28/09/20 SEO

8 SEO Tips for Nonprofit Organizations

Non Profit illustration

The search engine optimization (SEO) landscape is constantly evolving, and everyone has an opinion on how you can keep up. For nonprofit organizations, the endless SEO advice can be overwhelming when you are trying to juggle fundraising and advocacy. 

While fundamentals like targeting keywords and user experience remain a focal point in search tactics, it is more important than ever to build an SEO strategy for your nonprofit to stand out on the internet. After all, 68% of all online experiences begin with a search engine. 

How can you drive more traffic and engagement to your nonprofit website with SEO services? Let’s take a look at a few key SEO tactics that will help you increase donors and spread awareness around your organization. 

Why Is SEO So Important for Nonprofits?

SEO is the process of earning organic traffic from search engine result pages (SERP)—meaning, you aren’t paying for every ad or sponsored content click. 

Through improving and promoting your website with SEO, you’re able to increase your search visitors and drive valuable conversions to your organization. The higher you rank in the SERP, the more likely your website will be clicked on. In fact, only 0.78% of searchers click on results from the second page or further.

With a comprehensive nonprofit SEO strategy, you can:

  • ◘ Compete with bigger nonprofits without needing a large budget
  • ◘ Build your brand reputation through valuable thought leadership
  • ◘ Help guide potential donors to your website and build brand advocates
  • ◘ Draw attention in your local community
  • ◘ Drive further engagement to your other digital marketing channels

8 SEO Tips to Help Your Nonprofit Rank #1

While optimizing an SEO strategy takes time, patience, and effort, your nonprofit will experience a boost in overall engagement and ROI. Get started with the following tips: 

Use the Right Target Keywords

Optimizing your website with keywords means using specific words and phrases throughout your content that are valuable to your target audience. Search engines will crawl your website for those particular keywords and determine if they are relevant to rank for a user query. 

Discover the keywords that users are already searching for in your site through popular tools like Google Analytics and Google Search Console. For example, if you own a dog rescue nonprofit, common keywords may include ‘dog rescues near me’ or ‘dogs for adoption.’ Those terms will not only help guide your content and overall strategy but also give you a deeper understanding of your potential donors. 

Develop Valuable Content

Once you’ve compiled a list of high-value keywords, you can develop thought-leadership content around those phrases. Search engines want to see that you’re providing users with valuable content that’s relevant to what they’re looking for. However, it’s important to remember that you’re writing for your target audience — not the search engine, so you’ll want to avoid keyword stuffing your content. 

Whether you develop blog posts, videos, infographics, etc., authoritative content includes the following features:

  • ◘ Digestible with simple language
  • ◘ On-topic and organized
  • ◘ Targeted towards a specific audience and intention
  • ◘ Contributes to a larger conversation in your industry

Implement On-Page SEO Best Practices

On-page SEO tactics occur directly on your webpages and help Google crawl your website to find valuable content. It also influences how both search engines and users interpret and navigate through your website, which relates to your rankability. Some on-page SEO elements you need to adopt:

  • ◘ Headings
  • ◘ Meta descriptions
  • ◘ Title tags
  • ◘ Anchor text
  • ◘ ALT text

Establish Off-Page SEO Tactics

Off-page SEO refers to the ranking signals that occur outside of your website. One of the most important elements of off-page SEO includes backlinks, which is when another website links to one of your webpages. When reputable websites link to your pages, you send trust signals back to the search engine that your website is credible.

As a nonprofit, you can earn links by reaching out to news and publications when you host events or launch new donor campaigns. Ask to be included on calendars or earn a write-up on the work you’re doing for the community. 

Provide a Memorable User Experience

Providing website visitors with exceptional user experience (UX) is an essential part of SEO ranking. Search engines prefer organizations that give searchers the best experience, so they don’t get frustrated and bounce off your website or search result page. Beyond search engines, you also want users to enjoy your website and feel an emotional connection to your brand. With a positive experience, you’re more likely to earn donors and brand advocates.

User experience best practices include:

  • Fast page speed and response time
  • Intuitive navigation
  • Discoverable content
  • Mobile-responsive 

Leverage Local Opportunities

Whether you’re a local or national nonprofit organization, leveraging local SEO opportunities is a crucial part of your overall strategy. This includes creating and claiming a Google My Business profile to ensure your organization ranks for branded keywords and localized qualifiers associated with your nonprofit. 

In your Google My Business listing, including the accurate location, contact information, photos, reviews, and more to optimize your profile for potential donors. For example, when a user searches ‘local dog rescue,’ your listing will potentially drive direct traffic to your website.

Optimize for Featured Snippets

A featured snippet, also known as an answer box, is a brief answer to the user’s search query. These show up after the ads, but before ranked results, and include a title and URL back to the web page at the top of Google search results.

If you’re looking to rank for keywords like ‘how can I adopt a dog’ and drive more awareness around your nonprofit, consider the following elements in your content:

  • Clear and concise language
  • Targeted keywords 
  • Headers for easy scanning

Focus on Mobile Indexing

With over 3.5 billion smartphone users worldwide and 52.6% of all web traffic coming from a mobile device, your nonprofit needs to focus on the mobile experience. Mobile-first indexing refers to Google considering the mobile version of your website as the primary view. While many nonprofits won’t have a mobile site, it’s essential to make sure your website is mobile responsive, so your rankings don’t take a hit.

Discover Nonprofit SEO Services

With ever-evolving search engine algorithms, you must stay on top of your nonprofit SEO strategy so you can take your nonprofit organization to the next level. The right optimizations in place can drive traffic to your website, increase your online reputation, and help you earn valuable donors to propel your mission further.

Ready to get started? Schedule a free SEO audit with Best Dallas SEO today.

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26/08/20 SEO

The Biggest SEO Pitfalls of Redesigning a Website

Redesigning your website is an essential part of today’s marketing landscape. With an array of digital trends, technology, and user expectations that continue to evolve, it’s more important than ever that your website stays competitive. 

However, redesigning a website is a massive project that includes hundreds of financial, creative, strategic, and technical decisions that you need to think through before launch day. The most common redesign issue is improving one site aspect, such as developing stronger brand messaging but weakening your actual site traffic.

With over 1.7 billion websites on the internet today, implementing search engine optimization (SEO) into your redesign strategy is crucial if you want to keep your website performing well in organic search rankings. 

How can you make sure the SEO equity you’ve built on the old website transfers and enhances your new one? Let’s take a look at five common SEO mistakes you’ll want to avoid during the redesign process.

Avoid These 6 SEO Mistakes When Redesigning Your Website

When planning your website redesign, you must keep SEO as a focal point of your strategy. Otherwise, you run the risk of losing your hard-earned optimization, search rankings, and overall traffic. Here are six pitfalls you’ll want to avoid:

1) Deleting Pages Instead of Using Redirects

If you plan on changing any URLs, you’ll need to use the correct redirects to tell both search engines and users that there has been a change. Even if you’re deleting pages, you’ll need to redirect the old page to a newer version with similar keywords. Otherwise, you run the risk of a user stumbling upon a 404 page, which creates a negative user experience.

For example, if you’re a plumbing company deleting a particular service page, it needs to be redirected to either the main plumbing service page or another similar page. This provides users more value than sending them directly back to the homepage.

One of the most common mistakes with redirects is not doing it at all or using them incorrectly. There are five different types of redirects:

    • ◘ 301 permanent redirect
    • ◘ 302 found (previously temporary redirect)
    • ◘ 303 see other
    • ◘ 307 temporary redirect
    • ◘ 308 permanent redirect (experimental)

However, when redesigning your website and updating URLs, you need to focus on 301 redirects for any necessary updates. 301 redirects are the best way to transfer 90-99% site equity from the old page to the new one and ensure you can still earn high traffic levels. It’s also important to note that if you’re redirecting old pages, you will need to submit a sitemap to Google, Bing, and Yahoo. 

2) Leaving the Development Environment Indexable

Website designers can handle the development environment in a few different ways.  Most either set up a subfolder under the domain or create a new development domain to work from. However, search engines are going to follow any link and index whatever content they can crawl. Leaving the development area indexable means that the search engine will recognize two versions of the website with the same links and content. 

Duplicate content is a huge red flag for search engines and typically results in a traffic dive. When designing, set roadblocks against search engines who are trying to access your development area, such as:

    • ◘ Use a URL that has never been used on a live site so there are no links directed to it
    • ◘ Prohibit all bots using robots.txt
    • ◘ Establish an empty index page without any visible folders
    • ◘ Set up password protection for an extra level of security

3) Changing Your URL and Folder Structure

You need to be cognizant of the URLs, folders, and sub-folders you’re moving around in a redesign. For example, simply changing the name of a subfolder from http:///www.example.com/subfolder/page to http://www.example.com/new-subfolder-name/new-page-name  can have a large impact on how your page is crawled and ranked. 

A few best practices to consider when changing URLs include:

    • ◘ Avoid changing your URL structure unless you need to
    • ◘ Identify pages with link equity and use a 301 redirect to pages instead of changing the URL
    • ◘ Use subfolders instead of subdomains
    • ◘ Develop a 404 page with links to additional website pages

Overall, be very careful when moving your URL structure to avoid any SEO repercussions. 

4) Poor Keyword Optimization

You’ve most likely spent hours optimizing your old website with the right on- and off-page SEO best practices to rank in local search results. Whether your website’s original goals have changed or you have a full rebrand, putting the same time and care into your keyword optimization is essential before launch day. 

Conducting the right keyword research on your buy personas, pain points, and non-branded searches will help you optimize your new website. Using your keyword list, optimize the following areas on your redesigned website:

    • ◘ Title
    • ◘ Meta description
    • ◘ H1 header tag
    • ◘ Body copy
    • ◘ Links
    • ◘ Image alt-text
    • ◘ Video captions

In addition to the quality of your keyword optimization, you’ll also want to verify that your new website is performing well. If it’s taking too long to load or doesn’t appear correctly on mobile devices, search engines could use it as a page ranking factor. 

5) Forgetting about the Knowledge Panel or Schema Markups

Did you know that more than 50% of Google searches don’t result in a click? With Google’s Knowledge Panel, users receive information — like businesses, plants, food, etc.—that are hyper-relevant to their search query. With users having endless information at their fingertips, Google’s Knowledge Panel provides additional value to your business to get noticed by potential customers. 

When redesigning your website, use Google’s data highlighter tool to learn how to structure your data to rank within these snippets. Beyond the data highlighter tool, you can utilize rich schema markups that tell search engines which piece of your HTML should communicate to your website visitors.

6) Failing to Complete a Function Check

Once your newly designed website is migrated to the live server, it’s essential to run a full function check. Instead of briefly reviewing a few pages, you need to physically test all site elements to ensure that it looks and functions properly.

Before hitting publish on your website, test the following elements:

    • ◘ Contact forms
    • ◘ Multimedia players
    • ◘ Analytics
    • ◘ Tracking pixels
    • ◘ Google Search Console / Bing Webmaster Tools
    • ◘ Interactive tools

Prioritize SEO on Your Website Redesign

Redesigning your website is both an exciting and stressful experience. While the redesign will help improve your website’s functionality or appearance in some form, it’s essential to understand what changes could affect your ability to rank well in search results. When developing your redesign strategy, implement safeguards against SEO risks to ensure your launch goes successfully.

To boost your website’s organic traffic, schedule a free SEO audit today with Best Dallas SEO.


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16/07/20 SEO

Why Hire an SEO Agency?

marketing infographicIt’s every small and local business owner’s plight: what can you do yourself versus what should you hire out?

Every business relies on marketing, sales, operations, accounting, human resources, and other functions.. 

And now, especially for small and local businesses, you have to add SEO/internet marketing to the mix. 

So, you have to decide which hats you can and can’t wear. 

Here’s why you should hire someone else to do your SEO: 

Done Correctly by an Experienced Firm, SEO Cost-Effectively Grows Your Business

Plenty of data shows the cost efficiency of SEO. Data at Moz shows SEO spend runs about 1/8th of what gets spent on paid search ads. 

And they also add that for every 1 click you get with PPC, you get about 8.5 for SEO. 

Part of the reason the cost of PPC runs so much higher is that it’s much easier for such agencies to prove their value. 

You can see the exact path one visitor took, how much it cost you to attract them, and the ROI they added to your business. 

With SEO, a visitor might read a blog post one month, or engage with your social media account. 

Then they actually purchase several months later when they have the need for your services. Or, they share your content with friends, who end up buying from you. 

You can track some of SEO’s ROI. But it’s truly impossible to track it all. 

So even though SEO works well, it can be difficult to convince all businesses it does. That’s why the above Moz post points out that paid search agencies make 45x what SEOs do even though they offer the same value.

On the other hand, you can also reason that SEO agencies charge much less for the same value. 

 Just read that above post from Moz for further detail. 

You Don’t Want to Cost Yourself Customers and Money 

Sure. Anyone can turn on a computer, fire up a website, slam some keywords on a few pages, possibly rank, and draw in some customers. 

…But compare that to someone who’s done SEO for years and maybe a couple decades. 

You know the value of a specialist. 

You have unique skills that only you can use that make your business absolutely rock. 

It’s no different with SEO. You can easily make all sorts of tiny mistakes that cost you rankings, customers, and money. 

For example, how fast your website loads is one of Google’s primary ranking factors. Consumers want what they want and they want it now. 

So Google rewards websites that offer the fastest load times. 

According to Google’s 2018 research, 53% of mobile users leave a website that takes longer than 3 seconds to load. 

Do you know all the little coding details behind optimizing your website’s load time? 

SEOs do. 

…And that’s just one tiny aspect of SEO! 

It Takes Too Much Time to Learn 

Yes. There was a time, more than a decade ago, where you could just splatter keywords all over your web pages and outrank your competition. 

That time’s long gone, my friend! 

You already learned about optimizing your website’s load time. Here’s what else you have to master to make Google and your users happy: 

  • Optimize your website’s usability for mobile users
  • Write long and quality web pages that attract, engage, and convert visitors into paying customers
  • Build out social media profiles and earning shares
  • Create a quality backlinking strategy so you regularly win more links from other websites
  • Understand which keywords to target and optimize your website for
  • Optimize small technical details other website owners overlook, like schema markup

Now each one of those is its own discipline and takes years to master. 

It’s not feasible or realistic to think you can do it yourself or get by with a cheap SEO who may make killer mistakes that trash your rankings for years. 

When you go with an experienced, credible SEO agency, you get someone who’s mastered all those SEO disciplines and can keep up with Google as it changes. 

Avoid Big Mistakes That Cost Time and Money by Borrowing from Someone Else’s Experience

How did you get to where you are in business today? 

You made a lot of mistakes over the years and learned from them. You know precisely what works and what doesn’t. 

Is it worth your own time and effort to begin that process from scratch all over again? 

Remember, other small businesses already have their own SEOs who have already walked the path you’re about to embark on. 

So basically, you’ll lose ground every day because they already know what to do and where to go while you just try to figure it out. 

But if you hire an SEO with demonstrated results and verifiable experience, you get all the benefits of that right now. 

They know exactly what your particular website does and does not need to do to rank well. 

By the way, some mistakes can put a permanent end to your website’s ability to rank. One way this happens is with cheap back-linking strategies. 

Some unscrupulous SEOs promise big results for low costs. One tactic they use is to get links from websites Google doesn’t know well. 

They’re not good websites. 

So, those SEOs get you links from those sites and temporarily drive up your rankings. 

Everything looks good until Google gets to know those sites better. And then your rankings tank because you have links from all these sites with poor reputations. 

While Google has a Disavow tool that lets you tell it to ignore links from certain sites, it doesn’t work as advertised. And you have a chance that Google never ignores those bad links. 

That means you may have to permanently scrap your website, create a new one, and begin your SEO process from scratch. 

Keep Up with Google’s Rapid Changes

Google updates its algorithm 500-600 times per year, according to Search Engine Land

Honestly, most of those are so small that they don’t make a huge difference to your rankings (although they can in some cases). 

But usually a few times per year, Google releases major updates. 

On May 4th of 2020, Google released a “core update.”

Here’s the thing: Google didn’t bother to notify anyone until 3:50 Eastern Time the day of the update. They made no announcement as to what the update even does. 

And frequently, their lead engineer and spokespeople only know from a high level what their updates even do. 

So, you have to engage with online SEO communities and monitor your own rankings to see what happens. 

If your rankings fall noticeably, then you have to figure out what Google might have changed that caused your website harm. 

And it’s also possible, according to Google, that a negative rankings change could mean you didn’t even do anything wrong. 

In fact, their advice in 2020 remains the almost the same as it did in 2011

“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

SEOs can tell you at a more detailed level exactly what to do, rather than playing  guessing games and hoping for the best. 

Managing Your Rankings is Stressful, Hard Work

You already have plenty of stress and hard work on your plate, don’t you? 

Would you like even more? 

To stay on top of your search rankings, you need to have the systems and monitoring tools in place to do so. 

And even then, as you just learned, it can still take some time to understand what to really do. 

After all, Google has indicated a negative rankings change may even mean you haven’t done anything wrong. 

So say a major update happens. Your rankings fall. You lose a bunch of website inquiries. 

How do you know whether to panic about that or just rest easy, ride it out, and wait for your rankings to naturally come back up (which they might do)? 

That’s another pile of stress and decision-making on your plate. 

And, because you have so much experience in your own line of work, you know how you learn to make decisions over time. 

So, your SEO agency can provide a lot of peace and comfort by helping you to understand exactly how to react to any major Google updates. 

You’re Simply Making a Smart Business Decision

It’s important to understand SEO isn’t fast. It’s not like PPC where you can create an ad, run it, optimize it, and watch customers roll in. 

It takes months to identify the changes, implement them, have Google find them, and then update your search rankings. 

And some things, like content, link-building, and winning social media shares takes time to percolate in people’s minds and spur action. 

But you pile up results over time. It’s like a snowball running downhill. It’s slow at first but picks up a lot of momentum and becomes almost unstoppable later on. 

And we can do SEO well. Just read this testimonial for proof: 

“Just wanted to praise you some more. I have just looked at my last 2 reports and did an investigative search of my rankings by searching my own key words. I am back on the first page again for the top terms. Thank you, thank you, thank you. Appreciate your work.”

– “RH” Dallas, TX

Talk to you soon! 


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22/05/20 SEO

How UX Impacts SEO


We provide customized SEO services that drive traffic to your site and help boost your online rankings.

Best Dallas SEO is your premier search engine content publishing, web design, and website maintenance company. We offer a free evaluation of your website to assess your current ranking and determine your optimization needs.

Unlike other SEO companies, we use that information to create a customized strategy that integrates marketing and advertising. These factors help improve your search engine optimization (SEO) rankings and increase traffic to your site through web and social media platforms. 

Best Dallas SEO has more than a decade of experience achieving first-page Google rankings for local business websites. We don’t commit you to a contract, and we offer complete transparency. We want you to know what’s happening with your site and why. We’re a trustworthy business whose focus is providing a positive experience for our customers.

SEO and Why it’s Important

Web users perform over 3.5 billion searches on Google each day. With more than 1 billion websites competing for global attention, a site needs to achieve high rankings to (literally) rise above the competition. This visibility is a contributing factor to a company’s success. The practice of driving high-quality website traffic via natural search results is search engine optimization (SEO). 

SEO requires an understanding of what content online users are seeking and how they locate that information. Then, it’s using that insight to write material for your site that will resonate with search engines. When successful, your company appears at the top of searches, which translates to revenue growth. 

What Boosts Rankings?

Originally, the best way to increase your website’s visibility was through keyword placement. The approach was more about quantity than quality, leading to a practice of keyword stuffing. Google algorithms would pick up on particular keywords, no matter their relevance, and bump websites up in rankings. These placements occurred regardless of consumer interaction with the site, or whether the keyword searches yielded any revenue.

Today, rankings are no longer created strictly from search terms. Websites are ranked based on related keywords and user experience (UX). The focus has shifted to the consumer and providing them with user-friendly results. Websites are now rewarded for providing content that fulfills a need for the consumer.

Search engines are interested in your site’s navigability, quality of content, and whether it engages visitors and encourages them to stay. UX plays a significant role in search engine optimization and determining a website’s ranking.

UX is About Consumer Insight

More than a visitor’s encounter with your website, UX is the understanding of those visitor’s needs. It’s the study of consumer values, abilities, and limitations, and applying that information to create a meaningful and valuable exchange.

A successful UX occurs when someone visits your site, scrolls through multiple pages, understand who you are and what you do, and ultimately fulfills their needs. 

Providing a positive UX means understanding consumer pain points and removing obstacles in their path. You want to deliver a smooth process for visitors to find your website, engage with your information, and convert that encounter into profit. Every effort you make to provide a positive UX leads to improved SEO, which boosts your site’s ranking and increases revenue.

Why UX is Significant

Focusing on UX has become increasingly profitable. Companies that excel in user experience see an increase in revenue and customer loyalty. Their customers are six times more likely to try their other products/services, four times more likely to spread positive reviews, and two times more likely to purchase from them again.

Additionally, customers who enjoy a positive experience are likely to spend 140% more than customers who report negative experiences. 

Customers make long-term decisions about a company based on their interaction with the brand. The quality of their engagement influences their buying decisions and impacts their loyalty. UX is essential for driving revenue and increasing return on investment (ROI).

UX Best Practices to Improve SEO

SEO and UX now have a shared goal, which is to create a positive website experience that converts visitors into buyers. UX improves the effectiveness of a website’s search-ability. It converts traffic by customizing experiences for a target audience. UX helps consumers find a product or service that fills a need and converts visitors into return customers. There are several ways to improve usability and create a positive UX that will benefit your SEO.

Follow Standard Web Design Practices

Studies show that there are standard website design elements consumers expect to find online, like a logo in the top left corner and contact information at the top right of the screen. By adhering to these standard expectations, you offer familiarity and minimize confusion for your visitors, helping to create a smooth UX.

Provide Easy Navigation

Reduce the number of steps and clicks that are needed for visitors to fulfill their needs on your site. Simplify the process by offering clear search options and identifiable direct links to useful information. The longer visitors spend wandering your site without locating the information they seek, the higher the frustration, the worse the UX, and the lower the SEO rankings.

Reduce Page Load Time

Optimizing your webpage load time helps users reach their destination faster. Research shows that one additional second of load time reduces conversions by 7%. Faster page speeds boost user engagement, which leads to increased conversion rates. Reducing server response time, minimizing image sizes, and using external hosting platforms can all reduce load time and increase SEO.

Design for Mobile Applications

Consumers today are more apt to conduct online searches from their mobile devices. In fact, up to 70% of web traffic comes from mobile phones. Capitalize on that audience by building a mobile-friendly site that functions across a variety of applications. A website that doesn’t translate on mobile devices creates a poor UX and can tank your SEO.

SEO Services that Yield Results

Not only are there a myriad of factors at play when it comes to successful SEO, but search engine algorithms are continually changing. Engage Best Dallas SEO as your internet marketing and SEO consultants. We’ll work closely with you to determine and manage everything you need for a successful online presence. Let us work for you and put your best interests above our own.

Contact us today for a free needs evaluation and proposal. We look forward to learning how we can bring you more customers and propel your website up the search rankings.

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29/04/20 SEO

COVID 19 – A Critical Time For Digital Marketing

Illustration of arrows pointing up

The coronavirus (COVID 19) has been declared a pandemic. It is affecting countries and businesses significantly and is causing a drastic evolution of the digital market. If you’re not considered an essential business, you’re probably having a hard time right now. So, it’s really important that you market your business. You don’t want to be behind when the country opens back up.

8 Solid Reasons Why You Need Internet Marketing During This Time

1. Your customers are online

As businesses continue to close and people are being urged to stay home, digital usage is surging. People are using the internet to find information about products, services, and companies like yours. That means the number of active users in the audiences, available impressions, and chances of adverts being delivered have increased. By investing in digital marketing, you will be helping your business reach those leads. 

2. Competitors campaigns are being paused

Whenever there is an interruption of “business as usual,” many companies tend to halt their marketing and restart after the situation dies down. Today amid the COVID pandemic, the once shared clientele base is ripe for the taking. With this low competition, you will experience lower operating rates (CPMs, CPC) while making your marketing strategies more impactful. 

An analytics report3. Measurable Return On Investment

Besides offering social distancing capabilities, digital marketing allows you to measure the campaign analytics to see how they perform. It can give you a quick and accurate picture of your return on investment and help you hone in on lead generation and conversions. 

Most people want to feel like they matter to your company. During this pandemic, they don’t want to be just another number. By taking advantage of re-targeting and building a custom audience, you can create an experience for every visitor to your site. Remember that offering value and dependable service in time of need will not be forgotten when things go back to normal. If they ever do.

4. Round the clock marketing

People have different sleep, work, and social schedules, and there is no set time to reach them. Digital marketing offers the flexibility to market your services and products 24/7. People can access your website whenever they want – time variations around the world, your business closing hours, or lockdown laws will not affect your campaigns. You don’t need a “Closed For Business” sign on your website.

5. It makes sure your business is legit

If a potential client cannot find your company online, they might think that you are not legitimate. By launching and/or maintaining an online presence, you can show your clients that your company is genuine, active, and open for business. That will allow you to win and retain a large client base. It is imperative to invest in website maintenance for an attention-grabbing, well-presented website design that keeps your company at the forefront of people’s minds. 

6. It’s Cost-effective

Amid this pandemic, it is likely that you have let go of some, if not all, of your employees. In fact, as of March 14th, 18 percent of working Americans said they had been laid off or their work hours had been reduced. All this is being done to reduce the cost of running companies, and hence advertising shouldn’t be a budget burden. Internet marketing & SEO is relatively affordable compared to other advertising methods like TV, radio ads, and mounting billboards. 

7. Multitask-multi-marketing

You can run multiple campaigns all at once by hiring an agency that offers a variety of custom digital marketing services. You can reach leads using multiple marketing channels and maximize your conversion rates through SEO, Content Marketing, or Advertising.

8. Quality traffic done well

With traditional advertising, you do not know how many valuable leads you get because the ads are delivered to interested and uninterested clients. That makes it challenging to generate interested leads and drive quality traffic to your website. Internet marketing allows you to target people specifically using different features such as socioeconomic status, interests, hobbies, demographic information, or spending habits.

Without Internet Marketing, You’re Losing Out

The COVID-19 has a significant impact on the world we live in. As the customers shift more to buying products and services online, companies need to resort to internet marketing to make their brand visible. Set yourself apart. Continue to maximize your digital marketing budget. Keep your business running smoothly.

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