April 29, 2020

COVID 19 – A Critical Time For Digital Marketing

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The coronavirus (COVID 19) has been declared a pandemic. It is affecting countries and businesses significantly and is causing a drastic evolution of the digital market. If you’re not considered an essential business, you’re probably having a hard time right now. So, it’s really important that you market your business. You don’t want to be behind when the country opens back up.

8 Solid Reasons Why You Need Internet Marketing During This Time

1. Your customers are online

As businesses continue to close and people are being urged to stay home, digital usage is surging. People are using the internet to find information about products, services, and companies like yours. That means the number of active users in the audiences, available impressions, and chances of adverts being delivered have increased. By investing in digital marketing, you will be helping your business reach those leads. 

2. Competitors campaigns are being paused

Whenever there is an interruption of “business as usual,” many companies tend to halt their marketing and restart after the situation dies down. Today amid the COVID pandemic, the once shared clientele base is ripe for the taking. With this low competition, you will experience lower operating rates (CPMs, CPC) while making your marketing strategies more impactful. 

An analytics report3. Measurable Return On Investment

Besides offering social distancing capabilities, digital marketing allows you to measure the campaign analytics to see how they perform. It can give you a quick and accurate picture of your return on investment and help you hone in on lead generation and conversions. 

Most people want to feel like they matter to your company. During this pandemic, they don’t want to be just another number. By taking advantage of re-targeting and building a custom audience, you can create an experience for every visitor to your site. Remember that offering value and dependable service in time of need will not be forgotten when things go back to normal. If they ever do.

4. Round the clock marketing

People have different sleep, work, and social schedules, and there is no set time to reach them. Digital marketing offers the flexibility to market your services and products 24/7. People can access your website whenever they want – time variations around the world, your business closing hours, or lockdown laws will not affect your campaigns. You don’t need a “Closed For Business” sign on your website.

5. It makes sure your business is legit

If a potential client cannot find your company online, they might think that you are not legitimate. By launching and/or maintaining an online presence, you can show your clients that your company is genuine, active, and open for business. That will allow you to win and retain a large client base. It is imperative to invest in website maintenance for an attention-grabbing, well-presented website design that keeps your company at the forefront of people’s minds. 

6. It’s Cost-effective

Amid this pandemic, it is likely that you have let go of some, if not all, of your employees. In fact, as of March 14th, 18 percent of working Americans said they had been laid off or their work hours had been reduced. All this is being done to reduce the cost of running companies, and hence advertising shouldn’t be a budget burden. Internet marketing & SEO is relatively affordable compared to other advertising methods like TV, radio ads, and mounting billboards. 

7. Multitask-multi-marketing

You can run multiple campaigns all at once by hiring an agency that offers a variety of custom digital marketing services. You can reach leads using multiple marketing channels and maximize your conversion rates through SEO, Content Marketing, or Advertising.

8. Quality traffic done well

With traditional advertising, you do not know how many valuable leads you get because the ads are delivered to interested and uninterested clients. That makes it challenging to generate interested leads and drive quality traffic to your website. Internet marketing allows you to target people specifically using different features such as socioeconomic status, interests, hobbies, demographic information, or spending habits.

Without Internet Marketing, You’re Losing Out

The COVID-19 has a significant impact on the world we live in. As the customers shift more to buying products and services online, companies need to resort to internet marketing to make their brand visible. Set yourself apart. Continue to maximize your digital marketing budget. Keep your business running smoothly.

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