24/08/21 SEO # , ,

Marketing Trends: What Works and What Doesn’t? 

marketing trends graphs next to keyboard

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

Marketing trends fluctuate based on popular culture and technology, among other factors. Creating a marketing strategy that works involves incorporating trends that have proven success and excluding trends that aren’t fruitful. Here are some marketing trends to consider using and others that you can probably leave behind. 

3 Marketing Trends That Work

Many interesting trends develop in marketing. Some short-term trends increase website traffic and sales conversions over a weekend or season, whereas others produce results for a much more extended period. With the advent of smartphones, social media, and different perspectives on design, three marketing trends are here to stay. 

1) Video Marketing

Camera lenses on smartphones make video marketing more accessible at a lower price point. In previous years, high quality camera equipment was expensive and out of reach for many smaller businesses. Now, all it takes is a high quality camera on a smartphone to produce high quality video marketing content. Video marketing often showcases a product, giving an overview of its capabilities and highlighting how it can improve consumers’ lives. As a result of this brief overview, businesses capture the attention of audiences and persuades consumers that they need the product, with 78% of marketers reporting that videos increase their sales

2) Social Equality Marketing

Everyone likes to see themselves represented in marketing campaigns. Diverse social media marketing answers this demand through more inclusive marketing content. This trend recruits actors of all races, genders, religions, nationalities, and more to provide equal representation of consumers across marketing campaigns. Being inclusive makes products more appealing to a broader audience while also promoting social equality. 

3) Native Ads

Native ads are a design-centric approach to marketing that leads to higher engagement. Whereas traditional marketing is loud and interrupts the flow of a website, native ads blend in with web pages and social media platforms. This approach leads to consumers viewing these ads “53% more frequently.”

3 Marketing Trends That Don’t Work

Some businesses attempt marketing trends that are ineffective because they’re more simple or worked for them in the past. Taking the easy or comfortable way out doesn’t always lead to a successful marketing campaign. In fact, it leads to lackluster results if you’re attempting to use any of the following trends. 

1) Optimizing for Desktop Only

When the internet and websites were first introduced, the only way to access them was through a desktop computer. As a result, websites optimized for desktops were standard because smartphones didn’t exist. Some companies failed to make updates to their websites after the introduction of smartphones. Others forgot to optimize their content for smartphones when they first launched. Either way, hosting a website for your business that’s only optimized for desktops makes your business miss out on the 54.8% of website traffic from consumers using smartphones. 

2) Distracting Pop-up Ads

Pop-up ads provide an intrusive advertising experience that provides some sales conversions, but that’s far outnumbered by the consumers who hate this approach to marketing. A whopping 73% of consumers dislike pop-up ads because they interrupt their web-surfing experience and are often unrelated to what they’re doing. Businesses that use pop-ups can also lose legitimacy as they develop a reputation for spam. 

3) Automated Social Media Responses

Social media has allowed most businesses to provide a more personalized customer experience. In fact, the majority of companies answer customer queries on platforms like Facebook, Instagram, and Twitter. Some businesses take the easy way out and automate their social media responses. Autoresponders create an impersonal experience that’s less likely to lead to sales conversions or recommendations. 

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06/07/21 Content Marketing # , ,

Marketing Lessons You Can Learn From Marvel Film Reboots

Captain America from Marvel

Marvel Studios has grown into a force to be reckoned with. Through innovative marketing strategies, they have developed a fan base that is dedicated and unwavering. When Marvel movies are released, they are packed and often sold out. Here are three marketing lessons any business owner can learn from Marvel Studios’ marketing campaigns. 

1) Plan Ahead

Early on, Marvel Studios planned out the phases of the movies in the Marvel Cinematic Universe (MCU). They did this because the series of 24 films, as of July 2021, are all interwoven. Each film builds upon the ones previously released, featuring call back jokes and a continuation in story lines. 

One of the most notable examples of this is in Captain America: Winter Soldier. About halfway into the movie, the Winter Soldier’s mask falls off during an epic fight scene. A scene that involves the famous Captain America, Falcon, Black Widow, and Hawkeye. At that moment, long-standing fans recognized who the Winter Soldier was: Captain America’s best friend, Bucky Barnes. This was a major plot twist since we all thought Bucky Barnes was dead in Captain America: The First Avenger. 

Furthermore, at the end of Winter Soldier, there’s a fight scene between Captain America and Bucky Barnes in which Captain America refuses to hurt Bucky. Captain America tells him “I’m with you to the end of the line.” This was another call back to the first film, when Bucky tells Steve Rogers (before he’s transformed into Captain America) the same thing as a show of support after Rogers’ mother’s funeral. 

Marketers can take the success of these strategies, and put them to work for their own clients. With three years between the release of these highly successful films, it’s indisputable how successful this meticulous planning is because the box office performance of both films shows the growth in popularity with consumers. Captain America: The First Avenger grossed $370.5M worldwide, while Captain America: Winter Soldier grossed $714.2M worldwide. Winter Soldier performed nearly twice as well given the planning and anticipation Marvel Studios consistently builds between movies. 

2) Build Anticipation

In a world with the internet and many avenues for instant gratification, marketers’ ability to build anticipation for a product proves to be a challenge. However, Marvel Studios is a case study in why it works. In a bid to increase fan anticipation, nearly every MCU film contains end credits scenes. Often consisting of two separate scenes, these end credit scenes allude to what’s to come in the next movies. 

In the final arc of the Infinity Saga films, there are several end credit scenes that further heightened fans’ anticipation. Avengers: Infinity War ends with Thanos successfully acquiring all six infinity stones and wiping out the existence of half of all life across the galaxy. The end credit scene for this movie shows Nick Fury witnessing people turning to dust in the city, so he runs to the trunk of his car to pull out a beeper. As he reaches it, he begins to turn to dust. He manages to send a transmission and when the camera zooms in, the audience can see that he was contacting Captain Marvel. This successfully built anticipation for Captain Marvel, which fans got to see the following year, prior to the final (and highest growing) film in this arc, Avengers: Endgame. 

3) Be Consistent

Delivering a consistent product with a devoted consumer base is a skill that Marvel Studios has mastered. The Infinity Saga films, consisting of 22 of the 24 Marvel films, consistently delivered Marvel’s signature combination of action, adventure, and humor. Fans knew that when they saw a MCU movie, not only would they experience whichever challenges the marvel characters would have to overcome in that installment, they would also receive the next bit of the overarching infinity saga storyline. 

This level of consistency led to great success for Marvel Studios’ Avengers: End Game. This movie concluded with the Infinity Saga storyline. Furthermore, fans consider Avengers: End Game the best performing movie of the whole franchise. Earning $2.7B gross across the globe, End Game became the highest grossing movie of all time (until Avatar regained the top spot nearly two years later). 

Marketers can learn a lot from Marvel Studios’ Marvel Cinematic Universe. By replicating Marvel’s protocol marketers can increase the success of their marketing strategy. This would require marketers to plan in advance. As well as to create a consistent product and brand for your clients.

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22/06/21 SEO # , ,

Why Companies With a Great Digital Marketing Strategy Are Thriving in 2021

business woman touching digital marketing concept scheme

Digital marketing is a term used to describe the segment of a company’s overall business marketing strategy that uses online media channels to promote the products and/or services the company offers. This can refer to any online marketing efforts meant to introduce prospective customers to the company and convince them to make a purchase, including email marketing, social media marketing, and pay-per-click advertising. A good digital marketing strategy can help your business thrive, leading to new customers, increased website traffic, and more sales. Are you unsatisfied with how your business is performing online? Here are Best Dallas SEO tips to have a great digital marketing strategy:

Key Benefits of Digital Marketing

There is no doubt that the rise of the internet completely changed the marketing landscape. For instance, the internet created a massive shift in the way consumers choose to connect and interact with businesses. It also changed how customers purchase products or services. While traditional marketing strategies still exist, companies simply can’t afford to miss tapping into the potential of digital marketing. Especially when companies are attempting to communicate with their customers. This is true now more than ever, especially after the impact of the COVID-19 pandemic. To reach more prospective customers online and grow their business in 2021, more and more companies are revamping their websites, expanding their content creation efforts, optimizing their SEO, investing in advertising, and integrating other key elements of digital marketing into their marketing strategy. The following are some of the top reasons companies with a great digital marketing strategy are thriving in 2021.

They are more visible online.

One of the main reasons to invest in digital marketing is to improve your business’s visibility online. Whether you are running an e-commerce shop or a brick-and-mortar store, making your brand more visible online is crucial. An online presence will help you build brand awareness, get more leads, and convert those leads into sales. While attracting the attention of prospective customers is important, a big part of boosting your brand’s visibility online involves appealing to the search engines. Therefore, it is crucial to improve your website’s ranking for relevant search results. A great digital marketing strategy can help you do that by focusing on SEO and advertising. 

They can reach their target audience.

A good digital marketing strategy should be centered around identifying a brand’s target demographic. As well as determining what that demographic wants or needs. After all, appealing to your target audience is an important step towards converting leads, boosting sales, and growing your business. By investing in digital marketing, you can reach your target audience and give them exactly what they want.

They have a loyal online community. 

No matter what industry you’re in, building a loyal base of customers online is a surefire way to grow your business. To have a loyal client base you’ll need to enhance your social media efforts. By investing in marketing and maintaining a social media presence, you can engage with your audience in a meaningful way. Even better, you can build an online community that is loyal to your brand.

They appear more trustworthy and credible.

All of these digital marketing benefits tie into helping your business appear more trustworthy and credible online, which is the key to maximizing the number of visitors to your website and convincing these visitors to make purchases while they are there. If you want to position your company as an authority in the field, improving your online visibility, engaging your target audience, and building a loyal online community are all great ways to accomplish that goal. 

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15/06/21 Website Branding # , ,

Marketing Strategies: What Brands Like Adidas Are Doing Right

adidas shoe displayed on store as part of marketing strategy

If you are reevaluating your company’s marketing strategy and looking for inspiration, look no further than successful sportswear and lifestyle brands like Adidas. Over the years, Adidas has been forced to evolve and refocus the company’s marketing efforts to remain relevant. Likewise, Adidas has had to adapt to the changing role of marketing for business. Today, Adidas’ marketing strategy is centered on quality products, innovation, sustainability, and customer service and experience. This focus has helped the company meet the evolving needs of its customers, increase sales, and achieve long-term success. The following are some reasons why the marketing strategies being employed by brands like Adidas are so successful. 

They are setting themselves apart from the competition.

In an industry where the products sold by different companies could very easily run together, brands like Adidas invest in marketing strategies aimed at defining themselves. This marketing strategy helps Adidas to differentiate themselves from their competitors. In doing so, these companies generate a specific brand image in the minds of prospective customers. As a result, this tactic improves customer identification with the company and driving sales. For the most part, an Adidas person is an Adidas person, a Nike person is a Nike person, and a New Balance person is a New Balance person. Most people have a specific preference when it comes to their shoes or athletic wear. So, the way these powerhouse brands have positioned themselves and established their respective images commands the kind of intense brand loyalty that companies want from customers. 

They are selling a lifestyle.

Adidas, Nike, and other modern sportswear brands are selling more than just products; they are selling a lifestyle. By positioning themselves as lifestyle brands, these companies suggest to prospective customers that their products can help them achieve the lifestyle they aspire to. They are also encouraging customers to use their company’s products to express themselves and depict their lifestyle to others. 

Take Adidas’ Ocean Plastic sneaker, featuring “upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our oceans.” This ingenious product bridges the gap between sports and sustainability. Also, between products that are good for the environment and products that the average consumer spends money on. By developing a high-performance shoe made from plastic waste, Adidas is appealing to a group of eco-conscious customers. Customers who would otherwise not necessarily be loyal to the Adidas brand. 

Adidas knows that when customers are happy with a product and believe in it, no matter what kind of product it is, they are more likely to develop a personal connection to the brand. They are also more likely to recommend the brand to others. Most importantly, recommendations can be far more valuable for businesses than paid advertising in terms of marketing.

They are successfully harnessing the power of digital marketing.

With the staggering rise in the use of the Internet over the past decade, digital marketing has emerged as a crucial element for business. The massive spike in the use of digital marketing has changed the way companies reach their audience. As well as how businesses promote their products. Social media is one digital marketing strategy that successful athletic brands like Adidas have mastered. With a social media presence and by tracking their products’ online impact, companies can learn more about their target demographic. By doing so, companies can market their products more effectively. Social media also allows them to connect with their audience in a meaningful way. It also helps cultivate brand awareness, and build a base of loyal customers. Even better, these customers may promote their products both online and through word-of-mouth marketing.

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08/06/21 SEO # , , ,

Beginners Guide to Measure Your Marketing Strategy With KPIs

Man writing graph about KPIs

You know that a solid marketing strategy is vital for the continued success of your business. Nevertheless, do you know whether your marketing efforts are effective? Or if they are, exactly what makes them effective? In terms of marketing, having a firm grasp on what’s working for your business and what isn’t is the key to growing your business over time. Key performance indicators (KPIs) can help you ensure that the time and money you allocate for marketing is spent wisely and is serving your business well.

What Are KPIs?

In marketing, the term “key performance indicator,” or KPI, refers to a set of quantifiable measurements that can be used to gauge a business’s performance over time. Likewise, KPIs can help evaluate a business’s progress in achieving certain business goals. Also, KPIs serve to compare the business’s performance to other businesses within the same sector. Performance metrics are directly tied to a company’s marketing strategy. Therefore, monitoring the right key performance indicators can help you determine whether you’re on the right track with your marketing efforts or if you need to make some calculated changes. 

The following are ten common marketing KPIs to consider for your business and what they each measure:

  • Website traffic: Who is visiting your site, where they’re coming from, and what they did once they got to your site
  • Leads generated: The number of sales leads generated from marketing efforts
  • Conversion rate: The percentage of website visits that result in a desired action (i.e. making a purchase or filling out a form)
  • Sales growth: The percentage growth of your business’ sales over time
  • Brand awareness: How familiar your target audience is with your brand or product
  • Return on investment: How much revenue your business generates per dollar spent on marketing
  • Customer lifetime value: How much revenue your business will generate per customer throughout your relationship with the customer
  • Lead-to-customer ratio: How many leads become customers
  • Client satisfaction: How happy your clients are with your business
  • Customer acquisition cost: The cost associated with acquiring a customer (convincing a prospective customer to purchase your product or service)

Choosing the Right KPIs for Your Business

KPIs can vary significantly from company to company and from industry to industry. Selecting the right KPIs to evaluate your business’s marketing strategy depends on exactly what it is you want to track. It takes time, effort, and planning to ensure that the metrics you choose will tell you what you want to know. Relevant KPIs can help you gain valuable insight into your business’s overall performance. As well as to gain insight on the performance of specific areas or departments within your company. To determine which KPIs you should focus on for your business and what they mean for your marketing strategy, and to ensure that the KPIs you’re tracking continue working for you over time, consider these tips:

  • Set clear, measurable business goals
  • Think about what kind of KPIs will offer the best data regarding how your business is progressing towards those goals (i.e. data on daily sales, site traffic, or conversion rate)
  • Focus on four and ten KPIs that directly correspond to your business goals
  • Consider what types of KPIs are most commonly necessary to measure success within your industry
  • As your business objectives change over time, be sure to review your marketing strategy and update your KPIs accordingly

How Best Dallas SEO Can Help

Measuring your marketing strategy with KPIs is an important part of figuring out which marketing efforts are working for your business and which aren’t. Contact Best Dallas SEO today for a customized approach to SEO and content marketing that will give you an edge over the competition. 

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