27/07/21 SEO # , , ,

SEO for Beginners: What is Link Building?

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Website rankings play a key role in website traffic. Some companies opt to pay for primary placement in search engine results. Others use search engine optimization (SEO) strategies to improve their rankings. 

Great marketing strategies utilize keywords, backlinks, and website efficiency to improve a website’s ranking in search engine results. It roots in several components: on-page, off-page, and technical SEO. 

On-Page SEO

On-page SEO describes the content and keywords included on a webpage. Keywords that are searched often are the key to improving a website’s search engine results pages (SERPs) ranking. Embedding keywords into titles, headings, and subheadings help Google to index a website as more organically relevant. 

Duplicate content, another type of on-page SEO, has a negative effect on website rankings. Failing to create your own content has a negative impact on rankings. While some businesses simply don’t duplicate content from other websites, others have their website code written so that search engines crawl the pages of their website with duplicate content. Either way, it is important to address any issues of duplicate content so as not to harm your website rankings. 

While on-page SEO is discussed most often, it is neither the only, nor the most important part of an SEO strategy. 

Off-Page SEO

Backlinks are the primary source for off-page SEO. A backlink is a hyperlink to a page of your website that consumers click from a different website. You may or may not have a relationship with the company or person who runs that website.  

Businesses who wish to increase their backlink impressions engage in a practice called link building, wherein businesses actively pursue the placement of their backlinks on other websites. This practice is supported through networking with people who own websites, whether it be for their business or a blog. You can send emails to bloggers and business owners to share the latest information or blog from your website. If they like it and it’s relevant to their website, they may choose to share it. These actions can lead to increased website traffic  for all parties involved. 

Link building strategies can be difficult to develop and time consuming to execute, but the rewards are well worth the effort. 

Technical SEO

The performance of your website matters just as much, if not more than the content you post about. Technical search engine optimization measures how quickly your website loads, as well as how the code is written. Any competent SEO consultant will insist on a technical component to your SEO strategy. 

If you need help with link building, or any other facets of a SEO strategy, Best Dallas SEO can be of service. In addition to creating strategies for our clients, we also put in the work to measure their success. We provide website maintenance and coding repair, as well as a host of other services. To inquire about how we can help your business, visit our website today. We look forward to working with you!

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20/07/21 SEO # , ,

5 Tips for Creating Quality SEO Content

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Search Engine Optimization, or SEO, is a strategy that aims to improve a website’s search engine results pages (SERPs) rankings. SEO in content writing requires thoughtful decision-making to ensure high quality results. Take these five tips to create high quality SEO content.

1) Make A Plan

Developing a plan for SEO strategy will help your business approach SERPs rankings in a systematic fashion. This will allow you to improve your rankings while using metrics that you can track to measure how effective your strategy is. 

2) Use A Keyword Analysis Tool

Choosing varied keywords helps improve your website’s rankings overall. Keyword analysis tools can tell you which keywords consumers are searching most often. This tool can also give you ideas for keywords that are closely related to the ones you choose to analyze. Furthermore, some keyword analysis tools can crawl your website to suggest the keywords that would boost your SERPs rankings most effectively. 

3) Expand Backlink Impressions

Backlinks direct consumers to your website from other websites. These links are often part of a blog or other website content that is closely related to your business. Impressions gained through backlinks are essential in any comprehensive SEO strategy to increase organic traffic to your website.

One way you can expand your backlink impressions is to prioritize developing relationships with other leaders and publications in your industry. This can be done through networking and social media. Email communications also go a long way in developing business relationships. Working collaboratively with other businesses and bloggers can increase the likelihood that they would insert backlinks to your website. 

4) Analyze Your SEO Strategy

Without analysis, any plan for improvement is unlikely to succeed. Where SEO is concerned, organic website traffic needs to be analyzed to determine which keywords perform well for your business website, and which ones don’t. Backlinks should also be analyzed, as well as general website performance and coding. Your analysis will help to inform your SEO strategy moving forward. Most notably, it will help you eliminate those strategies which did not generate organic impressions. 

5) Repeat What Works

More insightful analysis seeking to identify the SEO strategies that succeeded will be your driving momentum as you move forward. With this data, you’ll be able to repeat those strategies that generated the most website traffic. At times, this can suggest that some types of SEO are more important than others. It’s important to remember that while you may have great success with some types of SEO, all three categories work in tandem to create your online presence. 

At Best Dallas SEO, we can handle all aspects of your SEO strategy for you and more. Our experts have decades of experience in search engine optimization, and are here to help you meet your SEO goals. Visit our website to see the services we provide. Contact us today to get expert guidance to improve your website traffic. 

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13/07/21 SEO # , ,

3 SEO Mistakes That Are Making You Lose Website Traffic 

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According to Dictionary.com, Search Engine Optimization consists of “the methods used to boost the ranking or frequency of a website in results returned by a search engine.” In simpler terms, SEO helps your website show up earlier in search results without a paid ad campaign. Many companies make decisions about their websites with SEO in mind, but they are often making simple mistakes that are undercutting their efforts. Here are three mistakes that cause businesses to lose website traffic. 

1) Skipping An SEO Strategy

Like any other tool, Search Engine Optimization for marketing requires a comprehensive plan to ensure success. Failing to create and implement an SEO strategy is one of the biggest mistakes any business owner can make. A quality strategy helps to increase organic traffic to your website through the use of on-page, off-page, and technical components. 

On-page SEO includes things like the use of keywords in title tags, content, and URLs. A sufficient SEO strategy will incorporate a variety of thoughtfully chosen keywords in the title, content, tags, and URLs on a website. These keywords will also be used to label pictures. Using a keyword tool can help you identify keywords with the highest search volume, as well as keywords with lower competition will help you improve your organic search engine results pages (SERPs) rankings. 

Links on other websites that direct readers to your website are called backlinks. Backlinks are the primary source for off-page SEO. Developing relationships with bloggers or businesses with ties to your business can help you with your strategy. Since they have a vested interest in the same industry in which you conduct business, it is likely that using a backlink to your website would fit in with their content. Pursuing these sorts of relationships is a vital part of any comprehensive SEO strategy. 

The final type of SEO, technical SEO, includes the performance of the website and its code. Since this type of SEO is behind the scenes, it is easy to overlook. Slower websites with code that doesn’t optimize mobile access suffer in SERP rankings. SEO strategies that prioritize website speed and optimized mobile access will see increased website traffic. 

2) Choosing Inappropriate Keywords

Keyword choice is an aspect of SEO strategy that has more flexibility. Businesses that have poorly chosen keywords tagged to their content suffer when it comes to website traffic. This can be for a number of reasons including that keywords are not related to their business, they have low rankings, or other such issues. Businesses can choose keywords that are closely related to their business offerings, with a variety of ranking levels. 

3) Not Analyzing SEO

The most detrimental mistake a business can make is not completing an analysis of their SEO strategy. Without performing an analysis, you can’t know if the strategy is effective. Businesses that don’t analyze their SEO miss out on the opportunity to repeat the things that boosted their website traffic most, or improve upon the things that didn’t perform as well. 

A good analysis will tell you which keywords are driving the most traffic to your website, as well as if your backlink traffic is lacking. Analysis will also identify issues in website coding and speed that are hindering your SEO goals. The team at Best Dallas SEO can help your business develop and analyze a SEO strategy that works for you. Contact us today!

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22/06/21 SEO # , ,

Why Companies With a Great Digital Marketing Strategy Are Thriving in 2021

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Digital marketing is a term used to describe the segment of a company’s overall business marketing strategy that uses online media channels to promote the products and/or services the company offers. This can refer to any online marketing efforts meant to introduce prospective customers to the company and convince them to make a purchase, including email marketing, social media marketing, and pay-per-click advertising. A good digital marketing strategy can help your business thrive, leading to new customers, increased website traffic, and more sales. Are you unsatisfied with how your business is performing online? Here are Best Dallas SEO tips to have a great digital marketing strategy:

Key Benefits of Digital Marketing

There is no doubt that the rise of the internet completely changed the marketing landscape. For instance, the internet created a massive shift in the way consumers choose to connect and interact with businesses. It also changed how customers purchase products or services. While traditional marketing strategies still exist, companies simply can’t afford to miss tapping into the potential of digital marketing. Especially when companies are attempting to communicate with their customers. This is true now more than ever, especially after the impact of the COVID-19 pandemic. To reach more prospective customers online and grow their business in 2021, more and more companies are revamping their websites, expanding their content creation efforts, optimizing their SEO, investing in advertising, and integrating other key elements of digital marketing into their marketing strategy. The following are some of the top reasons companies with a great digital marketing strategy are thriving in 2021.

They are more visible online.

One of the main reasons to invest in digital marketing is to improve your business’s visibility online. Whether you are running an e-commerce shop or a brick-and-mortar store, making your brand more visible online is crucial. An online presence will help you build brand awareness, get more leads, and convert those leads into sales. While attracting the attention of prospective customers is important, a big part of boosting your brand’s visibility online involves appealing to the search engines. Therefore, it is crucial to improve your website’s ranking for relevant search results. A great digital marketing strategy can help you do that by focusing on SEO and advertising. 

They can reach their target audience.

A good digital marketing strategy should be centered around identifying a brand’s target demographic. As well as determining what that demographic wants or needs. After all, appealing to your target audience is an important step towards converting leads, boosting sales, and growing your business. By investing in digital marketing, you can reach your target audience and give them exactly what they want.

They have a loyal online community. 

No matter what industry you’re in, building a loyal base of customers online is a surefire way to grow your business. To have a loyal client base you’ll need to enhance your social media efforts. By investing in marketing and maintaining a social media presence, you can engage with your audience in a meaningful way. Even better, you can build an online community that is loyal to your brand.

They appear more trustworthy and credible.

All of these digital marketing benefits tie into helping your business appear more trustworthy and credible online, which is the key to maximizing the number of visitors to your website and convincing these visitors to make purchases while they are there. If you want to position your company as an authority in the field, improving your online visibility, engaging your target audience, and building a loyal online community are all great ways to accomplish that goal. 

Boost Your Business in 2021 with Best Dallas SEO

With the right digital marketing tools geared towards attracting more prospects and converting more leads, any business can thrive and grow. To learn more about developing an effective digital marketing strategy in 2021, contact the SEO and marketing experts at Best Dallas SEO today.

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08/06/21 SEO # , , ,

Beginners Guide to Measure Your Marketing Strategy With KPIs

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You know that a solid marketing strategy is vital for the continued success of your business. Nevertheless, do you know whether your marketing efforts are effective? Or if they are, exactly what makes them effective? In terms of marketing, having a firm grasp on what’s working for your business and what isn’t is the key to growing your business over time. Key performance indicators (KPIs) can help you ensure that the time and money you allocate for marketing is spent wisely and is serving your business well.

What Are KPIs?

In marketing, the term “key performance indicator,” or KPI, refers to a set of quantifiable measurements that can be used to gauge a business’s performance over time. Likewise, KPIs can help evaluate a business’s progress in achieving certain business goals. Also, KPIs serve to compare the business’s performance to other businesses within the same sector. Performance metrics are directly tied to a company’s marketing strategy. Therefore, monitoring the right key performance indicators can help you determine whether you’re on the right track with your marketing efforts or if you need to make some calculated changes. 

The following are ten common marketing KPIs to consider for your business and what they each measure:

  • Website traffic: Who is visiting your site, where they’re coming from, and what they did once they got to your site
  • Leads generated: The number of sales leads generated from marketing efforts
  • Conversion rate: The percentage of website visits that result in a desired action (i.e. making a purchase or filling out a form)
  • Sales growth: The percentage growth of your business’ sales over time
  • Brand awareness: How familiar your target audience is with your brand or product
  • Return on investment: How much revenue your business generates per dollar spent on marketing
  • Customer lifetime value: How much revenue your business will generate per customer throughout your relationship with the customer
  • Lead-to-customer ratio: How many leads become customers
  • Client satisfaction: How happy your clients are with your business
  • Customer acquisition cost: The cost associated with acquiring a customer (convincing a prospective customer to purchase your product or service)

Choosing the Right KPIs for Your Business

KPIs can vary significantly from company to company and from industry to industry. Selecting the right KPIs to evaluate your business’s marketing strategy depends on exactly what it is you want to track. It takes time, effort, and planning to ensure that the metrics you choose will tell you what you want to know. Relevant KPIs can help you gain valuable insight into your business’s overall performance. As well as to gain insight on the performance of specific areas or departments within your company. To determine which KPIs you should focus on for your business and what they mean for your marketing strategy, and to ensure that the KPIs you’re tracking continue working for you over time, consider these tips:

  • Set clear, measurable business goals
  • Think about what kind of KPIs will offer the best data regarding how your business is progressing towards those goals (i.e. data on daily sales, site traffic, or conversion rate)
  • Focus on four and ten KPIs that directly correspond to your business goals
  • Consider what types of KPIs are most commonly necessary to measure success within your industry
  • As your business objectives change over time, be sure to review your marketing strategy and update your KPIs accordingly

How Best Dallas SEO Can Help

Measuring your marketing strategy with KPIs is an important part of figuring out which marketing efforts are working for your business and which aren’t. Contact Best Dallas SEO today for a customized approach to SEO and content marketing that will give you an edge over the competition. 

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100 Crescent Ct. #700
Dallas, TX 75201
214-681-3018
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