SEO Blog

4 Tips for SEO in the Construction Industry

Posted by Jeff Tropiano on  2020-11-25
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Category: SEO
Word of mouth has traditionally been a successful marketing tool in the construction business. However, in this digital age where information is at our fingertips, consumers can make informed purchase decisions with very little effort. While it’s true that 92% of shoppers trust their friends’ recommendations, 81% conduct online research before making a purchase. There are more than 2.2 million searches conducted on Google every day. For your company to stand out among the 1.8
The internet is becoming an increasingly popular source of information for medical queries.  Over 80% of internet users have searched for a health-related topic at one point or another. In fact, Google gets 70,000 health-related searches per minute.  With all of these inquiries, you need your website to stand out. Every minute, you have the potential for thousands of searchers to come across your business during their searches. However, your page can also get lost

8 SEO Tips for Nonprofit Organizations

Posted by Jeff Tropiano on  2020-09-28
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Category: SEO
The search engine optimization (SEO) landscape is constantly evolving, and everyone has an opinion on how you can keep up. For nonprofit organizations, the endless SEO advice can be overwhelming when you are trying to juggle fundraising and advocacy.  While fundamentals like targeting keywords and user experience remain a focal point in search tactics, it is more important than ever to build an SEO strategy for your nonprofit to stand out on the internet. After
Redesigning your website is an essential part of today’s marketing landscape. With an array of digital trends, technology, and user expectations that continue to evolve, it’s more important than ever that your website stays competitive.  However, redesigning a website is a massive project that includes hundreds of financial, creative, strategic, and technical decisions that you need to think through before launch day. The most common redesign issue is improving one site aspect, such as developing

Why Hire an SEO Agency?

Posted by Jeff Tropiano on  2020-07-16
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Category: SEO
It’s every small and local business owner’s plight: what can you do yourself versus what should you hire out? Every business relies on marketing, sales, operations, accounting, human resources, and other functions..  And now, especially for small and local businesses, you have to add SEO/internet marketing to the mix.  So, you have to decide which hats you can and can’t wear.  Here’s why you should hire someone else to do your SEO:  Done Correctly by