What’s going on in SEO? Don’t worry! I’ll keep you ahead of the ever-changing Google so you don’t experience any surprise drops in rankings.
What’s the latest happening in the search world? One of the great things about Google’s algorithmic push towards quality content is that now many sites spend all their time reporting the latest news.
And there’s no shortage of such news for the search world.
So here’s some of the top stories as I see them:
In the search world, DuckDuckGo.com is the biggest threat to Google. Their competitive advantage? To keep all your search data 100% private. That’s right, they don’t track any of it. It’s seen exponential growth since its founding in 2008. Author Jack Simpson argues why you now have to seriously consider optimizing for it in addition to Google.
Copy Hackers is one of the preeminent thought leaders on writing high-converting content for the web. Consistently producing engaging content is a major challenge for businesses of all sizes. And in this post, Melani Dizon explains how startups can create a winning content marketing strategy.
Definitely applicable to small and local businesses too!
This update won’t be as far-reaching as “Mobilegeddon.” But, come May, they are going to boost the effects of the mobile algorithm they originally released back on April 21, 2015. It gives a good guide for what your site should do to stay on Google’s good side during this update.
Do you want your web page optimized? Or do you want it focusing on keywords likely to get you sales? Find out how to do the latter in this post.
Since you have so much extra time on your hands as a small business owner, this article shows you some easy techniques for getting more links. A few can be done in your normal daily business activities…and they’d make a really nice long-term win for your website’s SEO.
A long time ago (2008), Google received a patent to recognize the text in an image. Author Barry Schwartz claims it would be easier for Google to understand than certain other SEO attributes. But, Google publicly says it can’t do this. Read the analysis and follow the link to the discussion in this post.
A major challenge businesses have? Precisely tracking conversions from digital marketing. Google’s Analytics 360 Suite is their response to the “hope-based” marketing many companies do online. Learn more about it in this post.
Bruce Clay, one of the leading SEO agencies in the nation, recaps a PPC Q&A held at SMX this year. You’ll learn many of the basics, and some of the advanced strategies PPC experts from around the nation use.
Sometimes, it’s fun to talk about how to do things by showing how not to do them. Author Michael Martinez uses a number of examples to show you exactly what not to do in this post.
You’ve definitely heard me push long-form content in most cases. Among SEOs, long versus short is still an intense debate. Short content, however, has its place too. Author Brian Lang makes the case for it in this post.
So that’s my roundup from around the web for March. Let me know how you liked it, and what kinds of SEO topics you’d like to learn about in future posts!