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Shelley Cates (aka TheTruthNetwork.com) is no longer offering her services as an independent Dallas SEO Consultant. For more than 15 years (1999 – 2014) as an Internet Marketing Consultant and early pioneer in search engine optimization, she dominated the local Dallas area search results.

Shelley not only beat out all the boys angling for the top SEO spots, she achieved numerous #1 rankings across multiple keyword categories for most of her clients. That’s no small feat, especially considering that Dallas, TX is known for being one of the most fiercely competitive, lucrative, and desired online real estate locations in the U.S. to the SEO and many other industries.

This is why we, Best Dallas SEO, are honored that she has chosen to pass the torch to us. Below you will hear from her, and see that she is giving us her full recommendation, which we do not take lightly. It is not something we purchased from her, but that she is giving freely in an effort to help both us and her past clients continue to succeed.

Effective September 1, 2014

From: Shelley Cates (TheTruthNetwork.com)

Shelley Cates, Dallas SEO Consultant

Shelley Cates, Dallas SEO Consultant

Dear Past Clients,

I have accepted a position as the Director of Internet Marketing for a Dallas personal injury law firm and couldn’t be happier about my decision. This new job allows me 100% freedom, unlimited earning potential, and gives me the time I need to focus on recovering my health and well-being. It will also allow me to spend more quality time with my family, and to pursue that which I am passionate about and feel is my true life’s work and service.

Please be advised that I have arranged for Jeff Tropiano and Best Dallas SEO to take over your account if you so desire. I have been working with Jeff and mentoring him in how I do SEO for the past five years and will continue to do so. Jeff was already in the SEO industry for a couple of years before we met, which gives him at least 8 years of experience.

The phone number and email advertised on this website funnel to him, and he will be able to assist you with anything related to your internet marketing needs. He is a man of very high integrity which is hard to come by in this or any industry, and I have no hesitation placing you in his capable, trustworthy hands. But be advised, there is no more real magic out there when it comes to ranking high today. You have to work hard for it. Internet marketing success is an investment in both time and money, now more than ever.

I did not sell out to Best Dallas SEO. They are members of my former team that I am now leaving behind, not ex-employees, but people I have come to know and trust, which I have been partially supporting via referral for years.

As my past client, an advantage to working with Best Dallas SEO is that I will be maintaining a very close relationship with Jeff and the whole team. He will have direct access to me and my strategies, and can consult with me on your situation at any time if my input is required.

If you came here as a potential new client, I strongly advise you to reach out to Best Dallas SEO, give them a chance to hear and assess your digital marketing needs and then propose a custom solution, whatever the scale. Their team consists of very talented, super savvy individuals when it comes to Google in particular. They have all been in the internet marketing industry for many years and have vast experience in dealing with all kinds of website promotion and ranking issues. Learn more here on the Hire An Expert page.

More About Shelley Cates, Dallas SEO Consultant & TheTruthNetwork.com

This domain was formerly TheTruthNetwork.com, which is obviously a name that has nothing to do with SEO and website marketing. For this reason, people often used to ask me why I chose it. The answer is, it was always meant to be a place where people could connect and network with others of like mind and/or discover even greater truths about who they are and why they are here on this planet, and not what it became.

What was only meant to be temporary use of this domain turned into something rather permanent. It became dedicated to an entirely different purpose, an internet marketing website that dominated the rankings for every major SEO related search term in Dallas for 15 years, and still does.

In fact, I have been told many times that I am a local legend in the industry. This is because for at least 10 years I held the number one position on Google for “Dallas SEO” and “SEO Dallas” and no one could knock me down, no matter how hard they tried. And I dare say no one took the title from me either, I just let it go from lack of time, attention, and ambition. I stopped caring for it.

I have allowed myself to become over-extended in many ways, and have put others needs before my own for far too long now. This is because I have a hard time saying no, even when I know I should, out of a genuine desire to help and guide others. This is how TheTruthNetwork.com morphed into something it was never intended to be, and so did I.

I never planned on becoming a top dog in Dallas SEO. I was the first SEO in Dallas, period, there were no other consultants in town when I started.  I remember when I got my very first local competitor, Mark Jackson with Vizion Interactive in 2005. He gave me a call to introduce himself, and I even contemplated selling my website to him at that time, and for the same reason, to be set free to pursue my passion.

When I started out, I was only doing Dallas SEO consulting as a way to work from home and be independent, so that I could do what I’m FINALLY going to do now with my life. But then it grew and took on a life of its own. So here I am back at the beginning of the journey, just much wiser and better equipped for navigating the next phase, and with a few more tricks in my pocket.

It’s funny how life works, how it always comes back full circle again and again. You have dreams, things you are passionate about that gratify your soul, and then it happens. You get side-tracked by the world and all it demands for your survival, your responsibilities grow, and you become trapped by them.

And once you give yourself over to the belief that your survival is of the utmost importance and top priority, it gains a very tight grip and becomes your master and reality. It tricks you into believing that you are not free to choose who you will be and what you will do, and goats your ego into maintaining a false facade for reasons like money, status and recognition, just to name a few.

This personality who identifies herself as a “Dallas SEO Consultant,” is in fact a construct of my own making, one that I became enamored with and I lost myself in the role, or became stuck in a repetitive success syndrome. At heart, I am an inspirational writer with a mission to help change the world, one heart at a time.

In fact, my first website, which I started in 1999, the one I used to learn web design and search engine optimization, was a poetry and life advice website. I was a Dear Abby of sorts. On average, 25,000 new visitors per month from around the world would read it.

I received thousands of emails from people thanking me for my inspirational and motivational words, telling me how much they were helped by them; and how gifted I was at writing about complex emotional issues. But I gave up my passion and life’s work for the financial stability afforded by SEO consulting.

The demands of managing internet marketing for a couple hundred websites, has consumed every waking moment of my life, 15 hours per day, 7 days a week. for the past 12 years. I’ve taken no more than three vacations during this time, if you can call them that.

I have to start managing my stress. I’ve gained over 50 pounds, and will be 50 years old before I know it. My youngest daughter went from being born to seven in a blink. I’m in menopause and hormonal, my poor husband, need I say more? TMI? Too bad, LOL! This is my website and I can say whatever I want! Bottom line, I’m at a tipping point and need a break before I break.

I honestly hope you who know me are happy for me and wish me well. Even though I have loved working with you as your Dallas SEO consultant,  I have to do this for myself.  Otherwise, I’m going to find myself at the end of my life way too soon, and wondering why I never lived it the way I wanted to.

I’m not saying I will never return to offering private SEO consulting again, but for now I am only working for my current employer, and a very small group of clients who have been with me since the beginning who (for now) refuse to let me go.

It has been a pleasure serving you all through the years, and I hope you wish for me what I wish for you, every bit of happiness and success, whatever that means to you. May you “go forth and prosper” now with Best Dallas SEO as your guide!