Your Website

The internet is always evolving to provide many opportunities for online activities. Unfortunately, it has attracted the attention of cybercriminals who see it as a means of quick cash such that the more the internet advances, the higher the creativity of such criminals gets. Therefore, to avoid falling victim to the numerous tactics that cybercriminals employ, you should change your website protocol from HTTP to HTTPS to encrypt and protect any data you transmit online. So significant is this move that Google marks any site without an SSL certificate as insecure. Browsers can quickly tell if they are visiting a secure website if the https letters in its URL are green.

What is SSL?

Secure Sockets Layer (SSL) has been in use for over two decades, and it encrypts data to secure the transmission between your server and visitor’s browser. Its adoption over the last 20 years has been slow since it was quite complicated to install and was available at a high price that locked out website owners. Fortunately, nowadays you can get one for free and fix it without much of a hassle.

Benefits of SSL

HTTPS Graphic

Increased security of your website

The primary function of an SSL certificate is to secure any communication between server and clients. Therefore, upon SSL installation, all information be it login details, payment information or any other personal data undergoes encryption. That way, only the intended recipient can unlock the data which locks out the cybercriminals from misusing your data.

Protect your website’s reputation

SSL offers your site some authentication. Before getting an SSL certificate, you must undergo a validation process carried out by an independent third party known as Certificate Authority or CA. the CA will validate your identity as well as that of your organization before issuing you with a certificate. If you can prove your identity, they will give your website trust indicators to vouch for your integrity and prevent hackers from pretending to be you through a fake website. It facilitates clients to visit your real website which reduces cases of phishing emails. Such emails are usually on fake replica sites and entice people to input credit card information.

Ranks you better in Search engines

Google has since 2014 given HTTPS-enabled websites a slight advantage in rankings. Although it is not a significant boost, it still plays a part in improving your ranking and beating your competitors. After all, it is better to be on the first page, top of the list than on the second page.

Creates trust in your customers

Once a visitor to your website sees the tiny padlock on the browser address bar, they will get reassurance that whatever they will send will be secure. Such trust especially applies when they have to enter their private and sensitive information such as passwords and credit card information. However, once they know you are running a legitimate website, it becomes easier for them to do business on your site. Besides, if your company accepts online payments, you will have to comply with the Payment Card Industry requirements, one of which is getting an SSL installed on your website.

Guarantees safety for your subdomains

SSL certificates are available in different types one of which is the Wildcard that allows you to secure not only your main website but also all other subdomains. With such a feature, this particular SSL becomes more convenient if you run a business or own large sites that have several subdomains. However, only the Wildcard offers this fantastic benefit, and if you chose to install a standard SSL, you would have to install a separate one for each subdomain.

Future-proofing your business

Cybercriminals will never tire to find ways to scam you out of your hard-earned money. You should, therefore, take greater security measures in readiness for their illegal activities. With so many SSL certificates such as EV offering more advanced features, adopting such steps will help protect your business in its online dealings.

Ranking Factor

Having your website secure is undoubtedly a ranking factor in Google’s algorithm. We have seen boosts in traffic based solely on this important signal. If you want SEO implemented on your site, this is essential.

Parting shot

An SSL certificate will go a long way in helping your website retain a significant traffic flow. Besides, with its ability to improve your rankings, you can enjoy better ratings than your competitors which may also translate to more customers. With the many benefits, an SSL certificate offers, you cannot go wrong by installing one on your website today.

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04/06/18 SEO

4 Overlooked Schema Markup Opportunities That Shoot Your Rankings Upward

Ever heard of schema?

You might if you’ve read my blog before.

Schema doesn’t get a lot of publicity – although it does make a difference to your search rankings.

Smart SEOs and SMBs know not to overlook schema.  

And here’s 4 things you can do to make sure schema boosts your rankings as much as it should:

Increase Your Chances of Getting a Knowledge Graph Card

You can’t control whether you get this or not. But you can certainly improve the odds.

What is a “Knowledge Graph Card?”

It’s this big, huge, way-too-obvious thing to the right in this image:

Snapshot of Google search results

Clearly, if you can get a listing with a Knowledge Graph Card for some searches, that’s going to increase your clicks – and clients.

Schema also allows you to add more items and information to that card.

Again, you can’t fully control this. But, it gives you an edge over competitors.

Get Listed for More Results with ImageGallery Markup

This works especially well if you sell products online. But there’s no reason to think you can’t also include a gallery of images for various services you offer too.

Basically, it helps Google understand the different images and then display them for varying results.

Since some of those you might not otherwise appear for, you’re increasing your exposure and the odds of picking up more sales.

Person Markup for Employee Profiles

Do you list your employees on your website…or at least the ones your customers will interact with most?

It’s a way to start building relationships with your customers.

This works especially well if you’re trying to build a local brand.

Schema person markup allows you to add your employee’s name, title, photo, and a short description.

So if someone does a search for your company and employees, suddenly a huge, can’t-miss card may pop up like the one you saw earlier.

This time, it has your employee’s info.

Breadcrumb Schema

This schema is less noticeable than the others mentioned.

Nonetheless, it helps your cause.

See this example:

Screenshot of SERP example

Again, it seems like it wouldn’t make a huge difference.

However, adding this with all the other schema markup opportunities definitely gets you an edge.

And then combine that with the fact that most SMBs do not include schema markup on their websites at all, and you suddenly have a strong rankings advantage that they may never even choose to capitalize on.

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14/05/18 SEO

How to Optimize for Voice Search in Adwords Campaigns

In 2017, 20% of all searches happened with voice search, reports the Internet Trends 2017 Code Conference.

If you think about it, what do consumers always value? You’re a consumer…what do you value?

Convenience.

Voice Search InfographicAnd entering search commands with your voice, rather than opening an app, making a few typos, and then finally entering the search terms you want, is a lot more awkward of an experience.

You can also do voice searches while driving, without taking your attention off the road.

And most people don’t like to write for any reason, either.

Google’s voice search recognition is now 95% accurate, making it more useful and convenient than ever before.

So you can bet this voice search trend won’t weaken any time soon.

If you want to win your share of voice searches, how do you prepare your website and Adwords campaigns for those?

Here’s how:

First, See Which Campaigns Already Get Voice Search Traffic

Look back in your Google Adwords search terms for the past 30 days to see what you’ve ranked for.

Voice searches typically run more than 6 words. They also begin with “Ok Google, Siri, and Alexa.” And they’re also questions that begin with how, what, when, where, and why. They frequently end in “near me.”

Eliminate The Least Relevant Searches by Adding Them to Your Negative Keywords

As you pour over the many search phrases your Adwords ads appear for, you’ll certainly find some that don’t make the best fit. A few may be wildly irrelevant.

You’ll have to judge for yourself what makes the most sense for your campaigns.

Add them to your negative keywords list so you don’t have costly, low-revenue keywords chewing up your budget.

Optimize Your Pages with the Words and Phrases People Use to Search

Your website should already be relatively conversational in tone. That’s what consumers in any niche want to see.

No one comes to your website, reads it, and complains,”That was too easy to understand.”

When optimizing pages for voice search, you can take this even a step further. You wouldn’t add in the command to activate the voice search.

For example, the title of your page wouldn’t say,”Ok Google. Find the Top-Rated HVAC Company in Dallas.”

But you might have a page titled,”How to Find the Top-Rated HVAC Company in Dallas,” or,”The Top-Rated HVAC Company in Dallas.”

The specific phrasing you use comes from your review of your Adwords data.

Then, Create A Series of Landing Pages Focused on These Terms

Using the above example, you could create a landing page called “The Top-Rated HVAC Company in Dallas.

Remember, landing pages cannot be navigated to from a menu on your website. You can only access them by doing a Google search, appearing for a term, and then having someone click on it.

Then, that page cites customer stories, testimonials, local association memberships, pictures of your work, and other forms of evidence that show why you indeed are the top-rated HVAC company in Dallas.

You then close with an offer and call-to-action to call you for a free estimate.

You then simply apply the same concept over and over to various searches – making sure the content on your page drives the visitor to the primary goal of the intent of their search.

That sounds easy. But it definitely takes time and practice to master.

Make Optimizing for Voice Search Your Next Marketing Secret Weapon

If you want to stay on top of your local market, you just can’t ignore voice search.

It’s here to stay. It won’t go anywhere. And it’s only working better and gaining more popularity.

View our SEO services to learn more about how we will help rank your site for voice search.

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23/03/18 SEO

How to Turn “Keyword Cannibalization” Into Your Next Big Ranking Opportunity

What is “keyword cannibalization?”

“Cannibalization” doesn’t stir up good images.

So, you know it’s not good.

But what is it?

It’s when multiple web pages under your control target the same keyword. The thinking is that your pages compete against each other and actually hurt your own rankings. And some people believe Google won’t rank any of your pages as a result.

It seems to make sense on the surface.

But in reality, it doesn’t happen.

Gary Illyes, a leading Google spokesperson, said this about keyword cannibalization:

Twitter screenshot about keyword cannibalism

For added evidence, just look at this screenshot for the search “technical SEO:”

Screenshot SERP

 

Search Engine Land owns 5 of the top 10 positions for that term!

So this “keyword cannibalization” argument doesn’t hold any water.

What Might Be Really Going On?

I’m not entirely sure. But some SEOs claim to experience this.

It could be that they simply don’t want to accept responsibility for the fact that they can’t get multiple pages to rank for the same term.

Or it could be that they want to blame Google and make excuses to their clients so they don’t look bad.

I don’t know.

But that’s the way people’s minds frequently work.

So when some observe this phenomenon, they may actually be inventing it themselves!

How to Turn This Into Your Next Big SEO Ranking Opportunity

Since “keyword cannibalization” doesn’t actually exist, you can do a lot with content related to the same topic.

Here are some strategies:

 

Go Right Ahead and Create Content Related to the Same Topic

 

When you do create content, you almost always have multiple angles and related tangents to discuss. So, if you have a small e-book’s worth of knowledge on a topic (10,000 words or so), just create 5-10 articles on the same topic – each with their own in-depth unique content. You’ll be fine.

 

Target Semantically Related Keywords

 

Now let’s say you still feel a little uncomfortable with the whole idea of targeting just a single keyword.

No problem! You simply look at other related keywords to target.  

Let’s go back to the “technical SEO” search from before. Simply scroll to the bottom of that page, and you get a list of other related searches that interest users:

Technical Search Screenshot

This tool focuses on more long-tail search terms that small businesses have an easier time ranking for.

And last, you could even take a look at what Google’s keyword planner shows:

Keyword planner screenshot

 

It gives you every search – large and small. For the head terms like “technical SEO,” you likely don’t have any realistic chance of ranking for those.

Typically, they’re dominated by large websites with dozens of authors and 100,000 or more readers.

But, you might be able to rank for a term like “SEO audit” or “website audit” after a year or so.

Why Is This Your Biggest Opportunity?

It’s probably because of the misunderstanding among SEOs and website owners.

If you’ve known me or read this blog for any amount of time, you know about all the misinformation out there.

With only some understanding the reality of SEO, and the fact that you’re one of those, you have a nice advantage over the lost, mistaken, and confused.

That’s why an SEO who charges a high hourly rate becomes worth every penny.

…Otherwise, you spend years wandering around, trying to figure out what works.

So for now, realize this concept doesn’t exist. And continue creating amazing content other websites can’t match that also fills a need for your audience.

And you’ll do just fine!

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12/03/18 SEO

How to Evaluate the Value of a Link

If you have a thousand links today versus the one you had just a year ago, will you be far better off in search?

…Maybe.

It’s easy to think “more is better” with just about anything.

But with links…more could be a total nightmare.

So when your SEO informs you of a new link you have, should you jump out of your chair for joy, go home, and kiss your wife?

Or should you simply raise your eyebrows in mild excitement?

Honestly, …it can be hard to tell.

So take a minute to learn how to evaluate the value of a link:

The Most Valuable: A Link That Provides Value Beyond SEO

A high-SEO value link is great to have, no doubt. But even better is one that drives you a flood of traffic.

Because you ultimately want sales from SEO, right?

And typically it works such that as you keep attracting links, you rank higher in the search engines, more traffic comes your way, and eventually, you have more sales.

Well, a link to a well-read website short-circuits that process and gives you both the SEO value – and the traffic too.

And you can get a massive gush of traffic and sales fast.

…But, it’s exceedingly difficult to earn these types of links because you have to write one heck of an amazing piece of content at popular blogs that get bombarded by suggestions all the time.

Relevancy of the Website to Your Niche

Google has to see that your new link comes from a website relevant to your niche.

In the past, SEOs would simply bombard their clients’ websites with hundreds of thousands of links. These could come from all sorts of bizarre places from around the web…like payday loan sites, cell phone websites, and other regions of the web’s underworld.

It was fine. It worked.

…But it’s a complete waste of your time today.

And in fact, it could get you penalized, which costs you more time and money.

The more relevant the website to your niche, the greater the value of your link.

Domain/Page Authority

Fortunately, both are easy to measure. You can use Moz’s online tool, or their Chrome extension.

“Domain Authority” measures the domains that link to your domain, the number of total links, and then tracks them over time.

Moz’s idea is to give you an idea of your website’s ability to rank high in Google in comparison to other websites.

The higher the better.

“Page authority” refers to exactly the same concept on a page-by-page basis.

Small websites have a DA of 20-30. And they’re helpful.

Large corporations everyone knows rank 90+.

And large online brands that offer an amazing amount of value, but maybe that you haven’t heard of, are around 40-60.

How You Got the Link on That Website

The more effort it takes to get a link on a website, the more reward you get from Google.

Yes. Google prefers hard work.

Let me clarify (and qualify) this concept a little.

It stems back to how link building used to work. Back several years ago, an SEO might create an account at several internet forums and add your link to their signature. They’d go nuts posting messages on forums.

But that’s easy…anyone can do that.

Those links counted for quite a bit back in their day.

Now, just a handful will get you in big, possibly irreparable, trouble.

Compare that to writing a 1,500-word blog post at Forbes and getting published.

…That takes a lot of work. 20-30 hours or so.

Google recognizes that.

And what if someone else posts your link in a blog post of their own?

That’s good too.

You did the hard work of creating and promoting a blog to the point where someone did your promotional work for you.

Google doesn’t want to see posted links making up the majority of your link profile.

They want to see you earning and winning permission from others. That means searchers value what you say.

And that’s the type of site Google wants at the top of its search rankings. Not something that just about anyone can manipulate to the top.

Links are the Lifeblood of Your Search Rankings…Work on Earning Them

Online, you earn attention.

People read or watch what you have to say.

And if you don’t offer enough value, they quickly turn you off, forget you forever, and go to your competitor.

The more you do to offer valuable information your competitors do not, the higher and more secure you remain over the long haul in a search.

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