Anyone can decide to start a blog or strive to become an author, and most soon discover that creating quality content is a time-consuming task. In today’s age, regularly posting content on your website offers your business legitimacy, a way to connect with clients, and it’s a key component of any high-quality SEO strategy. Marketing agencies and freelancers often provide content-writing services to their clients who don’t have a full-time writer on staff. Instead, businesses contract with them to produce white-label copywriting.
What is white-label copywriting?
White-label copywriting is essentially outsourcing SEO content to marketing agencies. Marketing agencies focus on developing and analyzing marketing strategies for their clients. These marketing connoisseurs produce content for their clients, usually as part of an overarching marketing and SEO strategy. White-label copywriting is often completed by freelancers.
Freelance writers are individuals who contract with marketing and content-writing agencies to write pieces for their clients. Sometimes freelance writers have full-time jobs or other responsibilities, while others freelance full- or part-time without other income streams. Either way, freelancers don’t work as employees with regular office hours. Agencies and various individual clients provide them with an assignment, a deadline, and pay them on a per-project basis most of the time. The agency or client is then able to take the content and post it as their own.
So, in the most simple terms, white-label copywriting is the process of marketing firms and freelancers providing ghostwritten material for their clients.
Why do businesses choose white-label copywriting practices?
There are many reasons why businesses choose white-label copywriting. Posting consistent, relevant content to your website can establish you as an authority in your field. And when this content is sufficiently optimized for search engines, it can increase visibility for your business.
Another reason businesses choose white label copywriting is that hiring full-time employees is expensive! On top of a salary, onboarding employees and providing benefits takes a big chunk of change. On the other hand, working with an agency that will write content for you costs significantly less.
Marketing agencies also hire white-label copywriters because they have more work than they can handle. Keeping up with the daily demands of running a marketing agency is challenging enough, especially for those that specialize in this work. They often keep track of client orders while neglecting their content strategy. Remembering to post SEO content on your website regularly is just as critical for marketing and advertising agencies as it is for other business models.
Where can I find white-label copywriting services?
Marketing, content, and SEO agencies often provide white labeling as part of their services. Businesses can buy content as a standalone product or as part of a more comprehensive business strategy. Freelancers also produce white-label copywriting services, but they don’t often provide the complete strategy packages and analysis that agencies do.
Whether you’re a well-established business or just starting out, white labeling can be a great way to boost your SEO strategy and drive traffic to your website. To chat with Visual Rankings for consistent, high-quality white-label copywriting services, give us a call today!
