The pandemic has changed the way businesses operate. Most businesses now offer their services online. With so many companies competing with each other, how can you make your brand stand out? How can you most effectively promote your business online?In 2020, over 1.79 billion people bought at least one item online. This figure will rapidly multiply in the coming years. These online audiences are often fickle and impatient. According to research data, 75% of clients expect
If you’ve been following the latest trends in SEO, then you’ve probably already noticed that user experience (or UX for short) has made tremendous gains as a Google ranking factor. That’s right; Google is paying attention to more than just keywords and the structure of your content. As the online market becomes increasingly competitive, Google algorithms are responding by becoming more refined. What do you need to know to keep up with it all? Read
Search engine optimization (SEO) is essential for business success. To ensure you’re attracting the right audience, driving traffic to your site, and enticing prospects to convert, you have to pay close attention to the content and user experience your site provides. Google has recently upped its SEO game by incorporating artificial intelligence (AI) into its algorithms. AI SEO is changing the face of optimization. What is AI SEO? Artificial intelligence is essentially teaching machines to
Whether you’re already using marketing strategies that work or you’re looking for a plan that does, Best Dallas SEO is here to help. Visit our website to learn how our SEO marketing offerings can help your business increase traffic to your website and sales conversions. Marketing trends fluctuate based on popular culture and technology, among other factors. Creating a marketing strategy that works involves incorporating trends that have proven success and excluding trends that aren’t
Key Performance Indicators (KPIs) help businesses determine how effective their marketing strategies are. As marketing has shifted with new technologies and trends, the way companies measure the effectiveness of their marketing efforts has had to adjust as well. Therefore, here are five marketing metrics that every business should be keeping track of in 2021. 1) Website Traffic Measuring website traffic provides a good idea of how well marketing efforts inspire people to visit your website.