29/09/21 SEO

Why UX is the Most Important Thing You Can Do for SEO

Best Dallas SEO photo of User Experience/UX displaying the importance of optimized experience.

If you’ve been following the latest trends in SEO, then you’ve probably already noticed that user experience (or UX for short) has made tremendous gains as a Google ranking factor. That’s right; Google is paying attention to more than just keywords and the structure of your content. As the online market becomes increasingly competitive, Google algorithms are responding by becoming more refined. What do you need to know to keep up with it all? Read on and find out! 

 

 

What is UX for SEO?

User experience for search engine optimization (SEO) sounds complicated, but really it’s only a picture of how a user experiences your website. Their experience generally has two main components: 

  1. Your website visitors’ perception of the quality of your content 
  2. How fast and easy it is to find what they are looking for 

SEO can become an essential tool in the online marketing toolkit when used correctly. It can lead to increased exposure for your products and business and ensure that visitors find you when they search for products like yours on their search engine results pages (or SERPs). Most importantly, a positive user experience gains the lasting trust of your visitor.




There are various stages of prioritizing UX for SEO, including:

 

Analyzing keywords and their usage in web content 

 

Conducting keyword research

 

Deciding on which keywords you want to rank for

 

Writing web copy that is optimized for these keywords

 

On-page SEO tweaks that help get your site ranked better 

 

Different companies employ varying SEO strategies; however, they all include thoughtful analysis of information gathered about users to improve their experience as much as possible.

Best Dallas SEO infographic on how to improve website user experience or UX

How to Optimize UX for Your Website

User experience is one of the most important factors to consider when designing a website. It’s crucial to make sure that your site is usable and easy to understand. If you’re unsure how to start, this article will give you some ideas for UX design tips that will leave users satisfied with the result.

 

1. Map out your website user's journey

Successful websites have a clear goal behind them. They understand exactly where their target audience is coming from and what they want to achieve on the website. This understanding leads to the design of a user-friendly website that helps visitors achieve their goals in a streamlined fashion. 

A significant part of the UX design journey is understanding user needs and wants. That’s why it’s essential to map out the different steps of your user’s journey. It’s important to ask, “What does my visitor need, and what do they want from this page?” When you can discover the answer to that question, you have your mission. User experience will drive both your site design and the direction of your SEO content creation.




2. Understand user search intent

Understanding the intent of a user is an integral part of any content marketing strategy. An excellent way to understand intent is to find out what people are searching for when they come to your website and provide quality content that answers those questions. 

For example, if you’re a restaurant, you might have keywords like “restaurant near me” or “best food in town.” Searchers will potentially be looking for specific answers before they even land on your site. In this case, it’s important to answer their question quickly and efficiently with relevant content before they click away to another site in search of their answer. 

As previously mentioned, Google is no longer crawling for keywords alone. Google wants to know, is the user’s query being satisfied? If so, then the user’s search will stop with your content. With their questions answered, there’s no need to continue browsing other websites or entering a new query into the search engine. 

When you’re able to answer the “why” behind a user search, you’ve both solved their problem and figured out search intent. The more ways you can do that (custom images, professional videos, interactive graphics, etc.), the higher your site will rank in the SERPs.




3. Use interactive call-to-action buttons

Interactive call-to-action (CTA) buttons have a big impact on the conversion rates of landing pages. The longer the visitor stays on the page, the higher conversion rates increase. Many different types of interactive call-to-action buttons can capture leads and push visitors to take action.

One type is a button that pops up with a question and then prompts for an answer. For example: “What will your second choice be?” Another is a button with an arrow that encourages visitors to click for more information or download content. This type of button positively affects visitor engagement when done correctly. 

Call-to-action buttons provide an interactive element on a web page. The CTA button is the final step in a user’s conversion process and should capture the attention of potential customers. A conversion button should have a clear, concise message that encourages users to take the desired action.



4. Optimize web pages for speed

Users are more likely to leave your website if they have to wait for the page to load. To keep their attention, it’s important to make sure that your website loads quickly. 

One way you can make sure your site loads quickly is by compressing the graphics. Graphics can take a long time to load on certain devices, so you should reduce their size before uploading them to the site. You could also use a CDN that will serve those images from their servers instead of yours, making your page load faster. 

Pages with long load or scroll times will frustrate visitors and lead to less time on site. To optimize for speed, minimize the number of plugins and scripts used on the site by turning off unnecessary ones, and reducing the size of your images will help improve page load times. The loading speed can also be increased by limiting HTTP requests, compressing images, and using image sprites. 

The goal is to keep your web pages fast and straightforward, which keeps your visitor engaged with your content rather than losing them to another Google search.




5. Build a mobile-first user experience

Mobile-first design is an approach to web design that emphasizes the importance of the mobile user experience. It starts with designing a site for smaller screens but quickly adapts to larger ones as well. 

One of the most important benefits of mobile-first design is that it lowers bounce rates; because people can find what they’re looking for and have a better experience on mobile devices, they will be less likely to leave your website. Mobile-first design also helps you save time and resources – you can write less content because it’s tailored more specifically for mobile users. 

Lastly, mobile-first design also improves SEO performance: Google often overlooks sites that aren’t optimized for mobile devices, so this approach will set your site apart and help your rankings.




The Bottom Line: It's Time to Invest in User Experience Design

It’s never been a more critical time to invest in UX design for your business to thrive and compete in the modern world. It is imperative to stay on top of new trends, updates, and innovations that come out so that you’re always prepared when they enter the market. 

User experience design is a vital aspect of any business that wants to grow and keep up with modern trends. It’s essential to evaluate new updates to provide the best quality product for your customers. 

If you’re looking to build a lasting relationship with your customers, Best Dallas SEO is here to support you in achieving your goals. Allow us to keep up with Google’s ever-changing algorithms, so you don’t have to. Together, we’ll deliver a top-notch experience for your website visitors that will make your investment in UX design a worthwhile one. 

Let’s get the conversation started. Give the experts at Best Dallas SEO a call today at (214) 681-3018.

 

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20/09/21 SEO # , ,

Google’s New AI SEO Algorithms Continue to Push SEOs into New Ground

Search engine optimization (SEO) is essential for business success. To ensure you’re attracting the right audience, driving traffic to your site, and enticing prospects to convert, you have to pay close attention to the content and user experience your site provides. Google has recently upped its SEO game by incorporating artificial intelligence (AI) into its algorithms. AI SEO is changing the face of optimization.

What is AI SEO?

Best Dallas SEO services use AI SEO to better user experience

Artificial intelligence is essentially teaching machines to predict (on their own) what human users want. AI allows computers to gather data to learn patterns and trends.

Then, they make adjustments to interpret human directives and provide the desired action or response. 

As a society, we’re already using this technology in other aspects of our lives. Maybe you’ve asked Alexa to play your favorite song. Or you’ve relied on Siri to provide directions to a restaurant. Both of these are everyday examples of AI. Now, Google has applied this same technological concept to SEO.

The more helpful your website is, the higher Google will rank it in its search listings. This gets you more visibility and increases brand awareness, both of which help boost conversion rates. In the past, SEO was all about making sure your website was easily navigable, page load times were brief, and quality content resonated with target audiences. With AI SEO, the user experience is more custom than ever before. 

Through machine learning, search engines track user behaviors, search habits, locations, devices, and more. This information allows them to gain a better understanding of what users want from their online experience. As a result, AI SEO can develop highly tailored optimization strategies. This is critical because consumers are putting more emphasis on page one search results. In fact, 75% of people don’t look past the first page of Google’s listings. 

To set yourself apart from the competition and gain more visibility, you have to earn higher SERPs. AI SEO can get you there.

How AI is Specifically Used for SEO

There are numerous ways in which Google uses AI in its SEO algorithms. Some of these applications include:

Voice search: More than 4.2 billion people use voice search globally. When a user asks a question into a device, results are typically read back as a rich snippet. AI is scanning web content and predicting which answer is most relevant to the question being asked. This shows just how important content is in your marketing strategy and how AI affects your content development.

Topic identification: AI can hone in on search traffic volume to help identify potential topics for content development. Discussion trends, keyword clusters, and gaps among your competition all present opportunities for you to create highly targeted killer content that converts.

Content optimization: Not only can AI help identify what to write about, but it can also help optimize what you’re writing. AI can identify existing content on your site that could improve for better results. Rewording phrases to better fit search terms and refreshing old links can be a tremendous asset when trying to earn higher SERPs.

Local search results: 58% of people using voice search are seeking nearby businesses. That means they’re ready to purchase and are on the hunt for the item that solves their problems. Your online business information (address, hours, phone number, hours of operation) must be current to capture local searchers. AI can identify areas on the web where these details are posted and ensure they’re up to date.

Creating pillar pages: Pillar content is high-quality long-form content that supports various subtopic articles. It confirms your position as a thought leader and provides effective material for search engines to scan for higher SERPs. AI gains an understanding of what topics search engines categorize your material. Then it suggests ways to create pillar pages that attract search traffic.

For marketers to excel in SEO strategy development and surpass the competition, they must embrace AI SEO and maximize the opportunities provided by Google’s new algorithms.

Ways to Capitalize on AI SEO

The main goal for website SEO is to drive traffic and generate revenue. While there are several ways to achieve this, AI SEO can help your site outrank the competition. Understanding Google’s algorithms can help you capitalize on the benefits of AI SEO and bring ultimate success. Take advantage of AI SEO by:

Pinpointing a particular niche: AI shows us that niche sites deliver more relevant content than those with a more general voice. The ability of machine learning to detect keywords and identify an ideal audience can help you pinpoint a particular niche for your site. Honing in on a specific topic that targets a specific group of people ensures people will find your information more useful and earn you higher search engine rankings.

Knowing where to insert keywords: We already know that AI helps to determine keyword trends. It can also recommend the best placement for those keywords for premium optimization. Keywords should appear in the body text and page titles, headings, ALT tags, and meta descriptions. 

Building an effective permalink:  Your site’s permalink, or URL, is another important place to incorporate keywords. AI reveals that the ideal permalink also avoids underscores and is relatively brief. (It maxes out at 2,083 characters, but the shorter, the better.) Using the right permalink structure enables search engines to crawl your page for SERPs effectively.

Keeping an eye on website performance: Google’s algorithms make data easy to track. Google offers a Webmaster tool that enables you to keep a close eye on your site’s performance. You can find room for improvement with HTML, see whether your sitemaps are effective, and identify any crawl errors.

AI SEO is extremely useful in helping you build a website that’s optimized for user experience and earns higher search engine rankings. Knowing how to capitalize on its benefits can help you create a site that converts.

4 Ways AI is Changing the Future of SEO

Google’s algorithms help the search engine process data and applications and make decisions based on user behavior, patterns, and trends. Machine learning is changing the future of SEO. Here are four changes we’ll continue to see with the widespread use of AI SEO.

1. Optimized Visual Content 

Thanks to AI SEO, search engines can now differentiate between image, audio, and video content. Video is among the most preferred content online. It’s engaging, informative, and helps a brand tell a story and increase awareness. Since AI can analyze this kind of visual content, developers can optimize video content for better SERPs. 

When marketers include valuable keywords in video descriptions and headings, AI can help the video reach the right target audiences. This optimization enables companies to provide relevant information to specific people and delivers a better user experience. All of this helps increase search ranking placement.

2. Mobile Search Optimization 

Last year, 211 million Americans conducted searches on mobile devices. Since many of these are voice searches, AI SEO is critical in helping marketers make their website and content user-friendly. With Google’s mobile algorithms, marketers are incorporating voice search into their website strategy. 

SEO-driven copywriters will write more content in conversational phrasing so that voice searches on mobile devices can find the most relevant matches. We’ll see more casual keyword applications with AI SEO to align with how people enter their queries in search engines.

3. Search Intent 

Understanding users’ search intent provides a significant advantage. It helps set yourself apart from the competition, strengthens your position, and boosts click-through rates. Google’s AI SEO works to understand a user’s search intent, guiding content creation to ensure the material provides the correct answers to the questions searchers ask. 

Without AI, marketers have to guess at user search intent. If someone types “women’s coat” into a search engine, do they want to know where to buy one? How much does it cost? A photo of an example? Search engines could only guess at an interpretation. With AI SEO, search results are much closer to the specific answer users are seeking.

4. Virtual Reality Applications 

Let’s face it. Today’s consumers want to try before they buy. This can be difficult for e-commerce shoppers, but AI makes it possible. More industries are incorporating virtual reality applications into their user interactions. From superimposing paint colors on bedroom walls to placing furniture in a living room, users can see firsthand what products are like before committing to a purchase.

With AI SEO, marketers can deliver the experience users want, no matter the industry. We’ll see more virtual reality applications as AI continues to develop. Marketers who can incorporate these applications into their website optimization are likely to be rewarded with higher search listing placements.

Rely on an SEO Expert

Google’s algorithms are constantly changing; so is AI development. Understanding how the two work together to boost SEO is critical to your business’s success. Best Dallas SEO provides expert digital marketing and SEO consulting to help you create an effective strategy that capitalizes on AI SEO. SEO optimization is key if you’re looking to deliver a superior user experience, drive traffic, and generate sales.  

For a free SEO audit, contact us today.

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24/08/21 SEO # , ,

Marketing Trends: What Works and What Doesn’t? 

marketing trends graphs next to keyboard

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

Marketing trends fluctuate based on popular culture and technology, among other factors. Creating a marketing strategy that works involves incorporating trends that have proven success and excluding trends that aren’t fruitful. Here are some marketing trends to consider using and others that you can probably leave behind. 

3 Marketing Trends That Work

Many interesting trends develop in marketing. Some short-term trends increase website traffic and sales conversions over a weekend or season, whereas others produce results for a much more extended period. With the advent of smartphones, social media, and different perspectives on design, three marketing trends are here to stay. 

1) Video Marketing

Camera lenses on smartphones make video marketing more accessible at a lower price point. In previous years, high quality camera equipment was expensive and out of reach for many smaller businesses. Now, all it takes is a high quality camera on a smartphone to produce high quality video marketing content. Video marketing often showcases a product, giving an overview of its capabilities and highlighting how it can improve consumers’ lives. As a result of this brief overview, businesses capture the attention of audiences and persuades consumers that they need the product, with 78% of marketers reporting that videos increase their sales

2) Social Equality Marketing

Everyone likes to see themselves represented in marketing campaigns. Diverse social media marketing answers this demand through more inclusive marketing content. This trend recruits actors of all races, genders, religions, nationalities, and more to provide equal representation of consumers across marketing campaigns. Being inclusive makes products more appealing to a broader audience while also promoting social equality. 

3) Native Ads

Native ads are a design-centric approach to marketing that leads to higher engagement. Whereas traditional marketing is loud and interrupts the flow of a website, native ads blend in with web pages and social media platforms. This approach leads to consumers viewing these ads “53% more frequently.”

3 Marketing Trends That Don’t Work

Some businesses attempt marketing trends that are ineffective because they’re more simple or worked for them in the past. Taking the easy or comfortable way out doesn’t always lead to a successful marketing campaign. In fact, it leads to lackluster results if you’re attempting to use any of the following trends. 

1) Optimizing for Desktop Only

When the internet and websites were first introduced, the only way to access them was through a desktop computer. As a result, websites optimized for desktops were standard because smartphones didn’t exist. Some companies failed to make updates to their websites after the introduction of smartphones. Others forgot to optimize their content for smartphones when they first launched. Either way, hosting a website for your business that’s only optimized for desktops makes your business miss out on the 54.8% of website traffic from consumers using smartphones. 

2) Distracting Pop-up Ads

Pop-up ads provide an intrusive advertising experience that provides some sales conversions, but that’s far outnumbered by the consumers who hate this approach to marketing. A whopping 73% of consumers dislike pop-up ads because they interrupt their web-surfing experience and are often unrelated to what they’re doing. Businesses that use pop-ups can also lose legitimacy as they develop a reputation for spam. 

3) Automated Social Media Responses

Social media has allowed most businesses to provide a more personalized customer experience. In fact, the majority of companies answer customer queries on platforms like Facebook, Instagram, and Twitter. Some businesses take the easy way out and automate their social media responses. Autoresponders create an impersonal experience that’s less likely to lead to sales conversions or recommendations. 

SEO Marketing with Real Results

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

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17/08/21 SEO # , ,

5 Marketing KPIs that Every Business Should Track in 2021 

KPIs concept image of icons in front of business man working on laptop

Key Performance Indicators (KPIs) help businesses determine how effective their marketing strategies are. As marketing has shifted with new technologies and trends, the way companies measure the effectiveness of their marketing efforts has had to adjust as well. Therefore, here are five marketing metrics that every business should be keeping track of in 2021. 

1) Website Traffic

Measuring website traffic provides a good idea of how well marketing efforts inspire people to visit your website. Most businesses rely on these visits to convert into sales for their company, but website traffic metrics measure so much more. For example, you can learn which visits originated on social media, how long visitors stay on your website, which pages are getting the most traffic, and more! To get the most from tracking this valuable KPI, use it to identify which marketing strategies are causing customers to spend the most time on the various pages of your website. 

2) Link Building

A major component of a successful SEO strategy is off-page SEO, which primarily consists of link building. Furthermore, having a robust network of links on other trustworthy websites inbounds consumers to your website. Tracking your link-building metrics helps you identify where inbounding links originate from. This allows you to adjust your SEO strategy to target relationships with similar websites to post your backlinks.

3) Social Media Engagement

Interacting with consumers on social media is an excellent way to expand your brand awareness. Sometimes, consumers reach out to companies over social media for customer service. Other times, they follow their favorite brands to learn about sales and specials in real-time. Social media has become a place for people to be entertained. As a result, the content a company posts on social media can take on a more playful personality, especially when interacting with funny content from everyday users. This often leads to viral content that raises brand awareness and drives up website traffic.

Brands that measure social media engagement as a KPI can analyze which social media posts reached the most people. Thus, increasing the likelihood that repurposing or imitating the content can drive up engagement again.

4) Effectiveness Of Email Marketing

The main goal of email marketing is to increase website traffic and sales conversions, but you can gather so much more information from these metrics. Successful email marketing campaigns have few requests to unsubscribe, a decent sales conversion rate, high click-throughs, and more. Therefore, analyzing these metrics across different marketing campaigns can help you identify which approaches are boosting your business. It will also show you which email marketing methods aren’t generating business for you. With this information, you can duplicate the format of the campaigns that are fruitful to replace those that are not. 

5) Sales Growth

Measuring sales growth throughout a marketing campaign gives you an overall picture of how well the campaign performed. This includes social media content, email marketing, and other facets of your marketing plans. If a more playful tone across your marketing materials leads to more sales growth than a more serious tone, that would indicate that your campaigns should follow suit.

Allow the Experts to Analyze Your Marketing KPIs

Analyzing the marketing KPIs that put your business to work may be time-, but it’s an effective way to improve your marketing efforts. Best Dallas SEO can help you track these marketing KPIs and more. Inquire about our comprehensive SEO services on our website today. You won’t regret it!

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10/08/21 SEO # , ,

White-Label Copywriting: A Beginners Guide 

Copywriting concept image

Anyone can decide to start a blog or strive to become an author, and most soon discover that creating quality content is a time-consuming task. In today’s age, regularly posting content on your website offers your business legitimacy, a way to connect with clients, and it’s a key component of any high-quality SEO strategy. Marketing agencies and freelancers often provide content-writing services to their clients who don’t have a full-time writer on staff. Instead, businesses contract with them to produce white-label copywriting.

What is white-label copywriting?

White-label copywriting is essentially outsourcing SEO content to marketing agencies. Marketing agencies focus on developing and analyzing marketing strategies for their clients. These marketing connoisseurs produce content for their clients, usually as part of an overarching marketing and SEO strategy. White-label copywriting is often completed by freelancers.

Freelance writers are individuals who contract with marketing and content-writing agencies to write pieces for their clients. Sometimes freelance writers have full-time jobs or other responsibilities, while others freelance full- or part-time without other income streams. Either way, freelancers don’t work as employees with regular office hours. Agencies and various individual clients provide them with an assignment, a deadline, and pay them on a per-project basis most of the time. The agency or client is then able to take the content and post it as their own. 

So, in the most simple terms, white-label copywriting is the process of marketing firms and freelancers providing ghostwritten material for their clients.

Why do businesses choose white-label copywriting practices?

There are many reasons why businesses choose white-label copywriting. Posting consistent, relevant content to your website can establish you as an authority in your field. And when this content is sufficiently optimized for search engines, it can increase visibility for your business.

Another reason businesses choose white label copywriting is that hiring full-time employees is expensive! On top of a salary, onboarding employees and providing benefits takes a big chunk of change. On the other hand, working with an agency that will write content for you costs significantly less. 

Marketing agencies also hire white-label copywriters because they have more work than they can handle. Keeping up with the daily demands of running a marketing agency is challenging enough, especially for those that specialize in this work. They often keep track of client orders while neglecting their content strategy. Remembering to post SEO content on your website regularly is just as critical for marketing and advertising agencies as it is for other business models.

Where can I find white-label copywriting services?

Marketing, content, and SEO agencies often provide white labeling as part of their services. Businesses can buy content as a standalone product or as part of a more comprehensive business strategy. Freelancers also produce white-label copywriting services, but they don’t often provide the complete strategy packages and analysis that agencies do. 

Whether you’re a well-established business or just starting out, white labeling can be a great way to boost your SEO strategy and drive traffic to your website. To chat with Best Dallas SEO for consistent, high-quality white-label copywriting services, give us a call today!

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