So let me be honest, there’s about a million reasons that affect why people want to link to your website.
But today, I’m going to show you the biggest reasons why people link to other websites.
Here they are, and what to do to make it easier for people to link to yours:
- Content Quality
This one’s far and away at the top. The second most important factor is a loooooong distance away. And I still might be understating how badly you need great quality content.
Now, creating “quality” content could fill volumes of books if you talked about every last aspect.
But to write awesome content that attracts links, basically you make sure you have the most in-depth post on the topic available on the entire internet. That’s because, as you may already know, if you Google any topic, you can find like 5,000 articles on the same thing that say basically the same stuff.
So let’s say for example that you’re an HVAC contractor. Instead of “10 Furnace Maintenance Tips,” you write “The Ultimate Guide to Furnace Maintenance” and give every last bit of information people need to maintain their furnaces.
Now, you have a unique piece of web content more worth linking to than any other. You could also make it a series of 10 blog posts or so.
Won’t you lose business because you tell people exactly what to do? Nope. You net more business because you educate people, and they know you’re an expert.
They don’t have the time or desire to do everything in your guide themselves. Or, they simply may not be able to do it.
- Sleek, Modern Design
Some websites drop $20,000 + on brand new designs. You don’t have to do that. But, you do have to make sure your site looks recent.
It’s sort of like buying a car. Say you’re looking at 2 cars from a distance. One has a beautiful paint job, and the other’s fairly rusty. Inside, however, they have the exact same engine and quality, long-lasting parts.
Which would you buy?
It works the same way with websites.
- Build Strong Relationships
Business is all about relationships – and so are links. But you may not be familiar with how you build relationships online.
Here are some easy ways to do that:
- Find a piece of content people like to link to using org. Write a more in-depth blog post. E-mail other websites, letting them know about your improved version. If they say, “Yes,” you’ve built a relationship and may be able to reach out for a link again in the future.
- Contact any businesses you pay money to and request a link – you already have relationships with them.
- Share other people’s content on social media and ask for a link.
- Comment on someone else’s blog posts on a regular basis.
If you’re wondering how to get links to your website, those are the best ways to do it. The links you get are 100% white-hat and natural, which means Google will never penalize you for them.
One caveat: only earn links from websites similar to yours in topic. If you have a high percentage (more than 10% or so) of links from sites with no topical relation to yours, that may get you in trouble with Google. A good SEO consultant can help if this all seems too complicated.