• 21/01/19 SEO

    Website Migration: 5 Important Things You Need To Do

    Websites migration can be very risky if not done well, but that doesn’t have to be the case. Proper website migration should be done to make sure everything is kept in place for the smooth website migration process. You need to be careful to stay on top of things you should and those that you should not do which do not affect the performance of your SEO campaign. It is always vital to ensure the user experience is not interfered with and offer a seamless transition. To help you migrate to your new website smoothly, here are five essential things you need to do.

    1. Develop a plan

    It is very critical to develop a plan for everything that you wish to do in life. That is not different with website migration process; you need to build a very detailed plan so as to avoid some downfalls that are commonly experienced. It is essential at the beginning to know exactly what you need to do and what you need to change for the migration to take place. The best way to ensure that everything is done as intended is to develop a checklist that will guide you well to ensure you do everything at the required time without skipping any. If your brand or company has already established a good reputation with clients, then you will have to break down the migration process into phases. This will help your customers to adapt slowly to the changes you are making to your site, unlike implementing a lot of changes at once.

    2. Take an inventory of inbound links

    The next thing you need to ask yourself is what the pages contain most inbound page views or links. If you don’t know then you are supposed to perform an inbound link analysis. This will help you to identify all the links that are coming to your site from different external websites. If you notice that an external site is linking to your website then you should not change the incoming URL of that page, or create a 301 redirect to the new URL page. If you decide to change the URL, then it is essential to redirect those pages to your new website. This will prevent your visitors from getting a 404 error when they try o visit your old site.

    3. Create 301 redirect

    You must have noticed sometimes when you click a link and a 404 error pops up, this error happens most of the time especially when the original page has changed its URL. This is a common mistake that can have a long term adverse effect to your website if the error keeps on happening to your visitors.

    You can prevent this from happening to your newly developed website by creating 301 redirects before you initiate a website migration process. With the help of 301, you will be communicating to your visitors that you’ve migrated to a newer domain or a new server through search engines.

    4. Don’t redirect all pages to your home page

    By redirecting all your old pages to your new website is not only time consuming and tedious but can do more harm to your website than you can imagine. By redirecting all the pages will ensure all of your old visitors get to your new website, but they will not know where to go at the end.
    By redirecting all the old pages to your new website doesn’t create a good user experience. The user will spend a lot of time trying to search what they were looking for from your website. It is not worthwhile to lose your longtime clients due to the short cut that you took when migrating.

    5. Continue to keep possession of the old domain

    It is essential that you follow the old domain for at least six months after you’ve migrated to your new website. If you are changing the domain of your website, it is vital to forward the old domain to the new website. This will enable the visitors to familiarize themselves and adjust to the new change appropriately. When you are about to delete the old domain, it is important to notify your users and visitors by informing them by email or advertising the change in the social media platforms

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  • 18/01/19 SEO

    Why You Need Google My Business for Your SEO

    Over 50% of online users rely on Google when it comes to finding answers, especially for those pressing questions. For instance, an online user has locked himself or herself out of their home, business or car. And now, one needs the help of a locksmith in their area.

    The first step a person probably take is to search on Google via their smartphone or tablet. To find what one is looking for, he or she will probably use a keyword like a locksmith New York or automotive locksmith Montreal. By using such keywords, online users can narrow down their search and find establishments within their area much faster.

    But how is Google able to index ls of local business including their URL, telephone contacts and even the physical location. Well, the answer is Google My Business.

    What is Google My Business?

    This is a free and easy to use online tool designed for organizations and businesses to help them improve their online visibility. Basically, the service provides tools for businesses to organize and promote their brands and locations on Google Maps and search engine. By enhancing your brand’s online visibility, you get to:

    • Attract customers from your local area
    • Retain the customers
    • Create lasting relationships
    • Promote your brand at an affordable rate
    • Increase your revenue
    • Provide valuable insights to your customers

    So, do you need Google My Business for SEO?

    Yes, you do and here are the reasons why.

    #1.Great first impression

    What would you like prospects to see online about your business? Would you like them to be greeted by no information whatsoever about your products and services? Or would you like your prospects to have a great first impression thanks to the many photos and videos about your products and services?

    We bet its the latter. With Google My Business, you can offer online users the best side of your business. For starters, the tool allows you to display images of your storefront, and products. All you have to do is upload the images. By doing this, you create a great first impression.

    #2.Rank higher on Google search engine

    It has been said over and over again that content is king. This will always remain true as long as online users are looking for information and the internet is available. As a business, you can convert prospects into paying customers. All you have to do is provide information about your brand, products, and services.

    That is not all. You can provide content about limited offers, discounts, and promotions in order to drive sales and increase your revenue. To do so, create content with the following attributes:

    • Keyword rich
    • Relevant
    • Informative
    • Engaging
    • Entertaining
    • Searchable
    • Evergreen

    With your content ready, upload it on your website/blog and Google My Business should do the rest. Remember, this is a free advertising opportunity for your brand and it helps you rank higher on Google search engine.

    #3. Attract your target audience

    When it comes to SEO, finding your target audience is the main goal. How do you go about this? Apart from creating keyword rich, informative and engaging content, including geo-targeted keywords.

    You can integrate the geo-targeted keywords with your social media business pages on platforms like Yelp, Facebook or Instagram. By optimizing your online process via Google My Business, it is easy for prospects and your target audience to find your brand online.

    #4. Increase your local visibility

    When creating your Google My Business profile, there are a few details you must fill in. They include:

    • Business name
    • Address
    • Phone number
    • Website
    • Description
    • Category
    • Attributes

    This information is indexed by Google that is Search and Maps. As such, it helps to create a foundation for your local SEO. Apart from the information above, you can provide your business physical location, opening hours, social media business page links and map.

    This makes it easier for online users to find your business when searching using keyword phrases incorporated into your content. Since over 90% of search is made via smartphones, prospects have access to information they need.

    When you incorporate this in your SEO strategy, not only do you get to promote your brand but improve your local visibility.

    #5. Better review management

    Today, business reviews are an important part of SEO. They can make or break your business. With your Google My Business account, you can convert reviews into a two-way conversation. Here is how to go about it.

    When you log into your Google My Business account, you have a view of all reviews left by customers. Take your time to read the reviews and understand what they are trying to communicate. Are there claims true or not?

    If you want to fix a bad situation, this is an opportunity for you. All you have to do is reply positively to the reviews. Even when the customer has left a bad review, reply positively. You don’t want to damage the reputation of your business.

    Final Thoughts

    If you are in search of a cost-effective solution that will help to improve your business online presence, the Google My Business is the right choice. For starters, it comes with a variety of tools that can be used to integrate into your SEO strategy. This helps to enhance your online visibility and helps you attract your target audience. Furthermore, it’s free.

    Get started with Google My Business today!

    References

    https://www.forbes.com/sites/jaysondemers/2018/05/25/is-google-my-business-worth-the-effort-for-local-seo/#68dbff023d1a
    https://www.impactbnd.com/blog/google-my-business-tips
    https://neilpatel.com/blog/optimize-google-my-business/
    http://blog.cmglocalsolutions.com/why-google-my-business-matters-to-your-seo-strategy

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  • 07/12/18 SEO

    Why Get SSL for Your Website

    The internet is always evolving to provide many opportunities for online activities. Unfortunately, it has attracted the attention of cybercriminals who see it as a means of quick cash such that the more the internet advances, the higher the creativity of such criminals gets. Therefore, to avoid falling victim to the numerous tactics that cybercriminals employ, you should change your website protocol from HTTP to HTTPS to encrypt and protect any data you transmit online. So significant is this move that Google marks any site without an SSL certificate as insecure. Browsers can quickly tell if they are visiting a secure website if the https letters in its URL are green.

    What is SSL?

    Secure Sockets Layer (SSL) has been in use for over two decades, and it encrypts data to secure the transmission between your server and visitor’s browser. Its adoption over the last 20 years has been slow since it was quite complicated to install and was available at a high price that locked out website owners. Fortunately, nowadays you can get one for free and fix it without much of a hassle.

    Benefits of SSL

    HTTPS Graphic

    Increased security of your website

    The primary function of an SSL certificate is to secure any communication between server and clients. Therefore, upon SSL installation, all information be it login details, payment information or any other personal data undergoes encryption. That way, only the intended recipient can unlock the data which locks out the cybercriminals from misusing your data.

    Protect your website’s reputation

    SSL offers your site some authentication. Before getting an SSL certificate, you must undergo a validation process carried out by an independent third party known as Certificate Authority or CA. the CA will validate your identity as well as that of your organization before issuing you with a certificate. If you can prove your identity, they will give your website trust indicators to vouch for your integrity and prevent hackers from pretending to be you through a fake website. It facilitates clients to visit your real website which reduces cases of phishing emails. Such emails are usually on fake replica sites and entice people to input credit card information.

    Ranks you better in Search engines

    Google has since 2014 given HTTPS-enabled websites a slight advantage in rankings. Although it is not a significant boost, it still plays a part in improving your ranking and beating your competitors. After all, it is better to be on the first page, top of the list than on the second page.

    Creates trust in your customers

    Once a visitor to your website sees the tiny padlock on the browser address bar, they will get reassurance that whatever they will send will be secure. Such trust especially applies when they have to enter their private and sensitive information such as passwords and credit card information. However, once they know you are running a legitimate website, it becomes easier for them to do business on your site. Besides, if your company accepts online payments, you will have to comply with the Payment Card Industry requirements, one of which is getting an SSL installed on your website.

    Guarantees safety for your subdomains

    SSL certificates are available in different types one of which is the Wildcard that allows you to secure not only your main website but also all other subdomains. With such a feature, this particular SSL becomes more convenient if you run a business or own large sites that have several subdomains. However, only the Wildcard offers this fantastic benefit, and if you chose to install a standard SSL, you would have to install a separate one for each subdomain.

    Future-proofing your business

    Cybercriminals will never tire to find ways to scam you out of your hard-earned money. You should, therefore, take greater security measures in readiness for their illegal activities. With so many SSL certificates such as EV offering more advanced features, adopting such steps will help protect your business in its online dealings.

    Ranking Factor

    Having your website secure is undoubtedly a ranking factor in Google’s algorithm. We have seen boosts in traffic based solely on this important signal. If you want SEO implemented on your site, this is essential.

    Parting shot

    An SSL certificate will go a long way in helping your website retain a significant traffic flow. Besides, with its ability to improve your rankings, you can enjoy better ratings than your competitors which may also translate to more customers. With the many benefits, an SSL certificate offers, you cannot go wrong by installing one on your website today.

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  • 17/06/18 Content Marketing

    A Minuscule 10% of Local SMBs Have Any Marketing Staff, The State of Local Marketing Report Finds

    Of all the aspects of operating a business (customer service, production, service provision, sales, accounting, operations etc…) poor marketing gets the least attention.

    And most often, none at all.

    BrandMuscle’s State of Local Marketing Report for 2018 found only 10% of local SMBs use any marketing staff at all. 7% have a dedicated in-house employee on staff. Just 3% have a vendor’s help.

    Why Do Most SMBs Overlook Marketing?

    Typically, it’s because marketing’s ROI is the most difficult to prove. With sales, you know whether you’re closing deals or not.

    But with marketing, how do you know exactly what brought a new customer to you?

    Did they read your blog, view your website, talk to your staff, click a PPC ad, or respond to an email?

    It’s hard to figure out how much each interaction with your company had to do with you acquiring the customer.

    Since proving ROI can be difficult, SMBs often become reluctant to hire marketing out.

    …But You Still Gotta Try Marketing Tactics

    The best marketers are the biggest brands. They pour millions of dollars each year into marketing.

    Think Old Spice, Dos Equis, Miller, Corona, Budweiser, Toyota, Lexus, Coke, McDonald’s, Nike – or any of your own favorite brands.

    They keep their market share because they know how to appeal to their market segments.

    That type of marketing takes decades to develop.

    But even though it’s out of your reach, that doesn’t mean you shouldn’t be marketing.

    So my advice is to try small, controlled experiments until you find what works well for your SMB.

    Because, after all, 90% of local SMBs don’t do marketing. So when you find what works, you have a huge advantage over your competition.

    8 Possible Marketing Tactics to Try

    Take a look at just a few marketing tactics that make sense for you to try – and one pro and con for each:

    1. Website/SEO – Get the best ROI for the dollars you invest; may take 12-18 months before you see results
    2. Direct snail-mail – Easy to track results and fast response; can be hard to find someone who does it well.
    3. Google Paid Ads – Lots of data and easy to track results; can cost a fair amount early on while you work out the imperfections.
    4. Radio – Works well for name recognition and branding; hard to track ROI.
    5. Facebook – Great data and access to specific market segments; can have higher startup costs in early stages.
    6. TV – Excellent name recognition and branding; rarely generates a good response.
    7. Writing Expert Articles – Can quickly generate a flood of good leads; can be boom-or-bust and require months of trial-and-error before you succeed.
    8. Cross-Promotion with Other Local Businesses – A great way to reach customers with a likely interest in what you offer; you have to make sure you offer your promotional partner similar results they offer you.

    So even though I’m an SEO and recommend SEO, it’s far from the only way to market your business locally in 2018.  

    It’s a great long-term strategy when you have an agency you trust. But there’s other tactics you can use too that also create predictable revenue streams.

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  • 04/06/18 SEO

    4 Overlooked Schema Markup Opportunities That Shoot Your Rankings Upward

    Ever heard of schema?

    You might if you’ve read my blog before.

    Schema doesn’t get a lot of publicity – although it does make a difference to your search rankings.

    Smart SEOs and SMBs know not to overlook schema.  

    And here’s 4 things you can do to make sure schema boosts your rankings as much as it should:

    Increase Your Chances of Getting a Knowledge Graph Card

    You can’t control whether you get this or not. But you can certainly improve the odds.

    What is a “Knowledge Graph Card?”

    It’s this big, huge, way-too-obvious thing to the right in this image:

    Snapshot of Google search results

    Clearly, if you can get a listing with a Knowledge Graph Card for some searches, that’s going to increase your clicks – and clients.

    Schema also allows you to add more items and information to that card.

    Again, you can’t fully control this. But, it gives you an edge over competitors.

    Get Listed for More Results with ImageGallery Markup

    This works especially well if you sell products online. But there’s no reason to think you can’t also include a gallery of images for various services you offer too.

    Basically, it helps Google understand the different images and then display them for varying results.

    Since some of those you might not otherwise appear for, you’re increasing your exposure and the odds of picking up more sales.

    Person Markup for Employee Profiles

    Do you list your employees on your website…or at least the ones your customers will interact with most?

    It’s a way to start building relationships with your customers.

    This works especially well if you’re trying to build a local brand.

    Schema person markup allows you to add your employee’s name, title, photo, and a short description.

    So if someone does a search for your company and employees, suddenly a huge, can’t-miss card may pop up like the one you saw earlier.

    This time, it has your employee’s info.

    Breadcrumb Schema

    This schema is less noticeable than the others mentioned.

    Nonetheless, it helps your cause.

    See this example:

    Screenshot of SERP example

    Again, it seems like it wouldn’t make a huge difference.

    However, adding this with all the other schema markup opportunities definitely gets you an edge.

    And then combine that with the fact that most SMBs do not include schema markup on their websites at all, and you suddenly have a strong rankings advantage that they may never even choose to capitalize on.

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  • 14/05/18 SEO

    How to Optimize for Voice Search in Adwords Campaigns

    In 2017, 20% of all searches happened with voice search, reports the Internet Trends 2017 Code Conference.

    If you think about it, what do consumers always value? You’re a consumer…what do you value?

    Convenience.

    Voice Search InfographicAnd entering search commands with your voice, rather than opening an app, making a few typos, and then finally entering the search terms you want, is a lot more awkward of an experience.

    You can also do voice searches while driving, without taking your attention off the road.

    And most people don’t like to write for any reason, either.

    Google’s voice search recognition is now 95% accurate, making it more useful and convenient than ever before.

    So you can bet this voice search trend won’t weaken any time soon.

    If you want to win your share of voice searches, how do you prepare your website and Adwords campaigns for those?

    Here’s how:

    First, See Which Campaigns Already Get Voice Search Traffic

    Look back in your Google Adwords search terms for the past 30 days to see what you’ve ranked for.

    Voice searches typically run more than 6 words. They also begin with “Ok Google, Siri, and Alexa.” And they’re also questions that begin with how, what, when, where, and why. They frequently end in “near me.”

    Eliminate The Least Relevant Searches by Adding Them to Your Negative Keywords

    As you pour over the many search phrases your Adwords ads appear for, you’ll certainly find some that don’t make the best fit. A few may be wildly irrelevant.

    You’ll have to judge for yourself what makes the most sense for your campaigns.

    Add them to your negative keywords list so you don’t have costly, low-revenue keywords chewing up your budget.

    Optimize Your Pages with the Words and Phrases People Use to Search

    Your website should already be relatively conversational in tone. That’s what consumers in any niche want to see.

    No one comes to your website, reads it, and complains,”That was too easy to understand.”

    When optimizing pages for voice search, you can take this even a step further. You wouldn’t add in the command to activate the voice search.

    For example, the title of your page wouldn’t say,”Ok Google. Find the Top-Rated HVAC Company in Dallas.”

    But you might have a page titled,”How to Find the Top-Rated HVAC Company in Dallas,” or,”The Top-Rated HVAC Company in Dallas.”

    The specific phrasing you use comes from your review of your Adwords data.

    Then, Create A Series of Landing Pages Focused on These Terms

    Using the above example, you could create a landing page called “The Top-Rated HVAC Company in Dallas.

    Remember, landing pages cannot be navigated to from a menu on your website. You can only access them by doing a Google search, appearing for a term, and then having someone click on it.

    Then, that page cites customer stories, testimonials, local association memberships, pictures of your work, and other forms of evidence that show why you indeed are the top-rated HVAC company in Dallas.

    You then close with an offer and call-to-action to call you for a free estimate.

    You then simply apply the same concept over and over to various searches – making sure the content on your page drives the visitor to the primary goal of the intent of their search.

    That sounds easy. But it definitely takes time and practice to master.

    Make Optimizing for Voice Search Your Next Marketing Secret Weapon

    If you want to stay on top of your local market, you just can’t ignore voice search.

    It’s here to stay. It won’t go anywhere. And it’s only working better and gaining more popularity.

    View our SEO services to learn more about how we will help rank your site for voice search.

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  • 07/05/18 Content Marketing

    3 Advanced Sales-Boosting Website Conversion Techniques

    Keywords. Traffic. Rankings.

    These things are all good…

    But what do you really want from your website?

    Sales!

    Right?

    Because that’s what keeps you in business after all, yes?

    SEO’s code word for sales is “conversions.”

    You hear this more general term because it could also refer to newsletter subscribers, product sales, contact form requests, or service sales.

    It can be a broad term, depending on the source.

    But when I use it here today, I mean “sales” – cash in your company’s pocket.

    The average website converts 2% of traffic into paying customers.

    Even though a 50% improvement results in just a 3% conversion rate, you still get 50% more profit in your coffers.

    So for those websites that convert well above average, what are some advanced techniques they use?

    These:

    Exit-Intent Popups

    Typically, you think pop-ups only annoy. They do in some cases. But when used right, they capture a substantial amount of business.

    Affordable tools, like Sumo, allow you to customize when popups appear and exactly what they say. Then you test the heck out of them until you find what works.

    “Exit-intent” pop-ups appear when people on your site hover their cursor over the “X” in the upper right of their browser.

    Instead of living, you could hit them with a 10-20% discount on an item (and get their email address). You’d have to test offers to find the highest converting one specific to your business and website (because every website is different).

    But it certainly presents a great opportunity to win more business.

    Use Sticky Bars – AKA “Nanobars”

    You’ve likely seen these before. Basically, they’re a small bar at the top of your website that follows your visitor as they scroll down the page.

    You do give them the power to close the bar if they want.

    However, you increase your conversions by giving your most persuasive offer. If you sell a service, maybe you give a limited-time offer of 25% off to just the next 5 customers.

    If you sell products, maybe you notify your customers of a site wide sale that’s only good for the next 72 hours.

    Again, you have to test the offer structures to find what works best. But, another opportunity to increase your conversions.

    A/B Test Your Marketing Messaging

    Called “split testing,” you can now get free tools (through Google and others) that allow you to easily test one variant of a website against another.

    What you say in certain areas of your website (especially your titles) affects your conversions.

    …Like a lot!

    You could easily increase your conversions 100-300% by testing different titles.

    Where do you find ideas for your titles?

    Easy. Anywhere you can find reviews:

    • Google
    • Facebook
    • A niche review site like Avvo (a law directory for lawyers)

    You can even use your competitor’s reviews to cross-reference and gain more certainty of what messages to test.

    As long as the messaging applies to your company and you can deliver on the promise it makes, it’s totally fine to use.

    Look for words and phrases people use over and over for the highest-selling ideas.

    Conversion Doesn’t End There

    Those are just some simple low-time, high-return conversion techniques you can use starting now.

    However, entire websites with millions of words of information dedicated to conversion optimization exist.

    Companies exist who charge 7 figures or more to do “conversion optimization.”

    So, it gets highly sophisticated.

    For now, you’re at least loaded with a few high-return techniques to grow your sales.

    And that’s something no business can object to!

    Contact us at Best Dallas SEO for to let us help you throug onling marketing.

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  • 27/03/18 Content Marketing

    New Court Decision Could Have Dramatic Copyright and Linking Implications for Small Blogs

    It’s not often the courts get involved in anything that impacts SEO. But it does happen.

    And you do hear controversy…but usually, it turns into a whole lotta nothing.  

    In this case, the impact’s pretty far-reaching.

    If the judge’s decision is upheld, it could expose practically any website (and especially those with blogs) to costly lawsuits.

    What’s the Big Deal?

    Federal Judge Katherine Forrest (based in New York) found embedding a Tweet that includes a copyrighted photo could make you liable for copyright infringement.

    Embedding” means you include a link with code from a third-party source that allows you to display their content.

    The story is that Justin Goldman took a photo of Tom Brady meeting with Boston Celtics general manager Danny Ainge in an attempt to lure Kevin Durant to the Celtics. Goldman uploaded the photo to Snapchat, where it went viral and was taken for use and embedding by a number of sports media outlets (Yahoo, Gannett, Time, Boston Globe, and many others).

    Judge Forrest rejected the argument that, if upheld, her ruling could affect millions of websites.  

    And interestingly, her ruling goes against past precedents.

    You could possibly defend yourself from copyright infringement by arguing fair use. But of course, if you’re threatened as a small business, you would probably just back down to save yourself time and money.

    Judge Forrest also qualified her ruling a bit, noting that it’s not clear whether Goldman released his image into the public domain by posting it to his Snapchat account. And she also said limitations on innocent infringement exist.

    But nonetheless, her ruling contains far-reaching implications for the entire internet.

    What Should You Do?

    Right now, you don’t have to do anything. No one has proven embedding someone else’s content constitutes copyright infringement.

    At the same time, since using images and media remains such a contentious issue, make sure you stay fully within the law to the best of your ability.

    If you take a screenshot of someone else’s work online, link back to their website and give them credit.

    You can paraphrase an idea without crediting the source. But if you quote it, again, link back.

    When you do use images, and especially stock images, make sure you buy them or have permission to use them.

    Some images can be used without mentioning the site you got them from – but make sure the website’s owner tells you that explicitly.

    If you’re supposed to buy the image, pay for it. But, for what it’s worth, remember that stock photos don’t do you much good in terms of attracting readership or paying customers. In fact, they usually hurt you. They might look cool sometimes, but they don’t necessarily improve your bottom line.

    And FYI – companies like Getty Images (who owns large stock-photo sites like iStockphoto) do sneaky and nasty things like installing special tracking code within their images. Then, if you copy, save, and use their image, they hunt you down and threaten you with a lawsuit – unless you pay their unreasonably high fee.

    White-collar crime at its best!

    For now, you can use the embedded content. But, exercise caution as I just described so you protect yourself.

    And, keep your eyes and ears peeled to this blog and others for updates on how this pressing issue might affect you.

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  • 23/03/18 SEO

    How to Turn “Keyword Cannibalization” Into Your Next Big Ranking Opportunity

    What is “keyword cannibalization?”

    “Cannibalization” doesn’t stir up good images.

    So, you know it’s not good.

    But what is it?

    It’s when multiple web pages under your control target the same keyword. The thinking is that your pages compete against each other and actually hurt your own rankings. And some people believe Google won’t rank any of your pages as a result.

    It seems to make sense on the surface.

    But in reality, it doesn’t happen.

    Gary Illyes, a leading Google spokesperson, said this about keyword cannibalization:

    Twitter screenshot about keyword cannibalism

    For added evidence, just look at this screenshot for the search “technical SEO:”

    Screenshot SERP

     

    Search Engine Land owns 5 of the top 10 positions for that term!

    So this “keyword cannibalization” argument doesn’t hold any water.

    What Might Be Really Going On?

    I’m not entirely sure. But some SEOs claim to experience this.

    It could be that they simply don’t want to accept responsibility for the fact that they can’t get multiple pages to rank for the same term.

    Or it could be that they want to blame Google and make excuses to their clients so they don’t look bad.

    I don’t know.

    But that’s the way people’s minds frequently work.

    So when some observe this phenomenon, they may actually be inventing it themselves!

    How to Turn This Into Your Next Big SEO Ranking Opportunity

    Since “keyword cannibalization” doesn’t actually exist, you can do a lot with content related to the same topic.

    Here are some strategies:

     

    Go Right Ahead and Create Content Related to the Same Topic

     

    When you do create content, you almost always have multiple angles and related tangents to discuss. So, if you have a small e-book’s worth of knowledge on a topic (10,000 words or so), just create 5-10 articles on the same topic – each with their own in-depth unique content. You’ll be fine.

     

    Target Semantically Related Keywords

     

    Now let’s say you still feel a little uncomfortable with the whole idea of targeting just a single keyword.

    No problem! You simply look at other related keywords to target.  

    Let’s go back to the “technical SEO” search from before. Simply scroll to the bottom of that page, and you get a list of other related searches that interest users:

    Technical Search Screenshot

    This tool focuses on more long-tail search terms that small businesses have an easier time ranking for.

    And last, you could even take a look at what Google’s keyword planner shows:

    Keyword planner screenshot

     

    It gives you every search – large and small. For the head terms like “technical SEO,” you likely don’t have any realistic chance of ranking for those.

    Typically, they’re dominated by large websites with dozens of authors and 100,000 or more readers.

    But, you might be able to rank for a term like “SEO audit” or “website audit” after a year or so.

    Why Is This Your Biggest Opportunity?

    It’s probably because of the misunderstanding among SEOs and website owners.

    If you’ve known me or read this blog for any amount of time, you know about all the misinformation out there.

    With only some understanding the reality of SEO, and the fact that you’re one of those, you have a nice advantage over the lost, mistaken, and confused.

    That’s why an SEO who charges a high hourly rate becomes worth every penny.

    …Otherwise, you spend years wandering around, trying to figure out what works.

    So for now, realize this concept doesn’t exist. And continue creating amazing content other websites can’t match that also fills a need for your audience.

    And you’ll do just fine!

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  • 20/03/18 Content Marketing

    How to Do a Content Audit in 2018

    Have you ever done a “content audit?”

    By now, you should have more content in your blog than you can easily keep track of.

    With content, it’s easy to get overwhelmed, confused, and out of your strategy.

    Plus, this topic doesn’t get discussed a ton.

    And then in small and local business, you already have more than your fair share of battles to fight.

    …Now I’m recommending you add another item to your list that gets longer every day?

    Yep.

    What You Want to Learn

    When all’s said and done, you want your content to grow your business, right?

    Otherwise, why do you create it?

    Here are the top goals and metrics you can use to measure your progress:

     

    Sales

     

    At the small and local business level, this is difficult. No one reads your blog post and excitedly dials your phone.

    That’s just not how content works for any business!  

    In reality, they read your blog, email, e-book, or whatever. And they do this several times over the course of months, or maybe a couple years. Then, because they remember your information and find it so useful, they give you a buzz when they need your service.

    It’s incredibly difficult to measure the precise role a blog post plays in the purchasing process.   

    You can drive website visitors from your blog posts to a landing page with a form or unique phone number.

    You could also do a correlational analysis. For example, when you notice an increase in your blog readership, you also see an increase in contacts on your website’s main contact form.

    That’s less definitive proof.

    But if you see a relationship, you know your blog plays a role.

    This isn’t easy to measure. And it can require a high amount of customization based on your business and content strategy.

     

    Organic Traffic Increase

     

    Traffic leads to sales.

    If you don’t get the traffic you want, this may mean you have an ineffective content strategy, no good way of promoting your content, the wrong type, or perhaps content that simply doesn’t interest your audience.

    It takes months to increase your traffic because Google takes months to index your content.

    And if you choose to promote your content actively, it can take months before your contacts actually publish their link to you.

    But if you’re consistent in content creation, you should notice an increase in traffic over time.

     

    Time On-Page

     

    This one tells you whether you hit the mark with your content itself.

    A couple aspects to consider:

    • Your content may not receive the time-on-page you want if you don’t have an interesting writer
    • Low times could also mean well-written topics, but a poor topic selection

    Basically, you want to see greater than a minute for a 500-word blog post.

    That puts you above average.

    And if you see a couple or several minutes for a blog post of any kind, you’re knocking it out of the park.

    In terms of topic selection, keep doing what you’re doing, and the traffic and sales will come.

    …So that’s kind of a quick poor man’s content audit.

    And remember, you may need to highly customize yours to accurately measure the effectiveness of your own strategy.

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