30/11/21 Social Media # , , ,

How Does Social Media Affect SEO?

Image showing the creative strategy for SEO

Is social media SEO really a component of effective digital marketing? We know that social media marketing is an effective way to boost the discoverability of your brand online, but do your tweets and infographic posts factor into search engine rankings? As it turns out, the answer to that question depends on which search engine optimization (SEO) expert you ask.

The truth is, social media profiles indeed show up in search results, but there’s much debate about how this form of digital content impacts your business website and how it ranks.

This blog post will help you better understand the connection between social media and SEO, whether it’s a true ranking factor, and how you can use both to give your business presence a significant boost in search algorithms.

Social Media’s Connection With SEO

First and foremost, what exactly is social media SEO? This term refers to how your social media activity influences your website’s organic rankings in search results. Because the relationship between social networks and SEO can be tricky, not everyone believes that the two are connected. 

However, there’s no denying that social media signals play a role in boosting visibility, driving traffic, generating leads, and building relationships with people online. Those factors alone make social media marketing a profitable strategy.

With that said, here are a few other things to consider about social media SEO:

•Social Media Profiles Rank in Search Results: Since there’s a good chance your profiles will be popping up on the first page of Google, you’ll want to use them and ensure you’re giving visitors a great first impression of your brand and its content.

•Social Shares Build Backlinks: We all know that backlinks factor into how Google ranks a webpage, and links shared on social media channels could influence your rankings.

•Each Platform is its Own Search Engine: It’s safe to say we’ve all turned to social platforms to conduct searches (especially on Pinterest), making it a great place to create brand awareness.

Is Social Media SEO a Real Ranking Factor?

Back in 2014, Matt Cutts (a former Google team member) stated that social media didn’t have an impact on search rankings. Since then, they haven’t had much to say about the topic. However, research from two big names in the digital marketing world seems to disagree.

A 2018 Hootsuite study claimed social popularity played a role in boosting Google rankings, as did a 2019 study from OptinMonster. The reality is, social media isn’t directly influencing rankings, but rather doing so indirectly because it can impact the ranking factors that Google pays attention to.

It’s also worth mentioning that Google is often changing its algorithm, meaning it could put more weight on social media presence and content in the future. Better to be prepared now!

8 Ways Social Media Impacts a Website’s Rankings

To help you understand social media SEO and its impact on your overall marketing strategy, here are eight ways it can change your site’s rankings for the better.

1. Social Media Can Drive More Traffic to Your Website

There’s no need to rely solely on organic search traffic these days. With so many social media platforms at our disposal, we should be utilizing them as a traffic source. Share posts promoting the content you’ve published so you can drive more visitors back to your website. So, don’t be shy about letting people know what you’ve posted on your site. Someone out there needs what you’ve created.

Although this doesn’t directly impact where you rank in search results, it still tells Google that you’ve created a popular site people love. And at the end of the day, the whole point of social media SEO is to increase your visibility, which this certainly does.

2. More Shares Equal More Backlinks

One thing content marketers can agree on is that backlinks are essential for SEO. When quality sites link to your website, it helps build your backlink profile, which looks good in Google’s eyes. Social media can help generate backlinks if you use it to promote the content on your website. And of course, others sharing your content on social media helps to create more quality backlinks as well.

To encourage people to share your content, the first thing you need to do is create content that’s worth sharing. Cover topics your target audience will be interested in and will tell their friends and followers about. Then, make it easy to share by including social sharing buttons on your website. With a few clicks, they can help spread the word about your fantastic content.

3. Social Media Can Help Get Content Indexed Faster

Those backlinks aren’t just helpful for sending traffic to your website and telling Google that you’re an awesome content creator. Sharing your posts on social media can also help your content get indexed faster, especially if you’re launching a brand new website that doesn’t yet have traffic. Indexing is how a search engine adds web content to its index, allowing it to appear in search engine results. If your content isn’t indexed, no one will see it.

Set up social media accounts on the platforms you’re interested in using and that your target audience is most active on. Social media sites such as Twitter, Facebook, LinkedIn, Instagram, and Pinterest are all worth considering. From there, you’ll be able to begin generating those backlinks and can accelerate the indexing process.

4. Your Content Will Have a Longer Lifespan

When you’ve worked hard to create an amazing piece of content, you want it to live on forever and continue to bring in traffic for many months (and even years). Luckily, social media sites can assist with this. With social sharing, your content can reach a much wider audience than those already visiting your website. Plus, people can share it with their followers long after publication.

Of course, this is particularly important for evergreen content. Evergreen content applies to blog posts, YouTube videos, and podcast episodes that don’t have expiration dates, and their message lives on and is still relevant for a long time after initial publication. The more evergreen content you can include in your archives, the better.

5. Keywords Your Target Audience is Searching Boosts Awareness

We typically focus on SEO writing when creating content for our blogs, though it doesn’t always come to mind when writing social media posts. It’s important to remember that social media profiles and the content we share can rank for various search terms. That’s why it’s wise to naturally incorporate them into your social media strategy as part of a complete SEO effort.

You can integrate keywords by first optimizing your profile with a bio that features keywords your target audience will likely be searching for. Those exact keywords can be included in individual posts when relevant. This way, your posts may appear in Google search results but will also show up when someone is searching the social media platform for specific content.

6. Social Media Helps Establish Authority and Trust

Through the content you share on social media, people see you as an authority in your field. Once they see you as an authority, they’ll begin to trust you. People love to share content from brands they trust, plus they also are more inclined to purchase their offerings. But the question is, how do you use social media SEO to establish this level of authority and trust?

Well, it’s important to show up consistently by sharing fresh content that’s high quality and of value to your target audience. Consider their pain points and what they most want to hear from you, then write about it on your blog. Use your social media platforms to promote those posts often. And, finally, incorporate relevant keywords to increase the likelihood of being found in search results both on and off Google.

7. Social Media is Great for Building Relationships

Business success is directly related to your relationships with your audience. When people feel connected to you, they’re more likely to engage with and share your content, which is essential for boosting visibility. The brands that are taking the time to reply to their audience on social media are the ones that stand out above the rest.

If you want to nurture online connections, ask questions that get the conversation going. Encourage people to DM you with their thoughts and questions. And you can even join communities where your audience is active to meet and connect with them, whether that’s a Twitter chat or a Facebook group. Building those relationships just might be what attracts someone to you over your competitor.

8. Social Media Metrics Shape Your Content Marketing Strategy

Are you looking to drive new traffic to your website and keep those visitors coming back for more? The best way to do that is to deliver the valuable content they need the most. However, we can sometimes struggle to develop great ideas, particularly when those creative juices seem to have run out.

To alleviate this challenge:

  1. Let social media SEO inform your keyword research.
  2. Come up with a list of target keywords related to your brand and the type of content you cover.
  3. Search those keywords and hashtags on platforms like Twitter and Instagram to see what others share and talk about. The posts you find can help you generate an endless list of ideas you can discuss on your website.

A Few Social Media SEO Best Practices to Keep in Mind

Now, you have a better understanding of what social media SEO is and how it can benefit your website’s rankings. Although we know that social media doesn’t directly impact our position in the search results, it’s clear that there is an indirect influence at play.

If you’re ready to make social media SEO part of your overall marketing strategy, keep these best practices in mind to ensure your long-term success:

•Optimize Your Profile With Keywords: On platforms like Twitter, Instagram, and Pinterest, you can add keywords to your display name. These keywords help your profile appear when someone searches for those keywords, whether on the platform or Google. It’s also smart to add keywords to your bio, as this can also help you show up in SERPs. The more discoverable your account is, the better chance you stand at driving traffic to your website.

•Post Consistently for an Active Account: People won’t be inclined to follow or engage with your social media accounts if you aren’t posting there. Determine how frequently you’d like to share content, even if it’s one or two posts per day. Your social signals drive traffic to your site and encourage even more people to share your work.

•Be Patient—Growth Takes Time: Websites don’t explode with traffic overnight. Whether it’s organic search traffic or people who find you through social media SEO, this is something you cannot rush. Keep this in mind when your content isn’t getting thousands of views shortly after its publication. Just keep sharing and trust that the right people will see your content.

•Optimize for local SEO: You have to focus on strategies that allow local customers to discover you for local service companies, like contractors. Your social profiles must be optimized for local SEO, including a keyword-rich description, a clear description of the services you provide, your operating hours, and a business phone number and address (which should match what’s listed on your Google Business Profile). 

•Encourage Reviews: One of the most critical aspects of local SEO is having a positive online reputation. Obtaining five-star reviews is an essential part of any business plan, often “making or breaking” a company’s success. Reviews account for thirteen percent of ranking factors for local searches and seven percent of general search ranking factors. Consumers can find reviews on Google Business Profile, Facebook, Yelp, and more.

Need Help With Your Social Media SEO?

Social media is a powerful way to get your brand discovered online and, when paired with an effective SEO strategy, the results are truly unbeatable. There’s no need to wait for people to discover your website and its high-quality content. Instead, be proactive about putting yourself out there and sharing what you’ve created with the world.

If you’re ready to step up your social media presence and boost your search rankings, we can help. Contact us today to discuss our available SEO services.

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24/08/21 SEO # , ,

Marketing Trends: What Works and What Doesn’t? 

marketing trends graphs next to keyboard

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

Marketing trends fluctuate based on popular culture and technology, among other factors. Creating a marketing strategy that works involves incorporating trends that have proven success and excluding trends that aren’t fruitful. Here are some marketing trends to consider using and others that you can probably leave behind. 

3 Marketing Trends That Work

Many interesting trends develop in marketing. Some short-term trends increase website traffic and sales conversions over a weekend or season, whereas others produce results for a much more extended period. With the advent of smartphones, social media, and different perspectives on design, three marketing trends are here to stay. 

1) Video Marketing

Camera lenses on smartphones make video marketing more accessible at a lower price point. In previous years, high quality camera equipment was expensive and out of reach for many smaller businesses. Now, all it takes is a high quality camera on a smartphone to produce high quality video marketing content. Video marketing often showcases a product, giving an overview of its capabilities and highlighting how it can improve consumers’ lives. As a result of this brief overview, businesses capture the attention of audiences and persuades consumers that they need the product, with 78% of marketers reporting that videos increase their sales

2) Social Equality Marketing

Everyone likes to see themselves represented in marketing campaigns. Diverse social media marketing answers this demand through more inclusive marketing content. This trend recruits actors of all races, genders, religions, nationalities, and more to provide equal representation of consumers across marketing campaigns. Being inclusive makes products more appealing to a broader audience while also promoting social equality. 

3) Native Ads

Native ads are a design-centric approach to marketing that leads to higher engagement. Whereas traditional marketing is loud and interrupts the flow of a website, native ads blend in with web pages and social media platforms. This approach leads to consumers viewing these ads “53% more frequently.”

3 Marketing Trends That Don’t Work

Some businesses attempt marketing trends that are ineffective because they’re more simple or worked for them in the past. Taking the easy or comfortable way out doesn’t always lead to a successful marketing campaign. In fact, it leads to lackluster results if you’re attempting to use any of the following trends. 

1) Optimizing for Desktop Only

When the internet and websites were first introduced, the only way to access them was through a desktop computer. As a result, websites optimized for desktops were standard because smartphones didn’t exist. Some companies failed to make updates to their websites after the introduction of smartphones. Others forgot to optimize their content for smartphones when they first launched. Either way, hosting a website for your business that’s only optimized for desktops makes your business miss out on the 54.8% of website traffic from consumers using smartphones. 

2) Distracting Pop-up Ads

Pop-up ads provide an intrusive advertising experience that provides some sales conversions, but that’s far outnumbered by the consumers who hate this approach to marketing. A whopping 73% of consumers dislike pop-up ads because they interrupt their web-surfing experience and are often unrelated to what they’re doing. Businesses that use pop-ups can also lose legitimacy as they develop a reputation for spam. 

3) Automated Social Media Responses

Social media has allowed most businesses to provide a more personalized customer experience. In fact, the majority of companies answer customer queries on platforms like Facebook, Instagram, and Twitter. Some businesses take the easy way out and automate their social media responses. Autoresponders create an impersonal experience that’s less likely to lead to sales conversions or recommendations. 

SEO Marketing with Real Results

Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions.  

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06/07/21 Content Marketing # , ,

Marketing Lessons You Can Learn From Marvel Film Reboots

Captain America from Marvel

Marvel Studios has grown into a force to be reckoned with. Through innovative marketing strategies, they have developed a fan base that is dedicated and unwavering. When Marvel movies are released, they are packed and often sold out. Here are three marketing lessons any business owner can learn from Marvel Studios’ marketing campaigns. 

1) Plan Ahead

Early on, Marvel Studios planned out the phases of the movies in the Marvel Cinematic Universe (MCU). They did this because the series of 24 films, as of July 2021, are all interwoven. Each film builds upon the ones previously released, featuring call back jokes and a continuation in story lines. 

One of the most notable examples of this is in Captain America: Winter Soldier. About halfway into the movie, the Winter Soldier’s mask falls off during an epic fight scene. A scene that involves the famous Captain America, Falcon, Black Widow, and Hawkeye. At that moment, long-standing fans recognized who the Winter Soldier was: Captain America’s best friend, Bucky Barnes. This was a major plot twist since we all thought Bucky Barnes was dead in Captain America: The First Avenger. 

Furthermore, at the end of Winter Soldier, there’s a fight scene between Captain America and Bucky Barnes in which Captain America refuses to hurt Bucky. Captain America tells him “I’m with you to the end of the line.” This was another call back to the first film, when Bucky tells Steve Rogers (before he’s transformed into Captain America) the same thing as a show of support after Rogers’ mother’s funeral. 

Marketers can take the success of these strategies, and put them to work for their own clients. With three years between the release of these highly successful films, it’s indisputable how successful this meticulous planning is because the box office performance of both films shows the growth in popularity with consumers. Captain America: The First Avenger grossed $370.5M worldwide, while Captain America: Winter Soldier grossed $714.2M worldwide. Winter Soldier performed nearly twice as well given the planning and anticipation Marvel Studios consistently builds between movies. 

2) Build Anticipation

In a world with the internet and many avenues for instant gratification, marketers’ ability to build anticipation for a product proves to be a challenge. However, Marvel Studios is a case study in why it works. In a bid to increase fan anticipation, nearly every MCU film contains end credits scenes. Often consisting of two separate scenes, these end credit scenes allude to what’s to come in the next movies. 

In the final arc of the Infinity Saga films, there are several end credit scenes that further heightened fans’ anticipation. Avengers: Infinity War ends with Thanos successfully acquiring all six infinity stones and wiping out the existence of half of all life across the galaxy. The end credit scene for this movie shows Nick Fury witnessing people turning to dust in the city, so he runs to the trunk of his car to pull out a beeper. As he reaches it, he begins to turn to dust. He manages to send a transmission and when the camera zooms in, the audience can see that he was contacting Captain Marvel. This successfully built anticipation for Captain Marvel, which fans got to see the following year, prior to the final (and highest growing) film in this arc, Avengers: Endgame. 

3) Be Consistent

Delivering a consistent product with a devoted consumer base is a skill that Marvel Studios has mastered. The Infinity Saga films, consisting of 22 of the 24 Marvel films, consistently delivered Marvel’s signature combination of action, adventure, and humor. Fans knew that when they saw a MCU movie, not only would they experience whichever challenges the marvel characters would have to overcome in that installment, they would also receive the next bit of the overarching infinity saga storyline. 

This level of consistency led to great success for Marvel Studios’ Avengers: End Game. This movie concluded with the Infinity Saga storyline. Furthermore, fans consider Avengers: End Game the best performing movie of the whole franchise. Earning $2.7B gross across the globe, End Game became the highest grossing movie of all time (until Avatar regained the top spot nearly two years later). 

Marketers can learn a lot from Marvel Studios’ Marvel Cinematic Universe. By replicating Marvel’s protocol marketers can increase the success of their marketing strategy. This would require marketers to plan in advance. As well as to create a consistent product and brand for your clients.

At Best Dallas SEO, we analyze and put to practice the tried and true marketing strategies for our clients. If you want a marketing and SEO strategy as effective as Marvel Studios’ marketing, contact us today!

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22/06/21 SEO # , ,

Why Companies With a Great Digital Marketing Strategy Are Thriving in 2021

business woman touching digital marketing concept scheme

Digital marketing is a term used to describe the segment of a company’s overall business marketing strategy that uses online media channels to promote the products and/or services the company offers. This can refer to any online marketing efforts meant to introduce prospective customers to the company and convince them to make a purchase, including email marketing, social media marketing, and pay-per-click advertising. A good digital marketing strategy can help your business thrive, leading to new customers, increased website traffic, and more sales. Are you unsatisfied with how your business is performing online? Here are Best Dallas SEO tips to have a great digital marketing strategy:

Key Benefits of Digital Marketing

There is no doubt that the rise of the internet completely changed the marketing landscape. For instance, the internet created a massive shift in the way consumers choose to connect and interact with businesses. It also changed how customers purchase products or services. While traditional marketing strategies still exist, companies simply can’t afford to miss tapping into the potential of digital marketing. Especially when companies are attempting to communicate with their customers. This is true now more than ever, especially after the impact of the COVID-19 pandemic. To reach more prospective customers online and grow their business in 2021, more and more companies are revamping their websites, expanding their content creation efforts, optimizing their SEO, investing in advertising, and integrating other key elements of digital marketing into their marketing strategy. The following are some of the top reasons companies with a great digital marketing strategy are thriving in 2021.

They are more visible online.

One of the main reasons to invest in digital marketing is to improve your business’s visibility online. Whether you are running an e-commerce shop or a brick-and-mortar store, making your brand more visible online is crucial. An online presence will help you build brand awareness, get more leads, and convert those leads into sales. While attracting the attention of prospective customers is important, a big part of boosting your brand’s visibility online involves appealing to the search engines. Therefore, it is crucial to improve your website’s ranking for relevant search results. A great digital marketing strategy can help you do that by focusing on SEO and advertising. 

They can reach their target audience.

A good digital marketing strategy should be centered around identifying a brand’s target demographic. As well as determining what that demographic wants or needs. After all, appealing to your target audience is an important step towards converting leads, boosting sales, and growing your business. By investing in digital marketing, you can reach your target audience and give them exactly what they want.

They have a loyal online community. 

No matter what industry you’re in, building a loyal base of customers online is a surefire way to grow your business. To have a loyal client base you’ll need to enhance your social media efforts. By investing in marketing and maintaining a social media presence, you can engage with your audience in a meaningful way. Even better, you can build an online community that is loyal to your brand.

They appear more trustworthy and credible.

All of these digital marketing benefits tie into helping your business appear more trustworthy and credible online, which is the key to maximizing the number of visitors to your website and convincing these visitors to make purchases while they are there. If you want to position your company as an authority in the field, improving your online visibility, engaging your target audience, and building a loyal online community are all great ways to accomplish that goal. 

Boost Your Business in 2021 with Best Dallas SEO

With the right digital marketing tools geared towards attracting more prospects and converting more leads, any business can thrive and grow. To learn more about developing an effective digital marketing strategy in 2021, contact the SEO and marketing experts at Best Dallas SEO today.

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15/06/21 Website Branding # , ,

Marketing Strategies: What Brands Like Adidas Are Doing Right

adidas shoe displayed on store as part of marketing strategy

If you are reevaluating your company’s marketing strategy and looking for inspiration, look no further than successful sportswear and lifestyle brands like Adidas. Over the years, Adidas has been forced to evolve and refocus the company’s marketing efforts to remain relevant. Likewise, Adidas has had to adapt to the changing role of marketing for business. Today, Adidas’ marketing strategy is centered on quality products, innovation, sustainability, and customer service and experience. This focus has helped the company meet the evolving needs of its customers, increase sales, and achieve long-term success. The following are some reasons why the marketing strategies being employed by brands like Adidas are so successful. 

They are setting themselves apart from the competition.

In an industry where the products sold by different companies could very easily run together, brands like Adidas invest in marketing strategies aimed at defining themselves. This marketing strategy helps Adidas to differentiate themselves from their competitors. In doing so, these companies generate a specific brand image in the minds of prospective customers. As a result, this tactic improves customer identification with the company and driving sales. For the most part, an Adidas person is an Adidas person, a Nike person is a Nike person, and a New Balance person is a New Balance person. Most people have a specific preference when it comes to their shoes or athletic wear. So, the way these powerhouse brands have positioned themselves and established their respective images commands the kind of intense brand loyalty that companies want from customers. 

They are selling a lifestyle.

Adidas, Nike, and other modern sportswear brands are selling more than just products; they are selling a lifestyle. By positioning themselves as lifestyle brands, these companies suggest to prospective customers that their products can help them achieve the lifestyle they aspire to. They are also encouraging customers to use their company’s products to express themselves and depict their lifestyle to others. 

Take Adidas’ Ocean Plastic sneaker, featuring “upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our oceans.” This ingenious product bridges the gap between sports and sustainability. Also, between products that are good for the environment and products that the average consumer spends money on. By developing a high-performance shoe made from plastic waste, Adidas is appealing to a group of eco-conscious customers. Customers who would otherwise not necessarily be loyal to the Adidas brand. 

Adidas knows that when customers are happy with a product and believe in it, no matter what kind of product it is, they are more likely to develop a personal connection to the brand. They are also more likely to recommend the brand to others. Most importantly, recommendations can be far more valuable for businesses than paid advertising in terms of marketing.

They are successfully harnessing the power of digital marketing.

With the staggering rise in the use of the Internet over the past decade, digital marketing has emerged as a crucial element for business. The massive spike in the use of digital marketing has changed the way companies reach their audience. As well as how businesses promote their products. Social media is one digital marketing strategy that successful athletic brands like Adidas have mastered. With a social media presence and by tracking their products’ online impact, companies can learn more about their target demographic. By doing so, companies can market their products more effectively. Social media also allows them to connect with their audience in a meaningful way. It also helps cultivate brand awareness, and build a base of loyal customers. Even better, these customers may promote their products both online and through word-of-mouth marketing.

Improve Your Marketing Strategy with Best Dallas SEO

You don’t have to look at big brands like Adidas and wonder how they are so successful in marketing Consult our SEO marketing experts at Best Dallas SEO today to improve your company’s marketing strategy and start growing your business. 

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