Over the past decade, local SEO has become one of the most critical ranking factors in determining the health of a search engine’s local search results. In the past, businesses had little influence over their search engine rankings. However, today’s local SEO strategies emphasize maintaining a quality business presence, which includes optimizing a business’s website for local search queries, developing a solid online reputation, and building a large, engaged online customer and community base. Business owners must
With more than 3.4 million searches conducted on Google every day, businesses must set themselves apart from the competition and increase visibility. This can be most effectively accomplished through search engine optimization (SEO). SEO can help earn you a higher SERP (search engine results page) position, drive quality organic traffic to your website, and help you close sales. Technical SEO can ensure that potential customers have a positive experience and return to your site.While keywords
One of the most impactful strategies for business success is search engine optimization (SEO). Every day, there are 3.4 million searches conducted on Google alone. Since you’re competing with around 1.8 billion other websites to attract viewers’ attention, it’s critical that you do everything you can to stand out from the crowd. Part of that strategy is knowing what bad SEO practices can kill your search engine ranking placements (SERPs) and avoiding them at all
With countless businesses clamoring for attention in our modern world, securing any advantage is a must. Search engine optimization (SEO) is one such advantage. Effective SEO maximizes the number of visitors to your website, growing your business by keeping you relevant on search engines. However, it takes some know-how and an innovative mindset to properly utilize the latest SEO options available to you—including on-page and off-page SEO. It’s crucial to explore the differences between on-page vs.
Is social media SEO really a component of effective digital marketing? We know that social media marketing is an effective way to boost the discoverability of your brand online, but do your tweets and infographic posts factor into search engine rankings? As it turns out, the answer to that question depends on which search engine optimization (SEO) expert you ask.The truth is, social media profiles indeed show up in search results, but there’s much debate