SEO Blog

Should You Fear Google's New Mobile-First Index?
Google’s changes always shoot your stress through the roof, don’t they? Will you, an honest business owner doing your best to follow their rules, suddenly find 25% of your business gone overnight? It happens. Though Google seems to be getting better at wrongly punishing solid websites. You remember “Mobilegeddon,” don’t you? Google announced the change would “significantly impact” its search results. SEOs freaked because: Google almost never discusses algorithm changes before they happen They used
How do you feel about the pop-ups that ask you to subscribe to email newsletters you encounter on many websites? Do you want to punch the website’s owners? Or, do you just click the “X” in the upper right corner and go on with your day? Well, Google’s sensitive to the fact that many users can’t stand pop ups. On the other hand, many websites continue to use them (even after the introduction of this
New Study Reveals Content Gaining Ranking Power, While Links Losing It
A new study by Searchmetrics reveals content relevance is gaining cred with Google, while backlinks are declining as a ranking signal. If you follow that link, you can read a summary of the major highlights of the report. It also contains a link that gets into gritty, nerdy details. Anyway, you get the gist. “Content is King” Oversimplifies How Rankings Work By now, you’ve heard everyone preach “content is king.” In the earlier days of
4 Benefits of Bing Ads Over Google Adwords

4 Benefits of Bing Ads Over Google Adwords

Posted by Jeff Tropiano on  2017-01-21

Category: SEO
If you’ve read this blog for any length of time, you’ve heard me mention Bing Ads as an alternative to Google Adwords. …But why? Isn’t Google the god of search? Well, yes. With search results they rock. But Bing Ads really is an awesome alternative to Adwords. The Truth About Adwords First, you have to understand Google’s business model. It works like this: Google makes a crap-load of money from ad clicks Here’s a chart
How to Make Facebook Work for Your SMB in 2017
One of the funniest things about businesses is that they get upset and surprised when Facebook changes how it works so your posts show up to fewer people when you publish them. You call this “organic reach.” And the reason it’s silly to be surprised that Facebook does this is because it’s a publicly traded company. On its IPO, it traded at $38.23. Then, its price plummeted all the way to $18.06 shortly thereafter. And