13/07/21 SEO # , ,

3 SEO Mistakes That Are Making You Lose Website Traffic 

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According to Dictionary.com, Search Engine Optimization consists of “the methods used to boost the ranking or frequency of a website in results returned by a search engine.” In simpler terms, SEO helps your website show up earlier in search results without a paid ad campaign. Many companies make decisions about their websites with SEO in mind, but they are often making simple mistakes that are undercutting their efforts. Here are three mistakes that cause businesses to lose website traffic. 

1) Skipping An SEO Strategy

Like any other tool, Search Engine Optimization for marketing requires a comprehensive plan to ensure success. Failing to create and implement an SEO strategy is one of the biggest mistakes any business owner can make. A quality strategy helps to increase organic traffic to your website through the use of on-page, off-page, and technical components. 

On-page SEO includes things like the use of keywords in title tags, content, and URLs. A sufficient SEO strategy will incorporate a variety of thoughtfully chosen keywords in the title, content, tags, and URLs on a website. These keywords will also be used to label pictures. Using a keyword tool can help you identify keywords with the highest search volume, as well as keywords with lower competition will help you improve your organic search engine results pages (SERPs) rankings. 

Links on other websites that direct readers to your website are called backlinks. Backlinks are the primary source for off-page SEO. Developing relationships with bloggers or businesses with ties to your business can help you with your strategy. Since they have a vested interest in the same industry in which you conduct business, it is likely that using a backlink to your website would fit in with their content. Pursuing these sorts of relationships is a vital part of any comprehensive SEO strategy. 

The final type of SEO, technical SEO, includes the performance of the website and its code. Since this type of SEO is behind the scenes, it is easy to overlook. Slower websites with code that doesn’t optimize mobile access suffer in SERP rankings. SEO strategies that prioritize website speed and optimized mobile access will see increased website traffic. 

2) Choosing Inappropriate Keywords

Keyword choice is an aspect of SEO strategy that has more flexibility. Businesses that have poorly chosen keywords tagged to their content suffer when it comes to website traffic. This can be for a number of reasons including that keywords are not related to their business, they have low rankings, or other such issues. Businesses can choose keywords that are closely related to their business offerings, with a variety of ranking levels. 

3) Not Analyzing SEO

The most detrimental mistake a business can make is not completing an analysis of their SEO strategy. Without performing an analysis, you can’t know if the strategy is effective. Businesses that don’t analyze their SEO miss out on the opportunity to repeat the things that boosted their website traffic most, or improve upon the things that didn’t perform as well. 

A good analysis will tell you which keywords are driving the most traffic to your website, as well as if your backlink traffic is lacking. Analysis will also identify issues in website coding and speed that are hindering your SEO goals. The team at Best Dallas SEO can help your business develop and analyze a SEO strategy that works for you. Contact us today!

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01/06/21 SEO # , ,

5 Tips on How to Optimize Your SEO Strategy to Get More Leads

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Search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search results. It is also helpful to drive traffic related to relevant searches. A whopping 93% of all online experiences begin with an online search. Therefore, the right SEO strategy can help you reach more prospective customers and generate more leads for your business. SEO ranking factors are constantly changing and evolving. Therefore, if you aren’t optimizing your SEO strategy to keep up with these changes, your ranking, traffic, and leads will all suffer. Do you want your business to grow and succeed online? Then you need to stay up-to-date on which SEO tools will get you the best results. Here is how:

SEO for Marketing Tips

If you want to drive traffic to your website and grow your business, lead generation and SEO should be two of the chief components of your business marketing plan. In marketing, lead generation is the process of generating interest in the products or services your business offers. Likewise, lead generation has the purpose of converting prospects into customers. To accomplish this, you need to implement a solid SEO plan aimed at improving your website’s ranking and visibility. This will help ensure that your web pages are displayed to users searching for relevant keywords. By following these five SEO lead generation tips, you can make your business more visible to prospects online, drive organic traffic to your website, and convert more leads into sales.

1. Up Your Content Game

Keywords are still an important part of SEO for marketing, but you can forget about stuffing keywords as a means of boosting your search engine ranking. Uploading natural, user-friendly content to your website is a far more effective SEO strategy. One of the best ways to achieve this is to create an optimized blog. Regularly posting fresh, SEO-optimized content to your website via a blog is a great way to hit those target keywords. Plus, you’ll be providing a quality user experience.

2. Conduct Keyword Research

If you’re going to publish SEO-optimized content to your blog, you’ll need to know what words and phrases your target audience is typing into search engines when looking for information, services, or products that you offer. By conducting keyword research, you can nail down the keywords that will lead prospective customers to your website. Eventually, this practice will increase your sales.

3. Keep Up With Social Media Channels

Maintaining a presence on social media can be time-consuming and frustrating for some business owners, but it can pay off in spades in terms of getting more leads. Even if having active social media channels doesn’t directly factor into SEO ranking, the more of a presence your business has across social media platforms, the better your brand exposure will be.

4. Tap Into the Potential of Video Content Marketing

More and more online users are skipping over written content in favor of videos. In terms of content marketing, videos demand more consumer attention than other mediums and users are nearly ten times more likely to interact with a video than they are with text. If you want to get more leads, consider incorporating videos into your website content. Make your videos relevant and memorable, include a call to action, and optimize for SEO to get them in front of your target audience and maximize user engagement.

5. Build Links

There are two kinds of link building that you should incorporate into your SEO strategy: internal and backlinks. Internal links that bring users to other areas of your website are valuable because they increase engagement and keep users on your site longer. Backlinks, or links from other sites that link back to your site, are also important. Not only can these links drive new traffic to your website and generate leads, but they can also build trust in your brand and enhance your business’s authority and credibility.

Optimize Your SEO Strategy with Best Dallas SEO

Optimizing your SEO strategy is the key to ensuring that your website ranks well with Google and other search engines. To learn more about how to improve your search engine ranking and drive quality organic traffic to your business’ website, contact Best Dallas SEO today, the best SEO consulting company in Dallas.

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04/05/21 SEO # , ,

2021 SEO Trends Every Company Should Know

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If you oversee your company’s website, you already know how much of an asset Search Engine Optimization (SEO) can be. It helps to attract your target audience to your website and social media accounts, but only if used correctly. The trick to SEO is understanding how it is constantly evolving. To do so, it is crucial to keep up with the latest SEO trends.

At Best Dallas SEO, we know what it takes to increase traffic and social shares for your company’s page. Therefore, we have put together a list of the top trends in SEO for marketing that all companies should know about.

The Role of Artificial Intelligence in SEO

Artificial Intelligence is changing the way that consumers interact with online content from their favorite brands. The current AI algorithm from Google, known as RankBrain, plays a significant role in how the search engine ranks factors for its SERPs results. That has left many company owners wondering how they can optimize their website’s content to meet RankBrain’s standards. Paying attention to user experience signals is one of the best ways to do so. That can include knowing what your click-through rate is or the average time visitors spend on your page.

Improvements with Predictive Search

Google released a brand-new type of user search in 2017 known as Google Discover. This predictive search doesn’t require a user query to work. It is another AI tool from Google that identifies a user’s behavioral patterns over time and learns their habits. With more than 800 million active users already on board with Google Discover, it is safe to say that predictive search will continue to play a huge role in search engine optimization.

Content & Google’s EAT Principle

Generating long-term content is no longer the only way to ensure your website ranks high with Google. Featured snippets, which were initially introduced in 2017, provide a shorter and easier way for businesses to be recognized by the search engine giant. When you type a search query into Google, you may notice a box at the top of all the search engine results. That’s an example of a featured snippet. They contain a small amount of valuable information that can help a consumer want to learn more. To create these useful snippets, all you must do is focus on question-based queries your customers would use the most while searching for your products or services.

How Image Optimization Will Play a Role in Search

Visual image search has evolved over the years. This tool allows people who are browsing a website to make a purchase just by viewing an image. Google has always backed the importance of marking and optimization of images. Therefore if your website’s images are not optimized, you should label the files so they are relevant to your page’s content for the best overall results.

Contact Best Dallas SEO for Assistance with Improving Your Company’s Website

At BDSEO, we specialize in providing all types of businesses with the tools they need for a successful website and marketing strategy. Reach out to us today to learn more about how Best Dallas SEO, can improve your site’s SEO strategy! 

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