10/08/21 SEO # , ,

White-Label Copywriting: A Beginners Guide 

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Anyone can decide to start a blog or strive to become an author, and most soon discover that creating quality content is a time-consuming task. In today’s age, regularly posting content on your website offers your business legitimacy, a way to connect with clients, and it’s a key component of any high-quality SEO strategy. Marketing agencies and freelancers often provide content-writing services to their clients who don’t have a full-time writer on staff. Instead, businesses contract with them to produce white-label copywriting.

What is white-label copywriting?

White-label copywriting is essentially outsourcing SEO content to marketing agencies. Marketing agencies focus on developing and analyzing marketing strategies for their clients. These marketing connoisseurs produce content for their clients, usually as part of an overarching marketing and SEO strategy. White-label copywriting is often completed by freelancers.

Freelance writers are individuals who contract with marketing and content-writing agencies to write pieces for their clients. Sometimes freelance writers have full-time jobs or other responsibilities, while others freelance full- or part-time without other income streams. Either way, freelancers don’t work as employees with regular office hours. Agencies and various individual clients provide them with an assignment, a deadline, and pay them on a per-project basis most of the time. The agency or client is then able to take the content and post it as their own. 

So, in the most simple terms, white-label copywriting is the process of marketing firms and freelancers providing ghostwritten material for their clients.

Why do businesses choose white-label copywriting practices?

There are many reasons why businesses choose white-label copywriting. Posting consistent, relevant content to your website can establish you as an authority in your field. And when this content is sufficiently optimized for search engines, it can increase visibility for your business.

Another reason businesses choose white label copywriting is that hiring full-time employees is expensive! On top of a salary, onboarding employees and providing benefits takes a big chunk of change. On the other hand, working with an agency that will write content for you costs significantly less. 

Marketing agencies also hire white-label copywriters because they have more work than they can handle. Keeping up with the daily demands of running a marketing agency is challenging enough, especially for those that specialize in this work. They often keep track of client orders while neglecting their content strategy. Remembering to post SEO content on your website regularly is just as critical for marketing and advertising agencies as it is for other business models.

Where can I find white-label copywriting services?

Marketing, content, and SEO agencies often provide white labeling as part of their services. Businesses can buy content as a standalone product or as part of a more comprehensive business strategy. Freelancers also produce white-label copywriting services, but they don’t often provide the complete strategy packages and analysis that agencies do. 

Whether you’re a well-established business or just starting out, white labeling can be a great way to boost your SEO strategy and drive traffic to your website. To chat with Best Dallas SEO for consistent, high-quality white-label copywriting services, give us a call today!

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25/05/21 Content Marketing # , ,

Content Writing in 2021: 3 Trends You Should Be Aware Of

content writing concept

Creating new content for your website can be an extremely useful tool. This is because content helps with brand marketing and increases site traffic. However, writing content for your page or blog can be very time-consuming. You need to research which topics are relevant for your industry. For example, research on keywords that your target audience uses, and create the content to be published. Because it requires so much time, many companies rely on professional content writers like those available here at Best Dallas SEO for assistance.

3 Top Trends with Writing Content for SEO in 2021

For content writing to be effective, it needs to comply with the current rules for search engine optimization (SEO). Because these rules are ever-changing, it’s essential to keep up with the latest trends for writing content.

Here are the top three trends content writers and website owners should be aware of for 2021:

#1 Creating Content Communities

The interest in content communities has grown as much as 2.5 times since 2016. Since the pandemic, more people are using tech platforms that focus on personalization in marketing. Likewise, companies are creating a demand for more content communities. Building communities around the sharing and creation of content allows marketing teams to expand their reach. This is happening even if they have access to fewer resources than before. Expanding your company’s reach is ideal for brand awareness as well as metrics. Plus, the inclusive feel of these content communities provides a sense of belonging, making the content creators feel more valued. Such feeling allows the trend to gain more popularity as time goes on.

#2 Improving the Content Experience

We have all clicked on an exciting article’s headline that took us to a page with ads and pop-ups. Adds can sometimes be helpful for marketing. However, if your ads are making it difficult for people to read the content, they will leave the site quickly. It’s essential to focus on the visitor’s experience while viewing the content and make it as pleasurable as possible to ensure they remain on the website for a long time. To drive the return-on-investment (ROI) with content, creating a user-friendly content experience that helps them find the answer to what they were initially searching for is ideal. Doing so will guarantee they will remain on your site, see what they are looking for, and enter into a successful sales funnel.

#3 Double Down on SEO

While trends with online marketing will sometimes come and go as technology improves, SEO will always remain relevant, even if there are a few changes along the way. High-quality SEO is just as important in 2021 as it was years ago. Having the ability to capture a niche, using the right keywords, and creating truly engaging content is still the driving force behind successful content writing. To achieve this, you need to dedicate time to creating a reliable SEO strategy for your business and researching the best keywords and keyword phrases for your industry.  

Do You Need a Content Writing Company for your Blog?

Fresh content is the key to a successful website or blog. Unfortunately, many business owners do not have time to create new and engaging content for their websites. At Best Dallas SEO, we have content writers on staff you can hire to create original and unique content for your company’s website or weekly blog. If you are having difficulty coming up with unique content for your site or do not have time to research long-tail keywords for SEO purposes, it is time to give us a call.  Get in touch with us today to learn more about our content writing pricing and the additional SEO services we have to offer in Dallas, Texas.  

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