SEO Blog

Google's Headquarters
Did you know Google makes an average of 2 updates per day, and around 500 per year? And even if you work with someone like me, who does SEO consulting professionally, you only hear about the most major ones (3-5 per year or so). How do you keep up with all of these updates when even Matt Cutts, Google’s spokesman, occasionally misspeaks? The truth is, you have to focus on creating a website that gives
Citations are a somewhat technical aspect of SEO. But what they are and how you get them is very critical to how your site ranks.  In fact, they’re one of the most powerful search rankings factors. So powerful that, if all other rankings factors are equal, a website with more citations will most likely rank higher than one with fewer citations. So What is a Citation? Put simply, a website citation is a mention of
Blog Posts

17 Great WordPress Plugins

Posted by Jeff Tropiano on  2014-11-19
Category: Social Media
Many websites are run on WordPress, and most likely, yours is too.  You know how, with your smartphone, you get frustrated trying to do something and find out from someone else there’s an app that does what you want? Plugins work the same way for WordPress.  They’re very simple and add a tiny piece of functionality to your website. The Golden Rule:  Use as Few Plugins as Possible When you have a plugin that does what
SEO Infographic
This post is about things I have identified as causes for sites not placing well since the last quarter of 2013. I don’t know if related to Hummingbird, or Panda/Penguin specifically, because they are things that have always been problems that could kill rankings. However, the issues did not affect the performance of the sites until October 2013, which is when they all fell off the first page into nowhere land. 1)     Bad Backlinks –

How to Improve Your Local Search Results

Posted by Jeff Tropiano on  2014-11-19
Category: SEO
Search engine optimization doesn’t have to be hard, speaking from a purely technical standpoint.  It’s mostly hard work, and just using white-hat techniques Google says to use. Sure, there are some things you can do to get more out of what you do, but just remember the bottom line when it comes to SEO:  focus on providing value to people who visit your website. Most small business owners are so time-strapped, that they just don’t do