October 15, 2021

Marketing Online? Try SEO for a Long-Term Approach for Generating Leads

Are you ready to boost your search traffic? Understanding Search Engine Optimization, commonly known as SEO, is best for you. Considering Google controls more than 90% of the web searches, it’s safe to say that your ranking depends on how you incorporate SEO. 

You probably know that SEO exists in the marketing world. But do you know how important it is to your marketing strategies? Without SEO, it’s challenging to make it in today’s business realm. A recent study revealed that SEO is the leading technique in lead generation in 2021. 

However, you don’t need to worry about what SEO and lead generation are. Before we focus on how they complement each other, we’ll first hint at their definitions.

What is SEO and What Does it Accomplish?

SEO is a process in which you increase the visibility of your website via free search results on search engines. The ultimate goal is to ensure your website ranking remains at the top. Also, SEO increases the traffic to your website and makes your products more trustworthy.

What is Lead Generation in SEO?

Lead generation is the process of capturing the consumers’ interest to make them long-term buyers. Lead generation is vital for B2C and B2B firms. Some advantages include:

Supporting the firms’ growth

Attracting more sales

Offering consumer transitions

Now that you have an idea about SEO and lead generation let’s see how to leverage SEO to generate more leads.

How Can SEO Help You Generate Leads?

By following these steps, you may improve your chance of getting more leads. You may be familiar with some steps, but revisiting them can help you find areas you need to improve on.

Infographic of how SEO improves long-term lead generation

1. Optimize Your Website Content

As a marketer, you should have a website that speaks for you. It’s best to build your homepage so that clients don’t struggle to get information when they visit your site.

Find the right keywords: You will only improve your rating if you fill your website with keywords. However, never use too many keywords as it lowers your search volume.

Use long-tail keywords: Your homepage should be brand-specific. The best way to do this is to use three or four words that best describe your products.

Make your website responsive: You should continuously optimize your website to work on different devices. It’s more important that you check your website’s design and usability.

2. Use Smart Email Marketing

Email marketing has always been a lucrative way of getting more leads. Being able to send your email directly to customers will surely be a plus to you. Email marketing allows you to be creative while adopting new approaches to different groups. The following are ways you can attract more leads using email marketing:

Incorporate email forms: With the current technology, you can make it easier for your users. Whether you’re new or just improving your business, placing email forms on your site can make your work easier.

Design newsletters: You can also make informative or eye-catching newsletters that inform your visitors about your products, sales, and company updates.

Automate your marketing tools: It’s important to ensure that your marketing tools are automated. When you have thousands of emails, you can’t read all of them. So, you need to automate the tools.

3. Use Local SEO Strategies

Whether you’re providing international or local services, it’s essential to use local SEO strategies. Here are ways you can use these strategies.

Claim listing: The fact that you have a well-designed website won’t help you. You’ll have to build yourself using online directories. Most of the searches will end up in these directories. Thus, it not only drives your traffic but also helps you rank better.

Use local keyword data: Always be free to tell your clients your location. Tell them exactly where you are, and the search engine will listen. If you operate a coffee shop in Texas, use “Texas Coffee Shop.” By this, your keyword will flow naturally.

Generate positive reviews: As a marketer, your goal is to leave a positive impression on your customers. The more positive reviews you get, the more SEO leads you will have.

4. Build and Update Your Blog Consistently

If you don’t have a blog section on your website, now’s the time to get one started. Regularly updating your blog with fresh content and keywords will significantly help your ranking. The following tips can help you optimize your blog.

Update your blogs with fresh and timely content

Publish easy-to-read articles

Use strategically-chosen keywords

Add relevant backlinks

5. Attend Networking Events

The best way to attract more prospects is to make yourself known to them. If you want to attract more leads, step into the real world and start marketing yourself. There’s no shortcut for this. Focus on being a presenter wherever you are, and the results will amaze you.

Image of how SEO improves long-term lead generation

6. Play an Active Role in Social Media

If you’re serious about getting SEO leads, focus on social media. The more active you are, the more likely you’ll appear in search engines.

Online marketing on Facebook, Twitter, Instagram, and other platforms continues to grow. With the current pandemic, the surge in online marketing has been significant, so be active in social media by:

Adding social media sharing buttons to your website

Use relevant hashtags to increase your discoverability

Post frequently and use attention-grabbing captions

Document behind-the-scenes moments in stories

Build trust by showing the people behind your brand

7. Use Google Ads

Since Google controls much of your traffic, why not use their ads? Google Ads is currently the largest and most widely used online advertising network. 

When a customer searches your keyword using Google Search, your ad will appear at the top. Google Ads is a perfect place to attract more leads.

We’re here to help! Contact Best Dallas SEO for free advice on how to attract more leads using SEO.

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