10/08/21 SEO # , ,

White-Label Copywriting: A Beginners Guide 

Copywriting concept image

Anyone can decide to start a blog or strive to become an author, and most soon discover that creating quality content is a time-consuming task. In today’s age, regularly posting content on your website offers your business legitimacy, a way to connect with clients, and it’s a key component of any high-quality SEO strategy. Marketing agencies and freelancers often provide content-writing services to their clients who don’t have a full-time writer on staff. Instead, businesses contract with them to produce white-label copywriting.

What is white-label copywriting?

White-label copywriting is essentially outsourcing SEO content to marketing agencies. Marketing agencies focus on developing and analyzing marketing strategies for their clients. These marketing connoisseurs produce content for their clients, usually as part of an overarching marketing and SEO strategy. White-label copywriting is often completed by freelancers.

Freelance writers are individuals who contract with marketing and content-writing agencies to write pieces for their clients. Sometimes freelance writers have full-time jobs or other responsibilities, while others freelance full- or part-time without other income streams. Either way, freelancers don’t work as employees with regular office hours. Agencies and various individual clients provide them with an assignment, a deadline, and pay them on a per-project basis most of the time. The agency or client is then able to take the content and post it as their own. 

So, in the most simple terms, white-label copywriting is the process of marketing firms and freelancers providing ghostwritten material for their clients.

Why do businesses choose white-label copywriting practices?

There are many reasons why businesses choose white-label copywriting. Posting consistent, relevant content to your website can establish you as an authority in your field. And when this content is sufficiently optimized for search engines, it can increase visibility for your business.

Another reason businesses choose white label copywriting is that hiring full-time employees is expensive! On top of a salary, onboarding employees and providing benefits takes a big chunk of change. On the other hand, working with an agency that will write content for you costs significantly less. 

Marketing agencies also hire white-label copywriters because they have more work than they can handle. Keeping up with the daily demands of running a marketing agency is challenging enough, especially for those that specialize in this work. They often keep track of client orders while neglecting their content strategy. Remembering to post SEO content on your website regularly is just as critical for marketing and advertising agencies as it is for other business models.

Where can I find white-label copywriting services?

Marketing, content, and SEO agencies often provide white labeling as part of their services. Businesses can buy content as a standalone product or as part of a more comprehensive business strategy. Freelancers also produce white-label copywriting services, but they don’t often provide the complete strategy packages and analysis that agencies do. 

Whether you’re a well-established business or just starting out, white labeling can be a great way to boost your SEO strategy and drive traffic to your website. To chat with Best Dallas SEO for consistent, high-quality white-label copywriting services, give us a call today!

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20/07/21 SEO # , ,

5 Tips for Creating Quality SEO Content

notebook with SEO written on it next to laptop and coffee cup

Search Engine Optimization, or SEO, is a strategy that aims to improve a website’s search engine results pages (SERPs) rankings. SEO in content writing requires thoughtful decision-making to ensure high quality results. Take these five tips to create high quality SEO content.

1) Make A Plan

Developing a plan for SEO strategy will help your business approach SERPs rankings in a systematic fashion. This will allow you to improve your rankings while using metrics that you can track to measure how effective your strategy is. 

2) Use A Keyword Analysis Tool

Choosing varied keywords helps improve your website’s rankings overall. Keyword analysis tools can tell you which keywords consumers are searching most often. This tool can also give you ideas for keywords that are closely related to the ones you choose to analyze. Furthermore, some keyword analysis tools can crawl your website to suggest the keywords that would boost your SERPs rankings most effectively. 

3) Expand Backlink Impressions

Backlinks direct consumers to your website from other websites. These links are often part of a blog or other website content that is closely related to your business. Impressions gained through backlinks are essential in any comprehensive SEO strategy to increase organic traffic to your website.

One way you can expand your backlink impressions is to prioritize developing relationships with other leaders and publications in your industry. This can be done through networking and social media. Email communications also go a long way in developing business relationships. Working collaboratively with other businesses and bloggers can increase the likelihood that they would insert backlinks to your website. 

4) Analyze Your SEO Strategy

Without analysis, any plan for improvement is unlikely to succeed. Where SEO is concerned, organic website traffic needs to be analyzed to determine which keywords perform well for your business website, and which ones don’t. Backlinks should also be analyzed, as well as general website performance and coding. Your analysis will help to inform your SEO strategy moving forward. Most notably, it will help you eliminate those strategies which did not generate organic impressions. 

5) Repeat What Works

More insightful analysis seeking to identify the SEO strategies that succeeded will be your driving momentum as you move forward. With this data, you’ll be able to repeat those strategies that generated the most website traffic. At times, this can suggest that some types of SEO are more important than others. It’s important to remember that while you may have great success with some types of SEO, all three categories work in tandem to create your online presence. 

At Best Dallas SEO, we can handle all aspects of your SEO strategy for you and more. Our experts have decades of experience in search engine optimization, and are here to help you meet your SEO goals. Visit our website to see the services we provide. Contact us today to get expert guidance to improve your website traffic. 

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