14/09/22 SEO

Seo For Family Law Attorneys

Why do divorce lawyers with a law firm website need a search engine optimization service?

If you own or work with a family law practice that handles divorce and child custody cases, you probably want to grow your business by utilizing the powerful platform Google.

You may have looked at options for advertising, social media marketing, and even display ads but didn’t get the results you were looking for. Maybe you didn’t have a solid SEO strategy in play.

You may have seen your competitors crushing the family law business, and you want to know how to have more of the market percentage in your area.

While the average cost for a divorce case runs around $17,000, the average SEO campaign may cost you only a fraction of that per month.

Doing the math on search potential search traffic in your area and a bit of keyword research will quickly show you the value that SEO can promise. And how the SEO long-term strategy can guarantee you get the percentage of market share you’re hoping for.

Imagine having leads through word of mouth and then winning leads through natural, organic search. People want to hire you, they just didn’t know where to look, but now that you’re showing up in the search engines, the phone is ringing ten times more.

We have a client in one of the biggest cities in the United States. He runs a divorce law firm and receives over 70 qualified leads per month from just SEO services.

His website wins about 1,000 unique visits from his area every single month. He’s winning because he saw the potential in SEO for family law and what it could do for his business.

But it didn’t happen overnight. He knew that his website was old and outdated.

The SEO architecture was heavily errored in communication, and the content and technical SEO were poorly optimized.

But with a bit of consulting, time, and ongoing SEO implementation, we helped him win and win big!

He knew that by trusting us with his marketing budget, eventually, it would pay off. And it did.

The first step to showing up in search or showing up better than you currently are is to make a call and get a consultation.

In this consultation, we can help you find where your benchmarks are by reverse engineering your competitor’s SEO and helping you with an SEO budget that is fair and honest.

You may want to see what potential traffic you could expect and how much traffic your competitors are currently receiving. It’s simple to show you that and important to know.

Infographic of seo benefits for family law firms

Pro tip ~ Before you hire your SEO to help you win leads, ask them how much time per week they will need to compete well against your competitors.

If they are just adding you to a “sales marketing package”, chances are, there is no SEO strategy tailored exactly to your needs. 

Do your homework, and build trust with your SEO’s so that you can feel good about spending your marketing budget on SEO.

As a divorce attorney, you’ll want to know what kind of website, SEO content, links, architecture, and quality benchmarks will be needed to compete in your space.

If you don’t understand where your competitor benchmarks are, how can you ever expect honesty from your SEO team?

We use SAAS & A.I. tools that run correlations to see exactly where your benchmarks will be. If your competition is running a family law firm and their website has 200 indexed pages, what makes you think a 20-page website will be able to compete?

If your competitor has a family law website that has over 100 top-tier links pointing to it, then why would we ever want to build ten?

Or worse yet, why would we want to build only local citation links when your competitor has a few dozen links from authority websites like Forbes?

If your competitor is blogging, and they don’t have pictures, then you don’t need them, but what if you added them, and better yet, add infographics to your content and upped the benchmarks in your industry to become the best website in your niche and area?

So when you learning about search engine optimization services, always consider your competitor benchmarks and make sure your SEO understands them well.

Pro tip: To check the amount of indexed pages in Google. Type “site:” followed by the domain you are exploring into Google’s search box. 

Good SEO for family law attorneys is hard to find.

Why? Big agencies usually win over lawyers with fancy reporting and sales managers but deliver small results.

The quality looks good on the cover, but errors and lack of dominant strategy usually come with the big price they charge.

For family law SEO, you’re going to need benchmarks, quality content, perfect website architecture, superior link building, dev-oriented technical SEO, and strong on-page SEO.

Transparent reporting with key performance indicators will also be something to look for so you can see the return on investment.

 

trusting your SEO

Finding a fair, honest, and trusted SEO for family law attorneys is hard.

It doesn’t have to be overwhelming, but you need to connect with an SEO consultant and start the process of a trusted relationship.

The first step is to call us today so we can help you win and show up well. We’ll discuss your needs, take a look at your competitors, talk about a fair budget, and go from there.

No high-pressure sales, no fancy slide deck pitch, and best of all, no inflated SEO costs that break your bank.

Call us today, we’d love to meet you. 

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15/06/22 SEO

Improve SEO Rankings

Improve Your SEO

5 Tips To Improve Your Search Engine Optimization

Did you know that a whopping 93% of all online experiences begin with an online search and the right SEO strategy can help you reach more prospective customers and generate more leads for your business.

SEO ranking factors are constantly changing and evolving, and if you aren’t optimizing your pages to keep up with these changes, your search engine ranking, traffic, and leads will all suffer.

If you want to know how to improve your SEO and grow your business, a quick loading website, clear branding, and a transparent SEO strategy should be a focused priority in your business marketing budget.

Implement a solid SEO plan aimed at improving your website’s ranking and visibility. This will help ensure that your web pages are displayed to users searching for relevant keywords. By following these five SEO lead generation tips, you can make your business more visible to prospects online, drive organic traffic to your website, and convert more leads into sales.


1. Optimize Your Website For Search Engines

Meta descriptions, alt tags, internal link structures, silo structured data, clean code, proper use of header tags, title tags, and page titles, are just the basics of on-page SEO ranking. Google search results won’t show your page if it’s not loading quickly, and doesn’t have the on-page optimization that it needs to communicate with Google search.
Utilizing Googles tools like Google search console, google analytics, and Lighthouse will help you find slow-loading pages, time-on-site metrics, impression opportunities and more.

2. Conduct Keyword Research

If you’re going to publish SEO-optimized content to your blog, you’ll need to know what words and phrases your target audience is typing into search engines when looking for information, services, or products that you offer. 

By finding topical keywords, and understanding the user intent behind the keywords, your click-through rates and conversions will be more significant. Remember to locate the parent topic of your keywords, and ask your SEO specialists what keywords are achievable to rank for in relevance to your budget, and domain authority.

 

Pro tip ~ You can utilize Google Search Console, Google Trends, and Answer The Public for finding great content marketing ideas.

Improve SEO

3. Write Content, And Then Write Some More.

Writing content is something you’re going to want to get used to if you want to grow your online visibility. Have your SEO help you with a content calendar that is SEO focused on driving the right type of audience to your site. Writing a blog post should become a regular part of your online marketing activities.

If you’re a plastic surgeon, and you’re wanting to do well in that space, then you’ll need to think about the pillar topics of your niche and dive into them with your SEO consultant to help you frame out a strategic content plan for publishing on your website. This takes patience but also is viable to become a trusted expert online. 

Speaking of being a trusted expert. Remember, Google uses E-A-T in its algorithm. This stands for Expertise, Authoritativeness, and Trustworthiness. If you want to experience exponential growth in search volume, you’re going to want to write quality content, as an expert, and be truthful in what you are writing.

E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.

4. Tap into the Power of a Press Release

Press releases can be used for building your brand on Google search. Best Dallas SEO offers press releases to our clients, and when we submit them to the press, Google usually picks them up, so it’s an excellent strategy to build your brand. Press releases are a great way to get your name out there on the web, but they’re also great for SEO. The reason for this is that Google and other search engines rely heavily on media outlets to determine the relevancy of a website. This makes getting your company name in press releases as important as getting press coverage.  That said, we’re not going to preach about the potential benefits of press releases, but I will say that they can be a great way to naturally build links if not abused.
Press release to improve your SEO

5. Acquire Links & Build Internal Links

There are two kinds of link building that you should incorporate into your SEO strategy: internal and backlinks. Internal links that bring users to other areas of your website are valuable because they increase engagement and keep users on your site longer. It’s also a beneficial way of structuring silo’s throughout your website. This helps Google and users understand the content of your articles, and what kind of supportive blogs you may have when discussing topics in detail. 

Backlinks, or links from other sites that link back to your site, are also important. Not only can these links drive new traffic to your website and generate leads, but they can also build trust in your brand and enhance your business’s authority and credibility.

Pro tip ~ backlink building is very risky and goes against Google T.O.S. Acquiring links should be done by an SEO expert.

Optimize Your SEO Strategy with Best Dallas SEO

Optimizing your SEO strategy is the key to ensuring that your website ranks well with Google and other search engines. To learn more about how to improve your search engine ranking and drive quality organic traffic to your business’ website, contact Jeff Tropiano at Best Dallas SEO today. We are the best SEO consulting company in Dallas.

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29/04/22 SEO

Local SEO: Why Business Reviews are Crucial in 2022

local seo blog banner

Over the past decade, local SEO has become one of the most critical ranking factors in determining the health of a search engine’s local search results. In the past, businesses had little influence over their search engine rankings. However, today’s local SEO strategies emphasize maintaining a quality business presence, which includes optimizing a business’s website for local search queries, developing a solid online reputation, and building a large, engaged online customer and community base. Business owners must be willing to build a robust local SEO strategy. Key ranking factors include customer reviews, positive Google My Business (Google Business Profile) ratings, and other online marketing efforts. 

The Importance of Local SEO

Local search engine optimization (SEO) strategically develops and implements search marketing strategies that improve the visibility of a business’s online presence in local search results.       

A positive online presence is critical for brick-and-mortar businesses and online retailers who want to rank well in organic search results. Studies demonstrate that approximately four out of five consumers use search engines to find local information such as restaurants, shops, and services.

The use of voice search for things like “Chinese restaurant near me” continually rises. As a result, a brick-and-mortar business’s ability to rank well in local search is an essential competitive advantage considering approximately 50% of mobile users visit a store after conducting a local search.

However, local SEO isn’t only crucial for brick-and-mortar businesses. A robust local SEO strategy for online retailers has become even more critical in the current digital marketing climate.

One reason is that approximately 46% of all Google searches have to do with business location, and Google does tend to show each searcher’s results most relevant to where they are. As a result, a comprehensive local SEO strategy is critical for online retailers who want to rank well in local searches. 

Local SEO and current Google maps info are crucial for retailers who don’t operate brick-and-mortar storefronts. For example, suppose a consumer is looking for a local business that sells fitness apparel. In that case, a robust SEO strategy that includes a presence on review sites such as Yelp and Google Business Profile will likely yield better search engine results than an online-only presence.    

Why Local SEO and Reviews Go Hand-in-Hand

Local SEO has become more relevant than ever over the last few years. As we all continue to move more and more online, Google is now prioritizing businesses with a strong presence in a specific local area in which they serve. While SEO keyword research and optimizing your website are crucial steps to online success, developing a comprehensive local SEO strategy that includes positive reviews, high Google My Business (GMB) ratings, and other online marketing efforts is essential.   

Customer reviews play a critical role in ranking success because they’re an easy way for consumers to verify the legitimacy of a business online and help build a solid online presence in your local market. Reviews are particularly important for small and medium-sized businesses (SMBs) that may not have the time or resources to invest heavily in a digital marketing strategy.

Reviews also allow you to interact with an audience you may not otherwise be able to meet, especially if you don’t have a brick-and-mortar shop. Customer reviews will enable you to thank happy shoppers for their business or directly address any issues or concerns that may have surfaced. You’ll have the opportunity to provide excellent customer service to online shoppers who may not have the chance to interact with you in person. 

Finally, customer reviews provide an excellent opportunity to build your online reputation and authority, which will help you create a more substantial local SEO presence. After all, Google tends to rank each business based on its online reputation. A well-respected local company will rank better in its local market than an unknown small business.

Implement a Local SEO Strategy that Incorporates Reviews in 5 Steps

Local SEO can seem like an intimidating task, but it doesn’t have to be. Implementing a local SEO strategy that prioritizes customer reviews is relatively easy.

Not sure where to begin when linking your local SEO and reviews into one strategy? Start with these five steps:

5 ways to implement local seo infographic

1. Know Your Target Audience

Building a solid local SEO strategy is all about knowing your audience. If you don’t clearly understand whom you’re trying to reach with your online presence, it will be challenging to build a strategy that will help you connect with them. Knowing your ideal audience allows you to better tailor the user experience your customers have once they come across your brand or visit your business website.

When asking for and responding to online reviews, it’s essential to respond to customer needs and ensure you provide them with a positive experience. The responsiveness of a business owner offers both immediate and long-term benefits for a brand. 

In the short term, building a strategy that prioritizes customer reviews allows you to connect with your audience emotionally. Human connection encourages both immediate and ongoing engagement, which provides you with the opportunity to build a healthy online presence. 

From a long-term perspective, prioritizing customer reviews provides you with the opportunity to build your online authority and reputation. Creating a more substantial local SEO presence allows you to reach potential customers who may not have found your brand otherwise.

2. Conduct Local Keyword Research

Local keyword research is all about understanding your audience and finding the right keywords, which is especially important for local SEO. With an awareness of what your audience is searching for, you can better understand which keywords will likely yield the maximum return on investment (ROI).         

When conducting keyword research with a local SEO focus, it’s essential to keep your ideal audiences’ search intent in mind. Anticipating search intent helps you determine which types of relevant keywords to target. For example, suppose you know that most of your ideal customers are looking for local plumbers in their area. In that case, you should focus your local SEO efforts on keywords relevant to this search intent, such as “plumbers near me.”

Focused keyword research will also help you optimize your local online listings better, which will come into play in the following steps. 

If you’re not sure how to manage keyword research with search intent in mind, you’ll want to understand that there are three primary categories of search intent:

  •  
  • Informational: This is any search primarily seeking information, including things like “How to x,” “Best x,” and “Plumber in y.” This category will generate the highest traffic volume as it’s one of the most common intents when searchers turn to the internet with their queries.
  • Navigational: Searches looking for navigation, such as “Where is the nearest x,” and “X near me,” are the next most important category to focus on for local SEO. Navigational searches also generate significant traffic, with “near me” searches growing by approximately 200% in recent years.
  • Transactional: When potential customers are looking to buy or find a specific product or service, transactional searches include things like “Buy x,” “Best plumber in y,” and “Get a quote for x.” As you can see, keywords that fall into the transactional category tend to be less common than navigational and informational keywords.

However, relevant keywords still have the potential to generate a high volume of organic traffic if they fall within your target demographic. Understanding these different forms of search intent will help you better prioritize your keyword research when developing a local SEO strategy. It will play an essential role in the following step.

3. Create and Optimize Local Online Listings

Creating and optimizing your local online listings is one of the most critical steps for developing a local SEO strategy. This is where your customers will first encounter your business and where most of your online visibility will come from. 

Local online listings are a significant factor in your local SEO and reviews, as this is where your customers most likely leave feedback. It’s essential to invest the time and resources necessary to create high-quality online listings that accurately reflect your brand.     

There are dozens of online listings, directories, and databases available to create your local online listings, but some of the most common include:

Google My Business (now Google Business Profile)

Google Business Profile is a tool businesses use to create and manage their business profiles on Google. Your customers can find basic information about your business, such as your business name, address, phone number, and website. Your Google Business Profile is also where they’ll be able to leave a review if they have either positive or negative experiences to communicate.

With your profile set up and optimized for your local keywords, you’re ready to begin collecting reviews from your existing and past customers. Invite customers to write a review on your Google Business Profile. The more reviews you have, the higher your ranking on search engine results pages (SERPs) and the more exposure you’ll receive.

Yelp

Yelp is one of the most popular local review sites and a great place to start when developing your local online listings. Like Google Business Profile, business owners can create an account and manage their business page by uploading photos, writing a description, setting hours of operation, and more. You’ll be able to manage your reviews and respond to any that your customers have left. 

Better Business Bureau

BBB (Better Business Bureau) is another popular option for creating your local online listings. The BBB is a non-profit organization that aims to provide a forum for consumers to share their experiences with businesses while at the same time providing a way for companies to verify their legitimacy. You’ll need to register with the BBB to begin managing your business profile. You’ll be able to create and manage your online listings, respond to any reviews that your customers have left, and more. 

Bing

Many other popular search engines and directories, such as Bing, also allow business owners to create local online listings and manage their profiles from within the search engine. This means you have yet another option for developing your local SEO strategy.   

4. Start Compiling Customer Reviews

With your online marketing efforts well underway, it’s time to ask your customers for reviews. Opening up your company for honest reviews is a great way to build your customer base and provide a steady stream of new leads and referrals. 

To begin compiling your reviews, simply send out a request with a time limit and a reminder text or email a few days after the initial contact. 

You can use email marketing tools such as Mailchimp, Hubspot, Klaviyo, or others to send out a request to your mailing list. Your review request can be simple as a form located on your website or as detailed as a full-blown email campaign. You should be able to gather at least a handful of reviews from your customers. Once you have a few great reviews, repurpose snippets of them for social media and other content marketing purposes.

5. Respond to Reviews

Finally, once you’ve gathered your reviews, you have the opportunity to respond. Communicating with your client base in this way allows you to build a relationship with your customers and show that their experiences with your company matter to you. Being present on your online business listings humanizes your business and helps develop a sense of community. When current and prospective customers see that you’re active on your review pages, they’ll be more likely to leave a review and engage with your company.

Social Media and Local SEO

There’s been an ongoing debate surrounding the effects of social media platforms on search engine optimization. The truth is that social media impacts website search rankings in several ways. While the true impact of social engagement on SEO may be difficult to quantify, it’s clear that maintaining an active social media presence can give you a boost. To learn more, please see our recent blog post, “How Does Social Media Affect SEO?

Boost Your Local SEO with Help from an SEO Expert

As you can see, developing your local SEO strategy is a complex process that requires a combination of in-depth knowledge of online marketing and local SEO best practices. That’s why it’s essential to work with an SEO expert to help you identify your unique online marketing goals and develop a strategy to help you achieve them.  

Contact us today for a free SEO audit and learn how we can help incorporate local SEO and reviews into a strategy that works!

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21/03/22 SEO

Benefits of Technical SEO for Small Businesses

Image of man in blue suit holding a laptop with the words technical seo.

With more than 3.4 million searches conducted on Google every day, businesses must set themselves apart from the competition and increase visibility. This can be most effectively accomplished through search engine optimization (SEO). SEO can help earn you a higher SERP (search engine results page) position, drive quality organic traffic to your website, and help you close sales. Technical SEO can ensure that potential customers have a positive experience and return to your site.

While keywords and meaningful content are undoubtedly crucial for SEO, today’s consumers expect a positive user experience. After all, 88% of consumers won’t return to a website after a negative experience. That’s why you must pay close attention to the technical aspect of your SEO strategy. By understanding the benefits of SEO for small businesses, you can create an optimized website that delivers results.

What Exactly is Technical SEO?

Technical SEO is off-site SEO that encompasses a website’s technical elements, which help boost organic search engine rankings. This is important because 75% of people don’t scroll beyond Google’s first listings page. If you don’t earn high ranking factors, you’re missing out on potential website traffic and future sales. 

By focusing on your website’s technical aspects, you improve your site’s overall performance. Providing a website that loads quickly, is easily navigable, and functions as well on mobile devices as it does on desktops helps to reduce frustrations and provide a positive experience for your users.  

A site that implements technical SEO makes it easier for search engines to crawl and learn what your web pages are all about. This information enables them to index your landing pages for future reference and quickly recommend you as a possible solution for your target audience’s problems. Technical SEO helps search engines understand your website and rank you higher in their results.

Conversely, if you ignore technical SEO, you could make technical mistakes that undermine your performance and undermine your rankings. A simple typo could keep search engines from even finding your website, let alone including it in their results. SEO is an effective way to reach a wider audience and generate revenue, and technical SEO enables you to provide a positive experience for users and search engines alike.

3 Examples of Technical SEO

Several technical elements of your small business website impact functionality, usability, and user experience. Here are three examples of technical SEO that contribute to higher SERPs.

1. Load Time

One of the greatest frustrations for web users is a site with a slow load time. In fact, one in four visitors will abandon a site that takes longer than four seconds to load. Compress or embed large photos, use a performance-based hosting solution, and avoid unnecessary plug-ins to increase page speed. The quicker your page speed, the higher your customer satisfaction.

2. Link Functionality

A great SEO tool is link building. External and internal links connect readers to other reputable sites to provide even more valuable information on a specific topic. These strategic links help broaden your reach and give your business more credibility. However, over time, companies update or replace their web content. When you create a backlink to another site, you can’t assume it will last forever. 

Constantly check your website for broken links. When a user clicks on a link that leads them nowhere, they question the accuracy of the rest of your content. This damages trust and can jeopardize customer loyalty. Ensure your links (and the information those links provide) are current in functionality and content.

3. Mobile Friendliness

Now more than ever, people are conducting business from their mobile devices. That’s why you must optimize your website for mobile. Studies show that 61% of online shoppers won’t revisit a site that isn’t mobile-friendly. 

People accessing your site from their mobile device should have the same quality experience as those who use a desktop. This means you need to look at the content layout to ensure that words aren’t cut off and that paragraphs are correctly aligned. Images should be scalable and look the same on various screen sizes. A fully responsive website on mobile will increase customer satisfaction and help you earn higher SERPs.

7 Benefits of Technical SEO

The effects of technical SEO are far-reaching. By monitoring and maintaining the technical aspects of your website, you ensure your site is optimized for maximum performance. Here are seven benefits of technical SEO.

Benefits of technical SEO infographic

1. Eliminates Duplicate Content

When someone sees the same content across multiple pages of your website, they begin to question the authenticity of your material. Duplicate content also damages your reputation as a leader in your industry. After all, a legitimate expert would have enough original content to offer that they wouldn’t need to repeat the same information throughout their site. Duplicate content impacts the overall user experience and can negatively affect your SERPs.

Additionally, duplicate content is confusing for search engines. When Google crawls your site and finds the same keywords on several pages, the search engine doesn’t know which page to prioritize in their listings. This could result in all pages ranking low in results. While duplicate content could be accidental, it comes across as deceptive and deliberate, and search engines penalize that behavior. 

Technical SEO helps you identify instances of duplicate content and allows you to correct those mistakes. You ensure your content delivers a positive experience and boosts your search engine rankings for optimal results through technical optimization.

2. Ensures Content is Current and Accurate

Web content that is current and accurate lets readers know they can depend on you as a valuable resource for information. As a result, they’ll keep returning for continued engagement and are more likely to share your information with their contacts. This broadens your reach, increases visibility, and drives more qualified traffic to your site.

Technical SEO helps you identify broken links and pages that are no longer working correctly. By pinpointing these issues, you can:

  • Easily redirect to pages that have the most recent information.
  • Continue to provide valuable information to your readers.
  • Show that you’re present in maintaining your website.

Websites that are current send a message to users that your business is active, and should someone need to reach you with a question or concern, they’re likely to receive a quick response. This contributes to a positive user experience and higher crawl-ability for search engines. Together, these elements can boost search traffic and help your website serve as a successful business tool for your company.

3. Increases Online Security

Cybersecurity is a genuine concern for today’s online consumers. So much of our personal information is stored online, and security breaches can result in financial destruction and identity theft. 

People need to know they can trust the companies they interact with online. Technical SEO encourages the implementation of HTTPS (hypertext transfer protocol secure). This is a way to send encrypted data from a website to a browser. 

When information is sent online, it’s typically sent as plain text, which is highly accessible and vulnerable to interception. With HTTPS, data is encrypted to help increase the security of data transferred online. It prevents anyone snooping around on the network from easily viewing online information. If they try to decipher the data, it comes across as nonsensical characters, protecting the original content; this builds trust among customers and gives them the confidence to conduct business with you online.

4. Provides an XML Sitemap

An XML sitemap is essentially a list of all your website’s URLs. It serves as a road map to show search engines what content to crawl and index from your site. It typically categorizes your pages, posts, and images in a linear way that streamlines the crawling and indexing process. Rather than sifting through links and tiers of pages, search engines can see all of your content in one place. XML sitemaps provide insight into when content was most recently updated. They also help to connect your content and ensure that search engines see the most important material on your site.

This ability to index information more expeditiously is beneficial for sites that:

  • Have an in-depth website hierarchy
  • Add new pages frequently
  • Constantly update existing pages
  • Don’t use many external links
  • Have hundreds of web pages.
  • Creating an XML sitemap is one aspect of technical SEO that can improve your website’s crawl-ability and help boost search rankings.

5. Uses Structured Data

Through technical SEO, businesses can build a website that uses structured data. Schema markup is a coded vocabulary that helps search engines better understand your site. By following a fixed format, you provide detailed information that tells search engines more about your products and your company. Search engines can give context to your website’s content, making it easier to identify, locate, and comprehend.

Schema markups can help identify events, articles, people, organizations, and more. Once they’re added to your content, search engines can use rich snippets to showcase those details. This helps readers quickly identify close matches to their searches and find the solution that best meets their needs. Structured data is an effective way to determine relevance and boost SERPs.

6. Increases Navigability

When you walk into a disorganized store that lacks directional signage and doesn’t have staff nearby to answer questions, you’ll leave before making a purchase. Websites are the same way. Consumers want to visit a site that is intuitive, easy to navigate, and allows them to complete their mission quickly and pain-free. 

Technical SEO forces you to take a close look at the functionality and navigability of your company’s website. You can identify whether the structure of your site makes sense and if pages lead to the right destination. If pages link too deeply, people (and search engines) can have difficulty isolating important information on your site. This hurts SEO rankings and overall website performance. Making sure your website is easily navigable will help consumers enjoy a positive experience. Search engines will also be able to find and index the pertinent information from your site.

7. Enhances Social Media Strategy

Social media is an invaluable piece of any digital marketing strategy. More than 3.6 billion people worldwide have social media accounts, so it’s a massive pool of potential business. It’s also highly targetable, so you can ensure you’re reaching the right people with the right message. The key to a successful content strategy is consistent messaging. After all, message consistency:

  • Builds brand recognition
  • Strengthens brand identity
  • Solidifies your position in your niche

It’s essential to ensure that whatever content you’re posting on your website is accurately reflected on your social media pages. Through technical SEO, you can automate the process of content posting, so you avoid publishing the wrong text snippet or incorrect image. Take the time to automate specific fields. Otherwise, social media platforms will choose that information for you, and it may not be the ideal choice. Technical SEO helps you control who sees what and ensures your content marketing efforts are aligned for optimal results.

How to Improve Technical SEO

There are various tools available to help you improve your technical SEO. Some free resources include:

  • Google Search Console: helps you find and fix technical issues that impact your site’s appearance in their results listings.
  • Bing Webmaster Tools: enables you to analyze your site’s performance and make improvements for better rankings.
  • Google’s Mobile-Friendly Test: confirms mobile usability and identifies issues for you to resolve.
  • Chrome DevTools: a built-in tool that debugs your webpage for optimal performance.

While all of these tools are helpful, the most beneficial thing small business owners can do for their website is receive a technical SEO audit from an SEO professional. An expert can identify technical or local SEO issues on your site that you (or any of those free tools) may have overlooked. They can use their experience and knowledge to guide you in a strategy that will optimize your online presence and deliver the best results possible. 

By relying on the SEO efforts of a professional, you can ensure your site is optimized quickly and efficiently while avoiding expensive mistakes that could cost you organic traffic, new customers, high conversion rates, increased sales, and future revenue. When it comes to technical SEO, it’s best to hire a trusted SEO services expert.

Get a Technical SEO Audit from an SEO Expert

Best Dallas SEO understands the importance of technical SEO and its impact on overall success. We offer expert digital marketing and small business SEO consulting to help you capitalize on the benefits of technical SEO. Let us help you ensure your website provides a high-quality experience for users and search engines alike. 

Contact us today for a free SEO audit.

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28/02/22 Content Marketing , SEO # ,

Bad SEO Practices That Can Kill Your Ranking in 2022

bad seo practices banner image

One of the most impactful strategies for business success is search engine optimization (SEO). Every day, there are 3.4 million searches conducted on Google alone. Since you’re competing with around 1.8 billion other websites to attract viewers’ attention, it’s critical that you do everything you can to stand out from the crowd. Part of that strategy is knowing what bad SEO practices can kill your search engine ranking placements (SERPs) and avoiding them at all costs.

When done well, SEO increases brand visibility, drives traffic to your site, and boosts conversion rates. Good SEO is a powerful tool for attracting the right audience and generating revenue for your small business. By avoiding SEO killers, you can ensure you’re taking the necessary steps to provide a positive user experience and catch the eye of consumers and search engines alike. This can help secure you higher SEO rankings and drive overall business success.

Why are Good SEO Techniques Important?

There was a time when all consumers cared about was finding the best product at the lowest price. Now, with the advent of the internet and a wealth of information at their fingertips, today’s consumers are much more discerning. They’re able to conduct their own research, read about other shoppers’ firsthand experiences with brands and products, and make informed decisions about the product that most effectively meets their needs. Today’s consumers are looking for answers to their questions, solutions to their problems, and timely, accurate information to help influence their buying decisions.

This means that today’s companies must create quality content that resonates with their audience. The more valuable a website is to online users, the more likely search engines are to suggest those companies to their users. After all, the goal of search engines is to be a helpful resource delivering original content to their audience so those people will return in the future. To do this, they must provide valuable results that answer questions and solve problems.

By creating valuable content and delivering a positive user experience, you can earn higher SERPs. This is important because it helps to increase your visibility. Research shows that 75% of people don’t look past the first page of Google’s listings. If you can’t secure a high website ranking, you’re missing out on a lot of potential business.

How Does SEO Work?

To maximize your business opportunities, it’s essential to understand how SEO works, and it’s essentially achieved through five main steps.

1. Create Original Content

You must first create tailored content that users will find beneficial. Through research, you can understand who your audience is—this includes their needs, pain points, expectations, and what kinds of words and phrases they’re using to search for products and services like yours. You also ensure your website delivers a positive user experience with fast load times and intuitive navigation.

2. Search Engines Crawl Your Web Pages

Search engines use bots and spiders to “crawl” your web pages when you post your content. This scanning process helps them gain an understanding of your pages’ content. They’ll start with web pages, then explore links to other material. Content could include blog articles, downloadable files, PDFs, and social media posts.

7 bad seo practices infographic

3. Link Acquisition

Backlinks are a powerful tool for SEO, but there’s a right and wrong way to do link building. When another reputable site in your field links to your site—thus broadening your reach, expanding your audience, and helping to build credibility—you’ve established a quality link. Backlinks can be obtained through various means, from guest posting on another site to contacting commenters and working out a link exchange. 

It takes a lot of time and effort to ‘win’ a backlink, so hiring an experienced SEO agency you can trust is the safest way to build quality links to your website’s pages. The key here is that these backlinks must be authentic.

Another reason why having your SEO agency acquire links for you is that, because of their experience, they know exactly which kinds of links will be most beneficial to your ROI. Non-spammy, quality links will keep you from being penalized by Google’s webspam team.

4. Outdated Content

Even the best-written posts need to be updated over time. Viewers look to your website for current, accurate information, and research and data are constantly changing. Third-party websites continually update their content, which means your links to their sites may have changed. To ensure you’re providing the most beneficial information and the best user experience possible, it’s critical that you avoid hosting outdated content.

Technical errors like broken internal links or pages not found are frustrating for web users, and if left uncorrected, they can cause other issues to accumulate, signaling to search engines that you aren’t providing valuable content. Take time to review your older content marketing efforts and ensure it still contains the most up-to-date information possible. This will help build trust among your audience and set you apart from businesses that aren’t maintaining this key aspect of their SEO strategy.

5. Keyword Stuffing

Before the main focus of SEO turned to content and user experience, keywords were huge in matching with the right searches. As a result, people would try to cram as many specific keywords into their content as possible to boost their chances of aligning with more queries. Known as keyword stuffing, this practice is now highly frowned upon in the world of SEO, qualifying it as an SEO killer in 2022.

Two things happen when too many keywords are stuffed into one piece of content. First, the content often doesn’t make sense as the keywords take over the focus of the material. Quality is jeopardized, and the information no longer aims to solve the user’s problems but rather to trick the search engine algorithms. This leads to reader frustration, damaging the business’s credibility and reputation.

Second, search engines pick up on this tactic and see how little value this content brings to readers. Therefore, those sites are penalized with low rankings and fewer indexes. This reduces visibility, damages confidence, and dissuades people from conducting business with those companies. Today’s web content must be written for the reader, not the search engine.

6. Cloaking

When users click on a link, they visit a site expecting to find specific content. Cloaking is when a company intentionally shows one kind of content to search engines and something entirely different to human visitors. This tactic is used to disguise or hide information so search engine crawlers won’t discover things like excessive ads, generated content, or paid links. 

Cloaking is highly frustrating to online users and typically deters them from visiting that site again. While it might help increase click-through rates (while people try to locate the information they thought they would see), it definitely reduces customer loyalty and damages any chance of building a lasting relationship for future purchases.

Search engines don’t just dislike this SEO mistake; it’s in direct violation of Google’s SEO guidelines. Search engines want to deliver results that meet expectations. If they recommend a site for clothing that actually sells automobiles, users will be dissatisfied and blame the search engine for the poor result match. Cloaking is an SEO killer that creates a bad experience for everyone involved.

7. Negative User Experience (UX)

A website’s intuitive navigation is essential because so much of today’s successful SEO is all about providing a positive user experience. When a shopper walks into a brick-and-mortar store and sees products strewn around the floor, no signage to guide them, and no clerks to ask for help, chances are they’ll leave pretty quickly. A business website is very much the same. Jumbled products, incorrect information, and hard-to-read text can be a huge turn-off for potential customers.

Make sure your website uses a clean layout with an overarching theme to help an audience identify crucial information. Prominent clearly labeled call-to-action (CTA) buttons direct people where to go. A chat feature or customer service contact information instills confidence in getting the answers they need before committing to a purchase.

Webmasters should break up content into brief paragraphs that are easy to digest. All links should direct people to the right place and deliver current information. By making your site intuitive and easy to navigate, your audience will feel comfortable browsing, shopping, and converting to customers.

Enlist an SEO Expert

SEO is a crucial part of any business’s digital marketing strategy. Best Dallas SEO offers expert digital marketing and SEO consulting to help you understand how SEO works and what bad SEO practices to avoid. Let us help you maximize your SEO efforts by providing a top-notch user experience, driving quality traffic to your site, and boosting revenue. 

Contact us today for a free SEO audit.

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