15/06/21 Website Branding # , ,

Marketing Strategies: What Brands Like Adidas Are Doing Right

adidas shoe displayed on store as part of marketing strategy

If you are reevaluating your company’s marketing strategy and looking for inspiration, look no further than successful sportswear and lifestyle brands like Adidas. Over the years, Adidas has been forced to evolve and refocus the company’s marketing efforts to remain relevant. Likewise, Adidas has had to adapt to the changing role of marketing for business. Today, Adidas’ marketing strategy is centered on quality products, innovation, sustainability, and customer service and experience. This focus has helped the company meet the evolving needs of its customers, increase sales, and achieve long-term success. The following are some reasons why the marketing strategies being employed by brands like Adidas are so successful. 

They are setting themselves apart from the competition.

In an industry where the products sold by different companies could very easily run together, brands like Adidas invest in marketing strategies aimed at defining themselves. This marketing strategy helps Adidas to differentiate themselves from their competitors. In doing so, these companies generate a specific brand image in the minds of prospective customers. As a result, this tactic improves customer identification with the company and driving sales. For the most part, an Adidas person is an Adidas person, a Nike person is a Nike person, and a New Balance person is a New Balance person. Most people have a specific preference when it comes to their shoes or athletic wear. So, the way these powerhouse brands have positioned themselves and established their respective images commands the kind of intense brand loyalty that companies want from customers. 

They are selling a lifestyle.

Adidas, Nike, and other modern sportswear brands are selling more than just products; they are selling a lifestyle. By positioning themselves as lifestyle brands, these companies suggest to prospective customers that their products can help them achieve the lifestyle they aspire to. They are also encouraging customers to use their company’s products to express themselves and depict their lifestyle to others. 

Take Adidas’ Ocean Plastic sneaker, featuring “upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our oceans.” This ingenious product bridges the gap between sports and sustainability. Also, between products that are good for the environment and products that the average consumer spends money on. By developing a high-performance shoe made from plastic waste, Adidas is appealing to a group of eco-conscious customers. Customers who would otherwise not necessarily be loyal to the Adidas brand. 

Adidas knows that when customers are happy with a product and believe in it, no matter what kind of product it is, they are more likely to develop a personal connection to the brand. They are also more likely to recommend the brand to others. Most importantly, recommendations can be far more valuable for businesses than paid advertising in terms of marketing.

They are successfully harnessing the power of digital marketing.

With the staggering rise in the use of the Internet over the past decade, digital marketing has emerged as a crucial element for business. The massive spike in the use of digital marketing has changed the way companies reach their audience. As well as how businesses promote their products. Social media is one digital marketing strategy that successful athletic brands like Adidas have mastered. With a social media presence and by tracking their products’ online impact, companies can learn more about their target demographic. By doing so, companies can market their products more effectively. Social media also allows them to connect with their audience in a meaningful way. It also helps cultivate brand awareness, and build a base of loyal customers. Even better, these customers may promote their products both online and through word-of-mouth marketing.

Improve Your Marketing Strategy with Best Dallas SEO

You don’t have to look at big brands like Adidas and wonder how they are so successful in marketing Consult our SEO marketing experts at Best Dallas SEO today to improve your company’s marketing strategy and start growing your business. 

no responses
08/06/21 SEO # , , ,

Beginners Guide to Measure Your Marketing Strategy With KPIs

Man writing graph about KPIs

You know that a solid marketing strategy is vital for the continued success of your business. Nevertheless, do you know whether your marketing efforts are effective? Or if they are, exactly what makes them effective? In terms of marketing, having a firm grasp on what’s working for your business and what isn’t is the key to growing your business over time. Key performance indicators (KPIs) can help you ensure that the time and money you allocate for marketing is spent wisely and is serving your business well.

What Are KPIs?

In marketing, the term “key performance indicator,” or KPI, refers to a set of quantifiable measurements that can be used to gauge a business’s performance over time. Likewise, KPIs can help evaluate a business’s progress in achieving certain business goals. Also, KPIs serve to compare the business’s performance to other businesses within the same sector. Performance metrics are directly tied to a company’s marketing strategy. Therefore, monitoring the right key performance indicators can help you determine whether you’re on the right track with your marketing efforts or if you need to make some calculated changes. 

The following are ten common marketing KPIs to consider for your business and what they each measure:

  • Website traffic: Who is visiting your site, where they’re coming from, and what they did once they got to your site
  • Leads generated: The number of sales leads generated from marketing efforts
  • Conversion rate: The percentage of website visits that result in a desired action (i.e. making a purchase or filling out a form)
  • Sales growth: The percentage growth of your business’ sales over time
  • Brand awareness: How familiar your target audience is with your brand or product
  • Return on investment: How much revenue your business generates per dollar spent on marketing
  • Customer lifetime value: How much revenue your business will generate per customer throughout your relationship with the customer
  • Lead-to-customer ratio: How many leads become customers
  • Client satisfaction: How happy your clients are with your business
  • Customer acquisition cost: The cost associated with acquiring a customer (convincing a prospective customer to purchase your product or service)

Choosing the Right KPIs for Your Business

KPIs can vary significantly from company to company and from industry to industry. Selecting the right KPIs to evaluate your business’s marketing strategy depends on exactly what it is you want to track. It takes time, effort, and planning to ensure that the metrics you choose will tell you what you want to know. Relevant KPIs can help you gain valuable insight into your business’s overall performance. As well as to gain insight on the performance of specific areas or departments within your company. To determine which KPIs you should focus on for your business and what they mean for your marketing strategy, and to ensure that the KPIs you’re tracking continue working for you over time, consider these tips:

  • Set clear, measurable business goals
  • Think about what kind of KPIs will offer the best data regarding how your business is progressing towards those goals (i.e. data on daily sales, site traffic, or conversion rate)
  • Focus on four and ten KPIs that directly correspond to your business goals
  • Consider what types of KPIs are most commonly necessary to measure success within your industry
  • As your business objectives change over time, be sure to review your marketing strategy and update your KPIs accordingly

How Best Dallas SEO Can Help

Measuring your marketing strategy with KPIs is an important part of figuring out which marketing efforts are working for your business and which aren’t. Contact Best Dallas SEO today for a customized approach to SEO and content marketing that will give you an edge over the competition. 

no responses