20/09/21 SEO # , ,

Google’s New AI SEO Algorithms Continue to Push SEOs into New Ground

Search engine optimization (SEO) is essential for business success. To ensure you’re attracting the right audience, driving traffic to your site, and enticing prospects to convert, you have to pay close attention to the content and user experience your site provides. Google has recently upped its SEO game by incorporating artificial intelligence (AI) into its algorithms. AI SEO is changing the face of optimization.

What is AI SEO?

Best Dallas SEO services use AI SEO to better user experience

Artificial intelligence is essentially teaching machines to predict (on their own) what human users want. AI allows computers to gather data to learn patterns and trends.

Then, they make adjustments to interpret human directives and provide the desired action or response. 

As a society, we’re already using this technology in other aspects of our lives. Maybe you’ve asked Alexa to play your favorite song. Or you’ve relied on Siri to provide directions to a restaurant. Both of these are everyday examples of AI. Now, Google has applied this same technological concept to SEO.

The more helpful your website is, the higher Google will rank it in its search listings. This gets you more visibility and increases brand awareness, both of which help boost conversion rates. In the past, SEO was all about making sure your website was easily navigable, page load times were brief, and quality content resonated with target audiences. With AI SEO, the user experience is more custom than ever before. 

Through machine learning, search engines track user behaviors, search habits, locations, devices, and more. This information allows them to gain a better understanding of what users want from their online experience. As a result, AI SEO can develop highly tailored optimization strategies. This is critical because consumers are putting more emphasis on page one search results. In fact, 75% of people don’t look past the first page of Google’s listings. 

To set yourself apart from the competition and gain more visibility, you have to earn higher SERPs. AI SEO can get you there.

How AI is Specifically Used for SEO

There are numerous ways in which Google uses AI in its SEO algorithms. Some of these applications include:

Voice search: More than 4.2 billion people use voice search globally. When a user asks a question into a device, results are typically read back as a rich snippet. AI is scanning web content and predicting which answer is most relevant to the question being asked. This shows just how important content is in your marketing strategy and how AI affects your content development.

Topic identification: AI can hone in on search traffic volume to help identify potential topics for content development. Discussion trends, keyword clusters, and gaps among your competition all present opportunities for you to create highly targeted killer content that converts.

Content optimization: Not only can AI help identify what to write about, but it can also help optimize what you’re writing. AI can identify existing content on your site that could improve for better results. Rewording phrases to better fit search terms and refreshing old links can be a tremendous asset when trying to earn higher SERPs.

Local search results: 58% of people using voice search are seeking nearby businesses. That means they’re ready to purchase and are on the hunt for the item that solves their problems. Your online business information (address, hours, phone number, hours of operation) must be current to capture local searchers. AI can identify areas on the web where these details are posted and ensure they’re up to date.

Creating pillar pages: Pillar content is high-quality long-form content that supports various subtopic articles. It confirms your position as a thought leader and provides effective material for search engines to scan for higher SERPs. AI gains an understanding of what topics search engines categorize your material. Then it suggests ways to create pillar pages that attract search traffic.

For marketers to excel in SEO strategy development and surpass the competition, they must embrace AI SEO and maximize the opportunities provided by Google’s new algorithms.

Ways to Capitalize on AI SEO

The main goal for website SEO is to drive traffic and generate revenue. While there are several ways to achieve this, AI SEO can help your site outrank the competition. Understanding Google’s algorithms can help you capitalize on the benefits of AI SEO and bring ultimate success. Take advantage of AI SEO by:

Pinpointing a particular niche: AI shows us that niche sites deliver more relevant content than those with a more general voice. The ability of machine learning to detect keywords and identify an ideal audience can help you pinpoint a particular niche for your site. Honing in on a specific topic that targets a specific group of people ensures people will find your information more useful and earn you higher search engine rankings.

Knowing where to insert keywords: We already know that AI helps to determine keyword trends. It can also recommend the best placement for those keywords for premium optimization. Keywords should appear in the body text and page titles, headings, ALT tags, and meta descriptions. 

Building an effective permalink:  Your site’s permalink, or URL, is another important place to incorporate keywords. AI reveals that the ideal permalink also avoids underscores and is relatively brief. (It maxes out at 2,083 characters, but the shorter, the better.) Using the right permalink structure enables search engines to crawl your page for SERPs effectively.

Keeping an eye on website performance: Google’s algorithms make data easy to track. Google offers a Webmaster tool that enables you to keep a close eye on your site’s performance. You can find room for improvement with HTML, see whether your sitemaps are effective, and identify any crawl errors.

AI SEO is extremely useful in helping you build a website that’s optimized for user experience and earns higher search engine rankings. Knowing how to capitalize on its benefits can help you create a site that converts.

4 Ways AI is Changing the Future of SEO

Google’s algorithms help the search engine process data and applications and make decisions based on user behavior, patterns, and trends. Machine learning is changing the future of SEO. Here are four changes we’ll continue to see with the widespread use of AI SEO.

1. Optimized Visual Content 

Thanks to AI SEO, search engines can now differentiate between image, audio, and video content. Video is among the most preferred content online. It’s engaging, informative, and helps a brand tell a story and increase awareness. Since AI can analyze this kind of visual content, developers can optimize video content for better SERPs. 

When marketers include valuable keywords in video descriptions and headings, AI can help the video reach the right target audiences. This optimization enables companies to provide relevant information to specific people and delivers a better user experience. All of this helps increase search ranking placement.

2. Mobile Search Optimization 

Last year, 211 million Americans conducted searches on mobile devices. Since many of these are voice searches, AI SEO is critical in helping marketers make their website and content user-friendly. With Google’s mobile algorithms, marketers are incorporating voice search into their website strategy. 

SEO-driven copywriters will write more content in conversational phrasing so that voice searches on mobile devices can find the most relevant matches. We’ll see more casual keyword applications with AI SEO to align with how people enter their queries in search engines.

3. Search Intent 

Understanding users’ search intent provides a significant advantage. It helps set yourself apart from the competition, strengthens your position, and boosts click-through rates. Google’s AI SEO works to understand a user’s search intent, guiding content creation to ensure the material provides the correct answers to the questions searchers ask. 

Without AI, marketers have to guess at user search intent. If someone types “women’s coat” into a search engine, do they want to know where to buy one? How much does it cost? A photo of an example? Search engines could only guess at an interpretation. With AI SEO, search results are much closer to the specific answer users are seeking.

4. Virtual Reality Applications 

Let’s face it. Today’s consumers want to try before they buy. This can be difficult for e-commerce shoppers, but AI makes it possible. More industries are incorporating virtual reality applications into their user interactions. From superimposing paint colors on bedroom walls to placing furniture in a living room, users can see firsthand what products are like before committing to a purchase.

With AI SEO, marketers can deliver the experience users want, no matter the industry. We’ll see more virtual reality applications as AI continues to develop. Marketers who can incorporate these applications into their website optimization are likely to be rewarded with higher search listing placements.

Rely on an SEO Expert

Google’s algorithms are constantly changing; so is AI development. Understanding how the two work together to boost SEO is critical to your business’s success. Best Dallas SEO provides expert digital marketing and SEO consulting to help you create an effective strategy that capitalizes on AI SEO. SEO optimization is key if you’re looking to deliver a superior user experience, drive traffic, and generate sales.  

For a free SEO audit, contact us today.

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03/08/21 SEO # , ,

3 Must-Avoid Mistakes When Creating a SEO Strategy

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A SEO strategy is crucial component of any marketing campaign. The COVID-19 pandemic has provided a big boost to the online market, resulting in website traffic that drives more sales conversions than ever. With SEO playing a significant role in directing sales, SEO strategists must avoid the following mistakes.

1) Ignoring Mobile Optimization

Website traffic has been evolving for several years, since the introduction of smartphones with internet capabilities. Now, consumers access websites and other media on their smartphones more often than computers. In the first quarter of 2021, a staggering 54.8% of website traffic originated on smartphones, a marked increase from the 31.16% of mobile website traffic in the first quarter of 2015. 

Furthermore, 76% of consumers report that they use their mobile devices for online shopping, with 90% confirming that they have made purchases this way. As a result, mobile optimization is a key SEO strategy for every company conducting business online. Ignoring mobile optimization is one of the worst mistakes you can make while creating an SEO strategy. 

When you prioritize mobile optimization for your website, you’ll find yourself focusing on how quickly your website loads, shortening the length of written content, and optimizing videos for mobile viewing. Using these principles in tandem with mobile-friendly website designs and reliable web hosting will help boost your mobile website traffic. Your reward will be increased sales conversions from mobile-surfing consumers.

2) Overlooking Metadata

Marketers use meta tags to describe the content of a website. The most important of these descriptions is the title of each webpage. This metadata helps improve your SERP rankings based on the keywords used. Title tags are the words that show up as the hyperlink on search engine results. Using appropriate keywords in a title tag can do wonders for your SEO strategy. 

Other metadata that’s equally important include the description tags that show up beneath the title tag, headings, and descriptive image tags. These should be unique on each page of your website to be best received by Google and other search engines. Repetitive titles, headings, and image tags may get flagged. Failing to prioritize metadata in an SEO strategy can undercut your efforts and prevent you from increasing traffic to your website. 

3) Failing To Optimize For Local Searches

One of the main things that can help you improve your SERPs rank is optimizing your website for local search results. Your local market is much smaller than a statewide or nationwide market, making it easier to get noticed. Consumers often search for museums, restaurants, parks, and other recreational activities when making plans. Mobile searches for products and services “near me” tripled between 2016 and 2018. These search engine queries aid consumers both at home and when they are on vacation. 

Businesses that fail to optimize their website for local search terms are missing out on website traffic from consumers who live in their local market and any visitors from out of town. Lower website traffic translates to fewer sales conversions, meaning you’re losing out on revenue.

Trust the Experts at Best Dallas SEO

Developing an SEO strategy is challenging. Many mistakes can hamper efforts to improve SERPs rankings organically. The experts at Best Dallas SEO have many years of experience creating SEO strategies. If you’d like a consultation for a five-star SEO game plan, visit our website today!

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27/07/21 SEO # , , ,

SEO for Beginners: What is Link Building?

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Website rankings play a key role in website traffic. Some companies opt to pay for primary placement in search engine results. Others use search engine optimization (SEO) strategies to improve their rankings. 

Great marketing strategies utilize keywords, backlinks, and website efficiency to improve a website’s ranking in search engine results. It roots in several components: on-page, off-page, and technical SEO. 

On-Page SEO

On-page SEO describes the content and keywords included on a webpage. Keywords that are searched often are the key to improving a website’s search engine results pages (SERPs) ranking. Embedding keywords into titles, headings, and subheadings help Google to index a website as more organically relevant. 

Duplicate content, another type of on-page SEO, has a negative effect on website rankings. Failing to create your own content has a negative impact on rankings. While some businesses simply don’t duplicate content from other websites, others have their website code written so that search engines crawl the pages of their website with duplicate content. Either way, it is important to address any issues of duplicate content so as not to harm your website rankings. 

While on-page SEO is discussed most often, it is neither the only, nor the most important part of an SEO strategy. 

Off-Page SEO

Backlinks are the primary source for off-page SEO. A backlink is a hyperlink to a page of your website that consumers click from a different website. You may or may not have a relationship with the company or person who runs that website.  

Businesses who wish to increase their backlink impressions engage in a practice called link building, wherein businesses actively pursue the placement of their backlinks on other websites. This practice is supported through networking with people who own websites, whether it be for their business or a blog. You can send emails to bloggers and business owners to share the latest information or blog from your website. If they like it and it’s relevant to their website, they may choose to share it. These actions can lead to increased website traffic  for all parties involved. 

Link building strategies can be difficult to develop and time consuming to execute, but the rewards are well worth the effort. 

Technical SEO

The performance of your website matters just as much, if not more than the content you post about. Technical search engine optimization measures how quickly your website loads, as well as how the code is written. Any competent SEO consultant will insist on a technical component to your SEO strategy. 

If you need help with link building, or any other facets of a SEO strategy, Best Dallas SEO can be of service. In addition to creating strategies for our clients, we also put in the work to measure their success. We provide website maintenance and coding repair, as well as a host of other services. To inquire about how we can help your business, visit our website today. We look forward to working with you!

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13/07/21 SEO # , ,

3 SEO Mistakes That Are Making You Lose Website Traffic 

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According to Dictionary.com, Search Engine Optimization consists of “the methods used to boost the ranking or frequency of a website in results returned by a search engine.” In simpler terms, SEO helps your website show up earlier in search results without a paid ad campaign. Many companies make decisions about their websites with SEO in mind, but they are often making simple mistakes that are undercutting their efforts. Here are three mistakes that cause businesses to lose website traffic. 

1) Skipping An SEO Strategy

Like any other tool, Search Engine Optimization for marketing requires a comprehensive plan to ensure success. Failing to create and implement an SEO strategy is one of the biggest mistakes any business owner can make. A quality strategy helps to increase organic traffic to your website through the use of on-page, off-page, and technical components. 

On-page SEO includes things like the use of keywords in title tags, content, and URLs. A sufficient SEO strategy will incorporate a variety of thoughtfully chosen keywords in the title, content, tags, and URLs on a website. These keywords will also be used to label pictures. Using a keyword tool can help you identify keywords with the highest search volume, as well as keywords with lower competition will help you improve your organic search engine results pages (SERPs) rankings. 

Links on other websites that direct readers to your website are called backlinks. Backlinks are the primary source for off-page SEO. Developing relationships with bloggers or businesses with ties to your business can help you with your strategy. Since they have a vested interest in the same industry in which you conduct business, it is likely that using a backlink to your website would fit in with their content. Pursuing these sorts of relationships is a vital part of any comprehensive SEO strategy. 

The final type of SEO, technical SEO, includes the performance of the website and its code. Since this type of SEO is behind the scenes, it is easy to overlook. Slower websites with code that doesn’t optimize mobile access suffer in SERP rankings. SEO strategies that prioritize website speed and optimized mobile access will see increased website traffic. 

2) Choosing Inappropriate Keywords

Keyword choice is an aspect of SEO strategy that has more flexibility. Businesses that have poorly chosen keywords tagged to their content suffer when it comes to website traffic. This can be for a number of reasons including that keywords are not related to their business, they have low rankings, or other such issues. Businesses can choose keywords that are closely related to their business offerings, with a variety of ranking levels. 

3) Not Analyzing SEO

The most detrimental mistake a business can make is not completing an analysis of their SEO strategy. Without performing an analysis, you can’t know if the strategy is effective. Businesses that don’t analyze their SEO miss out on the opportunity to repeat the things that boosted their website traffic most, or improve upon the things that didn’t perform as well. 

A good analysis will tell you which keywords are driving the most traffic to your website, as well as if your backlink traffic is lacking. Analysis will also identify issues in website coding and speed that are hindering your SEO goals. The team at Best Dallas SEO can help your business develop and analyze a SEO strategy that works for you. Contact us today!

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01/06/21 SEO # , ,

5 Tips on How to Optimize Your SEO Strategy to Get More Leads

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Search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search results. It is also helpful to drive traffic related to relevant searches. A whopping 93% of all online experiences begin with an online search. Therefore, the right SEO strategy can help you reach more prospective customers and generate more leads for your business. SEO ranking factors are constantly changing and evolving. Therefore, if you aren’t optimizing your SEO strategy to keep up with these changes, your ranking, traffic, and leads will all suffer. Do you want your business to grow and succeed online? Then you need to stay up-to-date on which SEO tools will get you the best results. Here is how:

SEO for Marketing Tips

If you want to drive traffic to your website and grow your business, lead generation and SEO should be two of the chief components of your business marketing plan. In marketing, lead generation is the process of generating interest in the products or services your business offers. Likewise, lead generation has the purpose of converting prospects into customers. To accomplish this, you need to implement a solid SEO plan aimed at improving your website’s ranking and visibility. This will help ensure that your web pages are displayed to users searching for relevant keywords. By following these five SEO lead generation tips, you can make your business more visible to prospects online, drive organic traffic to your website, and convert more leads into sales.

1. Up Your Content Game

Keywords are still an important part of SEO for marketing, but you can forget about stuffing keywords as a means of boosting your search engine ranking. Uploading natural, user-friendly content to your website is a far more effective SEO strategy. One of the best ways to achieve this is to create an optimized blog. Regularly posting fresh, SEO-optimized content to your website via a blog is a great way to hit those target keywords. Plus, you’ll be providing a quality user experience.

2. Conduct Keyword Research

If you’re going to publish SEO-optimized content to your blog, you’ll need to know what words and phrases your target audience is typing into search engines when looking for information, services, or products that you offer. By conducting keyword research, you can nail down the keywords that will lead prospective customers to your website. Eventually, this practice will increase your sales.

3. Keep Up With Social Media Channels

Maintaining a presence on social media can be time-consuming and frustrating for some business owners, but it can pay off in spades in terms of getting more leads. Even if having active social media channels doesn’t directly factor into SEO ranking, the more of a presence your business has across social media platforms, the better your brand exposure will be.

4. Tap Into the Potential of Video Content Marketing

More and more online users are skipping over written content in favor of videos. In terms of content marketing, videos demand more consumer attention than other mediums and users are nearly ten times more likely to interact with a video than they are with text. If you want to get more leads, consider incorporating videos into your website content. Make your videos relevant and memorable, include a call to action, and optimize for SEO to get them in front of your target audience and maximize user engagement.

5. Build Links

There are two kinds of link building that you should incorporate into your SEO strategy: internal and backlinks. Internal links that bring users to other areas of your website are valuable because they increase engagement and keep users on your site longer. Backlinks, or links from other sites that link back to your site, are also important. Not only can these links drive new traffic to your website and generate leads, but they can also build trust in your brand and enhance your business’s authority and credibility.

Optimize Your SEO Strategy with Best Dallas SEO

Optimizing your SEO strategy is the key to ensuring that your website ranks well with Google and other search engines. To learn more about how to improve your search engine ranking and drive quality organic traffic to your business’ website, contact Best Dallas SEO today, the best SEO consulting company in Dallas.

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