17/08/21 SEO # , ,

5 Marketing KPIs that Every Business Should Track in 2021 

KPIs concept image of icons in front of business man working on laptop

Key Performance Indicators (KPIs) help businesses determine how effective their marketing strategies are. As marketing has shifted with new technologies and trends, the way companies measure the effectiveness of their marketing efforts has had to adjust as well. Therefore, here are five marketing metrics that every business should be keeping track of in 2021. 

1) Website Traffic

Measuring website traffic provides a good idea of how well marketing efforts inspire people to visit your website. Most businesses rely on these visits to convert into sales for their company, but website traffic metrics measure so much more. For example, you can learn which visits originated on social media, how long visitors stay on your website, which pages are getting the most traffic, and more! To get the most from tracking this valuable KPI, use it to identify which marketing strategies are causing customers to spend the most time on the various pages of your website. 

2) Link Building

A major component of a successful SEO strategy is off-page SEO, which primarily consists of link building. Furthermore, having a robust network of links on other trustworthy websites inbounds consumers to your website. Tracking your link-building metrics helps you identify where inbounding links originate from. This allows you to adjust your SEO strategy to target relationships with similar websites to post your backlinks.

3) Social Media Engagement

Interacting with consumers on social media is an excellent way to expand your brand awareness. Sometimes, consumers reach out to companies over social media for customer service. Other times, they follow their favorite brands to learn about sales and specials in real-time. Social media has become a place for people to be entertained. As a result, the content a company posts on social media can take on a more playful personality, especially when interacting with funny content from everyday users. This often leads to viral content that raises brand awareness and drives up website traffic.

Brands that measure social media engagement as a KPI can analyze which social media posts reached the most people. Thus, increasing the likelihood that repurposing or imitating the content can drive up engagement again.

4) Effectiveness Of Email Marketing

The main goal of email marketing is to increase website traffic and sales conversions, but you can gather so much more information from these metrics. Successful email marketing campaigns have few requests to unsubscribe, a decent sales conversion rate, high click-throughs, and more. Therefore, analyzing these metrics across different marketing campaigns can help you identify which approaches are boosting your business. It will also show you which email marketing methods aren’t generating business for you. With this information, you can duplicate the format of the campaigns that are fruitful to replace those that are not. 

5) Sales Growth

Measuring sales growth throughout a marketing campaign gives you an overall picture of how well the campaign performed. This includes social media content, email marketing, and other facets of your marketing plans. If a more playful tone across your marketing materials leads to more sales growth than a more serious tone, that would indicate that your campaigns should follow suit.

Allow the Experts to Analyze Your Marketing KPIs

Analyzing the marketing KPIs that put your business to work may be time-, but it’s an effective way to improve your marketing efforts. Best Dallas SEO can help you track these marketing KPIs and more. Inquire about our comprehensive SEO services on our website today. You won’t regret it!

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08/06/21 SEO # , , ,

Beginners Guide to Measure Your Marketing Strategy With KPIs

Man writing graph about KPIs

You know that a solid marketing strategy is vital for the continued success of your business. Nevertheless, do you know whether your marketing efforts are effective? Or if they are, exactly what makes them effective? In terms of marketing, having a firm grasp on what’s working for your business and what isn’t is the key to growing your business over time. Key performance indicators (KPIs) can help you ensure that the time and money you allocate for marketing is spent wisely and is serving your business well.

What Are KPIs?

In marketing, the term “key performance indicator,” or KPI, refers to a set of quantifiable measurements that can be used to gauge a business’s performance over time. Likewise, KPIs can help evaluate a business’s progress in achieving certain business goals. Also, KPIs serve to compare the business’s performance to other businesses within the same sector. Performance metrics are directly tied to a company’s marketing strategy. Therefore, monitoring the right key performance indicators can help you determine whether you’re on the right track with your marketing efforts or if you need to make some calculated changes. 

The following are ten common marketing KPIs to consider for your business and what they each measure:

  • Website traffic: Who is visiting your site, where they’re coming from, and what they did once they got to your site
  • Leads generated: The number of sales leads generated from marketing efforts
  • Conversion rate: The percentage of website visits that result in a desired action (i.e. making a purchase or filling out a form)
  • Sales growth: The percentage growth of your business’ sales over time
  • Brand awareness: How familiar your target audience is with your brand or product
  • Return on investment: How much revenue your business generates per dollar spent on marketing
  • Customer lifetime value: How much revenue your business will generate per customer throughout your relationship with the customer
  • Lead-to-customer ratio: How many leads become customers
  • Client satisfaction: How happy your clients are with your business
  • Customer acquisition cost: The cost associated with acquiring a customer (convincing a prospective customer to purchase your product or service)

Choosing the Right KPIs for Your Business

KPIs can vary significantly from company to company and from industry to industry. Selecting the right KPIs to evaluate your business’s marketing strategy depends on exactly what it is you want to track. It takes time, effort, and planning to ensure that the metrics you choose will tell you what you want to know. Relevant KPIs can help you gain valuable insight into your business’s overall performance. As well as to gain insight on the performance of specific areas or departments within your company. To determine which KPIs you should focus on for your business and what they mean for your marketing strategy, and to ensure that the KPIs you’re tracking continue working for you over time, consider these tips:

  • Set clear, measurable business goals
  • Think about what kind of KPIs will offer the best data regarding how your business is progressing towards those goals (i.e. data on daily sales, site traffic, or conversion rate)
  • Focus on four and ten KPIs that directly correspond to your business goals
  • Consider what types of KPIs are most commonly necessary to measure success within your industry
  • As your business objectives change over time, be sure to review your marketing strategy and update your KPIs accordingly

How Best Dallas SEO Can Help

Measuring your marketing strategy with KPIs is an important part of figuring out which marketing efforts are working for your business and which aren’t. Contact Best Dallas SEO today for a customized approach to SEO and content marketing that will give you an edge over the competition. 

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