If you own a local business, you should know at least a little about SEO. Take this quiz to learn the basics.
As a business owner, it’s helpful for you to know a little about local SEO. You can leave implementation to the pros, but having some knowledge reduces your stress and makes the process smoother.
So how much do you know?
Find out by taking this quiz – score yourself 1 point for each correct answer:
- What does “NAP” stand for?
- What is a citation?
- True or false: your citation must EXACTLY match the information on your Google+ Local account, not one letter, number, or space being different, to help your local search rankings?
- True or false: you can have a Google+ Local page for every city and suburb you service, even if you don’t have a physical location there?
- What’s the number one thing you can do to get and keep high search rankings?
- True or false: having a physical location close to your city’s center helps you rank better than businesses farther away from the center?
- If you service multiple cities in a locality, how should you communicate that on your website so it benefits your rankings and visitors?
- True or false: You should have a “meta keywords” tag on your website?
- True or false: SEO is becoming increasingly irrelevant, and eventually the profession will be “dead”?
- How should you optimize each page for a keyword?
- True or false: You can optimize a page for as many keywords as you want?
- Name, address, phone number
- It’s a mention of your NAP information on another website.
- Consistently write compelling content
- Create a special item in your main navigation and write compelling content for each city you service.
- False – You should not because the “meta keywords” tag does not affect rankings and makes it easy for your competitors to see what you want to rank for!
- False – SEO, if anything, is more necessary than ever. However, the tactics you use to rank well have changed dramatically.
- It should be in your page’s SEO title, meta description, H1 tag, and 2-4 times in the body content (give yourself a point if you came close).
- Kind of a trick question here. You can optimize your web page for as many keywords as make sense when you read the content. Most pages can safely optimize for 1-3 key words. If you write a long page (1000 words +), you can optimize for 5-10. You can optimize for even more if you feel ambitious.
Give yourself a point if you gave any of these answers!
Number of answers you got right:
- 1-3 – Let’s be positive here: learning is fun!
- 4-5 – You’ve got a good conversational knowledge of SEO.
- 6-7 – You’re on your way to being a SEO expert. Brush up on your skills a little and you could find yourself there soon.
- 8-9 – Not bad. Not bad at all! You could do some of your SEO yourself, like content creation.
- 10 -11 – If you have the time, maybe you should do your own SEO!
How’d you do?
What a fun way to rehash local SEO – I hope you enjoyed it!