When seeking healthcare information, most patients head to the internet to search for answers to their questions or find a Dallas medical office. It can be easy for your neurosurgical practice to get lost in the endless results Google pulls up when people conduct a search.
There is a way for Dallas neurosurgeons to boost their presence on the internet and increase the likelihood that their website will be one of the first results in an internet query: search engine optimization (SEO).
You want the content featured on your website to match what potential patients are typing into their search bar. Whether a patient is searching to have a question answered, purchase something, or find a physician in their area, your site needs to be optimized for what they’re looking for.
By implementing SEO on your website and all the content it features, you will gain more eyes on your site and increase your digital presence. It will result in more patients discovering your medical practice and booking appointments.
What is SEO for Neurosurgeons?
The goal of neurosurgery SEO is to use organic search results to increase the quality and quantity of traffic on your website:
- Quantity of traffic: More people coming to your website.
- Quality of traffic: The people clicking on your website are looking for a neurosurgeon, not something unrelated. You want visitors to your site to be interested in the services you offer.
- Organic search results: Traffic to your website that you didn’t have to pay for, like with a Google ad.
Google and other search engines will look at what a person is searching for and best match them with the proper content. Your site needs to be established on key topics that are related to your services. Tailoring the information you provide will ensure that people typing in certain keywords into their search bar will be taken to your website. SEO will boost your website, ranking it high in search engine results.
How Will SEO Help My Dallas Practice?
Ranking high in search engine results will help your practice in many ways:
Establishes Credibility and Increases Visibility
The higher your website ranks on search result pages, the more credibility you will have. With over 25% of people clicking on the first search result, your goal is to be in that number one spot. Having a high ranking will give potential patients the sense your practice is legitimate since it is one of the first results they see. Ranking high will also raise the visibility of your neurosurgery practice. It will increase the traffic on your website, converting site visitors into patients.
You will need to have a well-designed website that is also user-friendly. If your website is properly optimized but people are taken to a site that is difficult to navigate and full of hard-to-understand language, they may exit instead of booking an appointment. Your website should give people a sense of trust in your practice and valuable information before they come into your office.
Attracts New Patients
Investing in SEO can help neurologists increase their website’s ranking, thereby boosting their traffic. That leads to more potential new patients coming to your site and looking at your content. If your website copy is optimized with relevant keywords and easy for people to understand, they will stay longer on the site—and hopefully, book an appointment.
Google’s algorithms look at individual pages to rank them for certain searches, not the entire site. You should create microsites or landing pages for different procedures or services that you offer. With SEO-optimized web pages, search engines have more than one option to show patients when they conduct searches. This will result in your website ranking individually for each topic and boost your presence in internet searches. Specific content pages are also very user-friendly as it gives people exactly what they’re looking for.
Ways to Evaluate Your Current Neurosurgery SEO
Review your website for the current state of your SEO. There are ways to easily implement SEO practices into your website:
Read Through Your Web Pages
Have multiple web pages on your site, each tailored for a specific service. Check to see if they are easy to read and if the average person visiting the page will understand the content on there. Pepper graphics and videos throughout the text so visitors don’t see an entire wall of words to read through. All your content should have relevant keywords that potential patients will be searching for.
For medical practices, long-tail keywords can be more useful than short ones. People could start their searches by typing in “neurosurgeon” or “neurosurgery,” but they will likely get more specific and look for “neurosurgeons in Dallas.” It will help patients that are looking for specific services in a particular area find your website.
If you have a blog page, refresh previous articles and blogs with updated research and more eye-catching images. Optimizing old blog posts can increase the amount of monthly organic views by 106%.
Post New Content
One of the best ways for physicians to boost their SEO is to add more content to their websites. You want to be viewed as an authority in the neurosurgery field and developing high-quality articles will help you with that. You can also use this to work on your backlinks by linking to other sites within your articles. Having a high number of backlinks will increase the authority of your website and boost your search engine rankings. Tailor your content around specific keywords that your audience is searching for so it will show up in their searches.
Leave SEO to the Experts in Dallas
Figuring out the best ways to implement SEO into your medical website can be an intimidating task. There are so many things to consider, full of unfamiliar terms. Visual Rankings will conduct a free SEO audit on your website, developing a strategy to get your website ranking high on search engines. Our team of marketers will help you with SEO, link building, website design, and more.
