June 23, 2015

5 Reasons Your SEO Campaign Failed to Increase Your Rank

5 Reasons Your SEO Campaign Failed to Increase Your Rank

Did you just finish an SEO campaign and not even come close to getting the results you wanted? Find out why that might be in this post.

I personally hope this nightmare scenario never happens to you. Imagine spending 12, 18, or even 24 months with a SEO company or consultant…

And you have nothing to show for it!

It happens. I’ve had customers who have come to me in the past because of it.

Your SEO campaign may have failed because:

  1. You Gave Up Too Quickly

Maybe a decade ago, you could have a small budget (few hundred bucks per month) and achieve results quickly. But, Google’s onslaught of updates, like Panda and Penguin, make fast results impossible today.

Not on page 1 in 3, 6, 9, or even 12 months? You might have to give it some more time, and especially so if you’re in a competitive niche like law, finance, or insurance.

And you guessed it…you need a bigger budget to make those results happen.

  1. You Haven’t Differentiated Your Business Enough

A couple decades ago, you were happy to find a personal injury lawyer you liked. Now, Google’s results are loaded with personal injury lawyers.

Don’t like the first one? Move on to the next, or even number 20, 30, or 50 if you’re in a big market like DFW.

You can sort through personal injury lawyers until you find one:

  • Whose personality you like
  • With significant experience working cases exactly like yours
  • Who’s the same gender as you
  • Near your age

…With your same hair color!

Okay, so maybe I exaggerated on the last one. But you get the point.

If your market can be that choosy, you have to put much more time into showing why you’re different, and how that matters to your ideal client.

  1. Your Niche’s Competition is Too Intense

Speaking of a niche like personal injury lawyers, you can bet the competition there is about as tough as it gets. If you have a newer domain name, and haven’t done SEO already in the past, you might be better off with social media or content instead.

Yeah, SEO’s that rough at times.

  1. Your Website Doesn’t Communicate You’re a Thriving Business

These days, on-site factors play just as big of a role in your rank as your off-site factors (like links). So if you have:

  • A high number of visitors who “bounce” (visit your site once and leave)
  • Few social shares in your content
  • Social media profiles with virtually no followers
  • A non-responsive web design

Then you’re going to have a much harder time ranking!

  1. You Picked the Cheap SEO Company or Consultant

Let’s be honest: you’ve heard countless stories of people feeling “ripped off” by the SEO they hired.

It happens, but you have to take responsibility for your part too. You have control over who you talk to and hire.

Yeah, some SEOs cost more – much more – than others. But then again, you get good results and service too!

It’s tough in an industry where you can pay hundreds of dollars per hour, or less than $10 per hour. But you have to take ownership and make a choice based on quality, not price. If the price’s too high for you, don’t do it at all.

Hope that Prevents You from Having Bad Experiences in the Future!

Focus on those 5 reasons…and you’ll put yourself in a good place before you start your next SEO campaign.

SEO
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