16/07/20 SEO

Why Hire an SEO Agency?

marketing infographicIt’s every small and local business owner’s plight: what can you do yourself versus what should you hire out?

Every business relies on marketing, sales, operations, accounting, human resources, and other functions.. 

And now, especially for small and local businesses, you have to add SEO/internet marketing to the mix. 

So, you have to decide which hats you can and can’t wear. 

Here’s why you should hire someone else to do your SEO: 

Done Correctly by an Experienced Firm, SEO Cost-Effectively Grows Your Business

Plenty of data shows the cost efficiency of SEO. Data at Moz shows SEO spend runs about 1/8th of what gets spent on paid search ads. 

And they also add that for every 1 click you get with PPC, you get about 8.5 for SEO. 

Part of the reason the cost of PPC runs so much higher is that it’s much easier for such agencies to prove their value. 

You can see the exact path one visitor took, how much it cost you to attract them, and the ROI they added to your business. 

With SEO, a visitor might read a blog post one month, or engage with your social media account. 

Then they actually purchase several months later when they have the need for your services. Or, they share your content with friends, who end up buying from you. 

You can track some of SEO’s ROI. But it’s truly impossible to track it all. 

So even though SEO works well, it can be difficult to convince all businesses it does. That’s why the above Moz post points out that paid search agencies make 45x what SEOs do even though they offer the same value.

On the other hand, you can also reason that SEO agencies charge much less for the same value. 

 Just read that above post from Moz for further detail. 

You Don’t Want to Cost Yourself Customers and Money 

Sure. Anyone can turn on a computer, fire up a website, slam some keywords on a few pages, possibly rank, and draw in some customers. 

…But compare that to someone who’s done SEO for years and maybe a couple decades. 

You know the value of a specialist. 

You have unique skills that only you can use that make your business absolutely rock. 

It’s no different with SEO. You can easily make all sorts of tiny mistakes that cost you rankings, customers, and money. 

For example, how fast your website loads is one of Google’s primary ranking factors. Consumers want what they want and they want it now. 

So Google rewards websites that offer the fastest load times. 

According to Google’s 2018 research, 53% of mobile users leave a website that takes longer than 3 seconds to load. 

Do you know all the little coding details behind optimizing your website’s load time? 

SEOs do. 

…And that’s just one tiny aspect of SEO! 

It Takes Too Much Time to Learn 

Yes. There was a time, more than a decade ago, where you could just splatter keywords all over your web pages and outrank your competition. 

That time’s long gone, my friend! 

You already learned about optimizing your website’s load time. Here’s what else you have to master to make Google and your users happy: 

  • Optimize your website’s usability for mobile users
  • Write long and quality web pages that attract, engage, and convert visitors into paying customers
  • Build out social media profiles and earning shares
  • Create a quality backlinking strategy so you regularly win more links from other websites
  • Understand which keywords to target and optimize your website for
  • Optimize small technical details other website owners overlook, like schema markup

Now each one of those is its own discipline and takes years to master. 

It’s not feasible or realistic to think you can do it yourself or get by with a cheap SEO who may make killer mistakes that trash your rankings for years. 

When you go with an experienced, credible SEO agency, you get someone who’s mastered all those SEO disciplines and can keep up with Google as it changes. 

Avoid Big Mistakes That Cost Time and Money by Borrowing from Someone Else’s Experience

How did you get to where you are in business today? 

You made a lot of mistakes over the years and learned from them. You know precisely what works and what doesn’t. 

Is it worth your own time and effort to begin that process from scratch all over again? 

Remember, other small businesses already have their own SEOs who have already walked the path you’re about to embark on. 

So basically, you’ll lose ground every day because they already know what to do and where to go while you just try to figure it out. 

But if you hire an SEO with demonstrated results and verifiable experience, you get all the benefits of that right now. 

They know exactly what your particular website does and does not need to do to rank well. 

By the way, some mistakes can put a permanent end to your website’s ability to rank. One way this happens is with cheap back-linking strategies. 

Some unscrupulous SEOs promise big results for low costs. One tactic they use is to get links from websites Google doesn’t know well. 

They’re not good websites. 

So, those SEOs get you links from those sites and temporarily drive up your rankings. 

Everything looks good until Google gets to know those sites better. And then your rankings tank because you have links from all these sites with poor reputations. 

While Google has a Disavow tool that lets you tell it to ignore links from certain sites, it doesn’t work as advertised. And you have a chance that Google never ignores those bad links. 

That means you may have to permanently scrap your website, create a new one, and begin your SEO process from scratch. 

Keep Up with Google’s Rapid Changes

Google updates its algorithm 500-600 times per year, according to Search Engine Land

Honestly, most of those are so small that they don’t make a huge difference to your rankings (although they can in some cases). 

But usually a few times per year, Google releases major updates. 

On May 4th of 2020, Google released a “core update.”

Here’s the thing: Google didn’t bother to notify anyone until 3:50 Eastern Time the day of the update. They made no announcement as to what the update even does. 

And frequently, their lead engineer and spokespeople only know from a high level what their updates even do. 

So, you have to engage with online SEO communities and monitor your own rankings to see what happens. 

If your rankings fall noticeably, then you have to figure out what Google might have changed that caused your website harm. 

And it’s also possible, according to Google, that a negative rankings change could mean you didn’t even do anything wrong. 

In fact, their advice in 2020 remains the almost the same as it did in 2011

“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

SEOs can tell you at a more detailed level exactly what to do, rather than playing  guessing games and hoping for the best. 

Managing Your Rankings is Stressful, Hard Work

You already have plenty of stress and hard work on your plate, don’t you? 

Would you like even more? 

To stay on top of your search rankings, you need to have the systems and monitoring tools in place to do so. 

And even then, as you just learned, it can still take some time to understand what to really do. 

After all, Google has indicated a negative rankings change may even mean you haven’t done anything wrong. 

So say a major update happens. Your rankings fall. You lose a bunch of website inquiries. 

How do you know whether to panic about that or just rest easy, ride it out, and wait for your rankings to naturally come back up (which they might do)? 

That’s another pile of stress and decision-making on your plate. 

And, because you have so much experience in your own line of work, you know how you learn to make decisions over time. 

So, your SEO agency can provide a lot of peace and comfort by helping you to understand exactly how to react to any major Google updates. 

You’re Simply Making a Smart Business Decision

It’s important to understand SEO isn’t fast. It’s not like PPC where you can create an ad, run it, optimize it, and watch customers roll in. 

It takes months to identify the changes, implement them, have Google find them, and then update your search rankings. 

And some things, like content, link-building, and winning social media shares takes time to percolate in people’s minds and spur action. 

But you pile up results over time. It’s like a snowball running downhill. It’s slow at first but picks up a lot of momentum and becomes almost unstoppable later on. 

And we can do SEO well. Just read this testimonial for proof: 

“Just wanted to praise you some more. I have just looked at my last 2 reports and did an investigative search of my rankings by searching my own key words. I am back on the first page again for the top terms. Thank you, thank you, thank you. Appreciate your work.”

– “RH” Dallas, TX

Talk to you soon! 

 

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22/05/20 SEO

How UX Impacts SEO

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We provide customized SEO services that drive traffic to your site and help boost your online rankings.

Best Dallas SEO is your premier search engine content publishing, web design, and website maintenance company. We offer a free evaluation of your website to assess your current ranking and determine your optimization needs.

Unlike other SEO companies, we use that information to create a customized strategy that integrates marketing and advertising. These factors help improve your search engine optimization (SEO) rankings and increase traffic to your site through web and social media platforms. 

Best Dallas SEO has more than a decade of experience achieving first-page Google rankings for local business websites. We don’t commit you to a contract, and we offer complete transparency. We want you to know what’s happening with your site and why. We’re a trustworthy business whose focus is providing a positive experience for our customers.

SEO and Why it’s Important

Web users perform over 3.5 billion searches on Google each day. With more than 1 billion websites competing for global attention, a site needs to achieve high rankings to (literally) rise above the competition. This visibility is a contributing factor to a company’s success. The practice of driving high-quality website traffic via natural search results is search engine optimization (SEO). 

SEO requires an understanding of what content online users are seeking and how they locate that information. Then, it’s using that insight to write material for your site that will resonate with search engines. When successful, your company appears at the top of searches, which translates to revenue growth. 

What Boosts Rankings?

Originally, the best way to increase your website’s visibility was through keyword placement. The approach was more about quantity than quality, leading to a practice of keyword stuffing. Google algorithms would pick up on particular keywords, no matter their relevance, and bump websites up in rankings. These placements occurred regardless of consumer interaction with the site, or whether the keyword searches yielded any revenue.

Today, rankings are no longer created strictly from search terms. Websites are ranked based on related keywords and user experience (UX). The focus has shifted to the consumer and providing them with user-friendly results. Websites are now rewarded for providing content that fulfills a need for the consumer.

Search engines are interested in your site’s navigability, quality of content, and whether it engages visitors and encourages them to stay. UX plays a significant role in search engine optimization and determining a website’s ranking.

UX is About Consumer Insight

More than a visitor’s encounter with your website, UX is the understanding of those visitor’s needs. It’s the study of consumer values, abilities, and limitations, and applying that information to create a meaningful and valuable exchange.

A successful UX occurs when someone visits your site, scrolls through multiple pages, understand who you are and what you do, and ultimately fulfills their needs. 

Providing a positive UX means understanding consumer pain points and removing obstacles in their path. You want to deliver a smooth process for visitors to find your website, engage with your information, and convert that encounter into profit. Every effort you make to provide a positive UX leads to improved SEO, which boosts your site’s ranking and increases revenue.

Why UX is Significant

Focusing on UX has become increasingly profitable. Companies that excel in user experience see an increase in revenue and customer loyalty. Their customers are six times more likely to try their other products/services, four times more likely to spread positive reviews, and two times more likely to purchase from them again.

Additionally, customers who enjoy a positive experience are likely to spend 140% more than customers who report negative experiences. 

Customers make long-term decisions about a company based on their interaction with the brand. The quality of their engagement influences their buying decisions and impacts their loyalty. UX is essential for driving revenue and increasing return on investment (ROI).

UX Best Practices to Improve SEO

SEO and UX now have a shared goal, which is to create a positive website experience that converts visitors into buyers. UX improves the effectiveness of a website’s search-ability. It converts traffic by customizing experiences for a target audience. UX helps consumers find a product or service that fills a need and converts visitors into return customers. There are several ways to improve usability and create a positive UX that will benefit your SEO.

Follow Standard Web Design Practices

Studies show that there are standard website design elements consumers expect to find online, like a logo in the top left corner and contact information at the top right of the screen. By adhering to these standard expectations, you offer familiarity and minimize confusion for your visitors, helping to create a smooth UX.

Provide Easy Navigation

Reduce the number of steps and clicks that are needed for visitors to fulfill their needs on your site. Simplify the process by offering clear search options and identifiable direct links to useful information. The longer visitors spend wandering your site without locating the information they seek, the higher the frustration, the worse the UX, and the lower the SEO rankings.

Reduce Page Load Time

Optimizing your webpage load time helps users reach their destination faster. Research shows that one additional second of load time reduces conversions by 7%. Faster page speeds boost user engagement, which leads to increased conversion rates. Reducing server response time, minimizing image sizes, and using external hosting platforms can all reduce load time and increase SEO.

Design for Mobile Applications

Consumers today are more apt to conduct online searches from their mobile devices. In fact, up to 70% of web traffic comes from mobile phones. Capitalize on that audience by building a mobile-friendly site that functions across a variety of applications. A website that doesn’t translate on mobile devices creates a poor UX and can tank your SEO.

SEO Services that Yield Results

Not only are there a myriad of factors at play when it comes to successful SEO, but search engine algorithms are continually changing. Engage Best Dallas SEO as your internet marketing and SEO consultants. We’ll work closely with you to determine and manage everything you need for a successful online presence. Let us work for you and put your best interests above our own.

Contact us today for a free needs evaluation and proposal. We look forward to learning how we can bring you more customers and propel your website up the search rankings.

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29/04/20 SEO

COVID 19 – A Critical Time For Digital Marketing

Illustration of arrows pointing up

The coronavirus (COVID 19) has been declared a pandemic. It is affecting countries and businesses significantly and is causing a drastic evolution of the digital market. If you’re not considered an essential business, you’re probably having a hard time right now. So, it’s really important that you market your business. You don’t want to be behind when the country opens back up.

8 Solid Reasons Why You Need Internet Marketing During This Time

1. Your customers are online

As businesses continue to close and people are being urged to stay home, digital usage is surging. People are using the internet to find information about products, services, and companies like yours. That means the number of active users in the audiences, available impressions, and chances of adverts being delivered have increased. By investing in digital marketing, you will be helping your business reach those leads. 

2. Competitors campaigns are being paused

Whenever there is an interruption of “business as usual,” many companies tend to halt their marketing and restart after the situation dies down. Today amid the COVID pandemic, the once shared clientele base is ripe for the taking. With this low competition, you will experience lower operating rates (CPMs, CPC) while making your marketing strategies more impactful. 

An analytics report3. Measurable Return On Investment

Besides offering social distancing capabilities, digital marketing allows you to measure the campaign analytics to see how they perform. It can give you a quick and accurate picture of your return on investment and help you hone in on lead generation and conversions. 

Most people want to feel like they matter to your company. During this pandemic, they don’t want to be just another number. By taking advantage of re-targeting and building a custom audience, you can create an experience for every visitor to your site. Remember that offering value and dependable service in time of need will not be forgotten when things go back to normal. If they ever do.

4. Round the clock marketing

People have different sleep, work, and social schedules, and there is no set time to reach them. Digital marketing offers the flexibility to market your services and products 24/7. People can access your website whenever they want – time variations around the world, your business closing hours, or lockdown laws will not affect your campaigns. You don’t need a “Closed For Business” sign on your website.

5. It makes sure your business is legit

If a potential client cannot find your company online, they might think that you are not legitimate. By launching and/or maintaining an online presence, you can show your clients that your company is genuine, active, and open for business. That will allow you to win and retain a large client base. It is imperative to invest in website maintenance for an attention-grabbing, well-presented website design that keeps your company at the forefront of people’s minds. 

6. It’s Cost-effective

Amid this pandemic, it is likely that you have let go of some, if not all, of your employees. In fact, as of March 14th, 18 percent of working Americans said they had been laid off or their work hours had been reduced. All this is being done to reduce the cost of running companies, and hence advertising shouldn’t be a budget burden. Internet marketing & SEO is relatively affordable compared to other advertising methods like TV, radio ads, and mounting billboards. 

7. Multitask-multi-marketing

You can run multiple campaigns all at once by hiring an agency that offers a variety of custom digital marketing services. You can reach leads using multiple marketing channels and maximize your conversion rates through SEO, Content Marketing, or Advertising.

8. Quality traffic done well

With traditional advertising, you do not know how many valuable leads you get because the ads are delivered to interested and uninterested clients. That makes it challenging to generate interested leads and drive quality traffic to your website. Internet marketing allows you to target people specifically using different features such as socioeconomic status, interests, hobbies, demographic information, or spending habits.

Without Internet Marketing, You’re Losing Out

The COVID-19 has a significant impact on the world we live in. As the customers shift more to buying products and services online, companies need to resort to internet marketing to make their brand visible. Set yourself apart. Continue to maximize your digital marketing budget. Keep your business running smoothly.

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10/03/20 SEO

Top 10 Mistakes You Need to Avoid When Migrating to a New CMS

Managing content on your website can be challenging if you don’t have a developer on staff. Without some basic coding knowledge, building a website can be time-consuming and tedious. That’s why you need an all-in-one CMS solution.  

A comprehensive CMS solution gives you the tools you need to register your domain, host your site, and build it without any extensive coding skills. Even with research and planning, it’s common to outgrow your CMS. That’s when you need to make a change.

Migrating to a new CMS can present problems if not done correctly. Before you switch to a new content management system, consider your options and review these common mistakes to avoid. 

Why Do You Need to Switch to a New CMS?

A tablet with analytics on the screen.Once your website is built, it’s easy to leave it alone. The content is already available, you know how the system works, and people are already familiar with the layout of your site. 

That said, a new CMS can make it more efficient for you to drive traffic and connect with potential customers. Common reasons you might consider switching to a new CMS include:

  • Better user experience: Your customer’s site experience is crucial to keeping visitors on your website. The right CMS allows you to create compelling websites with drag-and-drop editors. 
  • Easier content management: Whether you’re creating landing pages or building an SEO blog, a content management system should make it simple and efficient to add various media. 
  • Robust domain support: Some CMS solutions let you create a website on their platform, but to expand your presence, you’ll want a CMS that offers several domain support options. 

Choosing the right CMS takes time, and it can be hard to narrow down the right one for your business given the many options available. 

The 10 Mistakes to Avoid When Migrating to a New CMS

As the platform for your entire website, you want to make the best decision for your CMS solution. We put together the 10 most common mistakes people make when they migrate to a new CMS.

1. Choosing the First CMS You Demo

There are dozens of CMS solutions for businesses of all sizes. One of the most common mistakes you can make when migrating to a new CMS is choosing the first platform you research. 

Research a few options that make sense for your business (think about your industry, annual sales, and the number of customers) and compare their features to decide which solution is best.

2. Reading Through Part of the Documentation

Another common mistake that you might make in the beginning is reading part of the documentation rather than all of it. This means you could miss critical issues and features. 

Read all the documentation while you’re comparing features so you know if there will be potential setbacks for your migration. 

3. Not Asking the Right Questions

Once you’ve read through the appropriate documentation and have narrowed down your options, you’ll likely still have unanswered questions. 

Write down a list of questions as you go through the research process. Pose these questions to your top three solutions before deciding on a CMS.

4. Subscribing to the Least Expensive Plan

Migrating to a new CMS has costs, but one common mistake people make is choosing the cheapest plan for their new platform.

This means you might not have access to the full suite of features that made the CMS more compelling in the first place. 

5. Exporting Old CMS Data Without a Strategy

One of the biggest steps in migrating to a new CMS is exporting your old data before you transfer it. You need to have a plan for how and where you store this data, though.

Create a digital filing system and make copies of the files so you can edit them later. This will be essential when you need to import them in the future.

6. Not Backing Up Old Data

Your CMS data is critical. It is – quite literally – your entire website. That means you need to back up the data and keep files stored in more than one place.

You should also keep this data backed up after the transition. You may find kinks in the system that need to be worked out before you seal up the migration. 

7. Trying to Do It All Yourself

If you have a relatively streamlined website without a lot of content, you might be able to migrate to a new CMS on your own. More robust websites will take more work, though.

In general, most CMS solutions offer services for migrating to their platform. A common mistake businesses make is not taking advantage of these services. 

8. Not Effectively Training Your Team 

After you switch to a new CMS, you need to train your team on the platform. Without this critical step, you risk data loss and frustrated colleagues. 

Every CMS has a knowledgebase or open-source documentation that provides training on their tools. Invest time in putting together a plan for your team. 

9. Using an “Out of the Box” Approach

While most CMS solutions make it simple for you to set up a website, using an “out of the box” approach means your website might be missing key elements.

Capitalize on your customization options and find ways to make your website unique. This might include some minor coding, though most CMS solutions make it easier than that.

10. Importing Old CMS Data Incorrectly 

Perhaps the most important part of migrating to a new CMS is ensuring that your old data is imported correctly. If you don’t, you could have serious errors in where data is located. 

Determine exactly how the import spreadsheet needs to be set up, then put together your documents accurately to prevent any problems.

How to Get Started with a New CMS

Once you’ve decided that you need a new CMS, it’s just a matter of doing the work. Research the best options for your business, back up your data in multiple places, and reach out to a team that can help you with your SEO, website maintenance, and content needs. 

Looking for a team of expert SEO professionals? Best Dallas SEO can help you create the content you need for a website that drives traffic and growth.

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19/12/19 SEO

Why Law Firms Should Be Using SEO Marketing in 2020

SEO marketing is a phrase most professionals have heard, and for good reason. Its popularity is mostly because of its success in the digital marketing world–SEO is the best way to increase your search rankings in Google. 

We know the value of using SEO marketing to drive organic traffic to our client’s sites. Law firm SEO marketing is one of the most effective ways to drive quality traffic to a law firm’s website. 

With the right tweaks to site content, a significant increase in site traffic can be seen. This doesn’t happen overnight – it takes time. To get the most from a website’s content, starting the SEO process needs to happen sooner rather than later.

How Law Firm SEO Marketing Can Help a Practice

Gavel next to keyboardSEO marketing is more than just adding a few keywords to site content. It’s a complex algorithm that uses a variety of factors. Google, the most popular search engine, is constantly updating its SEO algorithm. 

The three most critical elements of law firm SEO marketing are:

  • Domain-level link authority features: This measures the quality and quantity of inbound links. If a site has high-quality links, search engines view it as a trusted authority in the industry.
  • Page-level link features: Search engines measure the links back to a single page on every website. The higher the quality and quantity, the higher the site page will score.
  • Page-level keyword and content features: Each page on a website is part of the search engine algorithm. This measures the quality of site content like headers, body text, and images. 

Why do we want to focus on these? These factors make up over half of the ranking factors in Google’s SEO algorithm. This means a website needs to have high-quality content that provides value, and it needs to be optimized properly.

What is the value of SEO? Aside from potentially reducing the need for ad spend, SEO is a relatively inexpensive way to drive traffic to a website. It also adds customer-value to a site. Consider these statistics:

  • First-page clicks: When it comes to results that are on the first page of a search engine, the top five organic results make up 67.6% of all search clicks.
  • Content development: The best SEO tactic is on-page content development. Over half of all marketing executives point to this as their most effective tactic.
  • Keyword searches: Long-tail keyword searches result in a higher click-through rate than generic searches, at a rate of 3% to 5% higher. 

Law firm SEO marketing can potentially lead to higher page rankings and click-through rates, which ultimately leads to more business for law firms. And it’s not hard to do it right.

7 Law Firm SEO Marketing Best Practices for 2020

It can be tempting to throw a few keywords into site content and hope for the best, but there are better ways to approach law firm SEO marketing. 

These SEO marketing best practices below offer insight into trends for 2020.

1. Use keywords and phrases in headers 

Google compares around 200 different factors in its SEO algorithm, and headers are one way to boost the value of keywords and phrases. Use the keyword once in the H1 tag and use it again throughout the content if there are instances of H2 or H3 tags.

Secondary keywords may fit more naturally in headers. Consider variations on the keyword or similar phrases that may spark search results. 

2. Link back to relevant internal pages 

Internal links help solidify and strengthen keywords, but they need to be done properly. Use anchor text that complements the link. For a link back to a page titled “The Best Law Firms in Dallas,” consider using variations on the anchor text, “Dallas law firms.”

Linking to external sites isn’t as important. In fact, try to avoid using anchor text that competes with internal keywords and phrases.

3. Optimize ALT text and image file names 

There are a couple of reasons to use ALT text when placing images on a website. First, it can help people who use accessibility readers. Second, it’s effectively the name of the file. This means using the keyword in the ALT text can boost search engine results.

Image file names are equally important. People regularly perform image searches and having relevant file names will help direct people to the right page on a website.

4. Choose targeted keywords in the site content 

Part of Google’s SEO algorithm is to analyze the uniqueness of site content. Websites that have multiple pages with the same content aren’t ranked as highly as those with unique content. Use targeted keywords through long-form content on a website to boost SEO rankings.

Use keywords naturally throughout the content and try to find opportunities to place relevant internal links throughout the site content. 

5. Focus on content authority in the beginning. 

One of the primary factors in Google’s SEO algorithm is links back to a website from other trusted sources. This means that a website needs to have expert-level content that other professionals find valuable. Once authority has been established, gaining traction will be easy.

In the beginning, it’s going to take some effort to get the content noticed. Reach out to other industry professionals, network the content, and find ways to get the site in front of more people.

6. Create long-form content to boost keyword placement. 

While a lot can be said in just 500 words, longer content pieces have a greater chance of gaining ground because they answer more questions. A 3,000-word blog contains more relevant information and keywords than a short piece, just be sure that quality doesn’t suffer for higher word counts.

Long-form content is also practical for improving site authority, and there are several opportunities for keywords in the headers. 

7. Analyze and revise keywords and phrases regularly

Though it does take time for SEO marketing to produce results, it’s good practice to regularly analyze what keywords are being used and how they are performing for content on a website. Reports can show where there are opportunities for adding other relevant keywords.

Having access to site traffic data is the only way to see how keywords are performing. Use SEO marketing tools to analyze content and traffic information.

Tips for Improving Law Firm SEO Marketing Efforts

Search box overlaidLaw firm SEO marketing best practices are just one piece of the SEO puzzle. Including links and keywords can certainly boost rankings, but site traffic and engagement are necessary for those rankings to stick. There are ways to enhance readability that will improve how long people visit a site.

Use these three tips to improve law firm SEO marketing efforts: 

  • Write naturally: Use shorter sentences when possible and try to use a natural tone and flow. Don’t force keywords or phrases into the content. Try to place them sparingly and where it’s most relevant.
  • Do a keyword search: To optimize SEO content, perform a keyword search in Google. See what other search terms are similar and use them as secondary keywords throughout the site.
  • Read competitor sites: If there are competitors that rank higher, we recommend reading through their content to see how it stacks up. See how they use headers and internal links in their content. 

Writing for an easy reading experience is critical. If people have a hard time understanding content, they will stop reading. Use concise language and keep the message relevant.

How We Can Boost Law Firm SEO Marketing Results

Most law firms don’t have a marketing professional on staff, but that’s not necessary these days. The best SEO service for attorneys in Dallas can help put together a comprehensive SEO marketing plan that will increase organic traffic and boost conversions. 

We offer a full suite of services including content marketing, link building, and web design–all of which are building blocks to improving site traffic. We produce high-quality content that helps build domain authority and we understand SEO marketing best practices. 

Looking for a professional law firm SEO agency? Contact us at Best Dallas SEO for a free SEO audit of your website.

 

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